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Strategic Beverage Services Acquires BevZero U.S. Operations | San Jose News
A major dealcoholization plant in Sonoma County has a new owner: Strategic Beverage Services, led by Pat Morgan, has acquired BevZero’s U.S. operations after a previous bid for Wine Hooligans fell through. This move capitalizes on the booming no-alcohol beverage market—sales hit $1 billion last year, up 20%—as consumers increasingly choose alcohol-free options while still enjoying regular drinks. Morgan’s team is expanding the Lodi facility with canning, sparkling wine, and more alcohol removal capacity, and eyeing a still for commercial spirits. The Santa Rosa plant, which processed 2…
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