Katrina Purcell: Great Strategy Means Nothing Without Execution | Ep 1314

The Digital Executive · Sep 8, 2026 · 19m

In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Katrina Purcell, growth operations consultant and former chief of staff, to explore the messy, often overlooked work that actually makes scaling companies succeed. Katrina opens with a career that wound through media, project management, and an executive MBA before landing her in the chief of staff role at IAS — where guiding a company through its IPO taught her that her real gift was bringing people along for the ride, not just building the strategy. She explains why she took that skill set independent…