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How Spotify Pivoted From Music Streaming to Podcasting Powerhouse
In Episode 148 of The Pivot Podcast, Lucas and Luna examine Spotify's strategic pivot from a music streaming service to a podcasting powerhouse. They trace the journey from the company's early days as a Swedish startup to its aggressive podcast acquisitions, including exclusive deals with Joe Rogan and Barack Obama. The hosts drill into the numbers: Spotify invested over one billion dollars in podcasting between 2019 and 2021, banking on the bet that exclusive audio content would drive subscriber growth and differentiate it from Apple Music. They discuss the risks, the early…
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