Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Outearn Specialists in 2026
Episode 17 of The Marketing Career Podcast digs into a surprising data point from Fiverr's 2026 freelance report: marketing generalists are earning 22 percent more per project than specialists. Lucas and Luna explore why the pendulum has swung from deep expertise to breadth of skills, using examples like a former SEO specialist who now handles content, paid ads, and analytics for the same client. They discuss how AI commoditized tactical execution and why brand strategy, campaign design, and cross-channel coordination command a premium. The hosts also offer practical advice for marketers…
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