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Episode 274 - Izarra: The "Chartreuse" of Basque Country
In this spirited discussion with Alain Royer and Henry Preiss of Preiss Imports, some of the topics we discuss include:
What precisely Izarra liqueur is and the geographic and cultural forces that allowed it to remain more of a regional specialty, while Chartreuse enjoyed wider exposure.
How other specialty liqueurs, like Jaegermeister and Luxardo Maraschino, managed to burst the bonds of their relatively "niche" statuses and become heavyweights in the cocktail world.
The unique culture and flavors of the Basque nation, a people who transcend political and geographic boundaries and holds…
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