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342: This Should Always Come First in Your Business · Unshakeable with Human Design - A Human Design For Business Podcast

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Welcome to Unshakeable with Human Design, the show dedicated to
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helping entrepreneurs use human design to shift from hustle to
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flow without sacrificing results.
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Come here to become an unshakeable human and build an unshakeable business
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according to your human design.
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I'm your host, Nicole Laino.
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Hello, and welcome to Unshakeable with Human Design, everybody.
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I'm your host, Nicole Lano.
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We're here, just the two of us today, and we're going to talk about your business.
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We're going to talk about something.
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It's a mistake that I see so many people, so many spiritual entrepreneurs in
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our community, I see make this, same mistake over and over and over again.
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And I've made it myself.
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And , in this episode, my goal.
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, I'm going to pull human design and strategic decision making apart for
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a moment, and I'm going to talk about them separately, and then I'm going
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to squish them back together and show you how we blend strategy and energy.
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Cause I see a lot of people, particularly in our spiritual entrepreneur community,
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where you're a transformational coach, you're a healer, you're a heart
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centered entrepreneur, where you lean on tools like human design and EFT and
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breath work and all of these amazing tools that are designed to expand us.
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And human design is certainly designed to help us make the
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decisions that are correct for us.
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However.
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Strategy still does play a role because we want results and we
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want results in the material world.
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We're not just living a life where we don't have to provide for ourselves
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and yes, when we are living in alignment, providing for ourselves
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gets easier, making decisions that feel good and also make sense.
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Becomes easier and that takes two skills that we have to build one,
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and for our purposes on the show, and the way that I teach is learning
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how to follow your strategy and authority in a real and practical way.
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And then also making decisions and understanding the strategic
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elements of our business, because we want material success.
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And not because we're greedy and not because money is overly important to us.
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No.
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Because we need to eat.
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We need to feed our families.
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And quite frankly, we're not good to anybody if we're in survival mode.
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This is part of the reason I see so many people go through that consistent
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cycle of healing and healing and healing and re regulating and regulating again.
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And, and it's because you're constantly putting yourself in a state of survival
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because you don't have the money to support yourself or you don't have enough.
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So you're always chasing money.
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So yes, there are energetic practices and there are energetic pieces to this,
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but there's also a strategic piece.
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So what we're going to cover today is actually, , the thing that should
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always be on the top of your list.
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The first question you should be asking, , we're going to address that
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most common mistake that I see the spiritual entrepreneur community . making.
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Uh, , , I'm going to talk about the exception to this rule, and then I'm
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also going to talk about how human design comes into this and can help
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you make correct decisions that also light up your life, that also pull
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you on the path of your purpose.
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This is why what I teach inside my programs, what I try to teach you all
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on this show, what I try to share, Is that energy and strategy are
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both needed in this world and that the more you get to know yourself,
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the more you decondition your human design, the easier decisions become.
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You don't realize how much of your struggle has to do with
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you living in your shadows.
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That, you can't really address it.
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You can't really overcome it.
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And once you do, if you make that work, I don't treat energetic
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work as a separate thing.
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I was talking with a friend of mine about this today and the energetic
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work is not optional and it's not something you do separately.
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You don't go like, I'm going to go heal and then I'll be back.
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doesn't work like that.
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We move, we keep moving and we heal and we regulate, and we
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do this energetic work daily.
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I just created a private podcast feed for my clients inside my
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business by design mentorship with the visualizations, with the breathworks,
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with the other tools that we use.
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So they can step into, and they make a habit of stepping into their higher self.
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I had them create a self hypnosis so that they are doing that in the morning
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and at night, it's part of the practice.
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This is part of developing the practice of being an aligned
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CEO and stepping into that role.
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But we can't do that when it's just like, oh, well, we're constantly trying
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to figure out how to master ourselves.
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Self mastery comes from a consistent practice of being aware and
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understanding ourselves, and that's what human design can help us with.
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But I want to focus a little bit on the mistake that I see everybody making, I
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mean that's kind of a broader one, is that we think that we have to separate
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these two pieces, and a lot of times the reasoning behind separating them
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is, Nobody really teaches them together.
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We teach them as separate things.
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I'm going to buy an Instagram program and then I'm going to buy this, you
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know, releasing my sexual energy program or a money mindset program.
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And we treat them as these separate things rather than looking at our business when
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we are the business as entrepreneurs as a holistic thing that we run the business.
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So how we are running and who we are, and the more we fine tune and
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elevate ourselves and rise, the easier it'll be for our business to rise.
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We are vibrating at a new level.
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So we start attracting new level things, but we still do the work.
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I guarantee you everyone who's making seven figures online and selling energy
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work has strategic things that they do.
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They show up.
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They put offers out there.
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They have systems.
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They have a team.
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It isn't just them thinking about things.
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You're responding to the work that they put out there.
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They put together a program.
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They put it out there.
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They have a system for launching it.
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That's the strategy.
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It exists for a reason.
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Okay.
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So we're going to dive in this episode.
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I also want to say goes really well with episode three 40, which we
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released last week on Monday, I believe.
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And that one was called where to invest in 2025.
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I recommend if you haven't listened to that one yet, go back and listen to that
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one and listen to this one together.
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You could, it doesn't really matter which one you listen to first.
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I think that the order could be up to you, but definitely listen to them
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together because they really do fit together and give you a really clear
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picture of making decisions from a better place and making the right
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decisions for you and then where to make the decisions around money.
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And what to invest in and where to put your resources this year.
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So 2025 is a kick in the pants year, just like super off the charts, successful
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for you and not another year of lessons.
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Okay, one other announcement we have, I am teaching an intensive program on
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the 22nd, but it will also be available as an evergreen program after that.
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So no matter when you are listening to this episode, if you are interested in
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learning about your cosmic niche, this is that blend of strategy and energy
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that I'm talking about, taking your human design chart and your expertise, putting
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them together and figuring out who is it that you are divinely created to serve.
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Who is that?
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audience that is meant to hear from you, that will respond to you.
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If you are interested in that, if you feel like you really want to target
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your soulmate clients, then please DM me the word niche on Instagram.
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I'm at Nicolelainoofficial, or go to Nicolelainoo.
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com forward slash niche, and you can register right there.
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This is not a free workshop.
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This is actually a program intensive that I am doing and teaching.
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I just happen to be teaching it live because.
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I like seeing you all and I get to talk to you and all of that, but even
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if it's recorded, you get the same content that I actually teach inside
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my business by design mentorship.
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So this is really in depth stuff.
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This is sort of my trade secrets on how to bridge the gap between your
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human design chart and your message.
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This is one of the key components that I teach inside business by design.
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So certainly check that out.
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If that interests you, if you are like, I want to find those soulmate
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clients, this is the program for you.
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So please jump into it with us.
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I would love to see you in there.
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Okay, so let's talk about this.
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Making great decisions.
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Every great decision in your business first starts with an assessment.
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Where are we?
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What's my current status?
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Where am I right now?
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You have to look at it.
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You have to look at where are you, are you making six figures already?
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And you want to get to multiple six.
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Are you just starting out and you've got, you know, you're making like
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two or three grand a month, but you need to know how to do it better and
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get that onto a more consistent path.
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Maybe you're doing two or 3, 000 a month, but it feels really hard.
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You're kind of fighting for those sales.
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You don't know when they're coming in, or maybe it's 3, 000 one month
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and 500 the next month, whatever it is, assessing where you are and
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assessing what's your main problem.
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That you are dealing with right now?
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What is the one thing in your business?
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Is it that you don't have enough time?
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Do you need to figure out how to work less?
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But what's the number one thing?
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Is it money or is it something else?
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Cause you might say it's audience.
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I need more people, but why do you need more people?
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Ask yourself why a couple of times when you come down to this, because it really
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should come down to one of two things.
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Really.
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I need more time, which means freedom.
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I have the money, but I need more time or I have the time and, and I really
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need money or sometimes we need both.
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I'm working a lot, but I don't, I'm not making enough
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money to support my lifestyle.
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Right.
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So.
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What is it?
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It should boil down to one of those two things.
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And if it doesn't, so if it's like audience, I need more people.
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That's a problem that you have for sure.
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But well, maybe not depending on, I would love to see your numbers to find out if
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you really have an audience problem, or if you have more of a selling problem.
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Um, but, if you have an audience problem, then is it because you, it
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usually it's because we want more clients because we want more money.
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So if you ask why a few times, you'll get down to like one of those two
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things, time or money, which one is it?
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Okay.
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So in order to figure out the priority, the mistake that
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I see so many entrepreneurs make is they want more money.
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They want more clients.
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They want a bigger audience.
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They want all these things.
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And then they're like, I know what I'm going to do.
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I'm going to write a book.
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Okay.
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If you're at a certain point and money's not a problem and you feel like
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you really need that, like authority thing to sort of lift you up, okay.
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But usually that's probably not the right next step for right now, because
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choose the profitable path first.
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And I know coming from an energy, a person who teaches energetic practices
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like human design, that might seem like an out of character response for me.
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Purely strategic, soulless.
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No.
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it's very difficult to support people.
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It's very difficult to be in alignment.
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It's very difficult for you to show up as your best self when you are
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struggling, when you are in survival mode, which is why , if your health is
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falling apart, if you have cancer, if you have some, a disease that's ravaging
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your body, And you don't have your health, then you are in survival mode.
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Suddenly all the other things don't matter.
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And you become very focused on your health.
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It's the same thing with money, where if we don't have enough money, we
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go into survival mode all the time.
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And that I find is the reason that people stay in that dysregulated state with their
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nervous system, because they're worried about money and they're worried about
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money and they're worried about money.
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They're in survival and their fight flight is kicking in all the time.
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So they think they need more healing.
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They think they need more healing.
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So they go and they try to heal and then they join an energy, they go to
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an energy healer to clear the blocks.
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And then they, they're tapping and they're doing all of this stuff and that's great.
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I'm not telling you to not do that stuff, but the problem is that they're
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focusing solely on that path and they're not focusing on the thing that
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will actually fix the problem and get them out of fight flight, which is
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to start bringing in real revenue.
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And bringing it in more regularly and more reliably and stacking
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the cash so every month they feel more secure and not less secure.
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Now I don't know what your profitable path will be, but finding your
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profitable path is a huge step.
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Because then what you want to do is you choose the profitable path, you walk it.
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And then you're also healing and regulating and doing all
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of that stuff down the road.
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Now, sometimes we have a little bit of unraveling to do on the energetic
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side before we can really forge forward on that profitable path.
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But most of the time, what I see is people use the energetic healing
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path as an excuse or a place to hide.
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I can't do the profitable thing yet because.
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Okay.
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, and what a lot of another mistake, like within this mistake is that a lot
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of people think that the profitable path has to be complicated and it
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doesn't, you can put out simple offers.
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You can start to put out smaller things.
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You can start somewhere.
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You can put your offers out in different ways.
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And this is something that we're focusing on inside my program in
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February, because I noticed some people falling into that tendency.
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And even with me guiding them, I'm like, you know what, we're going to make this
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a, challenge for the month of February.
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We're going to get everybody out of this habit.
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We're going to push forward.
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We are going to get really locked in on what our goals are.
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And we're going to take small steps toward them every day.
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We're going to heal and regulate and do all of that stuff all at the same time.
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But I'm going to show you all how we can make this a whole lot easier.
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You're building it up.
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You're putting it on a pedestal.
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If you want to be part of that before February and you want to talk to me about
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business by design and you want to talk to me about that, just DM me mentorship
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on Instagram and we can have a little chat to see if that program is right for you.
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If you want to get on that fast track where in 30 days you're making
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sales, we are doing that in February.
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So please let me know.
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that is reserved only for those clients, but if you would like to be considered
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for that program, just send me a DM.
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We can talk about it.
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I'll see if that's okay.
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It's the right fit for you.
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Okay.
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So do you see how the profitable path it supports you?
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It is the thing that is keeping you from slipping into that.
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I've got to heal.
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I've got to fix this.
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Like just that emotional rollercoaster that we can put ourselves on.
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Okay.
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So that's the most common mistake.
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They pick the passion project first.
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They owe, they heal.
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They go with all of that energetic stuff first.
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And I'm saying you have to do the profitable thing first and, or you do
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it simultaneously with the energy stuff, which is what my whole program is.
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We do it all and we do it all at the same time.
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And we go where we're maybe you have to spend a few days in the healing space
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because you're just like, I'm really in a funk and we need to work you through that.
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Okay.
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But then we get right back on the horse and we go again.
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Because the more we stay out of the game, the more we get sucked into that lull.
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And then we start to get desperate, desperate energy
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sucks for so many reasons.
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It repels the people that you want to attract.
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It makes doing everything harder because your energy is saying, wait,
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we have to take care of ourselves.
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Wait, we're so scared.
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Deal with my emotions right now rather than you being able to get to work.
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This is why it's, it's not an option to be emotionally healthy and to deal with your
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stuff as an entrepreneur because you bring you into the business every single day and
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the business is only as good as you are.
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So we have to take care of ourselves.
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We also have to pay attention to the bottom line and in an aligned and
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open way, walk that profitable path.
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So the one like caveat I have to this, , the one thing I will say about if you
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have the passion project, but you don't have your profitable path yet, it's not
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obvious to you, you don't really know.
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But you feel really called to do something creative, you feel really
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called to write a book, you feel really called to flex your creative muscle.
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And you're not exactly sure what your revenue stream is yet.
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With eyes open, you can do the passion project, but you have to be okay.
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With the fact that that will not make you money for a while and I think that people
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can get sucked into Testimonials that people have put out there, you know, oh
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I made this much money with my book They had avenues for that book to make money
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If you don't have a goal of making money with the book and you're like This is just
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where I feel like my energy wants to go.
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I just feel so called to write this I feel like if I don't write it
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right now It won't pour out of me.
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Like, I feel like it will right now.
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I have to take this moment and take advantage of it.
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That's a different story.
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And I would say like, you're the authority to you.
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That's what human design is all about.
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That's what this show at its very core is all about.
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Becoming an authority to yourself.
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So then you can become an authority to others.
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So I'm not here to tell you what you have to do.
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I always say like you make.
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Your decisions, that is what I train every person in my business, in my community,
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in my client list, everybody I'm teaching, how to become an authority to themselves.
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So, the decisions are yours.
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I just always say, we make the decision with eyes open.
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We make the decisions from an aware and empowered place.
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I'm free to make whatever decision I want as long as I'm not making it.
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never a mistake as long as I'm making it with consciousness that I'm not on
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autopilot going in that direction again.
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Oh, and there I go just following what somebody told me or what I think it will
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get me and just being completely unaware.
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That I'm being sucked into somebody else's message.
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It's to come from that place of centeredness and groundedness
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from ourselves and making the decision from that place.
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So you can make any decision that you want, as long as it's coming from that
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place, I am aware of what I'm doing.
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I'm aware that breaking this rule, but I'm consciously making the
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choice to break that rule because rules are meant to be broken.
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And I get to decide what is right for me and what is not right for me.
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I hope you can see the distinction there and how that's different.
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Now let's talk about how you do work human design into this decision making process.
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So, first of all, kind of in the same vein of what I was saying is that all
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decisions for human design have to come from your strategy and authority, truly.
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So I'm going to use projectors as an example to illustrate how we
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start to bring our human design into this decision making process.
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So we understand that we should choose the profitable path first.
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Or we should commit equally to the profitable path.
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Also while we're doing this other passion thing, so I'm adding this passion thing
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on, but I feel like I'm in a good place with this profitable path that I can
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take on the extra load of the passion project thing because I already built it.
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I did that.
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It isn't always choosing the profitable option.
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It's just making sure you have enough profit underneath you to feel safe so that
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you're able to be open enough creatively to do the passionate thing, to do the
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other stuff that you feel called to do.
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The things that light you up.
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And it's beautiful when the things that light you up and the profit line up.
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And that's what we really look to do with human design is try to figure
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out, well, how do I blend my expertise?
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How do I make that into a profitable path and also take my human design, my
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gifts, what I'm really here for and my purpose and blend them together so that
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I'm getting profit from my purpose.
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Okay.
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But we want to be making these decisions not from a conditioned place and I want to
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talk about I'm going to use projectors as the example, because I think that that we
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can illustrate the point easier if I talk about at least one type and just give you
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kind of baseline of how decision making from the strategy and authority place
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work, as opposed to from conditioning.
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So you have to consider so projectors, of course, have to consider How
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much energy will something take?
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So the profitable path, they do want to be thinking about what,
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how their energy works best.
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There are certain considerations for a projector, you know, is this going
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to be me working like hours and be really taxing on my schedule and be a
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lot of output from me and be a lot of pressure for me to be showing up all
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the time and consistently and giving my energy over to a lot of people.
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Well, that might burn them out.
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So they do have to consider that, but again, from a grounded place and
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not from a place of conditioning, a place of conditioning would
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be, and you can almost feel it.
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So if you're a projector listening to this, or if you're a coach and you coach
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projectors, um, or you have projector clients, or if you just know somebody
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who's a projector, you probably have seen this where they get, they could get really
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worked up over like, I can't do that.
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I can't do it.
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Like, that's just going to be too much for me.
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And they start to get all worked up and that's more of a conditioned place.
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I would really.
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Um, they'll be able to coach that projector to kind of get into their
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own energy, to reground themselves, and ask them better questions.
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Does this feel like something you want to be recognized for?
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Does this feel like it's really what you're here for?
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and they will know, because they'll know people will ask them
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for advice, for their thoughts.
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They will be called, they'll be invited for, for things.
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so they'll know.
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And if this was an invitation and they're figuring out if it's right
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for them, you know, they also don't have to accept the terms that it
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was, put out there to them with.
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They can put up boundaries.
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They can set boundaries.
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There are ways that they can do that, but when they're in a conditioned state,
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they don't feel powerful like that.
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They usually just shut it down.
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Projectors.
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I want you to think about if a projector is following strategy and
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authority, If they're following their spleen or if they're following their
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identity or if they are following their emotions and they are seeing who's
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recognizing them, seeing if it's the thing that they want to be recognized
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for, they're following their process.
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But that's all well and good, but they do have to consider the profit because
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they'll often consider the time.
24:21
But the lack of funds and if they make a decision that does not support them
24:26
where it's purely passion, the lack of funds will put pressure on them and
24:32
cause them to overwork or feel bitter.
24:36
So everybody has to figure out how can I support myself?
24:39
How can I do that in a way that feels good?
24:42
And how can I choose?
24:45
Usually there are way more options on the table than most entrepreneurs
24:50
are giving themselves credit for.
24:52
And that's where someone like me comes in and it's like, let's
24:54
make this less complicated.
24:57
Let's really make this simpler.
24:59
Your offer could just be these four points.
25:01
I did that with a client yesterday.
25:03
I said, let's not make this complicated.
25:05
Let's make this easy.
25:07
Your offer is these four points.
25:11
Do it as a one on one offer.
25:12
So you don't have to create a lot in advance.
25:16
You can use the feedback that you're getting from the one to one clients.
25:19
You can charge a premium because it's one to one, you can offer a discount because
25:24
this is your first time doing this.
25:26
So you offer like a one time discount to a certain group of people who
25:29
sign up as founding members or whatever you want to call them.
25:33
And you can bring in cash right now and make yourself feel so much better.
25:38
And then there's such a difference in people's energy when they're starting
25:41
to make money and they're starting to bring in cash and it's starting to
25:43
happen regularly and they're showing up and they show up differently.
25:48
Yeah.
25:48
When they feel like things are working.
25:50
I mean, that's just human nature and Part of the energetic game is showing
25:55
up like everything is working even when it's not to bring the energy of it's
25:59
working I'm in the energy of what I want.
26:01
So I'm going to get what I want.
26:03
That's the marriage that we're creating here strategic work strategic planning
26:10
implementation And energetically aligning with what we want, creating things from
26:16
a place of alignment as much as possible.
26:19
You always hear me say it particularly with like the generator community
26:23
where they say, Oh, I can't, I'm so frustrated all the time because
26:27
I can't be in alignment because I'm in my job and I hate my job.
26:30
So I'm always frustrated.
26:32
So I can't be lit up anymore.
26:34
And it's like, get it that you can't be lit up a hundred percent of the time.
26:38
Very few of us can.
26:40
But can you just start playing the game of trying to be more in
26:45
alignment than less, be more in satisfaction and less in frustration?
26:49
Can we just start to shift the ratio in favor of satisfaction over frustration?
26:55
Rather than going for this 100 percent thing, which is unattainable.
26:59
This is how we start to work and start to have results.
27:02
This is how you start to change things.
27:04
You choose the profitable path, you get that going.
27:07
And then that frees you up to do so much more, but so many people are trying to
27:12
do too much at once, choosing the option that costs money rather than gives money
27:19
and creates money, so they're always feeling like they're in survival mode.
27:23
And I wanted to call that out to this community because I think that it's
27:27
a message that needs to be heard.
27:29
I hope you heard it.
27:30
If this resonates with you, maybe you want to share this episode with
27:33
somebody, you know, who needs to hear it.
27:35
I would appreciate that.
27:36
If you do share it on Instagram, I'm at Nicolino official, please
27:39
tag me so that I can thank you.
27:40
But I hope that this episode resonated with you.
27:43
I hope that this gave you a little nugget of how you can choose your
27:46
profitable path, how you can start creating really amazing results for
27:50
yourself and for your family in 2025.
27:53
Thank you so much for being here.
27:54
If you want to join us for our cosmic niche intensive, please DM me niche
27:59
on Instagram or go to Nicolino.
28:01
com forward slash niche, and you can sign up there and I hope to see you inside.
28:06
Thank you guys have a wonderful rest of your day.
28:08
And remember in order to have an unshakable business, you must
28:10
first become an unshakable human.
28:12
So thanks letting us help you become unshakable with human design.
28:15
Everybody.
28:16
We will see you next time.
28:18
If you love this episode and you're a fan of the show, please show
28:20
us the love on iTunes, Spotify, or wherever you're listening to
28:23
the show and leave us a review.
28:24
And if you'd like to connect with other entrepreneurs on their human
28:27
design journey, join our free Facebook community, Human Design for Entrepreneurs.
28:32
Go to nicolelaino.
28:33
me forward slash podcast links to join the group, book a human
28:37
design reading with me, or access our free human design resources.
28:40
We'll see you there.