The Real Reason Your Marketing Is Not Working with Sara Nay

Founder Unfiltered - What Founders Think But Never Say · Feb 19, 2026 · 34m · transcript

Sara Nay didn't walk into Duct Tape Marketing as CEO — she started as an intern. Sixteen years later, she leads the company and has co-authored Unchained: Breaking Free from Broken Marketing Models, a book that challenges the traditional agency model and makes the case for why small businesses should own their marketing rather than outsource it entirely.

Bradley Jacobs sits down with Sara to unpack what it actually takes to build a scalable marketing strategy — starting with the foundational work most businesses skip. Sara walks through Duct Tape Marketing's "Strategy First" process: brand…