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From the Ranch to the Newsroom: How Agricultural PR is Changing the Story of American Farming | Carson Horn, APR
What happens when a kid from a cattle ranch in Oklahoma becomes one of the most strategic communicators in American agriculture? In this episode, Dr. Brandi Sims sits down with Carson Horn, APR — VP & Director of Public Relations at The Communications Group in Arkansas, creator of the WIN: Women in Industry Podcast, and 2026 PRSA Arkansas Ethics Officer — to talk about the power of niche storytelling, ethical communications, and why the hardest stories to tell are often the most important ones.
Carson shares how he shifted agricultural narratives from commodity messaging to value-driven…
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