Latest / Harvard Business Review
Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing
Why Taylor Swift's Podcast Surprise Is a Masterclass in Marketing
15 Aug 2025
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Taylor Swift turned a single announcement into a global moment. Here’s what business leaders can learn from her surprise album reveal. For more insights, explore Kevin's book 'There's Nothing Like This' here: https://s.hbr.org/3F5rOjK
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The skinny
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