Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts
When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still afford, or is it the only thing that can actually save you?
Agility requires brands to move beyond seasonal planning and into a state of continuous listening. It’s about having the insight and infrastructure to pivot your customer experience strategy in real-time based on economic signals and shifting consumer priorities.
Today, we're going to talk about decoding the often-conflicting signals consumers sent during the last holiday season. Five9…
The skinny
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