Latest / Dealer Talk With Jen Suzuki
Stop Calling Internet Leads Before You Do This
What if the biggest mistake with an internet lead happens before you even say hello?
In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why I want salespeople to take 60 seconds before making that first call not to wait, but to investigate.
Where does the customer live? Have they done business with the dealership before? What's sitting in the CRM? What might they be comparing? Those clues can completely change the conversation.
We'll get into why curiosity beats jumping straight into the vehicle, how to make an appointment actually worth showing up for, why more options can…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.