29 - The Importance of Value Proposition in the Success of Small Businesses with Visionary Horizons Consulting Group's Craig Paxson
Your host, Craig Andrews, talks with the Co-Founder and Business Strategist of Visionary Horizons Consulting Group, Craig Paxson. Craig is a seasoned strategist and co-author of the best-selling business book Unstuck: Ten Proven Strategies for Breaking Through the Barriers to Small Business Growth. Craig emphasizes the importance of true strategy over mere long-term planning. He believes that many businesses, especially those with less than 100 employees, focus too much on planning and not enough on developing a winning strategy.
Craig's approach involves helping businesses identify their…
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