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Transcript

FridAI - AI Browsers Test Your Website + Markdown · Business Brain – The Entrepreneurs’ Podcast

• 0:01
  Dave Hamilton: Business Brain, episode 773 for Casual Friday Eye, July 24th,
• 0:07
  Dave Hamilton: Tell an Old Joke Day, 2026.
• 0:13
  Dave Hamilton: You know, I should have teed up an old joke here.
• 0:15
  Shannon Jean: Yeah, I was going to say, I don't remember any old jokes.
• 0:17
  Dave Hamilton: Oh, I got one. I got one. It doesn't get much older than this.
• 0:21
  Dave Hamilton: Why did the chicken cross the road?
• 0:24
  Shannon Jean: I don't know, Dave, why?
• 0:25
  Dave Hamilton: To get to the other side, Shannon. It's the old one. Of course.
• 0:28
  Shannon Jean: That's the oldest joke in the world.
• 0:29
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show where we take some
• 0:34
  Dave Hamilton: ideas and some old jokes, we crunch them, we dissect them, we use them to tune
• 0:39
  Dave Hamilton: our business brains and get to the other side and lead our charmed lives.
• 0:44
  Dave Hamilton: Our sponsors for this episode include fanview.com, F-A-N-V-U-E.com,
• 0:49
  Dave Hamilton: where you can start your own creator journey and make it big.
• 0:52
  Dave Hamilton: And scribe.how slash brain, where CodeBrain gets you a demo and your first month
• 1:00
  Dave Hamilton: of Scribe capture for free.
• 1:02
  Dave Hamilton: So you can stop writing manuals and start having Scribe create all of your stuff for you.
• 1:08
  Dave Hamilton: We'll talk more about those in a little bit. For now, here in Durham,
• 1:11
  Dave Hamilton: New Hampshire, I'm Dave Hamilton.
• 1:13
  Shannon Jean: And out here in Northern California, I'm Shannon Jean. How are you, man?
• 1:17
  Dave Hamilton: I'm good. Yeah. Rocking and rolling. Sweet. Yeah.
• 1:21
  Shannon Jean: Nice. Yep. Fantastic. This is going to be a really good show about tools to make you better.
• 1:28
  Dave Hamilton: Okay. I like that. All right.
• 1:31
  Shannon Jean: Let's start with this Markdown tool. If you tell everybody what Markdown is, Dave.
• 1:36
  Dave Hamilton: Right. You're better at it than describing it. Yeah, years and years ago,
• 1:39
  Dave Hamilton: a guy named John Gruber had this idea that he didn't want to write HTML code
• 1:43
  Dave Hamilton: for his website anymore,
• 1:45
  Dave Hamilton: but he needed something that he could write that a computer could process and
• 1:50
  Dave Hamilton: turn into HTML for his website.
• 1:54
  Dave Hamilton: And so he created this thing called Markdown, and then he essentially ran it
• 1:58
  Dave Hamilton: by this guy named Aaron Schwartz, who helped sort of refine it with him. But but that's it.
• 2:04
  Dave Hamilton: It was so it was built to be human, readable, computer processable.
• 2:09
  Dave Hamilton: And that was the whole idea. So, for example, you know, if you want to have
• 2:14
  Dave Hamilton: something in bold, you put some, you know, some stars around it.
• 2:20
  Dave Hamilton: Right. And yes, actually, I guess that's two stars for bold.
• 2:24
  Dave Hamilton: One set of stars on either side of it makes it italic. Right.
• 2:28
  Dave Hamilton: And that way you can just look at the text and read it, and it makes sense.
• 2:33
  Dave Hamilton: It's not like wrapped in the HTML entities that are distracting to read and all that stuff.
• 2:40
  Dave Hamilton: And if you want different headers, you just use, again, just a pound sign,
• 2:46
  Dave Hamilton: hash marks that we call them nowadays, but the pound sign, the shift three.
• 2:51
  Shannon Jean: And that does the size that you want and all that kind of stuff.
• 2:55
  Dave Hamilton: One of them is header one, two of them is header two, three of them is header. It's very easy.
• 2:59
  Dave Hamilton: Even if you've never even heard of Markdown before, I could hand you a Markdown
• 3:04
  Dave Hamilton: file and you'd be able to read it. And it's all plain text, completely unformatted.
• 3:10
  Dave Hamilton: It can be turned into formatted text, but this is why the AIs love it because
• 3:16
  Dave Hamilton: it is all plain text and readable by their human masters.
• 3:20
  Shannon Jean: Yeah, and the show we did, we talked about how if you're having your AI convert
• 3:26
  Shannon Jean: everything to like Word or Google, it's using up more of your tokens, right?
• 3:31
  Dave Hamilton: Yeah, and I mean, that's valuable for output, right? To make a spreadsheet or something.
• 3:36
  Dave Hamilton: But in terms of documents for the AI to use like as its own internal stuff,
• 3:42
  Dave Hamilton: Markdown is so much better because like you said, you're not burning all those tokens. And it's fast.
• 3:46
  Shannon Jean: I noticed that it kicks it out quicker. It's like, okay, it seems to like it better.
• 3:51
  Shannon Jean: And so since we had that episode, I've been, yeah, okay. Cause I was one of
• 3:54
  Shannon Jean: those people just like, hey, create a Google doc, create a Word doc,
• 3:57
  Shannon Jean: whatever. And it was, you know, take a little bit more energy, a little more time.
• 4:00
  Shannon Jean: So now I put everything, it's just Markdown. But I often want to see what it
• 4:06
  Shannon Jean: looks like or mess with it and then dump it into maybe a Google Doc,
• 4:10
  Shannon Jean: a Word or whatever. So I found this site and I wanted to share it today.
• 4:14
  Shannon Jean: It's called markdownlivepreview.com.
• 4:19
  Shannon Jean: And basically it's just like the URL says, it's a single page.
• 4:27
  Shannon Jean: There is a bar, like a divider down the middle.
• 4:31
  Shannon Jean: On the left side is markdown and on the right side is formatted text. and you can...
• 4:38
  Shannon Jean: Type in, if you're watching this on YouTube, Dave is typing in stuff in the Markdown side.
• 4:43
  Shannon Jean: Or you can erase all that and paste in a full document of Markdown.
• 4:49
  Shannon Jean: And it'll show you what the preview does. And you can copy that,
• 4:52
  Shannon Jean: dump it into Word if you want to or whatever. Google Docs actually has a Markdown
• 4:56
  Shannon Jean: reader that'll allow you to convert it, you know, on the fly.
• 5:00
  Shannon Jean: But Word doesn't or if you're going to send email or different things.
• 5:04
  Shannon Jean: So I found it useful. I've used it quite a bit.
• 5:07
  Shannon Jean: And I thought it would be worthwhile to share with the folks at home.
• 5:12
  Dave Hamilton: Yeah, it's great. This website's awesome. Like you can, you edit the Markdown
• 5:16
  Dave Hamilton: and then you get to just see the preview sitting right there and it's all live.
• 5:20
  Shannon Jean: Yeah, and it doesn't cost anything. It's free and, you know,
• 5:22
  Shannon Jean: I'm sure there's some other ones, but I thought this one was so simple.
• 5:25
  Shannon Jean: Yeah. And it's actually a great way to learn Markdown because you can see exactly
• 5:29
  Shannon Jean: what it looks like across on the other side of the page.
• 5:32
  Dave Hamilton: And plus you can understand what, you know, our AI overlords are,
• 5:40
  Dave Hamilton: you know. What they're reading. Yeah.
• 5:41
  Shannon Jean: Yeah, it's interesting. So, I like it. It's a good tool, and I find myself using
• 5:47
  Shannon Jean: it, you know, often now, for sure.
• 5:49
  Dave Hamilton: I use an app called Marked, M-A-R-K-E-D. Okay.
• 5:53
  Dave Hamilton: And it's just a Mac app that displays your Markdown in, you know.
• 6:01
  Dave Hamilton: Nice. And then can also export it to PDF or Word or, you know,
• 6:07
  Dave Hamilton: whatever you might want.
• 6:09
  Shannon Jean: That's really cool.
• 6:10
  Dave Hamilton: It's great. And it edits live. Well, it updates live.
• 6:16
  Dave Hamilton: So if I have a Markdown file open in just a text editor, which is where you
• 6:19
  Dave Hamilton: would, or if you have your AI file.
• 6:22
  Dave Hamilton: Generating a markdown file you can point marked at it and it will live updates
• 6:27
  Dave Hamilton: happen right and it'll let's say you have like a 14 page markdown file which you might wind up with
• 6:33
  Dave Hamilton: uh as an if an update happens on page six marked sees that that's where the update is and kind of
• 6:40
  Dave Hamilton: changes its focus to that so you really get to kind of watch this in in real time it's fantastic
• 6:47
  Dave Hamilton: i that's pretty good yeah it's a good little app so it's cool
• 6:49
  Shannon Jean: Three dollars a month 30 bucks a year or get it permanently unlocked for 70 bucks.
• 6:54
  Dave Hamilton: He, speaking of business stuff, he says, and I actually, I was at Mac stock
• 7:00
  Dave Hamilton: last weekend and we were, I was talking with him. He was there and other people
• 7:05
  Dave Hamilton: who make software for a living that, you
• 7:09
  Dave Hamilton: They were all saying that for software, you have to offer the,
• 7:13
  Dave Hamilton: you know, monthly, yearly subscription prices because a lot of companies prefer
• 7:19
  Dave Hamilton: to buy on subscription because it's a fixed annual cost, right?
• 7:22
  Dave Hamilton: They know what they can do.
• 7:24
  Dave Hamilton: They can move seats up and down depending on what they need for their users
• 7:28
  Dave Hamilton: or even on a monthly basis.
• 7:29
  Dave Hamilton: But almost no consumers buy the subscription pricing.
• 7:36
  Dave Hamilton: The you know brett was even telling me he's like you know i i wasn't sure where
• 7:40
  Dave Hamilton: to put the the the all-in price he's like so i set it at 70 bucks and he's like
• 7:44
  Dave Hamilton: i i forget what the number was but it was eight and i hope i'm not oversharing
• 7:47
  Dave Hamilton: things but uh it was a vast majority of his customers were buying just
• 7:53
  Shannon Jean: Buy it outright i love that because i don't want another subscription.
• 7:56
  Dave Hamilton: Either right uh that's it yeah yeah yeah but you have but as i understand it
• 8:01
  Dave Hamilton: that that kind of the The deal is you have to do it
• 8:08
  Dave Hamilton: for the corporate purchaser.
• 8:09
  Shannon Jean: Enterprise.
• 8:10
  Dave Hamilton: Yeah. But here's the thing. As a consumer, and it's because I think about this
• 8:17
  Dave Hamilton: too much, this is Shannon, obviously, but I actually prefer the idea
• 8:26
  Dave Hamilton: Of a subscription over a subscription.
• 8:30
  Dave Hamilton: Over a flat price. And I'll tell you why in a minute. I realize we're getting
• 8:34
  Dave Hamilton: long in the tooth with this segment. So I'm going to come back to this.
• 8:37
  Dave Hamilton: The next thing that I want to do is I want to tell you about our sponsors.
• 8:40
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• 8:45
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• 8:49
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• 8:55
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• 8:59
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• 9:04
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• 9:08
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• 9:10
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• 9:14
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• 9:20
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• 9:26
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• 9:31
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• 9:36
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• 9:42
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• 9:47
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• 9:52
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• 9:58
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• 10:00
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• 10:21
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• 10:29
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• 10:31
  Dave Hamilton: And our thanks to Scribe for sponsoring this episode.
• 10:34
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• 10:38
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• 10:40
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• 10:44
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• 10:51
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• 11:04
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• 11:08
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• 11:12
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• 11:17
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• 11:20
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• 11:25
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• 11:30
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• 11:40
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• 11:45
  Dave Hamilton: and our thanks to fanview for sponsoring this episode
• 11:48
  Dave Hamilton: so the reason that i
• 11:51
  Dave Hamilton: Theoretically like subscriptions better than outright purchases uh personally
• 11:57
  Dave Hamilton: i like outright purchases better i like to own the software But I know how
• 12:04
  Dave Hamilton: If a small developer sells an app, right, and it's a great app,
• 12:09
  Dave Hamilton: and all they need to do is some minor updates.
• 12:11
  Dave Hamilton: Well, I want them to support it and keep it. I want them to stay in business,
• 12:16
  Dave Hamilton: right? So that's the part that, and like the idea of them having to hold features back.
• 12:24
  Dave Hamilton: In order to be able to sell you version four or something. Yeah, yeah, yeah.
• 12:29
  Shannon Jean: That's kind of old school.
• 12:31
  Dave Hamilton: It's old school, but we as consumers are speaking and saying it's what we still
• 12:37
  Dave Hamilton: want, even though it might be shooting ourselves in the foot.
• 12:40
  Dave Hamilton: So that's what I meant by that.
• 12:41
  Shannon Jean: Yeah, and also, I don't mind the subscription so I can use it for a while if
• 12:46
  Shannon Jean: they don't have a free trial or I want to use it for a month or whatever.
• 12:49
  Shannon Jean: Sometimes you're just like, hey, let me try it out. I set a reminder if I want to cancel.
• 12:55
  Shannon Jean: So, you know, yeah, I agree with you. You wouldn't have those small developers
• 12:59
  Shannon Jean: if you didn't have some kind of model like that.
• 13:02
  Dave Hamilton: Yeah, they need recurring revenue like the rest of us. Yes. We all have recurring expenses.
• 13:08
  Dave Hamilton: Therefore, a sustainable business needs recurring revenue.
• 13:12
  Shannon Jean: Yeah, exactly.
• 13:13
  Dave Hamilton: At some level. I don't know. Yeah, absolutely. That's my thought.
• 13:17
  Dave Hamilton: All right. It's Friday AI, though. What else you got, Shannon?
• 13:19
  Shannon Jean: Hey, so one of my favorite AI browsers to use is Comet. It's by Perplexity, which I love.
• 13:27
  Shannon Jean: And I think they have a free version. I don't think you have to be on there.
• 13:30
  Dave Hamilton: Okay.
• 13:32
  Shannon Jean: Paid plan to get it. But ChatGPT has one. Atlas. Yeah, Atlas. But one of the things.
• 13:40
  Dave Hamilton: Chrome doesn't have one yet. Just for it. They don't. I was wondering about that.
• 13:43
  Dave Hamilton: No, but they do have a Chrome plug-in. And they can take over a session in Chrome.
• 13:50
  Dave Hamilton: And essentially do all these same things there.
• 13:52
  Shannon Jean: That's cool. um i've been using
• 13:54
  Shannon Jean: comet lately to check out some sites that i've built doing things and,
• 14:00
  Shannon Jean: uh i found myself using it a lot to to test like my website like okay in what
• 14:05
  Shannon Jean: way uh yeah in like for example how easy it is it,
• 14:11
  Shannon Jean: to find what i want my my customers to find like if i want them to contact me,
• 14:18
  Shannon Jean: How many clicks, how many steps is it taking for them to be able to find that
• 14:23
  Shannon Jean: contact information and be able to reach out to me? And does it work,
• 14:27
  Shannon Jean: right? Does the form, can you test the form? Does it do all this stuff?
• 14:31
  Shannon Jean: How many clicks does it take to, like for my mastermind?
• 14:35
  Shannon Jean: How hard is it to unsubscribe? Because you don't want to make it hard for people
• 14:39
  Shannon Jean: to unsubscribe because they get upset. So it'll go through and run those tests
• 14:45
  Shannon Jean: for you like it's someone else that's not you because you know exactly how to do it.
• 14:50
  Shannon Jean: So you ask questions like, hey, go find this FAQ.
• 14:55
  Shannon Jean: Tell me how to solve this problem if I'm my customer and see what it finds on
• 15:00
  Shannon Jean: your website. How long does it take?
• 15:02
  Shannon Jean: How many pages does it have to go through to find out how to send a return?
• 15:07
  Shannon Jean: How to file a warranty claim? how to, you know, all this, all this kind of stuff,
• 15:11
  Shannon Jean: everything that's important to your customers.
• 15:17
  Shannon Jean: An agent based browser like Comet can help you figure out and show you where the weaknesses are.
• 15:23
  Shannon Jean: It works great. I love it.
• 15:25
  Dave Hamilton: I like that. I would, your, your last statement, tell me what the weaknesses
• 15:32
  Dave Hamilton: are, I think is an important one to continue asking your website.
• 15:39
  Dave Hamilton: You're talking about the user interface like when a human comes and visits my
• 15:44
  Dave Hamilton: website what are the the weaknesses where are they going to what are the friction
• 15:48
  Dave Hamilton: points that they're going to run into and i mean that's hugely valuable
• 15:52
  Dave Hamilton: it's similarly you want to ask it um how is my seo how is my ai eo right my
• 15:59
  Dave Hamilton: ai engine optimization because we get a lot of referrals from ai engines now
• 16:04
  Dave Hamilton: for our websites, right?
• 16:06
  Dave Hamilton: But again, back to what you said, you know, test it for me.
• 16:12
  Dave Hamilton: Find the failure points. Most of us that have
• 16:17
  Dave Hamilton: data that we are displaying on our websites have probably got huge security
• 16:23
  Dave Hamilton: holes on our websites for people to access that data who aren't using the website.
• 16:30
  Dave Hamilton: And I will tell you that Fable especially is really good at finding those things.
• 16:37
  Dave Hamilton: A lot of times what will happen is you'll build a model like a database or something,
• 16:41
  Dave Hamilton: right? It has all the data in it or whatever.
• 16:44
  Dave Hamilton: And then you build your front end, right? You know, your view. And...
• 16:50
  Dave Hamilton: One of the simplest ways to connect the view to the model is by essentially
• 16:57
  Dave Hamilton: creating a private API, right? Where the view can just pull things from the
• 17:01
  Dave Hamilton: model, then it can display them any way it wants and all that stuff.
• 17:05
  Dave Hamilton: Well, unless you have it locked down properly, that private API is not private.
• 17:10
  Dave Hamilton: It's just unpublished, which is very different from being private. Yes.
• 17:17
  Dave Hamilton: Because really what's happening is a website is just usually just software right
• 17:22
  Dave Hamilton: and software that loads on your computer inside your browser
• 17:26
  Dave Hamilton: and then it points back at your server to pull this data well if somebody's browser
• 17:32
  Dave Hamilton: is intended to have your software to pull data they can have their software
• 17:38
  Dave Hamilton: to pull data and guess what's really good in addition to finding those private APIs.
• 17:45
  Dave Hamilton: Guess what's really good at building the software to read from them?
• 17:48
  Dave Hamilton: Fable. Also great. Yeah.
• 17:50
  Shannon Jean: Yeah. Yeah.
• 17:51
  Dave Hamilton: So that was great. Be aware of that too.
• 17:55
  Dave Hamilton: And you might not care. You might be like, look, people are getting the data.
• 17:58
  Dave Hamilton: I love that they're able to get it the way that they want it.
• 18:01
  Dave Hamilton: It's great. Like it, but just eyes wide open, right? You know,
• 18:04
  Dave Hamilton: you just want to know that people, you know, if, I mean, if you have a storefront
• 18:08
  Dave Hamilton: and what they're getting from you is that the products you have and the price,
• 18:12
  Dave Hamilton: like, I mean, maybe that makes it easier for somebody to buy.
• 18:15
  Dave Hamilton: It does make it easier for competitors to scrape you, but, you know. Yes.
• 18:18
  Dave Hamilton: So, you know, yep, there you go.
• 18:21
  Shannon Jean: That's good. Yeah. That's great. I love it. But, you know, use these tools to
• 18:26
  Shannon Jean: make your site better, to test things, to help, you know, eliminate frustrations
• 18:31
  Shannon Jean: and bottlenecks for people that are, you know, what do you want your people to do?
• 18:35
  Dave Hamilton: That's, you know, what do you want your clients to do? When they visit your website.
• 18:40
  Dave Hamilton: I will share something that we started doing with one of my companies,
• 18:43
  Dave Hamilton: and it's like our user engagement rates are 10x what they have been.
• 18:48
  Dave Hamilton: We essentially threw away our user interface, and we now have a chat interface for the website.
• 18:55
  Shannon Jean: So when they come, they can just start chatting.
• 18:59
  Dave Hamilton: Correct. Now, it's a well-informed chat interface that knows about our site
• 19:05
  Dave Hamilton: and what our users would want to do there, but it also knows about their account and all of the stuff.
• 19:10
  Dave Hamilton: So it can help them very quickly get to what they want and all that stuff.
• 19:15
  Dave Hamilton: It's crazy. It's crazy how well it works.
• 19:19
  Shannon Jean: Yeah, that's huge.
• 19:19
  Dave Hamilton: I love it. I don't think, maybe a year from now, why would we have a web interface
• 19:24
  Dave Hamilton: that's anything other than a chat interface?
• 19:27
  Dave Hamilton: Yeah. I don't want to have to learn.
• 19:30
  Shannon Jean: Yeah, it's the same thing that we're talking about here. We're just coming in.
• 19:33
  Shannon Jean: What I want to find. This is what I want. Does it do this? Give you the answer.
• 19:37
  Dave Hamilton: Yeah, that's cool. Let your fingers do the walking, man. Yeah,
• 19:40
  Dave Hamilton: it's genius. I love it. I know. I love it. I know. When my business partner
• 19:44
  Dave Hamilton: over there suggested it a year ago, I was like, wait a minute,
• 19:49
  Dave Hamilton: dude, I think you're right.
• 19:51
  Shannon Jean: Yeah, this is great. I think so. Especially now, the tie-in's so good.
• 19:54
  Shannon Jean: You train it, give it to your...
• 19:57
  Dave Hamilton: Yep. Your knowledge base. and all that stuff.
• 20:00
  Shannon Jean: Your knowledge base, whatever you got.
• 20:01
  Dave Hamilton: Exactly. It's genius. Yep.
• 20:04
  Shannon Jean: Genius, man. I love it.
• 20:05
  Dave Hamilton: All right, what's our big takeaway this Friday night?
• 20:12
  Shannon Jean: I think it's that you need to be testing and checking on your site.
• 20:17
  Shannon Jean: Wherever people are coming in, your app, your website, whatever it is,
• 20:21
  Shannon Jean: you need to continually be testing it to make sure that it's doing what you
• 20:27
  Shannon Jean: want. You can't ignore it.
• 20:29
  Shannon Jean: Are your forms working? Yes.
• 20:32
  Shannon Jean: That kind of stuff. So continually testing, I think, is crucial.
• 20:35
  Dave Hamilton: I like it. Yes.
• 20:36
  Shannon Jean: For me, that's a big takeaway.
• 20:37
  Dave Hamilton: I'm going to write down, use AI to test all the customer touch points of your business. Perfect.
• 20:42
  Shannon Jean: Yeah, I love it.
• 20:43
  Dave Hamilton: Businessbrain.show slash blueprint is where you're going to go to get the full
• 20:49
  Dave Hamilton: business plan, the business blueprint of that takeaway and everything we've
• 20:54
  Dave Hamilton: just discussed in this episode and all our other episodes. Thanks for hanging out with us, folks.
• 20:58
  Dave Hamilton: Have a great weekend. Keep living that charmed life and we'll see you next week.
• 21:02
  Shannon Jean: See ya.