The Grit and Strategy of Genuine Digital Transformation (DX)
This defines digital transformation (DX) as a rigorous journey involving organizational culture, employee education, and business process redesign rather than simple tool adoption.
Through the lens of JR West, it illustrates a three-step progression from digitization to full-scale transformation, highlighted by using generative AI to enhance customer service and data analysis. Simultaneously, the Cosmo Energy Holdings case study emphasizes a "gritty," hands-on approach led by a Chief Digital Officer who aligns digital strategy with a systematic eight-stage change process.
Both examples…
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