E057: Operators in Session with Cherene Aubert

Operators · May 22, 2024 · 1h 13m

00:00 Introduction

03:41 Chaurene's Career Journey and Leaving Bobby

08:06 Growth and Challenges at ILIA Beauty

14:17 Lessons from Bobby and the Importance of Customer Obsession

22:07 Skills and Insights from the Agency World

27:25 Remote Work and Managing High-Performing Teams

34:22 Generating Sustainable Growth

36:38 Building an Organic Customer Acquisition Baseline

37:38 Alternative Growth Strategies: New Products and Distribution Channels

38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing…