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Why Sustainable Apparel Brands Fail (And How Wildhaven Wools Is Doing It Right) with Julia Billings
Why Sustainable Apparel Brands Fail (And How Wildhaven Wools Is Doing It Right) with Julia Billings
What does it really take to build a sustainable apparel brand that lasts?
In this episode of The Business of Apparel Podcast, Rachel sits down with Julia Billings, founder and CEO of Wildhaven Wool, to unpack the real story behind building a values-driven kids apparel brand from Alaska, without cutting corners, chasing trends, or underpricing the product.
Julia shares how she turned a personal need into a profitable brand, why merino wool is one of the most misunderstood materials in fashion…
The skinny
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