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The Rest Is...PR At Christmas & Business During The Holiday Season
In the second episode of season 2, Jacki and Lyle are feeling festive! Well, they're certainly getting into the holiday spirit, and this week they discuss how PR professionals and agencies operate in the lead up to Christmas. Do they wind down or ramp up in the lead up to the big day? Jacki discusses the importance of providing 'evergreen' content for journalists over the festive period, and how acknowledging that they will be working hard over what is normally a designated holiday will make for a strong, empathetic relationship with them not just over Christmas but moving forward into the…
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