1,000 Podcasts Later, I'm Breaking My Rule

Getting Heard: The Daily Pod Shot · Aug 11, 2026 · 6m

How many times does someone need to hear from you before they trust you enough to buy? Whatever number you're picturing, it's gone up. A lot. And it's one of the reasons I've broken my own podcast rules!

For a decade I told women exactly like you that a weekly podcast episode was enough. In this Pod Shot I explain why I no longer believe that, what the latest research on buyer behaviour actually shows, and why the maths of weekly is quietly working against you.

I also share the one number I worked out today that genuinely stopped me in my tracks, what five daily episodes really turn into…