Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Liquid Death Made Water a Rebel Brand
Episode 155 of Building Brands with Fexingo digs into Liquid Death, the canned water company that turned the most boring product on the shelf into a $1.4 billion brand. Lucas and Luna explore how a satirical heavy-metal aesthetic, irreverent marketing, and a mission to kill plastic built a brand that people tattoo on themselves. They break down the strategy behind its viral social media, its 'Murder Your Thirst' tagline, and its unlikely move into iced tea. If you think branding is about being safe, this episode will make you rethink everything. Tune in to learn how Liquid Death…
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