How 2023 became the year of Taylor Swift
To call Taylor Swift simply a pop singer is to miss the point. She’s a one woman global phenomenon; the 34 year-old is the first musician ever to become a billionaire solely based on her songs and performances. And yet it’s her relatability that her fans love so much. When her Eras Tour hits town – any town – its economic impact is so powerful that a new word has been coined: Swiftenomics. In 2024 she’ll be bringing it to Ireland, to Croke Park. So how did it happen for the pop queen who started out as a teenager singing country. Music journalist Zara Hedderman explains just why Time magazine…
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