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Discover Why An Employee-Owned Grocer In Indiana Ditched Print Ads & Isn't Looking Back · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  Omnitok
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we're
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:05
  live
• 0:05
  from
• 0:05
  the
• 0:05
  Food
• 0:05
  Solutions
• 0:06
  Expo
• 0:07
  here
• 0:07
  with
• 0:08
  Spartan
• 0:08
  Nash
• 0:09
  at
• 0:09
  the
• 0:09
  Simbi
• 0:10
  and
• 0:10
  Omnitok
• 0:11
  booth
• 0:11
  number
• 0:11
  four.
• 0:12
  Four,
• 0:12
  four.
• 0:12
  And
• 0:13
  Chris,
• 0:13
  we
• 0:13
  have
• 0:13
  a
• 0:13
  wonderful
• 0:14
  guest
• 0:14
  here.
• 0:15
  Joining
• 0:15
  us
• 0:15
  today
• 0:16
  we
• 0:16
  have
• 0:16
  Josh
• 0:17
  Kubander,
• 0:18
  VP
• 0:18
  of
• 0:19
  Neighborhood
• 0:20
  Fresh.
• 0:21
  Josh,
• 0:21
  welcome
• 0:21
  to
• 0:22
  omnitalk.
• 0:22
  Well,
• 0:23
  thank
• 0:23
  you.
• 0:23
  Pleasure
• 0:23
  to
• 0:23
  be
• 0:24
  here.
• 0:24
  Yeah,
• 0:24
  it's
• 0:24
  good
• 0:25
  to
• 0:25
  have
• 0:25
  you
• 0:25
  here.
• 0:25
  Yeah.
• 0:26
  So,
• 0:26
  Josh,
• 0:26
  let's
• 0:26
  start
• 0:26
  off
• 0:27
  by
• 0:27
  this.
• 0:27
  Let's
• 0:27
  start.
• 0:27
  Or
• 0:27
  let's
• 0:28
  start
• 0:28
  off
• 0:28
  with
• 0:28
  this.
• 0:28
  So
• 0:28
  tell
• 0:29
  us,
• 0:29
  tell
• 0:29
  us
• 0:29
  about
• 0:29
  how
• 0:29
  you
• 0:30
  got
• 0:30
  involved
• 0:30
  with
• 0:30
  Neighborhood
• 0:31
  Fresh
• 0:31
  and
• 0:31
  what
• 0:32
  to
• 0:32
  the
• 0:32
  grocery
• 0:32
  industry
• 0:32
  to
• 0:33
  begin
• 0:33
  with.
• 0:34
  So
• 0:34
  I've
• 0:34
  been
• 0:34
  in
• 0:34
  the
• 0:35
  grocery
• 0:35
  industry,
• 0:35
  I
• 0:36
  like
• 0:36
  to
• 0:36
  say,
• 0:36
  all
• 0:36
  my
• 0:36
  life.
• 0:37
  All
• 0:37
  your
• 0:37
  life.
• 0:37
  Okay.
• 0:38
  So
• 0:38
  I
• 0:38
  grew
• 0:38
  up,
• 0:39
  my,
• 0:39
  my
• 0:39
  dad
• 0:40
  was
• 0:40
  in
• 0:40
  the
• 0:40
  grocery
• 0:40
  industry,
• 0:41
  was
• 0:41
  in
• 0:41
  the
• 0:41
  produce
• 0:42
  industry.
• 0:43
  And
• 0:43
  so
• 0:43
  when
• 0:43
  he's
• 0:44
  sitting
• 0:44
  there
• 0:44
  in
• 0:44
  the,
• 0:44
  in
• 0:44
  the
• 0:44
  garage
• 0:45
  building
• 0:45
  displays,
• 0:46
  I
• 0:46
  was
• 0:46
  out
• 0:46
  there
• 0:47
  really?
• 0:47
  Oh,
• 0:47
  yeah.
• 0:48
  Building,
• 0:48
  you
• 0:48
  know,
• 0:49
  free
• 0:49
  labor.
• 0:50
  Right,
• 0:50
  right,
• 0:50
  right.
• 0:51
  But
• 0:51
  you
• 0:52
  know,
• 0:52
  I
• 0:52
  started,
• 0:53
  I
• 0:53
  worked
• 0:53
  in
• 0:54
  produce
• 0:54
  for
• 0:55
  16
• 0:55
  years
• 0:56
  with
• 0:56
  Kaido
• 0:57
  Foods.
• 0:57
  Okay.
• 0:58
  And
• 0:58
  then,
• 0:59
  and
• 0:59
  then
• 1:00
  Neighborhood
• 1:00
  Fresh
• 1:00
  was
• 1:01
  a
• 1:01
  customer
• 1:01
  of
• 1:02
  mine.
• 1:02
  Okay.
• 1:02
  And
• 1:03
  so
• 1:03
  getting
• 1:04
  to
• 1:04
  know
• 1:04
  them
• 1:04
  and
• 1:05
  really
• 1:05
  getting
• 1:05
  involved
• 1:06
  with
• 1:06
  them,
• 1:06
  it's
• 1:07
  like,
• 1:07
  this
• 1:07
  is
• 1:07
  what
• 1:07
  I
• 1:07
  want
• 1:08
  to
• 1:08
  do.
• 1:08
  This
• 1:08
  is
• 1:08
  what
• 1:08
  I
• 1:08
  like
• 1:09
  to
• 1:09
  do.
• 1:09
  And
• 1:09
  that's,
• 1:10
  that's
• 1:10
  how
• 1:10
  I
• 1:10
  got
• 1:11
  started.
• 1:11
  And
• 1:11
  I've
• 1:11
  been
• 1:11
  with
• 1:11
  Neighborhood
• 1:12
  Fresh
• 1:12
  now
• 1:12
  since
• 1:13
  June
• 1:14
  of
• 1:14
  2022.
• 1:15
  Okay.
• 1:15
  So.
• 1:15
  All
• 1:16
  right.
• 1:16
  And
• 1:16
  tell
• 1:16
  our
• 1:17
  audience,
• 1:17
  who
• 1:17
  might
• 1:17
  not
• 1:17
  be
• 1:18
  familiar
• 1:18
  a
• 1:18
  little
• 1:18
  bit
• 1:19
  about
• 1:19
  Neighborhood
• 1:20
  Fresh
• 1:21
  and
• 1:22
  kind
• 1:22
  of
• 1:22
  what
• 1:22
  makes
• 1:22
  Neighborhood
• 1:23
  Fresh
• 1:23
  unique
• 1:24
  in
• 1:24
  the
• 1:24
  grocery
• 1:24
  landscape.
• 1:25
  Sure.
• 1:26
  So
• 1:26
  Neighborhood
• 1:27
  Fresh,
• 1:27
  we're
• 1:27
  a
• 1:28
  four
• 1:28
  store
• 1:28
  chain
• 1:28
  in
• 1:29
  Northern
• 1:29
  Indiana,
• 1:29
  Northeast
• 1:30
  Indiana.
• 1:31
  And
• 1:32
  what
• 1:32
  we
• 1:33
  do
• 1:33
  is,
• 1:33
  you
• 1:33
  know,
• 1:33
  we
• 1:34
  try
• 1:34
  to,
• 1:35
  we
• 1:35
  just,
• 1:35
  we
• 1:36
  really
• 1:36
  focus
• 1:37
  on,
• 1:38
  we're
• 1:38
  employee
• 1:38
  owned.
• 1:39
  Okay.
• 1:39
  So
• 1:40
  we
• 1:40
  are
• 1:40
  an
• 1:40
  ESOP
• 1:41
  that
• 1:41
  sets
• 1:41
  us
• 1:41
  apart.
• 1:42
  I
• 1:42
  think
• 1:42
  one
• 1:42
  thing
• 1:42
  that
• 1:43
  sets
• 1:43
  us
• 1:43
  apart
• 1:43
  from
• 1:43
  other,
• 1:44
  you
• 1:44
  know,
• 1:44
  independents
• 1:45
  is
• 1:45
  that
• 1:45
  we,
• 1:46
  we
• 1:46
  do
• 1:46
  not
• 1:47
  have
• 1:47
  a
• 1:47
  print
• 1:47
  ad
• 1:47
  that
• 1:48
  we
• 1:48
  distribute.
• 1:48
  And
• 1:49
  so
• 1:49
  really,
• 1:50
  so
• 1:50
  we
• 1:50
  stopped
• 1:50
  distributing
• 1:51
  our
• 1:51
  print
• 1:51
  ad
• 1:52
  back
• 1:52
  in
• 1:52
  January
• 1:53
  of
• 1:53
  2024.
• 1:54
  Okay.
• 1:55
  And
• 1:55
  as
• 1:55
  a
• 1:56
  result,
• 1:56
  you
• 1:56
  know,
• 1:56
  we've
• 1:57
  not
• 1:57
  heard
• 1:57
  anything
• 1:57
  from
• 1:57
  our
• 1:57
  customers.
• 1:58
  So
• 1:58
  we
• 1:59
  try
• 1:59
  to
• 1:59
  market
• 1:59
  to
• 1:59
  them
• 2:00
  well,
• 2:00
  you
• 2:00
  know,
• 2:01
  we
• 2:01
  try
• 2:01
  to,
• 2:02
  you
• 2:02
  know,
• 2:03
  communicate
• 2:03
  to
• 2:03
  them
• 2:04
  in
• 2:04
  such
• 2:04
  a
• 2:04
  way
• 2:04
  that,
• 2:05
  you
• 2:05
  know,
• 2:05
  they
• 2:05
  don't
• 2:05
  have
• 2:06
  to
• 2:06
  receive
• 2:06
  it.
• 2:06
  They
• 2:07
  come
• 2:07
  to
• 2:07
  the
• 2:07
  store,
• 2:07
  they
• 2:07
  can
• 2:08
  pick
• 2:08
  up
• 2:08
  the
• 2:08
  ad
• 2:09
  and
• 2:09
  so
• 2:09
  forth.
• 2:10
  What's
• 2:10
  that
• 2:10
  change
• 2:11
  been
• 2:11
  like
• 2:11
  for
• 2:11
  customers?
• 2:13
  So
• 2:13
  with
• 2:13
  the
• 2:13
  ad,
• 2:16
  you
• 2:16
  get
• 2:16
  lots
• 2:16
  of
• 2:17
  questions
• 2:17
  from
• 2:17
  customers
• 2:18
  and.
• 2:19
  But
• 2:19
  we
• 2:19
  have
• 2:20
  this
• 2:20
  week's
• 2:20
  ad,
• 2:21
  next
• 2:21
  week's
• 2:21
  ad.
• 2:21
  In
• 2:22
  store.
• 2:22
  And
• 2:22
  so
• 2:23
  when
• 2:23
  somebody
• 2:23
  asks,
• 2:23
  well,
• 2:24
  I
• 2:24
  don't.
• 2:24
  I
• 2:24
  don't
• 2:24
  get
• 2:24
  that
• 2:25
  anymore.
• 2:25
  It's
• 2:25
  like,
• 2:25
  well,
• 2:26
  you
• 2:26
  can
• 2:26
  pick
• 2:26
  up
• 2:26
  this
• 2:26
  week's
• 2:27
  ad
• 2:27
  and
• 2:27
  next
• 2:28
  week.
• 2:28
  And
• 2:28
  so
• 2:28
  you
• 2:28
  can
• 2:28
  still.
• 2:29
  You
• 2:29
  can
• 2:29
  still
• 2:30
  plan
• 2:30
  your
• 2:30
  shopping
• 2:30
  trip
• 2:31
  ahead
• 2:31
  of
• 2:31
  time.
• 2:32
  So
• 2:32
  you've
• 2:32
  got
• 2:32
  next
• 2:32
  week's
• 2:33
  ad
• 2:33
  pricing.
• 2:33
  So
• 2:34
  overall,
• 2:35
  it's
• 2:35
  been
• 2:35
  very
• 2:36
  well
• 2:36
  received.
• 2:36
  Yeah.
• 2:38
  So,
• 2:38
  Josh,
• 2:38
  I'm
• 2:38
  curious.
• 2:39
  You
• 2:39
  know,
• 2:39
  operating
• 2:39
  four
• 2:39
  stores
• 2:40
  in
• 2:40
  smaller
• 2:40
  Indiana
• 2:41
  communities,
• 2:41
  like,
• 2:42
  it
• 2:42
  can't
• 2:42
  be
• 2:42
  easy
• 2:43
  competing
• 2:43
  against
• 2:43
  the
• 2:43
  big
• 2:44
  guys.
• 2:44
  So
• 2:44
  how
• 2:44
  do
• 2:44
  you.
• 2:44
  How
• 2:45
  do
• 2:45
  you
• 2:45
  try
• 2:45
  to
• 2:45
  do
• 2:45
  that
• 2:45
  day
• 2:46
  in
• 2:46
  and
• 2:46
  day
• 2:46
  out?
• 2:47
  So
• 2:47
  the
• 2:47
  way
• 2:47
  we
• 2:47
  do
• 2:48
  that
• 2:48
  is,
• 2:49
  again,
• 2:49
  is
• 2:49
  still
• 2:50
  trying
• 2:50
  to
• 2:50
  be
• 2:51
  customer
• 2:51
  centric.
• 2:52
  You
• 2:52
  know,
• 2:52
  like
• 2:53
  all
• 2:53
  of
• 2:53
  our
• 2:53
  stores,
• 2:53
  we
• 2:54
  still
• 2:54
  have
• 2:54
  baggers,
• 2:54
  you
• 2:55
  know,
• 2:55
  so
• 2:55
  just
• 2:55
  that
• 2:56
  customer
• 2:56
  attention,
• 2:57
  customer
• 2:57
  focus.
• 2:58
  We
• 2:58
  also
• 2:58
  have
• 2:58
  meat
• 2:59
  cutters,
• 2:59
  you
• 2:59
  know,
• 2:59
  so,
• 3:00
  you
• 3:00
  know,
• 3:00
  that,
• 3:01
  you
• 3:01
  know,
• 3:01
  if
• 3:01
  they
• 3:01
  want
• 3:01
  a
• 3:01
  special
• 3:02
  cut
• 3:02
  of
• 3:02
  meat,
• 3:02
  we
• 3:02
  can,
• 3:03
  we
• 3:03
  can
• 3:03
  do
• 3:03
  that
• 3:03
  as
• 3:03
  well.
• 3:04
  But
• 3:05
  again,
• 3:05
  I
• 3:05
  think
• 3:05
  is
• 3:06
  loyalty.
• 3:07
  And
• 3:07
  so
• 3:07
  we
• 3:07
  have
• 3:07
  our
• 3:07
  own
• 3:08
  loyalty
• 3:08
  program
• 3:08
  with
• 3:09
  AppCard.
• 3:09
  Okay.
• 3:10
  Which
• 3:10
  we
• 3:10
  have
• 3:10
  had
• 3:10
  since
• 3:11
  2021.
• 3:12
  Okay.
• 3:13
  And
• 3:13
  being
• 3:14
  able
• 3:14
  to
• 3:14
  use
• 3:15
  the
• 3:15
  loyalty
• 3:16
  program
• 3:16
  with
• 3:17
  running
• 3:17
  different
• 3:17
  promotions,
• 3:18
  you
• 3:19
  know,
• 3:19
  really
• 3:19
  making
• 3:19
  that
• 3:20
  customer
• 3:20
  feel,
• 3:22
  hey,
• 3:22
  there's
• 3:22
  a
• 3:23
  value
• 3:23
  there,
• 3:25
  getting
• 3:25
  them
• 3:25
  engaged,
• 3:27
  really
• 3:28
  just
• 3:28
  focusing
• 3:29
  on
• 3:29
  that.
• 3:29
  That
• 3:30
  is
• 3:30
  where
• 3:31
  we
• 3:31
  have
• 3:32
  really
• 3:32
  seen
• 3:32
  a
• 3:32
  lot
• 3:33
  of
• 3:33
  our
• 3:33
  strengths.
• 3:33
  Like
• 3:34
  right
• 3:34
  now,
• 3:34
  86%
• 3:35
  of
• 3:36
  our
• 3:36
  sales
• 3:36
  runs
• 3:37
  through
• 3:37
  the
• 3:38
  app
• 3:38
  called
• 3:39
  so
• 3:40
  it's
• 3:40
  a
• 3:40
  huge
• 3:41
  part
• 3:41
  of
• 3:41
  what
• 3:41
  we
• 3:41
  do.
• 3:42
  So
• 3:42
  basically
• 3:42
  summing
• 3:43
  up
• 3:43
  loyalty
• 3:43
  and
• 3:44
  service,
• 3:44
  that's
• 3:44
  how
• 3:44
  you
• 3:44
  pretty
• 3:45
  much
• 3:45
  try
• 3:45
  to
• 3:45
  differentiate
• 3:46
  day
• 3:46
  in
• 3:46
  and
• 3:46
  day
• 3:46
  out,
• 3:47
  correct?
• 3:47
  That
• 3:47
  is
• 3:48
  correct.
• 3:48
  Well,
• 3:49
  the
• 3:50
  grocery
• 3:50
  landscape,
• 3:51
  there's
• 3:52
  some
• 3:52
  challenges
• 3:53
  facing
• 3:53
  being
• 3:53
  able
• 3:54
  to
• 3:54
  offer
• 3:54
  that
• 3:55
  loyalty,
• 3:55
  that
• 3:56
  service.
• 3:57
  Labor
• 3:58
  shortages
• 3:58
  are
• 3:58
  an
• 3:59
  issue.
• 3:59
  You
• 3:59
  have
• 4:00
  rising
• 4:00
  costs,
• 4:01
  changing
• 4:01
  consumer
• 4:02
  habits.
• 4:03
  How
• 4:03
  are
• 4:03
  you
• 4:04
  really
• 4:05
  uniquely
• 4:06
  looking
• 4:06
  at
• 4:06
  trying
• 4:07
  to
• 4:07
  solve
• 4:07
  those
• 4:07
  challenges
• 4:08
  at
• 4:08
  Neighborhood
• 4:09
  Fresh?
• 4:09
  So
• 4:10
  one
• 4:10
  thing
• 4:10
  we
• 4:10
  tell
• 4:10
  the
• 4:11
  stores
• 4:11
  is
• 4:12
  only.
• 4:13
  Only
• 4:13
  you
• 4:13
  can
• 4:14
  only
• 4:14
  control
• 4:15
  the
• 4:15
  controllables.
• 4:16
  Right.
• 4:16
  You
• 4:16
  know,
• 4:17
  so,
• 4:17
  you
• 4:17
  know,
• 4:18
  inflation,
• 4:18
  we
• 4:18
  can't
• 4:19
  control
• 4:19
  inflation.
• 4:20
  So
• 4:20
  let's
• 4:20
  not.
• 4:21
  I
• 4:21
  mean,
• 4:21
  does
• 4:21
  it
• 4:22
  impact
• 4:22
  our
• 4:22
  business?
• 4:23
  Absolutely.
• 4:23
  Yeah.
• 4:24
  But
• 4:25
  we
• 4:25
  can't
• 4:25
  just
• 4:26
  sit
• 4:26
  there
• 4:26
  and
• 4:26
  focus
• 4:26
  on
• 4:27
  it.
• 4:27
  You
• 4:27
  know,
• 4:27
  what
• 4:27
  we
• 4:27
  can
• 4:28
  focus
• 4:28
  on.
• 4:28
  All
• 4:28
  right,
• 4:29
  Is
• 4:29
  that
• 4:29
  display
• 4:30
  full?
• 4:30
  You
• 4:30
  know,
• 4:30
  is
• 4:30
  that
• 4:31
  bunker
• 4:31
  full?
• 4:31
  You
• 4:32
  know,
• 4:32
  are
• 4:32
  you.
• 4:32
  Are
• 4:33
  you
• 4:33
  doing
• 4:33
  your
• 4:33
  job
• 4:34
  there?
• 4:34
  And,
• 4:35
  and
• 4:35
  what,
• 4:35
  what
• 4:35
  happens
• 4:36
  is
• 4:36
  when
• 4:36
  we're
• 4:37
  focused
• 4:37
  on
• 4:37
  those
• 4:37
  right
• 4:38
  things,
• 4:39
  then.
• 4:39
  Then
• 4:40
  everything
• 4:40
  else
• 4:40
  just
• 4:40
  kind
• 4:41
  of
• 4:41
  works
• 4:41
  its
• 4:41
  way
• 4:41
  out.
• 4:41
  Right.
• 4:42
  I
• 4:42
  think
• 4:42
  too,
• 4:43
  you
• 4:43
  know,
• 4:43
  battling,
• 4:44
  you
• 4:44
  know,
• 4:44
  so
• 4:44
  inflation
• 4:45
  and,
• 4:45
  you
• 4:45
  know,
• 4:45
  price
• 4:46
  is,
• 4:46
  is.
• 4:46
  Is
• 4:46
  key.
• 4:47
  But,
• 4:48
  you
• 4:48
  know,
• 4:48
  quality,
• 4:49
  you
• 4:50
  know,
• 4:50
  in
• 4:50
  stocks,
• 4:51
  not
• 4:51
  out
• 4:51
  of
• 4:51
  stocks,
• 4:52
  those
• 4:53
  sorts
• 4:53
  of
• 4:53
  things
• 4:54
  I
• 4:54
  think
• 4:54
  go
• 4:54
  a
• 4:54
  long
• 4:55
  way
• 4:55
  and
• 4:55
  resonate
• 4:55
  with
• 4:55
  the
• 4:56
  Customer.
• 4:56
  So,
• 4:57
  you
• 4:57
  know,
• 4:58
  that
• 4:58
  sort
• 4:58
  of
• 4:58
  thing
• 4:59
  you
• 4:59
  mentioned,
• 5:00
  you
• 5:00
  know,
• 5:00
  labor
• 5:01
  challenges
• 5:01
  and
• 5:01
  yeah,
• 5:01
  we
• 5:02
  do,
• 5:02
  we
• 5:02
  do
• 5:02
  face
• 5:03
  that.
• 5:03
  But,
• 5:03
  you
• 5:04
  know,
• 5:04
  being
• 5:04
  an
• 5:04
  ESOP
• 5:05
  and
• 5:05
  employee
• 5:05
  owned,
• 5:06
  you
• 5:06
  know,
• 5:06
  changes
• 5:07
  things.
• 5:07
  It
• 5:07
  does,
• 5:08
  it
• 5:08
  does.
• 5:08
  Yeah.
• 5:09
  Our
• 5:09
  employees
• 5:09
  thought
• 5:09
  about
• 5:09
  that.
• 5:11
  Right,
• 5:11
  right.
• 5:11
  Especially
• 5:12
  when
• 5:12
  it's
• 5:12
  a
• 5:12
  community
• 5:13
  business.
• 5:13
  Like
• 5:14
  that
• 5:14
  too.
• 5:14
  Like,
• 5:15
  I
• 5:15
  think
• 5:15
  that
• 5:15
  probably
• 5:15
  doubles
• 5:16
  down
• 5:16
  on
• 5:16
  that
• 5:16
  for
• 5:17
  some
• 5:18
  of
• 5:18
  the
• 5:18
  labor.
• 5:18
  Josh,
• 5:18
  let's
• 5:19
  get
• 5:19
  you
• 5:19
  out
• 5:19
  of
• 5:19
  here
• 5:19
  on
• 5:19
  this.
• 5:19
  So
• 5:19
  in
• 5:20
  addition
• 5:20
  to
• 5:20
  the
• 5:20
  like,
• 5:20
  kind
• 5:21
  of
• 5:21
  the
• 5:21
  macroeconomic
• 5:22
  challenges
• 5:22
  that
• 5:23
  Ann
• 5:23
  mentioned
• 5:23
  that
• 5:23
  are
• 5:23
  facing
• 5:24
  grocery,
• 5:24
  overall,
• 5:24
  you
• 5:25
  know,
• 5:25
  inflation,
• 5:26
  labor
• 5:26
  shortages,
• 5:27
  are
• 5:27
  there
• 5:27
  any
• 5:28
  trends
• 5:28
  that
• 5:28
  you
• 5:28
  would
• 5:29
  also
• 5:29
  call
• 5:29
  out
• 5:29
  for
• 5:30
  our
• 5:30
  audience,
• 5:30
  particularly
• 5:31
  from
• 5:31
  the
• 5:31
  independent
• 5:32
  grocer
• 5:32
  standpoint
• 5:33
  that
• 5:33
  you're
• 5:33
  trying
• 5:33
  to
• 5:33
  keep
• 5:33
  an
• 5:33
  eye
• 5:34
  on,
• 5:34
  whether
• 5:34
  it
• 5:34
  be,
• 5:35
  you
• 5:35
  know,
• 5:35
  merchandising,
• 5:36
  you
• 5:37
  know,
• 5:37
  anything
• 5:37
  else?
• 5:38
  I
• 5:38
  would
• 5:39
  say
• 5:39
  one
• 5:39
  major
• 5:39
  one
• 5:40
  for
• 5:40
  us
• 5:40
  is
• 5:40
  E
• 5:40
  Commerce.
• 5:41
  Okay.
• 5:41
  That
• 5:42
  is
• 5:42
  something
• 5:42
  that
• 5:43
  we
• 5:43
  have
• 5:43
  not
• 5:43
  done.
• 5:44
  Oh,
• 5:44
  really?
• 5:44
  But
• 5:44
  we're
• 5:45
  definitely
• 5:46
  looking
• 5:46
  at
• 5:46
  thinking
• 5:47
  hard
• 5:47
  of.
• 5:47
  It's
• 5:47
  something
• 5:48
  that
• 5:48
  we.
• 5:49
  We
• 5:49
  plan
• 5:49
  to
• 5:49
  do,
• 5:49
  should
• 5:50
  do.
• 5:50
  It's
• 5:51
  just
• 5:51
  one
• 5:51
  of
• 5:51
  those
• 5:51
  things
• 5:51
  that
• 5:52
  it's
• 5:52
  important,
• 5:53
  but
• 5:53
  you
• 5:53
  don't
• 5:54
  want
• 5:54
  to
• 5:54
  make
• 5:54
  the
• 5:54
  wrong
• 5:55
  decisions
• 5:55
  because,
• 5:55
  you
• 5:55
  know,
• 5:56
  that
• 5:56
  that
• 5:56
  could
• 5:56
  really
• 5:57
  hurt
• 5:57
  your
• 5:57
  company.
• 5:58
  So,
• 5:58
  you
• 5:58
  know,
• 5:58
  we
• 5:59
  want
• 5:59
  to
• 5:59
  make
• 5:59
  sure
• 5:59
  when
• 6:00
  we
• 6:00
  jump
• 6:00
  in,
• 6:00
  it's
• 6:01
  going
• 6:01
  to
• 6:01
  be,
• 6:01
  you
• 6:01
  know,
• 6:01
  both
• 6:02
  feet
• 6:02
  and
• 6:02
  really,
• 6:03
  you
• 6:03
  know,
• 6:03
  hit
• 6:03
  it.
• 6:03
  Hit
• 6:04
  it.
• 6:04
  Right.
• 6:04
  That's
• 6:04
  interesting
• 6:05
  because
• 6:05
  we've
• 6:05
  talked
• 6:05
  to
• 6:05
  a
• 6:05
  few
• 6:05
  grocers
• 6:06
  here
• 6:06
  at
• 6:06
  this
• 6:06
  conference
• 6:07
  that
• 6:07
  said
• 6:07
  that
• 6:08
  the
• 6:08
  pandemic
• 6:09
  particularly
• 6:09
  pushed
• 6:09
  them
• 6:09
  into
• 6:10
  that
• 6:10
  some
• 6:11
  of
• 6:11
  them
• 6:11
  have
• 6:11
  since
• 6:11
  gotten
• 6:12
  out
• 6:12
  of
• 6:12
  it,
• 6:12
  some
• 6:12
  of
• 6:12
  them
• 6:13
  have
• 6:13
  since
• 6:13
  expanded
• 6:14
  it.
• 6:15
  How
• 6:15
  did
• 6:15
  you
• 6:15
  guys
• 6:16
  handle
• 6:16
  it
• 6:16
  during
• 6:16
  the
• 6:16
  pandemic?
• 6:18
  So
• 6:18
  in
• 6:18
  the
• 6:18
  pandemic,
• 6:19
  it
• 6:19
  was
• 6:19
  basically
• 6:20
  survival
• 6:21
  mode
• 6:21
  all
• 6:22
  the
• 6:22
  way
• 6:22
  around.
• 6:23
  And,
• 6:23
  you
• 6:23
  know,
• 6:24
  if
• 6:24
  you
• 6:24
  had
• 6:25
  something
• 6:25
  on
• 6:25
  the
• 6:25
  shelf,
• 6:26
  people
• 6:26
  bought
• 6:27
  was
• 6:28
  a
• 6:28
  service
• 6:28
  that
• 6:28
  we
• 6:29
  didn't
• 6:29
  have,
• 6:29
  we
• 6:29
  didn't
• 6:29
  offer.
• 6:31
  And
• 6:32
  I
• 6:32
  think
• 6:32
  a
• 6:32
  lot
• 6:32
  of
• 6:32
  people,
• 6:33
  that's
• 6:33
  when
• 6:33
  they
• 6:34
  did
• 6:34
  jump
• 6:34
  into
• 6:34
  it
• 6:35
  and
• 6:35
  they
• 6:35
  were
• 6:35
  able
• 6:35
  to
• 6:36
  do
• 6:36
  it.
• 6:36
  I
• 6:37
  think
• 6:37
  nowadays,
• 6:38
  though,
• 6:38
  there
• 6:38
  was
• 6:39
  so
• 6:39
  much
• 6:39
  that
• 6:40
  people
• 6:40
  and
• 6:40
  companies
• 6:41
  have
• 6:41
  learned
• 6:42
  that
• 6:42
  if
• 6:42
  you
• 6:42
  don't
• 6:42
  do
• 6:42
  it
• 6:43
  right.
• 6:43
  Yeah.
• 6:43
  You're
• 6:44
  really
• 6:44
  just
• 6:44
  going
• 6:44
  to
• 6:44
  upset
• 6:45
  customers
• 6:46
  and
• 6:46
  then
• 6:46
  you've.
• 6:46
  You've
• 6:47
  just
• 6:47
  really
• 6:48
  hurt
• 6:48
  your
• 6:48
  business.
• 6:48
  Right.
• 6:49
  So,
• 6:49
  yeah,
• 6:49
  there's
• 6:49
  the
• 6:50
  upset
• 6:50
  customers
• 6:50
  as
• 6:50
  well
• 6:51
  as
• 6:51
  the
• 6:51
  increase
• 6:51
  in
• 6:51
  cost,
• 6:52
  too.
• 6:52
  Right.
• 6:52
  To
• 6:52
  do
• 6:53
  it,
• 6:53
  so.
• 6:53
  Yeah,
• 6:53
  exactly.
• 6:54
  Wow.
• 6:55
  All
• 6:55
  right,
• 6:55
  well,
• 6:55
  thank
• 6:56
  you
• 6:56
  so
• 6:56
  much.
• 6:56
  We
• 6:57
  appreciate
• 6:57
  you
• 6:57
  taking
• 6:58
  the
• 6:58
  time
• 6:58
  to
• 6:58
  talk
• 6:58
  to
• 6:59
  us.
• 6:59
  Tell
• 6:59
  us
• 6:59
  about
• 6:59
  Neighborhood
• 7:00
  Fresh.
• 7:00
  Thank
• 7:01
  you
• 7:01
  again
• 7:01
  to
• 7:02
  Simbi
• 7:02
  and
• 7:02
  Spartan
• 7:03
  Nash
• 7:03
  for
• 7:03
  hosting
• 7:04
  Omnitok
• 7:04
  Retail
• 7:05
  here
• 7:05
  at
• 7:05
  the
• 7:06
  Food
• 7:06
  Solutions
• 7:06
  Expo.
• 7:07
  And
• 7:07
  we
• 7:08
  have
• 7:08
  a
• 7:08
  couple
• 7:08
  more
• 7:08
  interviews
• 7:09
  still
• 7:09
  yet
• 7:09
  to
• 7:10
  come
• 7:10
  today.
• 7:10
  So
• 7:11
  until
• 7:11
  then,
• 7:12
  be
• 7:12
  careful
• 7:13
  out
• 7:13
  there.