Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use Side Projects to Land Bigger Roles
In this episode of The Marketing Career Podcast, Lucas and Luna explore how a strategic side project can become the single most powerful lever for a marketing career change. They break down the difference between a hobby and a portfolio piece, using the example of a brand manager who built a niche newsletter that caught the attention of a CMO and led to a director role. Lucas shares the three-part framework: pick a specific audience, define a measurable goal, and document the process publicly. Luna adds practical tips on time management and how to pitch the project in interviews without…
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