Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the Offline-to-Online Attribution
Lucas and Luna explore a hidden friction point in modern customer journeys: the gap between offline browsing and online purchase. Using a real-world example of a furniture retailer, they break down how journey maps miss the attribution chain when customers start in-store but convert via mobile. Lucas shares data from a 2025 study showing 47 percent of furniture buyers begin in-store but finish online, yet only 12 percent of brands capture that path. They discuss practical fixes like geo-fenced QR codes and store-specific promo codes, and argue that this blind spot distorts marketing ROI and…
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