Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Mixbook's CEO Andrew Laffoon on designing for permanence at the speed of AI
We spend a lot of time asking how brands can be memorable. We spend almost none asking what happens when the memory is the product.
Agility gets talked about as moving fast with new tools. It's really the ability to change repeatedly without losing what makes you recognizable — and that gets harder when what you sell is something a customer plans to keep for twenty years.
Today, we're going to talk about:
- Why designing for permanence is a strategic choice, not a nostalgic one
- Getting specific about what AI is actually doing inside a creative product — and where the customer stays the…
The skinny
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