Business Connect flawed agency model, Large agencies: Local is a fad, Technical SEO roadblocks
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Failings in Apple Business Connect Agency Model:
While the Apple Business Connect Dashboard is well designed and the new API is significant, the product really fails smaller businesses that want their smaller agency to manage their listing for them. As the system is designed, a small business has to get an Apple ID, verify their own listing and then share the admin privileges with their small agency. Too many steps and too much work for most small businesses to engage with.
Big agencies define local as a fad in CallRail survey:
In a Callrail survey of 600 agency employees…
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