Latest / Stronger Business Together / E18 Startup Lead Generation with Claire Gilchrist
Transcript
- Granger Forson: This is the Stronger Business Together podcast where business owners learn from other business owners. No theory, no gurus, just real journeys and overcoming real hurdles. I'm joined by Claire Gilchrist ⁓ runs Clarity with Claire. Unlike every owner, she's in that middle of building something, fixing something and growing something that really matters to her. So Claire, welcome. Thank you for spending your time with us today. We're on a mission to make business owners stronger together. If this conversation has helped you, please like, comment and follow on whatever platform you're using. About 60 % of our audience hasn't done that and these small actions will help us reach more business owners just like you. If you want to join the conversation as a guest if you have a hurdle question... Claire Gilchrist: Thank you, thanks for having me. Granger Forson: Brilliant. Well, let's move on. Act one, the business. So, in plain English, what does your business do? for us to tackle then reach out at info at strongerbusinesstogether.com Now, go make this week really successful and we'll see you next time. Cheers! Claire Gilchrist: So I help people that are considering leaving a relationship. might be a long-term relationship, it might be a short-term relationship, but they're struggling with the emotional side. Or could also on the further down the line point, I can help them if they've just recently left a long-term relationship or short-term relationship and they're struggling with finding the light at the end of the tunnel. and just navigating all the emotions that go along with that. And then the third stage is it might be that they left the relationship some time ago, but they're still not really in the place they thought they'd be at. So I can give them the strategies and the solutions that will help move them forward and get to that place that they want to be. Granger Forson: Fantastic. we all need that help sometimes in our lives really. So, while I say fantastic, that's a fantastic business. Absolutely. Claire Gilchrist: Not a lot of people know that we are actually out there and out there to help people. It's a relatively people that I trained with have trained 700 people worldwide and it is becoming quite a recognised service now of coaching and it's growing and growing which I think is an amazing thing. Granger Forson: Mmm. Yeah, fantastic. So, okay, I mean, we can probably guess this answer, but it'd really interesting to explore it. So who do you love helping and what are they typically dealing with then these relationship changes? Claire Gilchrist: So they're always individuals. don't coach couples. So it's one or other. I coach men and women, really enjoy working with men. And I think that's real growing area of our world that more men are starting to reach out, which I think is a great thing. yeah, so types of people ⁓ are, potentially got their ships in order in terms of legal, financial. They've got their children settled, et cetera. They've got everything else outside of themselves in order, but they themselves internally are struggling. So they might reach out to somebody like me to talk initially, just ask what I can offer to help them, tell me where they're at in the stage of their journey. I can explain the process. know, it's, they can come to me for a free, no obligation chat. ⁓ I can explain my own experiences, how I got to this point, why I took on this training, why I'm now trying to help other people. hopefully together we can work out a plan of how I can get them to where they need to be in the shortest possible time. My goal is to reduce people's pain and that pain as short a span as possible. So those are my two key goals. And, you know, I wish it had been something that I knew about when I was going through it. And lots of people come to me now and they're like, ⁓ where were you when I needed you like six years ago or whenever. So, you know, I think the key thing is making myself known, getting out there. Granger Forson: Yes. Claire Gilchrist: marketing, social media, doing all the things that I'm doing to just let people know that this is something that's there that can potentially help them or help a good friend of them or a family member. Because the key thing, Ranger, is your close friends and your close family are not the people that really can help you in this time. They're too close to the situation. They'll always have your perspective on things and that's not always a helpful thing. I think having somebody completely impartial is super, super helpful. And that's where I come in. I've not lived and breathed the stories, the dramas, the red flags, everything that you've gone through. I just look at the story. I look at who you are and where you want to be, and that's all I work on. So I look at it from a very one-dimensional perspective, ⁓ results happen, you know, and it speaks for itself, and people heal a lot quicker. Granger Forson: Mm, brilliant. Yeah, I can fully appreciate that. You we probably bury ourselves in all the activity that we have to do to deal with in those difficult situations, but we don't deal with the emotional stuff because we're locking that away. And so you're helping us really understand that and bring that forward. by doing that... Claire Gilchrist: Yeah. And you'll probably have so many people pulling on your emotions. Children, elderly parents, you you're generally going to be at a stage in life where you're a major care giver to lots of people, which I certainly am. And so I know the pulls and you generally become the last person in the pile that gets any of the love. Granger Forson: Yeah. Yeah. Yeah. Claire Gilchrist: I kind of am there to go hold your hand and go you deserve all this attention because you're not going to get it from anywhere else and if you're not fighting on all cylinders and strong and happy and confident then you can't be the best mom you can't be the best daughter sister best friend so I help you become that again. Granger Forson: Brilliant, that's amazing. Personal experience, yes, where were you 15 years ago? But anyway, anyway. So how did the business start? Where did that original spark come from? Claire Gilchrist: So started two years ago when I left marriage of over 20 years and it ⁓ very, very Three children, a lot of ⁓ which obviously you after such a long marriage and was absolutely terrified. Did know what the future held, both emotionally, financially, you know, all those aspects. ⁓ left for reasons due to staying in the marriage was making me unwell. Not that he is a bad person whatsoever. It was just, it was not good for my health to stay in that situation because of the business that I was trying to run in the family home, support the children. There was a lot, ⁓ lot going on. So I retreated down here to the sunny Cotswolds to what I'm very lucky to have, which is my now permanent home, which was our holiday home. it's safe space. It was my sanctuary. And ⁓ took summer to ⁓ sort of how I was going to move forwards. And I suppose I started searching up things on social media. I started following people that were going through break-up and divorce and I started getting served a lot of training courses for divorce coaches. And I was just like, this sounds interesting. I am very much, I know you don't know me so well Granger, but I'm very much a people person. I love chatting to people. I'm Northern. I've got a very silly sense of humor. I'm very down to earth. and I can really connect with people. And I just, I thought to myself, this could really help me. And that's all I thought initially, I'm going to do this course to give me the tools that I need to navigate this stage of my life. And it wasn't any, any much, any further than that, at that particular moment. So I did the course. It normally takes a year. I did it in five months. I just ate it up. I read the books. was so engrossed. in learning everything that I need to learn. To me, it was so fascinating and it really helped me at that stage in my life and it really gave me something to get my teeth into. And then towards the end of the course, I thought, actually, I could use this now because I didn't really have a forward plan as to what I was going to do next. And I knew that I would have to ultimately financially support myself. Granger Forson: Well done. Fabulous. Claire Gilchrist: so I knew that I would have to do something. And ⁓ the role I was doing was, was linked to the house that I was living in with my ex-husband. We ran an events venue from our family home. I couldn't continue to do that. So therefore I needed to retrain, start again and do something new. So I thought, let's get this qualification accreditation, which I now have with Sarah Davison. And I'm now qualified to help other people going through the same thing that I've gone through, but I very much see it as a double-edged sword. I not only have the personal experience of which could write a book, honestly, I could write a book, but I also, ⁓ the knowledge, the training and the backup, the accreditation with Sarah Davison, who is a worldwide renowned accredited trainer of divorce coaches. Granger Forson: You Claire Gilchrist: So I've done the work, I've got the certificate. And so that's how it came about. So I've been qualified since the end of last year. So I'm at that stage now where I'm building up my client base. I've done the groundwork through my local BNI group, which has been absolutely, I couldn't have done it without them. Amazing. For contact. I didn't know a soul. This had been my holiday home for 10 years. So I moved to a place that I didn't know anybody. ⁓ I felt so supported in that journey through BNI and support the other business owners within that group and getting me the ground and that's the stage I'm at now. Granger Forson: Brilliant. No, that's really good. I mean, I look forward to the book when it comes out. And I think it's journey. Claire Gilchrist: Yeah, I thought your story is so interesting and I'm just like, and people say to me all the time, won't go into it today, but I've got a lot of stories, Granger, a lot of stories to tell. Yeah. Granger Forson: Yeah. And you've got that experience of building a business and running a business as well. you know, this is the second go rather than the first go, which is fantastic. So tell me... Claire Gilchrist: Yeah, I've had many businesses that I've run over. I had a model agency for 10 years. Yeah, and I had a livery yard where I looked after sports horses for nearly 10 years as well. So I've done very different things off the back of my husband being the breadwinner and having a very successful corporate career. I've always done something ⁓ learned a lot along the way. ⁓ Granger Forson: Wow. Yeah. Okay, brilliant. So me about a customer success that you're really proud of. Claire Gilchrist: I've had a client, ⁓ in an, ⁓ an evening that comes out of a session and they just go, Claire, I can see things so much more clearly. I can, I feel like I'm not doing this on my own anymore. That somebody is holding my hand and holding me accountable. And that I know I've got to come back in seven days and see you on the screen and tell you all the things that. we've planned together that I need to do to make my world, my life better. I know I'm not doing it on my own and I go to bed on such a high knowing that I'm making somebody's life a bit easier when I know the pain that they're going through. That to me is everything, everything. It's the best feeling in the world, the absolute best. Granger Forson: Excellent, yes I totally agree. a business coach and my are when my clients go, that was a great session and even better when they come back in the next month and say, actually I implemented what we talked about and what we came to agree with ⁓ and ⁓ seeing difference. Or they've just started that journey because sometimes it can take a while to see a difference in a business anyway. But I totally agree, that's a real high of being a coach in any type of thing we do. Claire Gilchrist: It's worth it. Yeah. Yeah. But it's baby steps as long as you're moving in the right direction, whether it be in business, whether it be in life or relationships or whatever, as long as you are putting steps in place that are pushing you in a positive direction and not a negative direction, then that is brilliant. That's all you need to be doing. And some days it'll be the teeny tiniest thing. You think I'm not getting anywhere, but you actually are. you really don't know what a difference that is making. Granger Forson: Yeah. Yeah. Claire Gilchrist: ⁓ Granger Forson: Brilliant, well let's move on to Act Two. Now the business is fairly new, but let's talk about your history as well a bit from running businesses. So, running a business, we get those highs and lows. What are some typical sort of highs and lows that you've felt through the years of building a business? Claire Gilchrist: You mean in past businesses as well. Granger Forson: Yeah, I mean, I know this new business is newish to you. So, you know, talk about the current business, but you've got a lot of experience of building businesses. ⁓ Claire Gilchrist: Yeah. Yes. Yeah, yeah, yeah. So I've built three previous businesses prior to doing my divorce coaching. And I went into my model agency. I started a model agency when I had my first baby and she's 22 now. So, but I'd been a model for 20 years before that. So I went into that with a lot of experience and a lot of contacts. And that was quite seamless, really. I just, you know, wanted to be in one place at one time. I knew I had the knowledge and you have the contacts and you have the experience and the ability, but I'd never actually run a business before. So I very much learn on my feet with every single thing that I've done. But I think having the confidence in my own ability, knowing that I will always do something to the best of my ability. And I'll always want the best outcome for my clients that I think you can't go far wrong with that. You know, it's, it's knowing that you know what you're talking about, knowing that you will, till midnight if you need to, to create a good outcome. You're not going to ever leave anybody in the lurch. likewise, when I moved on to my horse livery business, I'm a, I've always been into horses, have my own horse now. I've had horses for many years. I always assured my clients that their horses would have exactly the same care that I give my own, which is the absolute top care. You know, these are sports horses. These are horses that have to perform. their health, their routine, their feeding, their daily, management is super crucial. So again, that was something that I ⁓ held that is super highly important. Made sure that the staff that I employed. had the same high standards that I had. And I think it's all about yourself accountable. If wouldn't be happy to have that service yourself, then you wouldn't do it for somebody else. And ⁓ my are super, super high. So therefore, I cannot go sleep at night knowing that I've done my absolute best and ⁓ have a clear conscience. Granger Forson: Yeah. Yeah. Claire Gilchrist: And then events business was super interesting because we, during lockdown as a family, we bought a grade one listed manor house in Staffordshire and had a church within the grounds. We spent a few months converting the church and we turned it into a wedding venue. And, I never done events in my life. I'd done fashion shows through my work at the model agency, but I'd never actually, produced a wedding from start to finish. And I think that the testament to this is my very, very first bride that I hosted at my home ⁓ when had her wedding in the church has now become one of my best friends and I was at Badminton Horse Trials with her on Saturday. She ⁓ the and the attention that I took with her that day, ⁓ we bonded, laughed, we cried together. Granger Forson: Yeah. Claire Gilchrist: It was one of the last occasions that her late grandfather attended because he was very poorly. And I was able to surprise her and tell her that he was in the church waiting for her. And it's like that, ⁓ ⁓ know you've gone the extra mile. He had a special chair, he had a blanket, he was really well looked after. And she's got those beautiful photographs and memories knowing that her grandfather was with her on that special day. And I even... ⁓ Granger Forson: Brilliant. Claire Gilchrist: When we sold the hall, I even gifted her a pew from the church. So she's actually got that in her dining room now. Granger Forson: Fantastic. So real highs when you're delighting customers. Stronger Business Together we have four principles and one of those is growth only comes through challenge. ⁓ can be hard work, it can be tough to create and do in a business. ⁓ have you learned about yourself when things have got hard in your businesses? Claire Gilchrist: Well, I suppose I can only back at my last business, the events business. And that quite stressful because we were living in the house as a family and we were welcoming events into our family home, which we were living in every single weekend. So we had caterers, had marquee companies, we had ⁓ bar companies, entertainers. And I'm having to manage that within my home. on no training, no experience was really super challenging. And that was one of the things that actually led to my ill health. So I still showed up, I still did a good job, but something had to give. And unfortunately it was my marriage and my health. nobody on the outside would have ever known that, I still had my hair done, looked smart, turned up, was professional. And it was to the detriment of quite a lot. I'm not saying that the marriage wouldn't have broken down had it not been for that. ⁓ It potentially on the cards anyway, but that was the straw that broke the camel's back. But, it was a super high stress environment ⁓ world to be So very now got the, the outlook that family comes first. ⁓ my health comes first and this has got to be something that fits in with that, that is manageable. I can still turn up and do a great job, but it's not to the detriment of other things, which unfortunately my last business was. Granger Forson: Yeah, yeah, I fully appreciate that as well. It's my health first, then my relationship, and then business. There are times you have to stretch in the business and maybe slightly compromise, but I deliberately don't compromise those two because they're so important. They're the first two pillars that then makes the business successful. ⁓ Claire Gilchrist: Without that, you don't do anything. Yeah, without that. Well, that's what you're doing it for in the first place, isn't it? Without those things being in a good place, there's no point. Granger Forson: Yeah, yeah, yeah, absolutely, absolutely. and talked about people and finding the right people to join you in your business. What one could you share with us that you've learnt about developing and growing because ⁓ we believe and other our principles is grow your people so they grow your business. What have you learnt growing people? Claire Gilchrist: think I'm a really good judge of character. look ⁓ I being a relationship coach now, I know the red flags to look for. I'm 53 old, I've got a lot of life experience and I can of, can suss out a good egg from a bad egg quite early on. And I keep my circle tight and very small. At one point I was the social butterfly of Cheshire. I knew everybody had lots of associates, lots of, people that worked with that I thought were friends. But you realize as time goes on that that ⁓ quantity is quality. And I think keeping your circle small, tight with really trusted people that you know are not going to let you down, that have the same core values that you have is really important. Granger Forson: yes, I would agree with that. It's an important thing to ⁓ understand who the real key people in your life that can help you at ⁓ the right and to keep grounded really sometimes, isn't it? ⁓ And then, what you on then in your business at the moment to keep it healthy ⁓ when it does get What's your structures that you have in place? Claire Gilchrist: ⁓ Yeah, it's really close. So, have one day a week where I work on my business, which is a Wednesday. have my networking meeting in the morning and then I, I do sort of my social media posts. do my chasing up my sending out, new emails to new clients, chasing up referrals and so on. I'm recording quite a lot of podcasts at the moment. So, which I love doing. Granger Forson: Excellent. Claire Gilchrist: lots of different areas. I did one recently with a guy based out in LA who's a relationship, coach ⁓ and obviously really different melting pot from the LA to the Cotswolds, but so fun, so interesting. And apparently he's had more views of our podcast than he's had in such a long time. I don't know whether it was my Northern accent or my silly sense of humor, but apparently the Americans quite like me. So, just find talking, to people on podcasts is it comes so naturally to me because, I love sharing ideas. I love talking about what I do. I'm so passionate about it. I've got such a lot of experience to bring to the table and I love sharing that with people, but I also love learning from them as well. And I just think I get so much from podcasts. And then when they go out, the feedback that I get is I always get clients. I always get inquiries once a podcast goes live. Cause I just think it makes you more human to people. They're like, actually she's not just a face on a website. She's not just got an accreditation with Sarah Davidson. She's actually lived and breathed this. she's been through all the hurdles. She knows all the pain. she's, she's been to court. She's. struggled financially, she's had all these steps to overcome, so therefore she's going to understand I am as a human being and I think that makes you a bit more real to people. ⁓ Yes, I think those ⁓ of, you connection to clients is super important for somebody in the type of work that I do. Granger Forson: Yes. Yeah. Yeah. Yeah, fantastic. Yeah, I love that. So let's move on to Act 3 then, the hurdle. You've talked about multiple hurdles. So what's the hurdle you've brought for us to discuss and to think through today? Claire Gilchrist: So business ⁓ it's great to go. It's everything is, you know, completely set. The website is fabulous. The brand, I'm super happy. The social media, I've got three and a half thousand followers. it's, the platform is good to go and I'm trained. I'm constantly refreshing my knowledge. I go on regular webinars with my training group. It's actually getting myself out there to the type of people that want my service. I offer free discovery call, which I think is really important so that people don't feel like they're under any obligation when they first talk to me. And it's of getting that message out there to the people that need the help and the demographic of people that can afford to pay for a service like mine. ⁓ I'd love to be, I mean, I work with a charity that my networking group supports and I do do some pro bono stuff, which I love doing with people that are unable to afford to pay for it. But ultimately I have to, I have to obviously to pay my bills, I have to have clients that can pay for my services. And it's also cost me money to train. So I have to try and make that money. Granger Forson: Yes. Yeah, absolutely. Claire Gilchrist: money to establish the business. So therefore it's getting out the right demographic of people that need my help that can afford to pay for it. And it's how to target those groups. Granger Forson: Okay, so. Yes, so it's around really sort of building that lead generation process that every business needs to have. comes with experience and time to some degree, but you're at that initial stage of starting off. so currently we start when we're thinking about hurdles and problem solving is where are you today? So you've got a few clients today. ⁓ Where they come from? Claire Gilchrist: They followed me on social media or a friend followed me on social media and told them about me. So it's generally from that avenue. ⁓ then one client's come from a referral through a law company that I met through networking. Granger Forson: Okay. Okay. So two places, one is social media, one is potentially through law firms. Excellent. Okay. And do you have a method of tracking so you will actually know that over time? Because one of the important things in marketing is to be able to know what is and isn't working. Claire Gilchrist: Well, I know it in my head Granger, that's all. I don't have a system. Yeah. Granger Forson: Something to fix, even if it's a simple spreadsheet, even simple spreadsheet, it is an important thing to be able to track because you need to understand which ones working, which ones not. So if thinking about a lead generation through social media, what have done in the past that has generated those ⁓ initial that turned up, those clients have turned up? Claire Gilchrist: Yeah. Yeah. Yeah. Granger Forson: What is it that sparked their attention to come to you? Claire Gilchrist: So I'll have done a live, like a Q &A live ⁓ I'll have ⁓ one of the podcasts that I've recorded. I think ⁓ ⁓ of live state, ⁓ opposed to just a post with a still photograph, is definitely more appealing. ⁓ I think that's really what... Granger Forson: Okay. Yeah. Yeah, okay. Fantastic. Yeah, I totally agree with that. That's one of reasons we do the podcast. We're putting it out there. ⁓ So if live type video or live Q A's type things ⁓ are the ones that are sparking people come to you, So what would you need to do tomorrow in order to generate say 10 leads through social media? Claire Gilchrist: Awesome. Yeah. thought about, actually I have done it and I could repeat this, open a Q &A and say to my audience, ask me one question that you'd like me to answer about something you're struggling with in your relationship today. So that I'm ⁓ making myself accessible to them and giving them free advice. ⁓ Granger Forson: Absolutely. how often ⁓ you done that or how often do think you'll need to be doing that? Claire Gilchrist: I should probably do it about once a month. I probably haven't done it for about three months because I've had quite a lot of footage to like to and to put out there. Do Granger Forson: Okay, Claire Gilchrist: think we're up? Okay, okay. Granger Forson: suggest probably need do it a lot more than that. ⁓ Yeah, because the reason you think about social media and you think about any marketing that we need do, everybody out there is really, really In our business, we call it, you've to Corfu because we like to go to holiday in Corfu. Okay, ⁓ so. ⁓ It's not on their mind. They won't see that one post that appeared. They won't see that one question you put out there once. You've got to turn up on a very, very regular basis to be putting out that. Is it every Wednesday? Is it every Tuesday and Thursday? By building that audience of people putting it out there, saying, come and ask me a question and answering it live, doing that again, doing that again, it's that repetition, repetition, repetition that A, builds your audience and builds Claire Gilchrist: Yeah. Granger Forson: the ability for people to say, perfect, absolutely, absolutely. That no-like-and-trust is so important to build activity. So the first thing is the volume of content that you need to do. Now, when you look at everything you're doing in social media, ⁓ got lots of podcasts, lots of things you're trying to record, this is where you need to start deciding. So... Claire Gilchrist: The no likeness, stranger than no likeness. Granger Forson: The important thing when we talk about growth through challenge, the challenge is actually we have limited time, limited energy, limited budget. We have to decide. And that's why it's important to record when you get a client or if somebody turns up and says, I'd like to have a conversation, I'd to take your free ⁓ you ask them straight away, ⁓ triggered you coming from? You need to capture that because that will then start to tell you. ⁓ Claire Gilchrist: Yeah. Where have you come from? Yeah. Granger Forson: Is your live thing doing well? Is it personal videos that you're putting out those? Is it the little ⁓ that you're putting out? ⁓ them what triggered them to be able to do that. Even if within your social media or Instagram, you can say at the end of it, if you'd love to know more, contact me, DM me. Now you can capture that within the DM where they've come from because you can actually see which event. or posting or anything that triggered them to actually ask you to do that. And it's important to capture that because it's the early days of doing multiple things, but starting to find out which ones will actually work for you. And then it's just do more of them. So if live questions you think is one of those things that will work, then do that. Now, there is one trick I'm going to give to you here, which I was taught a number of years ago and... Claire Gilchrist: responding to it. Yeah. ⁓ Granger Forson: it's very good in starting out businesses. So you've said that you're in a community with other coaches that are learning how to do this. You've also done a podcast with other coaches. So which one of those coaches are successful? And I mean successful as in, they are making money. You know they're making money because they've had that honest conversation with you. Lots of people say they're making money, but are they really? Are we just busy fools? Genuinely making money. commas stalk them. ⁓ out what they're doing. ⁓ them on social media. See how many people are reacting to posts. See which posts are actually working. ⁓ your analysis of understanding and then copy them. Now don't directly copy because what you now do is you put your flair on it and your structure. ⁓ all this has been invented before. ⁓ are people out there who have cracked the code and have worked out how to make it work. Claire Gilchrist: Yeah. Yeah. You're... You know. Granger Forson: in social media, in email marketing, in whatever type of promotions in your industry. So go find them and see what they're doing and just spend a bit of time. And that's where AI can be very useful to go and do that research for you. can do the research yourself, but it's finding those. Go and see if other people are doing that. Are they successful? Then emulate them. Claire Gilchrist: Yeah. I know just the person I'm going to start stalking. Granger Forson: Fantastic, because that is such a great way of really, you know, don't reinvent the wheel. And just use that to happen. So what we often do as we launch businesses, we think, what I need to do is this, this, this, this, this, this. That's because when you look at big companies, they're all doing lots of things, but they've got huge budgets behind them. They've got huge social media. They've got massive revenue that they have to do that. So look for a business that's what you want to be in a year's time, two years time, see what they're doing and understand because they've already gone through the pain of trying lots of different things and you can then make that happen. So we're thinking about that, it's really about the system that you're going to do. ⁓ you're gonna do live &As, yeah, ⁓ twice week, ⁓ for When you put on a Q &A, at the end of it, you need something to offer. You need to be able to offer something to them. it's now the experimentation. Now you've got people interacting. It's that offer that you're gonna do that's gonna entice them to send you a DM or message ⁓ or to your website. ⁓ But want to be able to offer them something exciting that's relevant to them at that moment in time. And thinking that offer, because it could be just a free call, but maybe don't call it a free call. Call it something exciting, give it a name. Maybe it's, know, clarity with Claire. Get your free clarity with Claire moment. ⁓ ⁓ trying to tap into the words and the thinking that they've got in their mind at that moment in time. So they've watched something from you, they've gone, ⁓ that's really good. And then you just ⁓ them by saying, and if you'd like some clarity with Claire, DM me or whatever. Claire Gilchrist: Thanks. Yeah. Granger Forson: finding that would entice them then to then respond and come to it rather than just a free phone call. Give them that sounds exciting and you'll have to experiment with different words and different ways of thinking because everybody's different at that moment in time once they've reacted and thought about it. ⁓ So based that, what's your thinking? Where are you at now? What are you going to try next? Claire Gilchrist: Yeah. Sure, yeah, great. Yeah, I think doing the regular Q and A's often than I've been doing is a really, really good idea. And it up, you know, putting those Q and A's out there and actually them something. ⁓ And, I'll maybe not call it free call because anybody can have that, but actually say, you know, look, thank you so much for engaging with me on this. ⁓ For everybody that engaged with me, I'm going to offer you a free one-to-one clarity with Claire session to discuss any issues and problems that you've brought to me and we can take it to the next stage, something along those lines. Granger Forson: Yes, absolutely, sharp and focused. And them do something like send a message ⁓ or ⁓ to website. Absolutely, yeah, because you want to capture their emails and build that over time. Yeah, okay, ⁓ really good. what's your first experiment going to be next then? Claire Gilchrist: Yeah, something that I do my way across. Yeah, yeah. think I'm going to really start following the people that I admire within my business that I know are doing really well and really and of hook into ⁓ what is them, ⁓ their business and what is working for them. And ⁓ just study and kind of take some hints and tips them. I think that's going to be super helpful. then really sort of fine tuning my social media output and keeping with my networking. Granger Forson: So got some actions, you what we're gonna do next. That's Awesome, so let's go into wrap and close now, Claire. ⁓ What did you hear yourself say today that maybe surprised you? Claire Gilchrist: I suppose being open to, people that want to help me, but actually the things that you've told me, I do already know, I just don't act on them. So we're not reinventing the wheel here, Granger, are we? I suppose it's reaffirming the things that I know I have to do, but it's hearing somebody. Granger Forson: No, no we're not. Claire Gilchrist: that has experience and knowledge of what works, telling me that that is actually what I need to do. So I think that's been super key for me. Granger Forson: Yeah, fun. Yeah, and that's how I work with my clients. believe in ⁓ better decisions with peers and we believe in simplifying. And simplifying sometimes is very hard to do, but it's really important because ⁓ do too much, but we're doing too much because we're unsure. So get the data, get the structures, ⁓ what's happening and just keep testing, keep testing and testing until you find. So ⁓ D. Claire Gilchrist: It's working smartly, isn't it? And not over-exerting, but just doing the things that are important that need to be done. Granger Forson: Yes, yes. One of my mentors, he always replies no matter what he's doing. He's amazing. But he talks about ⁓ your aim is to make a boring business. Yeah, the business should be boring as in everything should just work. ⁓ Yeah, you the numbers, you know what you need to do, you know how to do it. Claire Gilchrist: Yes. Granger Forson: It just works and delivers, but you only find that through lots of experimentation and having a go. So yeah, brilliant. So Claire, finally, how can people find out more about you and follow your journey more? Claire Gilchrist: So my website is and my social Instagram is claritywithclairgilchrist and all information can book a free discovery call with me via the website. It's got Calendly linked. So all the information is on the website and my mobile number which ⁓ you can message me at any point and I'll get back to you straight away. Granger Forson: Fantastic. Brilliant. Well, Claire, thank you so much for being so open and honest today. I know our listeners will have a lot from this conversation. It's been fantastic. Thank you. Claire Gilchrist: Right, so, and then...