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S1E23: Wanna be a wang hong? Why China’s influencer economy is booming: Letter from the Bureau
More young people dream of becoming influencers and that’s ok with Beijing.
Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST’s correspondents in the Asia-Pacific, the US and Europe.
They talk about life as it goes on, amid the screaming headlines and bubbling crises.
In this episode, she chats with ST's China correspondent Aw Cheng Wei.
Highlights (click/tap above):
1:03 How does the influencer economy work?
2:14 Why has the Chinese influencer economy become so huge?
4:37 How much do the influencers earn?
6:00 Where is Viya now?…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.