Latest / #WisdomOfWomen Show / Crafting your Core Values

Transcript

Crafting your Core Values · #WisdomOfWomen Show

• 0:00
  You
• 0:04
  welcome
• 0:05
  to
• 0:06
  when
• 0:06
  your
• 0:07
  team
• 0:07
  just
• 0:08
  knows.
• 0:09
  Crack
• 0:10
  your
• 0:10
  cultural
• 0:11
  blueprint
• 0:11
  for
• 0:12
  growth
• 0:12
  with
• 0:13
  the
• 0:13
  core
• 0:14
  Values
• 0:15
  Revealer.
• 0:19
  Let's
• 0:19
  start
• 0:20
  with
• 0:20
  the
• 0:20
  real
• 0:21
  questions
• 0:21
  that
• 0:22
  are
• 0:22
  keeping
• 0:22
  you
• 0:23
  up
• 0:24
  at
• 0:24
  night.
• 0:25
  Not
• 0:25
  only
• 0:26
  the
• 0:26
  ones
• 0:27
  we
• 0:28
  say
• 0:28
  out
• 0:28
  loud
• 0:28
  in
• 0:28
  meetings,
• 0:29
  but
• 0:29
  the
• 0:29
  fight
• 0:30
  wants
• 0:31
  haunt
• 0:31
  us
• 0:32
  and
• 0:32
  keep
• 0:32
  us
• 0:33
  from
• 0:33
  growing
• 0:33
  asleep.
• 0:34
  Why
• 0:35
  is
• 0:35
  my
• 0:35
  business
• 0:36
  not
• 0:36
  growing
• 0:36
  and
• 0:37
  scaling
• 0:38
  the
• 0:38
  way
• 0:38
  that
• 0:38
  I
• 0:39
  would
• 0:39
  like?
• 0:40
  What
• 0:40
  if
• 0:41
  my
• 0:41
  team
• 0:42
  isn't
• 0:42
  really
• 0:43
  clear
• 0:44
  about
• 0:44
  what
• 0:45
  matters
• 0:46
  most
• 0:46
  and
• 0:47
  what
• 0:47
  they
• 0:48
  can
• 0:48
  be
• 0:48
  doing
• 0:48
  every
• 0:49
  day
• 0:49
  to
• 0:49
  help
• 0:50
  move
• 0:50
  the
• 0:51
  company
• 0:51
  forward?
• 0:53
  And
• 0:54
  what
• 0:54
  if
• 0:54
  I
• 0:55
  scale
• 0:55
  the
• 0:55
  company
• 0:56
  but
• 0:57
  it
• 0:57
  loses
• 0:58
  what
• 0:58
  makes
• 0:59
  it
• 0:59
  special
• 1:00
  as
• 1:01
  we
• 1:01
  grow?
• 1:02
  If
• 1:03
  you
• 1:03
  are
• 1:03
  wrestling
• 1:04
  with
• 1:04
  these
• 1:04
  questions
• 1:05
  or
• 1:05
  have
• 1:05
  pondered
• 1:06
  these
• 1:06
  kinds
• 1:07
  of
• 1:07
  worries,
• 1:08
  this
• 1:09
  masterclass
• 1:10
  is
• 1:10
  designed
• 1:10
  just
• 1:10
  for
• 1:11
  you.
• 1:11
  We're
• 1:11
  going
• 1:12
  to
• 1:12
  unlock
• 1:13
  a
• 1:13
  specific
• 1:14
  growth
• 1:14
  tool
• 1:15
  that
• 1:15
  brings
• 1:17
  clarity
• 1:18
  to
• 1:18
  chaos.
• 1:20
  Today,
• 1:20
  you
• 1:21
  will
• 1:21
  have
• 1:21
  the
• 1:21
  opportunity
• 1:22
  to
• 1:23
  create
• 1:23
  core
• 1:24
  values
• 1:24
  for
• 1:24
  your
• 1:25
  business.
• 1:25
  Not
• 1:25
  just
• 1:25
  core
• 1:26
  values
• 1:26
  that
• 1:26
  are
• 1:26
  nice
• 1:27
  to
• 1:27
  have,
• 1:27
  but
• 1:27
  core
• 1:28
  values
• 1:28
  that
• 1:29
  provide
• 1:30
  a
• 1:30
  path
• 1:31
  for
• 1:31
  you
• 1:31
  to
• 1:31
  succeed
• 1:32
  as
• 1:32
  a
• 1:32
  business.
• 1:34
  So
• 1:34
  core
• 1:35
  values
• 1:35
  aren't
• 1:35
  nice
• 1:36
  to
• 1:36
  have.
• 1:36
  They're
• 1:37
  an
• 1:37
  invisible
• 1:38
  architecture
• 1:39
  of
• 1:40
  a
• 1:40
  company
• 1:40
  that
• 1:41
  scale
• 1:43
  with
• 1:43
  you
• 1:43
  and
• 1:43
  for
• 1:44
  you.
• 1:44
  It
• 1:45
  creates
• 1:45
  a
• 1:45
  path
• 1:46
  for
• 1:46
  you
• 1:46
  to
• 1:46
  scale
• 1:47
  with
• 1:47
  soul.
• 1:48
  It
• 1:49
  serves
• 1:49
  your
• 1:49
  customer
• 1:50
  deeply
• 1:50
  and
• 1:51
  aligns
• 1:51
  a
• 1:52
  team
• 1:52
  into
• 1:53
  its
• 1:53
  most
• 1:53
  brilliant
• 1:54
  form.
• 1:55
  When
• 1:56
  defined
• 1:56
  and
• 1:56
  used
• 1:57
  well,
• 1:57
  core
• 1:58
  values
• 1:59
  speed
• 2:00
  growth,
• 2:00
  attract
• 2:01
  and
• 2:02
  align
• 2:02
  talent,
• 2:04
  and
• 2:04
  create
• 2:05
  a
• 2:05
  company
• 2:06
  that
• 2:06
  becomes
• 2:07
  beloved
• 2:08
  inside
• 2:09
  and
• 2:09
  out.
• 2:10
  So
• 2:11
  today
• 2:11
  we'll
• 2:11
  show
• 2:12
  you
• 2:12
  exactly
• 2:13
  how
• 2:13
  to
• 2:14
  find
• 2:14
  your
• 2:15
  company's
• 2:16
  core
• 2:17
  values.
• 2:20
  Core
• 2:21
  values.
• 2:22
  What
• 2:22
  are
• 2:23
  core
• 2:23
  values?
• 2:24
  How
• 2:24
  you
• 2:24
  succeed?
• 2:25
  Core
• 2:25
  values
• 2:26
  Explain
• 2:26
  and
• 2:27
  answer
• 2:27
  the
• 2:27
  question
• 2:28
  how.
• 2:29
  How
• 2:29
  am
• 2:29
  I
• 2:30
  going
• 2:30
  to
• 2:30
  behave?
• 2:30
  How
• 2:31
  am
• 2:31
  I
• 2:31
  going
• 2:31
  to.
• 2:32
  How
• 2:32
  am
• 2:32
  I
• 2:32
  going
• 2:32
  to
• 2:32
  make
• 2:33
  decisions?
• 2:34
  Core
• 2:34
  values
• 2:34
  are
• 2:35
  the
• 2:35
  essential,
• 2:36
  non
• 2:36
  negotiable
• 2:38
  beliefs
• 2:38
  guiding
• 2:39
  daily
• 2:40
  behavior
• 2:40
  within
• 2:40
  a
• 2:41
  company.
• 2:42
  Today
• 2:43
  we're
• 2:43
  going
• 2:43
  to
• 2:43
  use
• 2:44
  the
• 2:44
  Core
• 2:44
  Values
• 2:45
  Revealer,
• 2:45
  which
• 2:46
  you
• 2:46
  can
• 2:46
  download
• 2:47
  right
• 2:47
  now
• 2:47
  at
• 2:48
  a
• 2:48
  horseforgood
• 2:49
  Biz
• 2:51
  weekly
• 2:52
  tool.
• 2:53
  It
• 2:54
  will
• 2:54
  be
• 2:54
  available
• 2:54
  through
• 2:55
  April
• 2:55
  20th
• 2:56
  for
• 2:57
  free.
• 2:58
  So
• 2:58
  today
• 2:58
  we're
• 2:59
  going
• 2:59
  to
• 2:59
  use
• 2:59
  the
• 2:59
  tool
• 3:00
  to
• 3:00
  help
• 3:00
  you
• 3:01
  write
• 3:01
  your
• 3:01
  core
• 3:01
  values
• 3:02
  and
• 3:02
  identify
• 3:03
  two
• 3:03
  ways.
• 3:04
  A
• 3:04
  high
• 3:04
  leverage
• 3:05
  hybrid
• 3:05
  and
• 3:06
  a
• 3:06
  high
• 3:06
  potency
• 3:07
  action
• 3:07
  will
• 3:07
  help
• 3:08
  you
• 3:10
  implement
• 3:10
  your
• 3:10
  core
• 3:11
  values
• 3:11
  right
• 3:12
  away.
• 3:14
  All
• 3:14
  right,
• 3:15
  so
• 3:15
  why
• 3:15
  do
• 3:15
  you
• 3:16
  need
• 3:16
  core
• 3:16
  values?
• 3:17
  Number
• 3:17
  one.
• 3:18
  Core
• 3:18
  values
• 3:19
  give
• 3:19
  you
• 3:20
  power.
• 3:20
  They
• 3:20
  help
• 3:21
  you
• 3:21
  align
• 3:22
  your
• 3:22
  team
• 3:23
  so
• 3:23
  that
• 3:23
  everybody
• 3:24
  knows
• 3:24
  what
• 3:24
  to
• 3:25
  do,
• 3:25
  knows
• 3:26
  how
• 3:26
  to
• 3:26
  make
• 3:26
  decisions.
• 3:27
  And
• 3:28
  it
• 3:28
  helps
• 3:28
  reduce
• 3:29
  founder
• 3:30
  dependence
• 3:31
  because
• 3:31
  everybody
• 3:32
  starts
• 3:32
  to
• 3:32
  think
• 3:32
  and
• 3:33
  act
• 3:33
  in
• 3:34
  the
• 3:34
  same
• 3:34
  way
• 3:35
  and
• 3:35
  you
• 3:35
  all
• 3:36
  start
• 3:36
  to
• 3:36
  go
• 3:36
  in
• 3:37
  one
• 3:37
  direction.
• 3:38
  It
• 3:39
  also
• 3:39
  attracts
• 3:40
  the
• 3:40
  right
• 3:40
  people
• 3:40
  so
• 3:41
  people
• 3:41
  will
• 3:41
  resonate
• 3:42
  with
• 3:42
  your
• 3:42
  core
• 3:42
  values.
• 3:43
  Your
• 3:44
  customers
• 3:44
  as
• 3:44
  well
• 3:45
  as
• 3:45
  your
• 3:45
  team.
• 3:46
  Your
• 3:47
  values
• 3:48
  magnetize
• 3:49
  those
• 3:49
  who
• 3:49
  best
• 3:50
  fit
• 3:50
  your
• 3:51
  company
• 3:52
  and
• 3:53
  will
• 3:53
  keep
• 3:53
  those
• 3:54
  out
• 3:54
  that
• 3:54
  don't.
• 3:55
  It
• 3:56
  will
• 3:56
  Also
• 3:56
  become
• 3:57
  how
• 3:57
  you
• 3:58
  make
• 3:58
  decisions
• 3:59
  faster,
• 4:00
  more
• 4:00
  efficiently.
• 4:01
  It
• 4:01
  will
• 4:01
  help
• 4:01
  you
• 4:02
  see
• 4:02
  whether
• 4:02
  a
• 4:02
  partner
• 4:03
  is
• 4:03
  a
• 4:04
  good
• 4:04
  fit,
• 4:04
  whether
• 4:04
  investment
• 4:05
  is
• 4:05
  a
• 4:05
  good
• 4:06
  fit,
• 4:06
  whether
• 4:06
  a
• 4:06
  marketing
• 4:07
  path
• 4:07
  is
• 4:07
  a
• 4:08
  good
• 4:08
  fit,
• 4:08
  because
• 4:09
  it
• 4:09
  will
• 4:09
  either
• 4:09
  resonate
• 4:10
  with
• 4:10
  your
• 4:10
  values
• 4:11
  or
• 4:11
  it
• 4:11
  will
• 4:11
  not.
• 4:12
  It
• 4:12
  will
• 4:12
  also
• 4:13
  give
• 4:13
  you
• 4:13
  the
• 4:14
  power
• 4:14
  to
• 4:14
  scale
• 4:15
  your
• 4:15
  culture.
• 4:16
  Companies
• 4:16
  oftentimes
• 4:18
  think
• 4:18
  they
• 4:18
  have
• 4:18
  core
• 4:19
  values
• 4:19
  because
• 4:20
  they've
• 4:20
  written
• 4:20
  them
• 4:21
  down.
• 4:21
  If
• 4:22
  they
• 4:22
  aren't
• 4:23
  actively
• 4:23
  using
• 4:24
  them
• 4:24
  and
• 4:25
  creating
• 4:25
  narrative
• 4:26
  around
• 4:26
  them
• 4:27
  and
• 4:27
  they're
• 4:27
  not
• 4:27
  part
• 4:27
  of
• 4:28
  what
• 4:28
  people
• 4:28
  are
• 4:28
  thinking
• 4:28
  about
• 4:29
  every
• 4:29
  day,
• 4:29
  then
• 4:30
  it's
• 4:30
  not
• 4:30
  going
• 4:30
  to
• 4:30
  give
• 4:31
  you
• 4:31
  the
• 4:31
  wind
• 4:31
  at
• 4:32
  your
• 4:32
  back
• 4:32
  that
• 4:32
  a
• 4:32
  core
• 4:33
  value
• 4:33
  can
• 4:33
  give
• 4:34
  you.
• 4:34
  So
• 4:34
  when
• 4:35
  you
• 4:36
  clear
• 4:36
  core
• 4:37
  values
• 4:37
  which
• 4:38
  help
• 4:38
  you
• 4:39
  design
• 4:39
  today
• 4:40
  and
• 4:41
  you
• 4:41
  implement
• 4:42
  it
• 4:42
  through
• 4:44
  high
• 4:44
  leverage
• 4:45
  habits
• 4:45
  and
• 4:45
  through
• 4:47
  those
• 4:47
  incredibly
• 4:48
  powerful
• 4:48
  actions,
• 4:49
  you'll
• 4:49
  start
• 4:49
  to
• 4:50
  create,
• 4:50
  create
• 4:50
  a
• 4:50
  culture
• 4:51
  that
• 4:51
  thrives
• 4:52
  as
• 4:52
  you
• 4:52
  grow.
• 4:53
  This
• 4:53
  will
• 4:53
  give
• 4:53
  you
• 4:53
  the
• 4:54
  ability
• 4:54
  to
• 4:55
  not
• 4:55
  have
• 4:55
  to
• 4:55
  be
• 4:55
  in
• 4:56
  every
• 4:56
  room
• 4:57
  to
• 4:57
  make
• 4:57
  every
• 4:58
  decision
• 4:58
  as
• 4:59
  a
• 4:59
  founder
• 4:59
  or
• 4:59
  leader.
• 5:00
  It
• 5:00
  gives
• 5:00
  you
• 5:01
  the
• 5:01
  freedom
• 5:01
  because
• 5:02
  the
• 5:02
  people
• 5:02
  in
• 5:02
  the
• 5:02
  room
• 5:03
  know
• 5:04
  what
• 5:04
  to
• 5:04
  focus
• 5:05
  on.
• 5:05
  Because
• 5:05
  you
• 5:06
  have
• 5:06
  core
• 5:07
  values
• 5:07
  that
• 5:07
  you
• 5:07
  can
• 5:08
  hold
• 5:08
  in
• 5:08
  your
• 5:08
  heart
• 5:09
  and
• 5:09
  mind
• 5:10
  and
• 5:10
  follow.
• 5:11
  So
• 5:12
  let's
• 5:12
  look
• 5:12
  at
• 5:12
  some
• 5:13
  examples.
• 5:13
  Bar
• 5:14
  3
• 5:14
  Fitness,
• 5:15
  Midi
• 5:15
  Health
• 5:16
  and
• 5:16
  Solstice.
• 5:16
  Here
• 5:17
  you're
• 5:17
  going
• 5:17
  to
• 5:17
  have
• 5:17
  the
• 5:17
  core
• 5:17
  purpose,
• 5:18
  which
• 5:18
  is
• 5:18
  the
• 5:19
  why
• 5:19
  of
• 5:19
  a
• 5:20
  company.
• 5:20
  Then
• 5:21
  you're
• 5:21
  going
• 5:21
  to
• 5:21
  have
• 5:21
  the
• 5:22
  vision,
• 5:22
  which
• 5:22
  is
• 5:23
  where
• 5:23
  you
• 5:23
  are
• 5:24
  going
• 5:24
  and
• 5:24
  what
• 5:24
  it
• 5:25
  will
• 5:25
  look
• 5:25
  like
• 5:26
  over
• 5:26
  a
• 5:26
  hundred
• 5:27
  years.
• 5:27
  A
• 5:28
  hundred
• 5:28
  year
• 5:28
  vision
• 5:29
  to
• 5:30
  have
• 5:30
  your
• 5:31
  core
• 5:31
  purpose
• 5:32
  alive
• 5:32
  and
• 5:33
  well
• 5:33
  and
• 5:34
  serving
• 5:34
  your
• 5:34
  clients,
• 5:35
  customers.
• 5:36
  Then
• 5:36
  you
• 5:37
  ask
• 5:37
  the
• 5:37
  question,
• 5:39
  how?
• 5:41
  How
• 5:42
  am
• 5:42
  I
• 5:42
  going
• 5:42
  to
• 5:42
  fulfill
• 5:43
  the
• 5:43
  core
• 5:43
  purpose?
• 5:44
  How
• 5:44
  am
• 5:45
  I
• 5:45
  going
• 5:45
  to
• 5:45
  create
• 5:45
  this
• 5:46
  vision?
• 5:46
  The
• 5:47
  answer
• 5:47
  to
• 5:47
  that
• 5:47
  question
• 5:48
  is
• 5:48
  your
• 5:49
  core
• 5:49
  values.
• 5:50
  So
• 5:50
  in
• 5:50
  the
• 5:50
  case
• 5:50
  of
• 5:51
  Bar
• 5:51
  three,
• 5:52
  the
• 5:52
  core
• 5:52
  purpose
• 5:53
  is
• 5:53
  to
• 5:53
  empower
• 5:54
  individuals
• 5:55
  to
• 5:55
  feel
• 5:55
  strong
• 5:56
  in
• 5:56
  body
• 5:57
  and
• 5:57
  mind.
• 5:58
  That
• 5:58
  is
• 5:59
  the
• 5:59
  core
• 5:59
  purpose.
• 6:00
  That's
• 6:00
  what
• 6:00
  they're
• 6:00
  helping
• 6:01
  every
• 6:01
  single
• 6:01
  person
• 6:02
  that
• 6:02
  they
• 6:02
  serve
• 6:02
  do.
• 6:03
  And
• 6:04
  their
• 6:04
  vision
• 6:05
  is
• 6:06
  to
• 6:06
  redefine
• 6:07
  what
• 6:07
  success
• 6:08
  and
• 6:08
  fitness
• 6:09
  means
• 6:10
  by
• 6:11
  promoting
• 6:11
  body
• 6:12
  positivity,
• 6:13
  inclusivity
• 6:13
  and
• 6:14
  personal
• 6:14
  empowerment.
• 6:15
  So
• 6:16
  they
• 6:16
  ask
• 6:16
  themselves
• 6:17
  then,
• 6:17
  what
• 6:18
  is
• 6:18
  it
• 6:18
  that
• 6:18
  we
• 6:19
  need
• 6:19
  to
• 6:19
  foster
• 6:20
  in
• 6:20
  terms
• 6:21
  of
• 6:21
  beliefs?
• 6:22
  What
• 6:23
  do
• 6:23
  we
• 6:23
  need
• 6:23
  to
• 6:24
  make
• 6:24
  sure
• 6:25
  everybody
• 6:25
  is
• 6:26
  really
• 6:26
  dug
• 6:27
  into
• 6:27
  as
• 6:27
  a
• 6:27
  culture?
• 6:28
  What
• 6:28
  do
• 6:28
  we
• 6:28
  make
• 6:29
  sure
• 6:29
  everyone
• 6:29
  is
• 6:30
  focused
• 6:30
  on?
• 6:31
  And
• 6:31
  they
• 6:32
  came
• 6:32
  up
• 6:32
  with
• 6:32
  three
• 6:32
  things.
• 6:33
  Body
• 6:33
  positivity,
• 6:35
  inclusivity
• 6:35
  and
• 6:36
  adaptability.
• 6:37
  You
• 6:37
  see
• 6:38
  how
• 6:38
  that
• 6:38
  is
• 6:39
  going
• 6:39
  to
• 6:39
  help
• 6:39
  them
• 6:39
  empower
• 6:40
  individuals
• 6:41
  to
• 6:41
  feel
• 6:41
  strong
• 6:41
  in
• 6:41
  body
• 6:42
  and
• 6:42
  mind.
• 6:42
  You
• 6:43
  see
• 6:43
  how
• 6:43
  that's
• 6:43
  going
• 6:43
  to
• 6:43
  help
• 6:44
  them
• 6:44
  redefine
• 6:45
  what
• 6:45
  success
• 6:46
  in
• 6:46
  fitness
• 6:47
  means?
• 6:48
  All
• 6:48
  right,
• 6:48
  so
• 6:48
  now
• 6:49
  the
• 6:49
  next
• 6:49
  example
• 6:49
  is
• 6:50
  Midi
• 6:50
  Health,
• 6:50
  Women's
• 6:51
  Health
• 6:51
  company.
• 6:52
  This
• 6:52
  company
• 6:52
  was
• 6:53
  founded
• 6:53
  by
• 6:53
  Joanna
• 6:54
  Strober
• 6:55
  and
• 6:55
  the
• 6:55
  core
• 6:56
  purpose
• 6:56
  of
• 6:56
  MIDI
• 6:57
  health
• 6:57
  is
• 6:57
  to
• 6:57
  provide
• 6:58
  comprehensive
• 7:00
  expert
• 7:00
  care
• 7:01
  for
• 7:02
  women
• 7:02
  navigating
• 7:03
  midlife
• 7:04
  hormonal
• 7:05
  changes
• 7:05
  over
• 7:06
  100
• 7:06
  years
• 7:07
  in
• 7:07
  their
• 7:08
  vision
• 7:08
  is
• 7:08
  to
• 7:08
  become
• 7:09
  the
• 7:10
  leading
• 7:11
  virtual
• 7:12
  care
• 7:12
  clinic
• 7:13
  addressing
• 7:13
  the
• 7:14
  unique
• 7:14
  health
• 7:14
  needs
• 7:14
  of
• 7:15
  women
• 7:15
  in
• 7:15
  midline
• 7:16
  and
• 7:16
  beyond.
• 7:17
  So
• 7:17
  when
• 7:18
  you
• 7:18
  start
• 7:18
  to
• 7:18
  think
• 7:18
  about
• 7:19
  what
• 7:19
  their
• 7:19
  purpose
• 7:20
  is,
• 7:20
  how
• 7:21
  are
• 7:21
  they
• 7:21
  going
• 7:21
  to
• 7:22
  provide
• 7:22
  comprehensive
• 7:23
  expert
• 7:23
  care
• 7:24
  for
• 7:24
  these
• 7:24
  women
• 7:25
  and
• 7:25
  how
• 7:25
  are
• 7:25
  they
• 7:25
  going
• 7:25
  to
• 7:26
  become
• 7:26
  the
• 7:26
  leading
• 7:26
  virtual
• 7:27
  care
• 7:27
  clinic?
• 7:28
  Well,
• 7:28
  they're
• 7:28
  going
• 7:28
  to
• 7:28
  do
• 7:29
  that
• 7:29
  fostering
• 7:30
  empathy,
• 7:31
  expertise
• 7:33
  and
• 7:33
  accessibility.
• 7:35
  So
• 7:36
  those
• 7:36
  are
• 7:36
  the
• 7:36
  three.
• 7:37
  That
• 7:37
  is
• 7:37
  how
• 7:38
  they're
• 7:38
  going
• 7:38
  to
• 7:38
  deliver
• 7:39
  their
• 7:39
  core
• 7:39
  purpose.
• 7:41
  Next
• 7:41
  is
• 7:41
  Solstice,
• 7:42
  the
• 7:42
  green
• 7:43
  tech
• 7:43
  company
• 7:43
  co
• 7:44
  founded
• 7:44
  by
• 7:44
  Step
• 7:45
  Spears
• 7:46
  and
• 7:47
  Sandyaha
• 7:48
  Morali.
• 7:50
  And
• 7:51
  the
• 7:51
  core
• 7:51
  purpose
• 7:51
  of
• 7:51
  Solstice
• 7:52
  is
• 7:52
  to
• 7:52
  democratize
• 7:54
  access
• 7:55
  to
• 7:55
  clean
• 7:56
  energy.
• 7:58
  Their
• 7:58
  vision
• 7:59
  is
• 8:00
  a
• 8:00
  world
• 8:01
  where
• 8:01
  every
• 8:02
  household
• 8:02
  can
• 8:02
  participate
• 8:03
  and
• 8:04
  benefit
• 8:04
  from
• 8:05
  renewable
• 8:05
  energy.
• 8:06
  Then
• 8:06
  you
• 8:07
  ask
• 8:07
  yourself
• 8:07
  the
• 8:07
  question,
• 8:08
  as
• 8:08
  I'm
• 8:09
  sure
• 8:09
  Steph
• 8:10
  and
• 8:10
  Cynthia
• 8:11
  did,
• 8:12
  how
• 8:12
  are
• 8:13
  we
• 8:13
  going
• 8:13
  to
• 8:14
  create
• 8:14
  this
• 8:14
  purpose
• 8:15
  every
• 8:15
  day?
• 8:16
  And
• 8:16
  how
• 8:17
  are
• 8:17
  we
• 8:17
  going
• 8:17
  to
• 8:17
  live
• 8:17
  this
• 8:18
  vision
• 8:18
  every
• 8:18
  day?
• 8:19
  They
• 8:19
  decided
• 8:20
  that
• 8:20
  what
• 8:20
  they
• 8:20
  needed
• 8:21
  everybody
• 8:21
  in
• 8:22
  the
• 8:22
  company
• 8:22
  to
• 8:22
  stay
• 8:23
  focused
• 8:23
  on
• 8:23
  in
• 8:23
  equity,
• 8:24
  sustainability
• 8:25
  and
• 8:26
  community
• 8:27
  empowerment.
• 8:28
  So
• 8:28
  you
• 8:28
  see
• 8:28
  that
• 8:29
  it's
• 8:29
  a
• 8:29
  how
• 8:30
  seismic.
• 8:31
  You
• 8:31
  say,
• 8:33
  why
• 8:33
  does
• 8:34
  my
• 8:34
  company
• 8:34
  exist?
• 8:35
  That's
• 8:35
  a
• 8:35
  per
• 8:35
  purpose,
• 8:36
  where
• 8:37
  are
• 8:37
  we
• 8:37
  going
• 8:37
  next
• 8:38
  Vision
• 8:38
  and
• 8:39
  how
• 8:40
  we
• 8:41
  get
• 8:41
  there
• 8:41
  is
• 8:42
  through
• 8:42
  core
• 8:42
  values.
• 8:44
  So
• 8:44
  start
• 8:44
  to
• 8:45
  think
• 8:45
  for
• 8:45
  yourself.
• 8:45
  Where
• 8:46
  is
• 8:46
  your
• 8:46
  core
• 8:46
  purpose,
• 8:47
  what
• 8:47
  is
• 8:47
  your
• 8:47
  vision
• 8:48
  and
• 8:48
  what
• 8:48
  are
• 8:49
  your
• 8:49
  core
• 8:49
  values?
• 8:50
  All
• 8:50
  right,
• 8:51
  and
• 8:51
  then
• 8:51
  next,
• 8:52
  where
• 8:52
  does
• 8:52
  this
• 8:53
  fit
• 8:53
  in
• 8:53
  the
• 8:53
  big
• 8:54
  engine
• 8:55
  of
• 8:56
  growth?
• 8:56
  The
• 8:56
  force
• 8:57
  for
• 8:57
  good
• 8:57
  system
• 8:57
  is
• 8:57
  a
• 8:58
  flywheel
• 8:59
  for
• 8:59
  growth.
• 9:00
  And
• 9:00
  the
• 9:00
  business
• 9:01
  flywheel
• 9:01
  is
• 9:02
  captured
• 9:02
  on
• 9:03
  the
• 9:03
  force
• 9:03
  for
• 9:03
  good
• 9:04
  four
• 9:04
  page
• 9:04
  road
• 9:05
  plan.
• 9:05
  So
• 9:05
  you
• 9:06
  can
• 9:06
  see
• 9:06
  it
• 9:06
  right
• 9:06
  here.
• 9:06
  It
• 9:07
  says
• 9:07
  four
• 9:07
  pages.
• 9:08
  And
• 9:08
  on
• 9:08
  the
• 9:09
  first
• 9:09
  page
• 9:09
  at
• 9:10
  the
• 9:10
  top
• 9:10
  is
• 9:11
  the
• 9:11
  section
• 9:11
  dedicated
• 9:13
  to
• 9:13
  knowing
• 9:14
  your
• 9:14
  purpose.
• 9:14
  For
• 9:15
  a
• 9:15
  company
• 9:15
  to
• 9:15
  grow,
• 9:15
  you
• 9:16
  need
• 9:16
  to
• 9:16
  know
• 9:16
  your
• 9:16
  purpose.
• 9:17
  You
• 9:17
  need
• 9:17
  to
• 9:17
  know
• 9:18
  who
• 9:18
  you
• 9:18
  serve
• 9:19
  and
• 9:19
  you
• 9:19
  need
• 9:19
  to
• 9:19
  know
• 9:20
  your
• 9:20
  impact
• 9:21
  plan.
• 9:21
  And
• 9:22
  so
• 9:22
  the
• 9:22
  first
• 9:23
  section
• 9:23
  of
• 9:23
  knowing
• 9:23
  your
• 9:24
  purpose
• 9:24
  is
• 9:25
  at
• 9:25
  the
• 9:25
  top
• 9:26
  of
• 9:26
  the
• 9:26
  first
• 9:26
  page
• 9:27
  which
• 9:27
  you
• 9:27
  can
• 9:27
  download
• 9:28
  it
• 9:28
  of
• 9:28
  course
• 9:28
  for
• 9:28
  good
• 9:30
  Weekly
• 9:31
  Dash
• 9:31
  tool.
• 9:32
  And
• 9:33
  you'll
• 9:33
  see
• 9:34
  that
• 9:34
  four
• 9:35
  values
• 9:35
  is
• 9:36
  in
• 9:36
  that
• 9:36
  first
• 9:36
  section
• 9:37
  that
• 9:37
  talks
• 9:37
  about
• 9:37
  purpose.
• 9:38
  So
• 9:38
  you
• 9:39
  have
• 9:39
  your
• 9:39
  inception
• 9:39
  story,
• 9:40
  your
• 9:40
  core
• 9:41
  purpose,
• 9:41
  your
• 9:41
  hundred
• 9:42
  year
• 9:42
  vision
• 9:42
  on
• 9:43
  your
• 9:43
  10
• 9:43
  year
• 9:43
  impact
• 9:44
  goal.
• 9:44
  And
• 9:45
  then
• 9:45
  you
• 9:45
  answer
• 9:46
  the
• 9:46
  question,
• 9:46
  how?
• 9:47
  How
• 9:47
  am
• 9:47
  I
• 9:48
  going
• 9:48
  to
• 9:48
  live
• 9:49
  up
• 9:49
  to
• 9:49
  the
• 9:49
  story?
• 9:50
  How
• 9:50
  am
• 9:50
  I
• 9:50
  going
• 9:51
  to
• 9:51
  live
• 9:51
  up
• 9:51
  to
• 9:51
  the
• 9:52
  purpose?
• 9:53
  Create
• 9:53
  the
• 9:53
  vision
• 9:54
  and
• 9:54
  manifest
• 9:55
  the
• 9:55
  10
• 9:55
  year
• 9:56
  impact
• 9:56
  goal
• 9:57
  and
• 9:57
  the
• 9:57
  core
• 9:57
  values
• 9:58
  become
• 9:59
  the
• 9:59
  answer
• 9:59
  as
• 10:00
  to
• 10:00
  how.
• 10:01
  So
• 10:03
  that's
• 10:03
  what
• 10:03
  we're
• 10:03
  going
• 10:04
  to
• 10:04
  focus
• 10:04
  on
• 10:04
  today.
• 10:05
  Then
• 10:05
  you're
• 10:05
  going
• 10:05
  to
• 10:05
  drop
• 10:05
  your
• 10:05
  core
• 10:06
  values
• 10:06
  right
• 10:06
  here
• 10:06
  in
• 10:07
  your
• 10:07
  four
• 10:07
  page
• 10:08
  growth
• 10:08
  plan.
• 10:08
  You
• 10:09
  haven't
• 10:09
  already
• 10:10
  created
• 10:10
  that.
• 10:10
  When
• 10:11
  you
• 10:11
  go
• 10:11
  to
• 10:11
  a
• 10:11
  forceforgood
• 10:12
  biz
• 10:13
  slash
• 10:14
  weekly
• 10:15
  dash
• 10:15
  tool,
• 10:15
  you
• 10:16
  can
• 10:16
  download
• 10:16
  right
• 10:17
  on
• 10:17
  that
• 10:17
  page
• 10:17
  the
• 10:17
  four
• 10:18
  page
• 10:18
  growth
• 10:18
  plan.
• 10:19
  You
• 10:19
  can
• 10:19
  create
• 10:20
  a
• 10:20
  draft.
• 10:20
  There's
• 10:20
  a
• 10:20
  mini
• 10:21
  masterclass
• 10:22
  that
• 10:22
  will
• 10:22
  show
• 10:22
  you
• 10:22
  how
• 10:23
  to
• 10:23
  create
• 10:23
  an
• 10:23
  initial
• 10:24
  plan
• 10:25
  and
• 10:25
  first
• 10:25
  draft
• 10:26
  and
• 10:26
  then
• 10:26
  you
• 10:27
  can
• 10:27
  start
• 10:27
  going
• 10:27
  in
• 10:28
  every
• 10:28
  week.
• 10:28
  As
• 10:29
  we
• 10:29
  go
• 10:29
  through
• 10:29
  each
• 10:29
  of
• 10:30
  these
• 10:30
  different
• 10:31
  master
• 10:31
  classes,
• 10:32
  you'll
• 10:32
  be
• 10:32
  able
• 10:32
  to
• 10:33
  fill
• 10:34
  in
• 10:34
  and
• 10:34
  iterate
• 10:35
  on
• 10:35
  each
• 10:35
  of
• 10:36
  the
• 10:36
  different
• 10:36
  buckets
• 10:37
  on
• 10:37
  the
• 10:37
  four
• 10:37
  page
• 10:38
  plan.
• 10:39
  So
• 10:40
  that's
• 10:40
  what
• 10:40
  we're
• 10:40
  going
• 10:41
  to
• 10:41
  do.
• 10:41
  Find
• 10:41
  out
• 10:42
  the
• 10:42
  question
• 10:42
  that
• 10:42
  goes
• 10:42
  on
• 10:43
  this
• 10:43
  page
• 10:43
  of
• 10:44
  the
• 10:44
  four
• 10:44
  page
• 10:44
  plan
• 10:45
  and
• 10:46
  let's
• 10:47
  go
• 10:47
  right
• 10:47
  then
• 10:48
  to
• 10:48
  your
• 10:48
  core
• 10:49
  values
• 10:49
  Riviera.
• 10:50
  So
• 10:50
  the
• 10:50
  tool
• 10:50
  that
• 10:50
  we
• 10:51
  are
• 10:51
  focused
• 10:51
  on
• 10:51
  in
• 10:52
  this
• 10:52
  masterclass
• 10:53
  is
• 10:53
  called
• 10:53
  the
• 10:53
  Core
• 10:54
  Values
• 10:54
  Rivular.
• 10:55
  We're
• 10:55
  going
• 10:55
  to
• 10:55
  unlock
• 10:56
  core
• 10:56
  beliefs,
• 10:57
  establish
• 10:57
  core
• 10:57
  values,
• 10:58
  test
• 10:59
  the
• 10:59
  five
• 10:59
  core
• 10:59
  value
• 11:00
  tenants,
• 11:00
  and
• 11:01
  then
• 11:01
  choose
• 11:02
  your
• 11:02
  three
• 11:02
  to
• 11:03
  five
• 11:03
  core
• 11:04
  values.
• 11:05
  So
• 11:05
  the
• 11:06
  first
• 11:06
  thing
• 11:06
  we're
• 11:07
  going
• 11:07
  to
• 11:07
  do
• 11:07
  is
• 11:08
  unlock
• 11:08
  core
• 11:08
  beliefs.
• 11:09
  And
• 11:09
  the
• 11:09
  way
• 11:09
  we
• 11:10
  do
• 11:10
  that
• 11:10
  within
• 11:11
  the
• 11:11
  core
• 11:11
  Values
• 11:12
  Revealer
• 11:12
  is
• 11:13
  to
• 11:13
  identify
• 11:14
  key
• 11:14
  words.
• 11:15
  These
• 11:15
  are
• 11:15
  key
• 11:16
  words
• 11:16
  that
• 11:16
  help
• 11:16
  you
• 11:17
  reflect
• 11:18
  on
• 11:18
  the
• 11:18
  quality,
• 11:19
  priorities,
• 11:20
  beliefs,
• 11:21
  convictions
• 11:22
  of
• 11:22
  your
• 11:23
  company.
• 11:24
  What
• 11:24
  are
• 11:24
  those
• 11:24
  things
• 11:24
  you
• 11:25
  would
• 11:25
  like
• 11:25
  to
• 11:25
  cultivate
• 11:26
  within
• 11:26
  your
• 11:26
  company?
• 11:27
  This
• 11:27
  isn't
• 11:27
  meant
• 11:28
  to
• 11:28
  be
• 11:28
  just
• 11:29
  ideal,
• 11:29
  nice
• 11:30
  things
• 11:30
  people
• 11:30
  should
• 11:31
  be
• 11:31
  in
• 11:31
  the
• 11:31
  world.
• 11:32
  This
• 11:32
  is
• 11:33
  the
• 11:33
  list
• 11:33
  of
• 11:34
  things
• 11:34
  most
• 11:34
  essential
• 11:35
  for
• 11:35
  your
• 11:36
  success,
• 11:36
  defined
• 11:37
  by
• 11:37
  your
• 11:37
  core
• 11:38
  purpose
• 11:39
  and
• 11:39
  vision.
• 11:40
  So
• 11:40
  what
• 11:41
  qualities
• 11:42
  will
• 11:42
  everyone
• 11:43
  need
• 11:43
  to
• 11:43
  bring
• 11:44
  to
• 11:44
  work
• 11:44
  every
• 11:45
  day
• 11:45
  to
• 11:46
  achieve
• 11:46
  our
• 11:47
  purpose,
• 11:47
  vision
• 11:48
  and
• 11:49
  impact
• 11:49
  goal?
• 11:50
  What
• 11:50
  are
• 11:51
  those
• 11:51
  qualities
• 11:52
  and
• 11:52
  convictions?
• 11:53
  On
• 11:53
  this
• 11:54
  page
• 11:54
  you'll
• 11:55
  see
• 11:55
  a
• 11:55
  big
• 11:55
  list
• 11:56
  of
• 11:56
  keywords.
• 11:57
  Words
• 11:57
  like
• 11:57
  accountability,
• 11:58
  curiosity,
• 12:00
  determination,
• 12:01
  agility,
• 12:03
  attention
• 12:03
  to
• 12:03
  detail,
• 12:04
  continuous
• 12:05
  improvement,
• 12:06
  craftsmanship,
• 12:07
  creativity,
• 12:09
  dependability,
• 12:11
  emotional
• 12:12
  intelligence,
• 12:14
  evolving
• 12:15
  excellence,
• 12:17
  family
• 12:17
  oriented,
• 12:19
  friendliness,
• 12:21
  fun,
• 12:22
  generosity,
• 12:24
  humility,
• 12:26
  individuality,
• 12:28
  loyalty,
• 12:31
  meritocracy,
• 12:33
  open
• 12:33
  mindedness,
• 12:35
  positivity,
• 12:37
  reliability,
• 12:39
  self
• 12:39
  awareness,
• 12:41
  self
• 12:41
  improvement,
• 12:43
  sustainability,
• 12:45
  stewardship,
• 12:48
  tough,
• 12:49
  trust,
• 12:51
  truth,
• 12:53
  vulnerability,
• 12:55
  unstoppability.
• 12:58
  So
• 12:58
  start
• 12:58
  to
• 12:58
  identify
• 12:59
  the
• 13:00
  words
• 13:01
  that
• 13:01
  feel
• 13:02
  most
• 13:03
  connected
• 13:04
  to
• 13:05
  your
• 13:06
  culture
• 13:07
  and
• 13:07
  to
• 13:08
  your
• 13:08
  success.
• 13:10
  What
• 13:10
  words
• 13:10
  are
• 13:10
  going
• 13:11
  to
• 13:11
  drive
• 13:11
  your
• 13:11
  vision?
• 13:12
  What
• 13:13
  words
• 13:13
  are
• 13:13
  going
• 13:13
  to
• 13:14
  create
• 13:15
  the
• 13:15
  possibility
• 13:16
  of
• 13:16
  your
• 13:17
  impact
• 13:17
  goal?
• 13:20
  That's
• 13:20
  where
• 13:20
  we
• 13:20
  begin.
• 13:21
  I
• 13:21
  invite
• 13:22
  you
• 13:22
  as
• 13:22
  you
• 13:22
  find
• 13:23
  words.
• 13:24
  Let's
• 13:24
  say
• 13:24
  you
• 13:24
  say,
• 13:25
  oh
• 13:25
  yeah,
• 13:25
  Karen
• 13:26
  is
• 13:26
  a
• 13:26
  really
• 13:27
  important
• 13:27
  word
• 13:27
  in
• 13:28
  our
• 13:28
  culture.
• 13:30
  Take
• 13:30
  that
• 13:30
  word
• 13:31
  caring,
• 13:32
  pop
• 13:32
  over
• 13:32
  to
• 13:32
  chat
• 13:33
  or
• 13:33
  plexity
• 13:34
  or
• 13:35
  pie
• 13:35
  or
• 13:35
  whatever
• 13:36
  AI
• 13:36
  tool
• 13:37
  you
• 13:37
  like
• 13:38
  and
• 13:38
  ask
• 13:39
  it
• 13:39
  for
• 13:39
  a
• 13:39
  list
• 13:40
  of
• 13:40
  20
• 13:41
  other
• 13:41
  words
• 13:42
  that
• 13:43
  are
• 13:43
  synonyms
• 13:44
  and
• 13:44
  see
• 13:44
  if
• 13:45
  there's
• 13:45
  a
• 13:45
  word
• 13:45
  that
• 13:46
  even
• 13:46
  more
• 13:47
  specific
• 13:47
  or
• 13:48
  maybe
• 13:48
  a
• 13:48
  phrase
• 13:49
  so
• 13:50
  you
• 13:50
  Want
• 13:50
  to
• 13:50
  find
• 13:51
  a
• 13:51
  laundry
• 13:51
  list
• 13:52
  of
• 13:52
  words
• 13:53
  and
• 13:53
  then
• 13:53
  start
• 13:54
  to
• 13:55
  decide
• 13:55
  which
• 13:55
  ones
• 13:56
  most
• 13:56
  closely
• 13:57
  reflect
• 13:58
  what
• 13:59
  it
• 13:59
  is
• 13:59
  that
• 14:00
  you
• 14:00
  need
• 14:00
  to
• 14:00
  bring
• 14:01
  to
• 14:02
  the
• 14:03
  day,
• 14:03
  every
• 14:03
  day?
• 14:04
  So
• 14:04
  what
• 14:04
  are
• 14:04
  the
• 14:05
  qualities
• 14:05
  and
• 14:05
  conviction
• 14:06
  to
• 14:06
  brand
• 14:06
  to
• 14:07
  work
• 14:07
  with
• 14:07
  you
• 14:08
  as
• 14:08
  you
• 14:08
  get
• 14:08
  off
• 14:09
  to
• 14:09
  work
• 14:09
  every
• 14:10
  day?
• 14:10
  To
• 14:11
  create
• 14:11
  the
• 14:11
  impact
• 14:12
  of
• 14:12
  scale
• 14:12
  and
• 14:12
  the
• 14:13
  profitability
• 14:13
  your
• 14:14
  company
• 14:14
  needs
• 14:15
  to
• 14:15
  grow,
• 14:17
  the
• 14:17
  next
• 14:18
  step
• 14:18
  is
• 14:18
  to
• 14:19
  select
• 14:20
  the
• 14:20
  5
• 14:21
  to
• 14:21
  8
• 14:21
  keywords
• 14:22
  that
• 14:22
  most
• 14:23
  reflect
• 14:25
  what
• 14:26
  your
• 14:26
  recipe
• 14:27
  for
• 14:27
  success
• 14:28
  is.
• 14:29
  So
• 14:30
  I
• 14:30
  like
• 14:30
  to
• 14:31
  say
• 14:31
  between
• 14:31
  humor
• 14:32
  and
• 14:33
  humility,
• 14:34
  which
• 14:35
  is
• 14:35
  most
• 14:35
  essential?
• 14:36
  If
• 14:37
  I
• 14:37
  can
• 14:37
  only
• 14:37
  have
• 14:38
  one,
• 14:39
  which
• 14:39
  one
• 14:39
  do
• 14:40
  I
• 14:40
  have
• 14:40
  to?
• 14:42
  You
• 14:42
  do
• 14:42
  that
• 14:42
  until
• 14:43
  you
• 14:43
  come
• 14:43
  up
• 14:44
  with
• 14:44
  a
• 14:44
  list
• 14:45
  of
• 14:46
  five
• 14:46
  to
• 14:46
  eight
• 14:46
  and
• 14:47
  then
• 14:47
  what
• 14:47
  you
• 14:47
  do.
• 14:48
  So
• 14:48
  go
• 14:48
  ahead
• 14:48
  and
• 14:49
  write
• 14:49
  down
• 14:49
  5
• 14:49
  to
• 14:50
  8.
• 14:52
  Just
• 14:52
  use
• 14:52
  this
• 14:53
  opportunity
• 14:53
  to
• 14:54
  do
• 14:54
  your
• 14:54
  first
• 14:54
  draft
• 14:56
  and
• 14:56
  then
• 14:57
  ask
• 14:57
  yourself
• 14:58
  what
• 14:58
  are
• 14:59
  the
• 14:59
  traits
• 15:00
  or
• 15:00
  the
• 15:00
  qualities
• 15:02
  that
• 15:02
  will
• 15:03
  not
• 15:03
  fit
• 15:04
  At
• 15:05
  Elune,
• 15:06
  we
• 15:06
  take
• 15:06
  care
• 15:07
  of
• 15:07
  medically
• 15:07
  fragile
• 15:09
  kids
• 15:09
  and
• 15:09
  families,
• 15:10
  people
• 15:11
  who
• 15:11
  are
• 15:14
  uncaring,
• 15:15
  not
• 15:15
  very
• 15:16
  empathetic,
• 15:17
  unaware
• 15:18
  of
• 15:18
  others
• 15:19
  and
• 15:19
  their
• 15:19
  needs.
• 15:20
  These
• 15:20
  would
• 15:21
  not
• 15:21
  be
• 15:21
  great
• 15:21
  characteristics
• 15:22
  or
• 15:22
  traits.
• 15:24
  So
• 15:24
  people
• 15:24
  who
• 15:25
  are
• 15:25
  inflexible,
• 15:26
  the
• 15:26
  people
• 15:27
  going
• 15:27
  into
• 15:27
  people's
• 15:27
  homes,
• 15:28
  right.
• 15:29
  And
• 15:29
  not
• 15:29
  being
• 15:29
  flexible
• 15:30
  with
• 15:30
  what
• 15:30
  the
• 15:30
  family
• 15:31
  needs,
• 15:32
  that
• 15:32
  would
• 15:32
  be
• 15:33
  an
• 15:33
  inflexible
• 15:34
  person,
• 15:35
  an
• 15:36
  unaware
• 15:36
  person
• 15:37
  would
• 15:37
  not
• 15:38
  fit
• 15:38
  in
• 15:38
  our,
• 15:39
  in
• 15:39
  our
• 15:39
  values.
• 15:40
  So
• 15:40
  we
• 15:40
  want
• 15:40
  to
• 15:41
  provide
• 15:41
  remarkable
• 15:42
  care.
• 15:42
  So
• 15:43
  somebody
• 15:43
  who
• 15:44
  is
• 15:44
  uncaring
• 15:45
  would
• 15:45
  not
• 15:46
  provide
• 15:46
  that.
• 15:47
  What
• 15:47
  are
• 15:47
  the
• 15:47
  qualities
• 15:48
  or
• 15:48
  traits
• 15:48
  that
• 15:48
  would
• 15:49
  not
• 15:49
  fit
• 15:49
  in
• 15:49
  your
• 15:50
  organization
• 15:51
  would
• 15:52
  work
• 15:52
  against
• 15:53
  your
• 15:53
  core
• 15:53
  purpose,
• 15:54
  vision
• 15:55
  and
• 15:55
  long
• 15:55
  term
• 15:56
  impact
• 15:56
  goal.
• 15:58
  Next,
• 15:58
  what
• 15:59
  are
• 15:59
  the
• 15:59
  types
• 16:00
  of
• 16:00
  behaviors
• 16:01
  and
• 16:01
  attitudes
• 16:02
  that,
• 16:02
  that
• 16:02
  support
• 16:03
  the
• 16:03
  work
• 16:03
  of
• 16:04
  your
• 16:04
  company?
• 16:06
  So
• 16:06
  I
• 16:06
  like
• 16:06
  to
• 16:06
  think
• 16:07
  about
• 16:07
  the
• 16:07
  type
• 16:08
  of
• 16:08
  work.
• 16:08
  It's
• 16:08
  almost
• 16:08
  like
• 16:09
  three
• 16:09
  different
• 16:09
  pillars
• 16:10
  I
• 16:10
  look
• 16:10
  for.
• 16:10
  I
• 16:11
  like
• 16:11
  to
• 16:11
  have
• 16:11
  three
• 16:11
  core
• 16:12
  values,
• 16:12
  even
• 16:12
  though
• 16:13
  some
• 16:13
  will
• 16:13
  choose
• 16:13
  to
• 16:14
  have
• 16:14
  four
• 16:14
  and
• 16:14
  maybe
• 16:15
  even
• 16:15
  five.
• 16:16
  But
• 16:16
  when
• 16:16
  you
• 16:16
  have
• 16:17
  three,
• 16:17
  you
• 16:17
  can
• 16:18
  remember
• 16:18
  them,
• 16:19
  right?
• 16:20
  And
• 16:20
  it's
• 16:20
  easy
• 16:21
  to
• 16:21
  remember
• 16:21
  3.
• 16:21
  It's
• 16:21
  hard
• 16:22
  to
• 16:22
  remember
• 16:22
  4.
• 16:22
  It's
• 16:22
  really,
• 16:23
  really
• 16:23
  hard
• 16:23
  5.
• 16:24
  Forget
• 16:24
  it.
• 16:25
  So
• 16:25
  if
• 16:25
  you
• 16:25
  had
• 16:25
  3,
• 16:26
  it's
• 16:26
  almost
• 16:26
  like
• 16:26
  they're
• 16:27
  three
• 16:27
  different
• 16:28
  folks
• 16:28
  coming
• 16:29
  up
• 16:29
  that
• 16:29
  serve
• 16:30
  a
• 16:30
  different
• 16:30
  purpose.
• 16:31
  What
• 16:32
  are
• 16:32
  those
• 16:32
  three
• 16:33
  types
• 16:33
  of
• 16:34
  behaviors
• 16:34
  or
• 16:34
  attitudes
• 16:36
  that
• 16:36
  your
• 16:37
  company
• 16:37
  would
• 16:38
  need?
• 16:38
  Just
• 16:38
  going
• 16:38
  to
• 16:39
  go
• 16:39
  back
• 16:39
  for
• 16:39
  a
• 16:39
  second
• 16:40
  and
• 16:40
  show
• 16:40
  you
• 16:41
  an
• 16:41
  example.
• 16:43
  I
• 16:43
  loved
• 16:44
  this
• 16:44
  example
• 16:45
  of
• 16:46
  midi.
• 16:47
  Their
• 16:48
  core
• 16:48
  purpose
• 16:49
  is
• 16:49
  to
• 16:49
  provide
• 16:49
  comprehensive
• 16:50
  expert
• 16:51
  care
• 16:52
  for
• 16:52
  women.
• 16:53
  And
• 16:53
  their
• 16:53
  vision
• 16:54
  is
• 16:54
  to
• 16:54
  become
• 16:55
  the
• 16:55
  leading
• 16:56
  virtual
• 16:56
  care
• 16:57
  clinic.
• 16:57
  Clinic.
• 16:59
  So
• 16:59
  they
• 17:00
  need
• 17:00
  empathy
• 17:01
  because
• 17:01
  they're
• 17:02
  dealing
• 17:02
  with
• 17:02
  women
• 17:03
  going
• 17:04
  through
• 17:04
  hormonal
• 17:05
  changes.
• 17:06
  They
• 17:06
  need
• 17:06
  expertise,
• 17:08
  right?
• 17:09
  Because
• 17:09
  they've
• 17:09
  got
• 17:09
  to
• 17:09
  become
• 17:10
  the
• 17:10
  best
• 17:11
  and
• 17:11
  the
• 17:11
  leading.
• 17:12
  So
• 17:12
  they
• 17:12
  have
• 17:12
  to
• 17:12
  have
• 17:12
  this
• 17:13
  expertise
• 17:14
  in
• 17:14
  both
• 17:15
  hormonal
• 17:15
  changes
• 17:16
  that
• 17:16
  what
• 17:17
  women's
• 17:17
  needs
• 17:18
  are,
• 17:18
  and
• 17:18
  there's
• 17:18
  hasn't
• 17:19
  been
• 17:19
  as
• 17:19
  much
• 17:19
  research
• 17:20
  done
• 17:20
  on
• 17:20
  women.
• 17:20
  They
• 17:20
  also
• 17:21
  have
• 17:21
  to
• 17:21
  have
• 17:21
  expertise
• 17:22
  in
• 17:22
  the
• 17:22
  technology,
• 17:24
  right?
• 17:24
  They
• 17:25
  chose
• 17:25
  accessibility.
• 17:26
  They
• 17:26
  needed
• 17:26
  to
• 17:26
  make
• 17:27
  sure
• 17:27
  they
• 17:28
  were
• 17:28
  figuring
• 17:28
  out
• 17:28
  how
• 17:29
  to
• 17:29
  make
• 17:29
  it
• 17:29
  accessible.
• 17:30
  Because
• 17:30
  they
• 17:31
  didn't
• 17:31
  want
• 17:31
  to
• 17:31
  become
• 17:32
  the
• 17:33
  most
• 17:34
  profitable
• 17:35
  virtual
• 17:35
  care
• 17:35
  clinic
• 17:36
  addressing
• 17:37
  the
• 17:37
  needs
• 17:38
  of
• 17:38
  women.
• 17:38
  They
• 17:39
  wanted
• 17:39
  to
• 17:39
  be
• 17:39
  the
• 17:39
  leading,
• 17:40
  so
• 17:40
  they
• 17:40
  wanted
• 17:40
  to
• 17:41
  be
• 17:41
  the
• 17:41
  one
• 17:41
  that
• 17:41
  most
• 17:42
  people
• 17:42
  could
• 17:42
  have
• 17:43
  access
• 17:43
  to.
• 17:44
  So
• 17:44
  they
• 17:44
  needed
• 17:44
  to
• 17:44
  be
• 17:45
  empathetic.
• 17:46
  They
• 17:46
  needed
• 17:46
  to
• 17:47
  have
• 17:47
  deep
• 17:47
  expertise
• 17:49
  in
• 17:49
  midlife
• 17:50
  hormonal
• 17:51
  changes
• 17:51
  and
• 17:52
  beyond
• 17:52
  for
• 17:52
  when,
• 17:53
  and
• 17:53
  they
• 17:53
  needed
• 17:54
  to
• 17:54
  have
• 17:54
  that
• 17:54
  accessibility.
• 17:56
  It
• 17:56
  had
• 17:56
  to
• 17:56
  be
• 17:57
  accessible
• 17:58
  to
• 17:58
  more
• 17:58
  than
• 17:58
  just
• 17:59
  the
• 17:59
  elite
• 18:00
  few.
• 18:00
  For
• 18:00
  example.
• 18:01
  So
• 18:01
  these
• 18:02
  are
• 18:02
  three
• 18:02
  very
• 18:03
  different
• 18:04
  core
• 18:04
  values.
• 18:05
  Notice
• 18:06
  how
• 18:06
  they're
• 18:06
  not
• 18:06
  the
• 18:07
  same
• 18:07
  thing
• 18:07
  repeated
• 18:08
  three
• 18:09
  times.
• 18:10
  It's
• 18:10
  three
• 18:11
  separate,
• 18:11
  very
• 18:12
  distinct,
• 18:13
  like
• 18:14
  legs
• 18:14
  on
• 18:14
  a
• 18:14
  3
• 18:14
  mega
• 18:15
  stool.
• 18:16
  What
• 18:16
  are
• 18:16
  those
• 18:16
  types
• 18:17
  of
• 18:17
  behaviors
• 18:18
  and
• 18:18
  attitudes
• 18:19
  that
• 18:19
  support
• 18:19
  the
• 18:19
  work
• 18:20
  environment
• 18:20
  of
• 18:20
  your
• 18:21
  company?
• 18:21
  And
• 18:22
  then
• 18:22
  which
• 18:23
  behaviors
• 18:23
  and
• 18:24
  attitudes
• 18:24
  would
• 18:24
  not
• 18:25
  be
• 18:25
  desired?
• 18:26
  Think
• 18:26
  about
• 18:26
  the
• 18:26
  specific
• 18:27
  behaviors.
• 18:28
  Right?
• 18:29
  For
• 18:30
  some
• 18:30
  companies,
• 18:30
  being
• 18:31
  a
• 18:31
  super
• 18:32
  hardcore
• 18:32
  individual
• 18:33
  performer,
• 18:34
  like
• 18:34
  you
• 18:34
  could
• 18:35
  be
• 18:35
  working
• 18:35
  as
• 18:35
  a
• 18:36
  coder
• 18:36
  and
• 18:37
  be
• 18:37
  a
• 18:37
  super
• 18:37
  strong
• 18:38
  individual
• 18:38
  performer,
• 18:39
  and
• 18:39
  that
• 18:39
  would
• 18:39
  be
• 18:39
  fine.
• 18:40
  But
• 18:40
  maybe
• 18:41
  in
• 18:41
  a
• 18:41
  company
• 18:41
  where
• 18:41
  everybody's
• 18:42
  working
• 18:42
  together
• 18:43
  on
• 18:43
  teams
• 18:44
  or
• 18:44
  a
• 18:45
  service
• 18:45
  environment,
• 18:46
  that
• 18:46
  kind
• 18:47
  of
• 18:47
  robust
• 18:48
  individuality
• 18:49
  would
• 18:49
  be
• 18:49
  a
• 18:49
  problem.
• 18:50
  Competitiveness,
• 18:51
  for
• 18:51
  example,
• 18:52
  might
• 18:52
  also
• 18:52
  not
• 18:53
  work
• 18:53
  in
• 18:53
  your
• 18:53
  environment.
• 18:54
  Or
• 18:54
  maybe
• 18:55
  it
• 18:55
  does.
• 18:55
  Maybe
• 18:56
  that's
• 18:56
  what
• 18:56
  creates
• 18:57
  the
• 18:57
  special
• 18:57
  sauce
• 18:58
  in
• 18:58
  your
• 18:58
  company.
• 18:59
  So
• 18:59
  what
• 19:00
  would
• 19:00
  be
• 19:01
  hard
• 19:02
  to
• 19:02
  have
• 19:02
  in
• 19:02
  your
• 19:02
  environment?
• 19:03
  Which
• 19:03
  behaviors
• 19:03
  would
• 19:04
  be
• 19:04
  annoying
• 19:05
  or
• 19:05
  troubling
• 19:06
  and
• 19:07
  which
• 19:08
  would
• 19:08
  block
• 19:09
  or
• 19:09
  inhibit
• 19:10
  the
• 19:10
  kind
• 19:10
  of
• 19:10
  work
• 19:11
  the
• 19:11
  work
• 19:11
  company
• 19:12
  aims
• 19:12
  to
• 19:12
  perform?
• 19:13
  So
• 19:13
  just
• 19:14
  take
• 19:14
  a
• 19:14
  moment
• 19:14
  and
• 19:14
  identify
• 19:15
  some
• 19:15
  attitudes
• 19:16
  and
• 19:16
  behaviors
• 19:17
  that
• 19:17
  would
• 19:17
  not
• 19:17
  be
• 19:18
  desired,
• 19:18
  because
• 19:19
  that's
• 19:19
  gonna
• 19:19
  help
• 19:19
  spring
• 19:20
  forth.
• 19:21
  Oh,
• 19:22
  these
• 19:22
  are
• 19:22
  the
• 19:22
  things
• 19:23
  that
• 19:23
  are
• 19:23
  really
• 19:24
  important.
• 19:26
  All
• 19:26
  right,
• 19:26
  so
• 19:27
  next
• 19:28
  page.
• 19:28
  Still
• 19:29
  unlocking
• 19:29
  core
• 19:30
  beliefs.
• 19:31
  What
• 19:31
  are
• 19:31
  the
• 19:31
  core
• 19:31
  beliefs
• 19:32
  of
• 19:32
  your
• 19:32
  company?
• 19:33
  What
• 19:33
  do
• 19:33
  you
• 19:33
  stand
• 19:33
  for?
• 19:34
  What
• 19:34
  is
• 19:35
  important
• 19:35
  to
• 19:35
  you?
• 19:36
  What
• 19:36
  values,
• 19:37
  traits,
• 19:37
  qualities,
• 19:37
  behaviors
• 19:38
  and
• 19:38
  beliefs
• 19:39
  lead
• 19:39
  to
• 19:40
  the
• 19:40
  impact
• 19:41
  you
• 19:41
  desire?
• 19:43
  Things
• 19:43
  like
• 19:44
  courage.
• 19:45
  Maybe
• 19:45
  it's
• 19:45
  things
• 19:46
  like
• 19:46
  adaptability,
• 19:47
  or
• 19:47
  maybe
• 19:47
  it's
• 19:48
  things
• 19:48
  like
• 19:48
  innovation.
• 19:50
  What
• 19:50
  will
• 19:50
  bring
• 19:51
  that
• 19:51
  caring?
• 19:52
  What
• 19:52
  values,
• 19:53
  traits,
• 19:53
  qualities,
• 19:54
  behaviors
• 19:54
  and
• 19:54
  beliefs
• 19:55
  will
• 19:55
  lead
• 19:55
  to
• 19:56
  sustainable
• 19:58
  profitability?
• 20:00
  So
• 20:00
  that
• 20:00
  could
• 20:00
  be
• 20:00
  something
• 20:01
  completely
• 20:01
  different.
• 20:02
  We've
• 20:03
  been
• 20:03
  thinking
• 20:03
  about
• 20:04
  how
• 20:04
  to
• 20:04
  reach
• 20:05
  more
• 20:05
  people
• 20:05
  at
• 20:06
  the
• 20:06
  scale
• 20:06
  you
• 20:06
  want
• 20:07
  or
• 20:07
  how
• 20:07
  you
• 20:07
  reach
• 20:08
  more
• 20:08
  impact
• 20:08
  or
• 20:09
  younger
• 20:09
  you
• 20:09
  behave
• 20:10
  in
• 20:10
  a
• 20:10
  particular
• 20:10
  way
• 20:11
  that's
• 20:11
  going
• 20:11
  to
• 20:11
  be
• 20:12
  likable
• 20:12
  to
• 20:13
  your
• 20:13
  customers
• 20:14
  or
• 20:14
  other
• 20:14
  team
• 20:14
  members.
• 20:15
  But
• 20:15
  now
• 20:15
  we're
• 20:15
  asking
• 20:16
  what's
• 20:16
  going
• 20:17
  to
• 20:17
  create
• 20:18
  profit?
• 20:19
  What's
• 20:20
  going
• 20:20
  to
• 20:20
  create
• 20:20
  profit?
• 20:21
  Maybe
• 20:22
  that
• 20:22
  has
• 20:22
  to
• 20:22
  do
• 20:23
  with
• 20:23
  efficiency,
• 20:24
  quality,
• 20:25
  or
• 20:25
  Maybe
• 20:25
  it
• 20:26
  has
• 20:26
  to
• 20:26
  do
• 20:27
  with
• 20:28
  quick
• 20:28
  decision
• 20:29
  making
• 20:29
  or
• 20:30
  something
• 20:31
  like
• 20:31
  that.
• 20:31
  So
• 20:31
  look
• 20:32
  for
• 20:32
  those
• 20:32
  things
• 20:32
  that's
• 20:32
  going
• 20:33
  to
• 20:33
  help
• 20:33
  you
• 20:33
  be
• 20:34
  unselfishness,
• 20:35
  generosity,
• 20:37
  having
• 20:37
  good
• 20:37
  boundaries.
• 20:38
  Right,
• 20:39
  so
• 20:40
  what
• 20:40
  are
• 20:40
  those
• 20:40
  things?
• 20:41
  So
• 20:41
  go
• 20:41
  ahead
• 20:41
  and
• 20:42
  write
• 20:42
  down
• 20:43
  all
• 20:43
  the
• 20:43
  things.
• 20:43
  This
• 20:44
  first
• 20:44
  section
• 20:44
  is
• 20:45
  helping
• 20:45
  you
• 20:45
  percolate
• 20:46
  and
• 20:47
  unlock
• 20:47
  those
• 20:47
  core
• 20:47
  beliefs.
• 20:49
  And
• 20:50
  second
• 20:51
  part
• 20:51
  here
• 20:52
  is
• 20:52
  where
• 20:52
  you're
• 20:52
  actually
• 20:53
  gonna
• 20:53
  take
• 20:54
  a
• 20:54
  swing
• 20:54
  at
• 20:54
  it
• 20:54
  and
• 20:55
  establish
• 20:55
  your
• 20:56
  core
• 20:56
  values.
• 20:58
  So
• 20:58
  go
• 20:59
  ahead
• 21:00
  right
• 21:00
  now
• 21:02
  and
• 21:03
  write
• 21:03
  down
• 21:04
  three
• 21:04
  to
• 21:04
  five
• 21:04
  core
• 21:05
  values.
• 21:06
  Brainstorm
• 21:07
  from
• 21:07
  your
• 21:07
  list.
• 21:08
  Look
• 21:09
  at
• 21:09
  what
• 21:09
  you
• 21:09
  already
• 21:10
  wrote
• 21:11
  down.
• 21:11
  They
• 21:11
  could
• 21:11
  be
• 21:12
  phrases,
• 21:12
  single
• 21:13
  sentences,
• 21:14
  or
• 21:14
  words
• 21:15
  organized
• 21:15
  into
• 21:16
  a
• 21:16
  bulleted
• 21:16
  list.
• 21:17
  Go
• 21:18
  ahead
• 21:18
  and
• 21:18
  write
• 21:19
  three
• 21:19
  to
• 21:19
  five
• 21:19
  down.
• 21:21
  Remember,
• 21:21
  this
• 21:22
  is
• 21:22
  your
• 21:22
  first
• 21:23
  draft,
• 21:23
  and
• 21:24
  if
• 21:24
  you
• 21:24
  already
• 21:24
  have
• 21:25
  a
• 21:25
  draft
• 21:26
  of
• 21:26
  core
• 21:26
  values,
• 21:27
  that's
• 21:28
  fine.
• 21:28
  You
• 21:28
  can
• 21:28
  use
• 21:28
  the
• 21:29
  same
• 21:29
  ones,
• 21:29
  or
• 21:29
  maybe
• 21:29
  you
• 21:30
  could
• 21:30
  use
• 21:30
  ChatGPT
• 21:31
  to
• 21:31
  help
• 21:31
  you
• 21:32
  find
• 21:32
  more
• 21:33
  specific
• 21:33
  language.
• 21:34
  So
• 21:34
  go
• 21:34
  ahead
• 21:35
  and
• 21:35
  make
• 21:36
  your
• 21:36
  draft,
• 21:37
  and
• 21:37
  if
• 21:37
  you
• 21:37
  feel
• 21:38
  like
• 21:38
  you
• 21:38
  need
• 21:38
  to
• 21:38
  pause
• 21:39
  for
• 21:39
  10
• 21:40
  minutes,
• 21:40
  put
• 21:40
  on
• 21:40
  a
• 21:41
  timer
• 21:41
  and
• 21:42
  come
• 21:42
  back,
• 21:42
  but
• 21:42
  don't
• 21:43
  do
• 21:43
  more
• 21:43
  than
• 21:43
  10,
• 21:44
  because
• 21:45
  right
• 21:45
  now
• 21:45
  we're
• 21:45
  just
• 21:45
  trying
• 21:46
  to
• 21:46
  get
• 21:46
  a
• 21:46
  draft.
• 21:48
  Great.
• 21:49
  So
• 21:50
  now
• 21:50
  that
• 21:50
  you've
• 21:50
  got
• 21:51
  your
• 21:52
  first
• 21:52
  three
• 21:53
  to
• 21:53
  five
• 21:54
  drafted,
• 21:55
  you're
• 21:56
  going
• 21:56
  to
• 21:56
  continue
• 21:57
  to
• 21:57
  home
• 21:58
  in
• 21:58
  on
• 21:58
  those
• 21:59
  actual
• 22:00
  values
• 22:00
  by
• 22:01
  testing
• 22:01
  it,
• 22:02
  testing
• 22:03
  each
• 22:03
  value
• 22:04
  against
• 22:05
  these
• 22:06
  five.
• 22:08
  Okay,
• 22:09
  first
• 22:09
  of
• 22:09
  all,
• 22:11
  these
• 22:11
  chord
• 22:12
  values,
• 22:12
  do
• 22:13
  they
• 22:14
  answer
• 22:14
  the
• 22:14
  question?
• 22:15
  How
• 22:17
  do
• 22:17
  they
• 22:17
  help
• 22:17
  you
• 22:18
  see
• 22:19
  how
• 22:19
  you're
• 22:20
  going
• 22:20
  to
• 22:21
  reach
• 22:22
  your
• 22:22
  customers,
• 22:23
  how
• 22:24
  you're
• 22:24
  going
• 22:24
  to
• 22:25
  deliver
• 22:25
  your
• 22:26
  core
• 22:26
  purpose,
• 22:27
  how
• 22:28
  you're
• 22:28
  going
• 22:28
  to
• 22:28
  grow
• 22:29
  your
• 22:29
  company,
• 22:30
  how
• 22:31
  you're
• 22:31
  going
• 22:31
  to
• 22:32
  create
• 22:32
  impact,
• 22:33
  how
• 22:34
  it's
• 22:34
  going
• 22:34
  to
• 22:34
  help
• 22:35
  you
• 22:35
  become
• 22:35
  profitable?
• 22:37
  You
• 22:37
  see
• 22:37
  connection
• 22:39
  for
• 22:39
  all
• 22:39
  those
• 22:40
  things.
• 22:40
  So
• 22:40
  does
• 22:40
  it
• 22:40
  really
• 22:41
  answer
• 22:41
  the
• 22:41
  question?
• 22:43
  Yes.
• 22:44
  In
• 22:44
  order
• 22:44
  for
• 22:44
  us
• 22:45
  to
• 22:45
  climb
• 22:45
  the
• 22:45
  mountain
• 22:46
  we've
• 22:46
  chosen,
• 22:46
  this
• 22:47
  is
• 22:47
  essential.
• 22:48
  Number
• 22:49
  two,
• 22:49
  is
• 22:50
  it
• 22:50
  100%
• 22:51
  required?
• 22:53
  We
• 22:53
  have
• 22:54
  to
• 22:54
  use
• 22:54
  this.
• 22:55
  We
• 22:56
  need
• 22:56
  this.
• 22:57
  It's
• 22:57
  a
• 22:57
  value
• 22:58
  of
• 22:58
  a
• 22:58
  lead,
• 22:59
  a
• 22:59
  conviction
• 23:00
  that
• 23:00
  is
• 23:01
  absolutely
• 23:02
  necessary
• 23:02
  to
• 23:02
  build
• 23:03
  this
• 23:03
  company.
• 23:04
  This
• 23:04
  is
• 23:05
  not
• 23:05
  a
• 23:05
  nice
• 23:05
  to
• 23:05
  have.
• 23:06
  It's
• 23:07
  not
• 23:07
  on
• 23:07
  the
• 23:07
  laundry
• 23:07
  list
• 23:07
  of
• 23:08
  nice
• 23:08
  things
• 23:08
  to
• 23:08
  put
• 23:09
  on
• 23:09
  a
• 23:09
  performance
• 23:10
  appraisal.
• 23:10
  This
• 23:11
  is
• 23:11
  a
• 23:11
  requirement.
• 23:12
  Without
• 23:13
  this
• 23:13
  value,
• 23:15
  this
• 23:15
  company
• 23:16
  will
• 23:17
  not
• 23:19
  be
• 23:19
  successful.
• 23:20
  Is
• 23:20
  it
• 23:21
  required?
• 23:23
  If
• 23:23
  it's
• 23:24
  not
• 23:24
  really
• 23:24
  required,
• 23:25
  then
• 23:25
  you
• 23:25
  probably
• 23:26
  have
• 23:26
  another
• 23:26
  word
• 23:26
  somewhere.
• 23:28
  Number
• 23:29
  three,
• 23:30
  does
• 23:30
  your
• 23:31
  customer
• 23:33
  need
• 23:33
  you
• 23:34
  to
• 23:35
  have
• 23:35
  it?
• 23:36
  Your
• 23:36
  customer
• 23:37
  needs
• 23:37
  you
• 23:37
  to
• 23:37
  be
• 23:38
  this.
• 23:38
  Your
• 23:39
  customer
• 23:39
  needs
• 23:40
  you
• 23:40
  to
• 23:40
  be
• 23:41
  this
• 23:41
  quality.
• 23:42
  So
• 23:43
  it's
• 23:43
  essential
• 23:44
  to
• 23:44
  the
• 23:44
  way
• 23:44
  you
• 23:44
  serve
• 23:45
  customers,
• 23:46
  create
• 23:46
  products,
• 23:47
  the
• 23:47
  way
• 23:47
  you
• 23:47
  deliver
• 23:48
  and
• 23:49
  innovate
• 23:49
  your
• 23:49
  services,
• 23:50
  the
• 23:50
  way
• 23:51
  you
• 23:51
  interact
• 23:52
  with
• 23:52
  each
• 23:52
  other.
• 23:53
  It's
• 23:53
  essential.
• 23:54
  It
• 23:54
  matters.
• 23:55
  It's
• 23:55
  important
• 23:56
  to
• 23:56
  your
• 23:57
  customer.
• 23:57
  It's
• 23:58
  important
• 23:59
  to
• 23:59
  the
• 23:59
  longevity
• 24:00
  of
• 24:00
  the
• 24:01
  services
• 24:02
  of
• 24:02
  your
• 24:02
  customer.
• 24:04
  So
• 24:04
  this
• 24:04
  is
• 24:05
  not
• 24:05
  just
• 24:06
  a
• 24:06
  table
• 24:06
  state
• 24:07
  grid
• 24:07
  behavior
• 24:08
  or
• 24:09
  concept,
• 24:10
  but
• 24:10
  it's
• 24:11
  critical
• 24:11
  to
• 24:11
  the
• 24:12
  specific
• 24:13
  needs
• 24:14
  of
• 24:15
  your
• 24:16
  customer.
• 24:18
  And
• 24:18
  you
• 24:19
  can
• 24:19
  almost
• 24:19
  say,
• 24:19
  would
• 24:20
  this
• 24:20
  be
• 24:21
  needed
• 24:21
  for
• 24:21
  all
• 24:21
  customers?
• 24:22
  If
• 24:22
  it
• 24:22
  is,
• 24:22
  it's
• 24:22
  probably
• 24:23
  not
• 24:23
  really
• 24:24
  dedicated
• 24:25
  to
• 24:25
  your
• 24:25
  customer.
• 24:27
  All
• 24:27
  right,
• 24:28
  number
• 24:28
  four,
• 24:29
  long
• 24:29
  term
• 24:30
  commitment.
• 24:31
  Once
• 24:31
  you
• 24:32
  pick
• 24:32
  your
• 24:32
  core
• 24:32
  values
• 24:33
  generally
• 24:34
  don't
• 24:34
  change
• 24:34
  that.
• 24:35
  They
• 24:35
  become
• 24:37
  an
• 24:38
  ongoing
• 24:41
  anchored,
• 24:42
  it
• 24:43
  becomes
• 24:43
  a
• 24:43
  rudder
• 24:44
  in
• 24:44
  your
• 24:44
  company,
• 24:45
  helps
• 24:45
  you
• 24:45
  go
• 24:46
  in
• 24:46
  a
• 24:46
  particular
• 24:46
  direction.
• 24:47
  Your
• 24:47
  company
• 24:48
  might
• 24:48
  change
• 24:48
  its
• 24:48
  core
• 24:48
  values
• 24:49
  every
• 24:49
  50
• 24:49
  years.
• 24:50
  In
• 24:50
  an
• 24:50
  ideal
• 24:51
  world,
• 24:51
  you
• 24:52
  wouldn't
• 24:52
  change
• 24:52
  core
• 24:53
  values.
• 24:53
  So
• 24:54
  this
• 24:54
  is
• 24:54
  a
• 24:54
  value
• 24:55
  would
• 24:55
  stick
• 24:55
  with
• 24:56
  for
• 24:56
  a
• 24:56
  hundred
• 24:57
  years.
• 24:58
  It's
• 24:58
  not
• 24:59
  a
• 24:59
  value
• 24:59
  of
• 25:00
  something
• 25:00
  that
• 25:00
  you
• 25:00
  need,
• 25:01
  a
• 25:01
  conviction
• 25:01
  you
• 25:01
  need
• 25:02
  right
• 25:02
  now.
• 25:02
  It's
• 25:03
  not
• 25:03
  just
• 25:03
  something
• 25:03
  you
• 25:03
  need
• 25:04
  in
• 25:04
  startup
• 25:04
  phase
• 25:04
  or
• 25:05
  growth
• 25:05
  or
• 25:06
  if
• 25:06
  you're
• 25:06
  going
• 25:07
  overcoming
• 25:08
  some
• 25:08
  kind
• 25:08
  of
• 25:08
  a
• 25:08
  big
• 25:08
  challenge
• 25:09
  in
• 25:09
  the
• 25:09
  world,
• 25:10
  political
• 25:10
  phase
• 25:11
  or
• 25:11
  pandemic.
• 25:12
  It's
• 25:13
  a
• 25:13
  quality
• 25:14
  you
• 25:14
  need
• 25:15
  all
• 25:15
  the
• 25:15
  time.
• 25:16
  And
• 25:17
  at
• 25:17
  that
• 25:17
  set,
• 25:18
  it's
• 25:18
  important
• 25:18
  to
• 25:18
  say
• 25:19
  it
• 25:19
  would
• 25:19
  be
• 25:19
  useful.
• 25:20
  And
• 25:20
  we're
• 25:20
  growing,
• 25:21
  reevaluating
• 25:22
  when
• 25:22
  the
• 25:22
  business
• 25:23
  is
• 25:23
  going
• 25:23
  down,
• 25:24
  going
• 25:24
  up
• 25:25
  and
• 25:25
  when
• 25:25
  the
• 25:25
  industry
• 25:26
  is
• 25:26
  disrupting.
• 25:28
  It
• 25:28
  would
• 25:28
  be
• 25:29
  useful
• 25:29
  during
• 25:30
  all
• 25:30
  of
• 25:30
  those
• 25:30
  times,
• 25:31
  not
• 25:31
  just
• 25:32
  today.
• 25:34
  This
• 25:35
  tenant,
• 25:36
  is
• 25:36
  it
• 25:37
  necessary
• 25:38
  no
• 25:38
  matter
• 25:39
  what
• 25:40
  means,
• 25:40
  would
• 25:40
  you
• 25:41
  use
• 25:41
  this
• 25:41
  core
• 25:41
  value
• 25:41
  and
• 25:42
  stick
• 25:42
  with
• 25:42
  it
• 25:43
  even
• 25:43
  if
• 25:43
  it
• 25:43
  became
• 25:44
  unprofitable
• 25:45
  or
• 25:46
  unpopular?
• 25:48
  So
• 25:48
  we
• 25:48
  see
• 25:49
  this
• 25:49
  even
• 25:49
  right
• 25:50
  now,
• 25:50
  diversity,
• 25:51
  equity
• 25:51
  and
• 25:51
  inclusion
• 25:52
  has
• 25:52
  become
• 25:53
  not
• 25:53
  so
• 25:53
  popular
• 25:54
  in
• 25:54
  the
• 25:54
  mainstream
• 25:55
  and
• 25:56
  yet
• 25:56
  many
• 25:56
  companies
• 25:57
  are
• 25:57
  still
• 25:57
  very
• 25:58
  committed
• 25:58
  to
• 25:58
  it.
• 25:59
  And
• 26:00
  so
• 26:00
  it's
• 26:00
  something
• 26:01
  like
• 26:01
  that.
• 26:01
  Where
• 26:02
  is
• 26:02
  it
• 26:03
  something
• 26:03
  you're
• 26:03
  going
• 26:04
  to
• 26:04
  stick
• 26:04
  to
• 26:05
  no
• 26:05
  matter
• 26:06
  what?
• 26:06
  Are
• 26:07
  you
• 26:07
  willing
• 26:07
  to
• 26:07
  uphold
• 26:08
  this
• 26:08
  value
• 26:09
  even
• 26:10
  if
• 26:10
  it
• 26:10
  becomes
• 26:11
  difficult
• 26:12
  to
• 26:12
  maintain
• 26:13
  it?
• 26:14
  It
• 26:14
  encourages
• 26:15
  you
• 26:15
  to
• 26:15
  do
• 26:15
  the
• 26:15
  right
• 26:16
  thing.
• 26:16
  It's
• 26:16
  going
• 26:16
  to
• 26:16
  help
• 26:16
  you
• 26:16
  make
• 26:17
  decisions
• 26:17
  on
• 26:17
  where
• 26:18
  to
• 26:18
  invest
• 26:18
  your
• 26:18
  dollars.
• 26:19
  How
• 26:19
  much
• 26:20
  quality
• 26:20
  is
• 26:20
  enough
• 26:21
  quality?
• 26:22
  How
• 26:22
  much
• 26:22
  profit
• 26:22
  is
• 26:23
  enough
• 26:23
  profit?
• 26:24
  Is
• 26:24
  it
• 26:24
  a
• 26:24
  value
• 26:25
  that
• 26:25
  will
• 26:25
  help
• 26:25
  you
• 26:26
  make
• 26:26
  those
• 26:26
  decisions?
• 26:28
  And
• 26:28
  so
• 26:29
  together
• 26:29
  they
• 26:29
  should
• 26:30
  stick
• 26:30
  as
• 26:30
  three
• 26:30
  separate
• 26:31
  ideas
• 26:32
  and
• 26:32
  in
• 26:32
  some
• 26:32
  ways
• 26:33
  challenge
• 26:33
  each
• 26:34
  other.
• 26:34
  Right.
• 26:35
  So
• 26:35
  let's
• 26:35
  go
• 26:36
  back
• 26:36
  for
• 26:36
  a
• 26:36
  second.
• 26:37
  We're
• 26:37
  going
• 26:37
  to
• 26:37
  go
• 26:37
  back
• 26:38
  to
• 26:39
  these
• 26:39
  other
• 26:39
  poor
• 26:39
  values.
• 26:41
  We'll
• 26:42
  look
• 26:42
  at
• 26:42
  body
• 26:42
  positivity,
• 26:43
  inclusivity
• 26:44
  and
• 26:45
  adaptability.
• 26:45
  Like
• 26:46
  these
• 26:46
  are
• 26:46
  three
• 26:46
  different
• 26:47
  things,
• 26:48
  right?
• 26:49
  Body
• 26:49
  positivity,
• 26:50
  inclusivity
• 26:52
  and
• 26:52
  adaptability.
• 26:53
  In
• 26:54
  some
• 26:54
  cases
• 26:54
  you're
• 26:54
  going
• 26:55
  to
• 26:55
  need
• 26:55
  adaptability
• 26:56
  and
• 26:56
  yet
• 26:57
  you
• 26:57
  want
• 26:57
  to
• 26:57
  be
• 26:57
  inclusive.
• 26:58
  Those
• 26:59
  two
• 26:59
  might
• 26:59
  compete
• 27:00
  at
• 27:00
  times
• 27:01
  and
• 27:01
  that's
• 27:02
  good
• 27:02
  because
• 27:02
  it's
• 27:02
  going
• 27:03
  to
• 27:03
  help
• 27:03
  you
• 27:03
  figure
• 27:04
  out
• 27:04
  what's
• 27:04
  most
• 27:04
  important.
• 27:05
  And
• 27:05
  then
• 27:06
  there's
• 27:06
  also
• 27:06
  body
• 27:06
  positivity
• 27:07
  activity.
• 27:07
  You're
• 27:08
  always
• 27:08
  going
• 27:08
  to
• 27:08
  be
• 27:09
  body
• 27:09
  positive,
• 27:10
  even
• 27:10
  when
• 27:10
  you're
• 27:11
  being
• 27:11
  inclusive
• 27:11
  in
• 27:12
  debt.
• 27:13
  So
• 27:13
  do
• 27:13
  you
• 27:13
  see
• 27:13
  how
• 27:13
  they're
• 27:14
  all
• 27:14
  going
• 27:14
  to
• 27:14
  be
• 27:14
  a
• 27:15
  little
• 27:15
  different?
• 27:15
  You
• 27:16
  have
• 27:16
  equity,
• 27:17
  sustainability
• 27:17
  and
• 27:18
  community
• 27:18
  empowerment
• 27:19
  for
• 27:19
  Solstice.
• 27:20
  Right.
• 27:20
  These
• 27:21
  are
• 27:21
  different
• 27:22
  things.
• 27:22
  Equity
• 27:23
  is
• 27:24
  equity,
• 27:24
  sustainability
• 27:25
  is
• 27:25
  over
• 27:25
  a
• 27:26
  long
• 27:26
  term
• 27:26
  and
• 27:27
  then
• 27:27
  be
• 27:27
  able
• 27:27
  to
• 27:28
  empower
• 27:29
  communities.
• 27:29
  These
• 27:29
  are
• 27:30
  three
• 27:30
  separate
• 27:31
  concepts.
• 27:32
  Look
• 27:32
  to
• 27:32
  see,
• 27:33
  see
• 27:33
  that
• 27:34
  each
• 27:34
  of
• 27:35
  your
• 27:35
  chosen
• 27:36
  core
• 27:36
  values
• 27:37
  are
• 27:39
  passing
• 27:40
  the
• 27:40
  five
• 27:40
  tenants
• 27:41
  and
• 27:42
  that
• 27:42
  they're
• 27:42
  all
• 27:43
  sound
• 27:43
  unique.
• 27:44
  Now
• 27:44
  is
• 27:45
  the
• 27:45
  moment.
• 27:46
  Go
• 27:46
  ahead
• 27:47
  and
• 27:47
  choose
• 27:48
  your
• 27:48
  core
• 27:49
  values.
• 27:50
  You've
• 27:50
  brainstormed,
• 27:51
  you've
• 27:51
  wordsmithed,
• 27:52
  you've
• 27:53
  tested
• 27:53
  them
• 27:54
  and
• 27:55
  go
• 27:55
  ahead
• 27:55
  and
• 27:55
  write
• 27:55
  down
• 27:56
  your
• 27:56
  core
• 27:57
  values
• 27:58
  right
• 27:58
  here
• 27:58
  on
• 27:58
  the
• 27:58
  core
• 27:59
  values
• 27:59
  Reviewer
• 28:00
  again,
• 28:02
  three
• 28:03
  is
• 28:03
  best,
• 28:04
  four
• 28:05
  is
• 28:05
  okay,
• 28:05
  five
• 28:06
  is
• 28:06
  acceptable.
• 28:08
  You'll
• 28:09
  see
• 28:09
  as
• 28:09
  we
• 28:10
  go
• 28:10
  forward
• 28:11
  masterclasses
• 28:12
  and
• 28:12
  other
• 28:12
  tools
• 28:13
  that
• 28:13
  when
• 28:13
  you
• 28:14
  start
• 28:14
  to
• 28:14
  really
• 28:15
  invest
• 28:16
  your
• 28:17
  energy
• 28:18
  and
• 28:18
  use
• 28:19
  each
• 28:19
  of
• 28:19
  these
• 28:19
  core
• 28:20
  values,
• 28:21
  each
• 28:22
  of
• 28:22
  them
• 28:22
  requires
• 28:23
  energy
• 28:23
  and
• 28:23
  attention,
• 28:24
  each
• 28:25
  of
• 28:25
  them
• 28:25
  requires
• 28:26
  nurturance.
• 28:27
  And
• 28:27
  you
• 28:28
  want
• 28:28
  to
• 28:28
  put
• 28:28
  those
• 28:29
  core
• 28:29
  values
• 28:29
  into
• 28:30
  every
• 28:30
  aspect
• 28:30
  of
• 28:31
  your
• 28:31
  business,
• 28:31
  from
• 28:31
  your
• 28:32
  marketing
• 28:32
  and
• 28:32
  sales
• 28:33
  to
• 28:33
  finance,
• 28:33
  to
• 28:33
  your
• 28:34
  billing,
• 28:34
  to
• 28:34
  your
• 28:34
  customer
• 28:35
  service
• 28:35
  to
• 28:36
  your
• 28:36
  innovation,
• 28:37
  everything.
• 28:37
  And
• 28:38
  so
• 28:38
  less
• 28:39
  is
• 28:39
  more,
• 28:40
  less
• 28:41
  is
• 28:41
  powerful.
• 28:42
  And
• 28:44
  I
• 28:44
  would
• 28:44
  say
• 28:44
  that
• 28:45
  it's
• 28:45
  a
• 28:45
  great
• 28:45
  leader
• 28:46
  that
• 28:46
  can
• 28:47
  make
• 28:47
  those
• 28:47
  kinds
• 28:48
  of
• 28:48
  big
• 28:49
  decisions
• 28:49
  and
• 28:50
  know
• 28:50
  what's
• 28:51
  important
• 28:51
  and
• 28:51
  not
• 28:52
  subscribe
• 28:53
  to
• 28:53
  the
• 28:53
  idea
• 28:54
  that
• 28:54
  everything
• 28:54
  is
• 28:54
  important.
• 28:55
  And
• 28:56
  remember
• 28:57
  that
• 28:57
  when
• 28:57
  you're
• 28:57
  choosing
• 28:57
  these
• 28:58
  things,
• 28:58
  it's
• 28:58
  not
• 28:58
  that
• 28:58
  you're
• 28:59
  saying,
• 28:59
  no,
• 28:59
  these
• 28:59
  are
• 28:59
  the
• 29:00
  things
• 29:00
  like
• 29:00
  integrity
• 29:01
  or
• 29:01
  honesty,
• 29:01
  they're
• 29:02
  important
• 29:02
  to
• 29:03
  you.
• 29:03
  But
• 29:03
  maybe
• 29:04
  they're
• 29:04
  not
• 29:04
  the
• 29:04
  top
• 29:05
  three,
• 29:05
  or
• 29:05
  maybe
• 29:06
  they're
• 29:06
  a
• 29:06
  subset
• 29:07
  of
• 29:07
  your
• 29:08
  top
• 29:08
  three,
• 29:09
  right?
• 29:09
  So
• 29:10
  you
• 29:10
  want
• 29:10
  to
• 29:10
  come
• 29:10
  up
• 29:11
  with
• 29:11
  those
• 29:11
  top
• 29:11
  three.
• 29:12
  If
• 29:12
  you
• 29:12
  absolutely
• 29:13
  have
• 29:13
  to
• 29:13
  do
• 29:13
  four,
• 29:13
  do
• 29:14
  four.
• 29:14
  And
• 29:14
  if
• 29:15
  you
• 29:15
  cannot
• 29:16
  help
• 29:16
  yourselves
• 29:16
  and
• 29:17
  you're
• 29:17
  really
• 29:17
  going
• 29:18
  to
• 29:18
  do
• 29:18
  five,
• 29:18
  then
• 29:18
  go
• 29:18
  ahead
• 29:18
  and
• 29:18
  do
• 29:19
  five.
• 29:19
  I
• 29:20
  would
• 29:20
  encourage
• 29:20
  if
• 29:20
  you
• 29:21
  have
• 29:21
  five,
• 29:21
  to
• 29:21
  try
• 29:21
  to
• 29:22
  minimize
• 29:22
  it
• 29:22
  down
• 29:23
  to
• 29:23
  four
• 29:23
  over
• 29:23
  time,
• 29:24
  then
• 29:24
  down
• 29:24
  to
• 29:24
  three,
• 29:25
  because
• 29:25
  you
• 29:26
  will
• 29:26
  be
• 29:26
  more
• 29:27
  powerful
• 29:27
  with
• 29:28
  three.
• 29:28
  I
• 29:28
  started
• 29:29
  out
• 29:29
  at
• 29:29
  a
• 29:29
  luminated
• 29:30
  six
• 29:31
  and
• 29:31
  it
• 29:32
  was
• 29:32
  way
• 29:32
  too
• 29:33
  much.
• 29:34
  Nobody
• 29:34
  in
• 29:34
  the
• 29:34
  company,
• 29:35
  including
• 29:35
  me,
• 29:35
  could
• 29:36
  remember
• 29:36
  them
• 29:36
  all.
• 29:37
  So
• 29:37
  how
• 29:37
  could
• 29:37
  we
• 29:37
  possibly.
• 29:38
  And
• 29:39
  I,
• 29:39
  over
• 29:40
  time
• 29:40
  it
• 29:40
  really
• 29:41
  became
• 29:41
  clear
• 29:41
  that
• 29:41
  we
• 29:41
  had
• 29:42
  three.
• 29:42
  And
• 29:44
  it'll
• 29:44
  be
• 29:44
  the
• 29:44
  three
• 29:45
  that
• 29:45
  you
• 29:45
  gravitate
• 29:45
  towards
• 29:46
  because
• 29:46
  most
• 29:46
  it
• 29:46
  will
• 29:46
  be
• 29:47
  the
• 29:47
  three
• 29:47
  that
• 29:47
  you
• 29:47
  talk
• 29:47
  about
• 29:48
  the
• 29:48
  most.
• 29:48
  It'll
• 29:49
  be
• 29:49
  the
• 29:49
  three
• 29:49
  that
• 29:49
  give
• 29:50
  people
• 29:50
  the
• 29:50
  most
• 29:51
  conviction,
• 29:52
  understanding,
• 29:53
  bravery,
• 29:54
  conscience,
• 29:55
  thing
• 29:55
  that's
• 29:56
  going
• 29:56
  to
• 29:56
  help
• 29:56
  you
• 29:57
  move
• 29:57
  towards
• 29:57
  your
• 29:57
  mission.
• 29:59
  All
• 29:59
  right,
• 29:59
  once
• 29:59
  you've
• 30:00
  got
• 30:00
  these,
• 30:00
  and
• 30:00
  now
• 30:01
  I've
• 30:01
  talked
• 30:01
  long
• 30:02
  enough
• 30:02
  so
• 30:02
  that
• 30:02
  hopefully
• 30:03
  you've
• 30:03
  been
• 30:03
  able
• 30:03
  to
• 30:04
  have
• 30:04
  this,
• 30:04
  these
• 30:04
  to
• 30:05
  percolate
• 30:06
  and
• 30:06
  write
• 30:06
  down
• 30:07
  your
• 30:07
  three
• 30:07
  core
• 30:08
  values.
• 30:08
  Then
• 30:09
  you're
• 30:09
  going
• 30:09
  to
• 30:09
  take
• 30:09
  them
• 30:10
  and
• 30:10
  put
• 30:10
  them
• 30:10
  on
• 30:10
  your
• 30:11
  four
• 30:11
  page
• 30:11
  plan.
• 30:12
  Before
• 30:12
  we
• 30:12
  do
• 30:12
  that,
• 30:13
  I
• 30:13
  just
• 30:13
  take
• 30:14
  a
• 30:14
  moment
• 30:14
  right
• 30:14
  now,
• 30:15
  breathe
• 30:16
  into
• 30:16
  your
• 30:16
  heart.
• 30:18
  Because
• 30:18
  what
• 30:19
  we
• 30:19
  did
• 30:19
  just
• 30:20
  now
• 30:20
  with
• 30:20
  a
• 30:21
  psychic
• 30:21
  exercise
• 30:22
  in
• 30:22
  connecting
• 30:23
  to
• 30:23
  your
• 30:23
  soul
• 30:24
  and
• 30:24
  connecting
• 30:24
  to
• 30:25
  your
• 30:25
  greatness,
• 30:26
  connecting
• 30:26
  to
• 30:26
  the
• 30:27
  parts
• 30:27
  of
• 30:27
  you
• 30:27
  that
• 30:27
  you
• 30:27
  don't
• 30:28
  always
• 30:28
  take
• 30:28
  time
• 30:28
  to
• 30:29
  do.
• 30:29
  It's
• 30:29
  not
• 30:29
  email,
• 30:30
  the
• 30:30
  phone
• 30:30
  call,
• 30:31
  spreadsheet.
• 30:32
  It's
• 30:33
  listening
• 30:33
  from
• 30:33
  within.
• 30:34
  Contemplate
• 30:35
  what
• 30:35
  really
• 30:36
  matters.
• 30:36
  Acknowledge
• 30:37
  for
• 30:37
  a
• 30:37
  moment
• 30:37
  what
• 30:38
  you
• 30:38
  just
• 30:39
  did
• 30:39
  in
• 30:40
  this
• 30:40
  short
• 30:40
  time.
• 30:41
  By
• 30:42
  defining
• 30:43
  your
• 30:44
  core
• 30:44
  values,
• 30:45
  you
• 30:46
  have
• 30:46
  created
• 30:47
  more
• 30:48
  clarity,
• 30:49
  which
• 30:49
  gives
• 30:49
  you
• 30:50
  speed.
• 30:51
  You'll
• 30:51
  notice
• 30:52
  that
• 30:52
  clarity
• 30:53
  as
• 30:53
  you
• 30:54
  start
• 30:54
  to
• 30:54
  use
• 30:55
  these
• 30:55
  core
• 30:56
  values
• 30:56
  in
• 30:56
  your
• 30:56
  business.
• 30:57
  Use
• 30:57
  those
• 30:57
  words
• 30:58
  in
• 30:59
  your
• 30:59
  meeting.
• 31:00
  Decisions
• 31:01
  become
• 31:01
  easier
• 31:03
  because
• 31:03
  now
• 31:04
  you
• 31:04
  know
• 31:05
  what's
• 31:05
  important.
• 31:07
  The
• 31:08
  second
• 31:08
  thing
• 31:08
  is,
• 31:08
  is
• 31:09
  you're
• 31:09
  going
• 31:09
  to
• 31:09
  start
• 31:09
  to
• 31:10
  discover
• 31:12
  a
• 31:12
  cultural
• 31:13
  overhaul.
• 31:15
  So
• 31:16
  the
• 31:16
  force
• 31:16
  for
• 31:17
  good
• 31:17
  system
• 31:17
  is
• 31:17
  an
• 31:18
  elevated
• 31:19
  model
• 31:20
  for
• 31:20
  leading
• 31:21
  a
• 31:21
  high
• 31:22
  impact,
• 31:22
  high
• 31:22
  growth
• 31:23
  company.
• 31:23
  Core
• 31:24
  values
• 31:25
  are
• 31:25
  actually
• 31:25
  going
• 31:26
  to
• 31:26
  elevate
• 31:27
  your
• 31:28
  company.
• 31:32
  Excuse
• 31:33
  me.
• 31:34
  So
• 31:35
  it's
• 31:35
  going
• 31:35
  to
• 31:35
  give
• 31:36
  you
• 31:36
  a
• 31:36
  cultural
• 31:37
  overhaul
• 31:38
  and
• 31:39
  elevation
• 31:39
  as
• 31:40
  you
• 31:40
  start
• 31:40
  to
• 31:40
  use
• 31:41
  these
• 31:41
  core
• 31:41
  values.
• 31:42
  Core
• 31:42
  values
• 31:43
  spark
• 31:44
  a
• 31:44
  cultural
• 31:45
  shift.
• 31:46
  Once
• 31:46
  you
• 31:47
  start
• 31:47
  to
• 31:47
  say
• 31:48
  to
• 31:48
  people,
• 31:48
  tell
• 31:49
  me
• 31:49
  about
• 31:49
  remarkable
• 31:50
  care.
• 31:51
  Oh,
• 31:51
  remarkable
• 31:51
  care
• 31:52
  would
• 31:52
  be
• 31:52
  core
• 31:53
  value.
• 31:53
  At
• 31:53
  Illume,
• 31:54
  we
• 31:55
  would
• 31:55
  talk
• 31:55
  about
• 31:56
  remarkable
• 31:57
  care.
• 31:58
  Another
• 31:58
  core
• 31:58
  value
• 31:59
  that
• 31:59
  we
• 31:59
  talked
• 31:59
  about
• 32:00
  all
• 32:00
  the
• 32:01
  time
• 32:01
  was
• 32:02
  meeting
• 32:03
  unspoken
• 32:04
  needs.
• 32:05
  All
• 32:05
  right,
• 32:05
  unspoken
• 32:06
  needs
• 32:06
  for
• 32:06
  a
• 32:07
  custom
• 32:07
  for
• 32:07
  our
• 32:07
  patients
• 32:08
  who
• 32:08
  mostly
• 32:09
  were
• 32:09
  non
• 32:09
  verbal
• 32:11
  was
• 32:11
  very
• 32:12
  important,
• 32:12
  but
• 32:13
  it's
• 32:13
  also
• 32:13
  very
• 32:14
  important
• 32:14
  to
• 32:14
  nurses
• 32:15
  who
• 32:15
  are
• 32:15
  out
• 32:15
  in
• 32:16
  the
• 32:16
  field.
• 32:16
  And
• 32:16
  you
• 32:16
  couldn't
• 32:17
  always
• 32:17
  hear
• 32:17
  what
• 32:17
  they
• 32:17
  had
• 32:18
  to
• 32:18
  say
• 32:18
  because
• 32:19
  they
• 32:19
  were
• 32:19
  not
• 32:19
  in
• 32:19
  the
• 32:20
  same
• 32:20
  space.
• 32:20
  So
• 32:20
  what
• 32:20
  are
• 32:21
  the
• 32:21
  unspoken
• 32:22
  needs
• 32:22
  of
• 32:22
  our
• 32:22
  team?
• 32:23
  And
• 32:24
  oftentimes
• 32:24
  when
• 32:24
  you're
• 32:25
  dealing
• 32:25
  with
• 32:25
  a
• 32:25
  team
• 32:26
  that
• 32:26
  has
• 32:26
  to
• 32:26
  move
• 32:27
  quickly
• 32:27
  because
• 32:28
  there's
• 32:28
  healthcare
• 32:28
  is
• 32:29
  always
• 32:29
  being
• 32:29
  disrupted
• 32:30
  by
• 32:30
  new
• 32:30
  challenges,
• 32:31
  new
• 32:31
  regulations.
• 32:32
  Certainly
• 32:33
  we
• 32:33
  needed
• 32:34
  to
• 32:34
  listen
• 32:34
  to
• 32:34
  each
• 32:34
  other.
• 32:35
  What
• 32:35
  does
• 32:35
  everybody
• 32:36
  need?
• 32:36
  What
• 32:36
  is
• 32:37
  everybody's
• 32:37
  unspoken
• 32:38
  wants
• 32:38
  and
• 32:39
  needs?
• 32:39
  So
• 32:40
  when
• 32:40
  you
• 32:40
  start
• 32:41
  to
• 32:41
  give
• 32:41
  language
• 32:42
  like
• 32:42
  unspoken
• 32:43
  wants
• 32:43
  and
• 32:44
  needs
• 32:44
  at
• 32:44
  remarkable
• 32:45
  care
• 32:46
  to
• 32:46
  the
• 32:46
  everyday
• 32:47
  dialogue,
• 32:47
  it
• 32:48
  elevates
• 32:48
  your
• 32:48
  whole
• 32:49
  culture
• 32:50
  and
• 32:50
  everybody
• 32:50
  starts
• 32:51
  to
• 32:51
  behave
• 32:52
  in
• 32:52
  a
• 32:52
  different
• 32:53
  and
• 32:53
  elevated,
• 32:54
  celebrated
• 32:54
  way.
• 32:56
  The
• 32:56
  other
• 32:56
  thing
• 32:56
  that
• 32:56
  happens
• 32:57
  here,
• 32:57
  and
• 32:57
  I
• 32:58
  can't
• 32:58
  express
• 32:58
  how
• 32:58
  important
• 32:59
  this
• 32:59
  is,
• 32:59
  you
• 33:00
  cannot
• 33:00
  have
• 33:01
  a
• 33:01
  company
• 33:02
  that
• 33:02
  exists
• 33:02
  without
• 33:03
  you
• 33:03
  if
• 33:03
  you
• 33:04
  have
• 33:04
  to
• 33:04
  make
• 33:04
  every
• 33:04
  decision.
• 33:05
  And
• 33:06
  if
• 33:06
  you
• 33:06
  are
• 33:06
  the
• 33:06
  one
• 33:06
  that's
• 33:07
  holding
• 33:07
  culture,
• 33:08
  if
• 33:09
  the
• 33:09
  culture
• 33:10
  is
• 33:10
  spread
• 33:11
  out
• 33:12
  to
• 33:12
  the
• 33:12
  whole
• 33:12
  company,
• 33:13
  then
• 33:14
  it's
• 33:14
  not
• 33:14
  incumbent
• 33:15
  on
• 33:15
  you.
• 33:16
  You
• 33:16
  get
• 33:16
  to
• 33:17
  become
• 33:18
  less
• 33:19
  the
• 33:19
  center.
• 33:20
  The
• 33:21
  values
• 33:21
  and
• 33:21
  the
• 33:22
  purpose
• 33:22
  can
• 33:22
  become
• 33:23
  the
• 33:23
  center.
• 33:23
  Of
• 33:23
  the
• 33:23
  company,
• 33:24
  the
• 33:24
  vision,
• 33:25
  the
• 33:25
  values,
• 33:25
  the
• 33:25
  purpose
• 33:26
  becomes
• 33:27
  center.
• 33:27
  You
• 33:27
  are
• 33:28
  no
• 33:28
  longer
• 33:29
  the
• 33:29
  center
• 33:30
  of
• 33:30
  everything,
• 33:31
  so
• 33:31
  you
• 33:31
  can
• 33:32
  step
• 33:32
  back
• 33:33
  and
• 33:33
  focus
• 33:34
  on
• 33:34
  other
• 33:35
  things.
• 33:35
  You
• 33:35
  don't
• 33:36
  have
• 33:36
  to
• 33:36
  feel
• 33:37
  like
• 33:37
  you're
• 33:37
  in
• 33:38
  charge
• 33:38
  of
• 33:39
  making
• 33:39
  all
• 33:39
  those
• 33:39
  cultural
• 33:40
  decisions
• 33:41
  and
• 33:41
  overseeing
• 33:42
  everything.
• 33:43
  Instead,
• 33:43
  the
• 33:44
  whole
• 33:44
  team
• 33:44
  becomes
• 33:45
  part
• 33:45
  of
• 33:46
  that
• 33:46
  culture.
• 33:48
  Right
• 33:48
  people,
• 33:48
  right
• 33:49
  seats.
• 33:49
  As
• 33:49
  you
• 33:49
  develop
• 33:50
  core
• 33:50
  values,
• 33:51
  you'll
• 33:51
  start
• 33:51
  to
• 33:52
  see
• 33:52
  who's
• 33:53
  a
• 33:53
  right
• 33:53
  fit
• 33:53
  for
• 33:53
  the
• 33:54
  company
• 33:54
  and
• 33:54
  where
• 33:55
  they're
• 33:55
  sitting.
• 33:56
  When
• 33:56
  you
• 33:56
  have
• 33:56
  people
• 33:57
  doing
• 33:57
  their
• 33:58
  jobs
• 33:58
  and
• 33:58
  you're
• 33:59
  in
• 33:59
  the
• 33:59
  right
• 34:00
  seat
• 34:00
  for
• 34:00
  them,
• 34:01
  things
• 34:01
  flow.
• 34:02
  If
• 34:02
  they
• 34:03
  don't,
• 34:03
  things
• 34:04
  get
• 34:05
  bottlenecked.
• 34:06
  So
• 34:06
  it'll
• 34:07
  help
• 34:07
  you
• 34:07
  make
• 34:07
  those
• 34:08
  decisions.
• 34:09
  It'll
• 34:09
  help
• 34:09
  you
• 34:09
  also
• 34:10
  guide
• 34:11
  people
• 34:11
  on
• 34:12
  what
• 34:12
  you
• 34:12
  need
• 34:12
  from
• 34:13
  them.
• 34:13
  You'll
• 34:13
  have
• 34:14
  specific
• 34:14
  language
• 34:15
  within
• 34:15
  your
• 34:15
  core
• 34:16
  values.
• 34:17
  One
• 34:17
  of
• 34:17
  the
• 34:17
  things
• 34:17
  that
• 34:18
  the
• 34:18
  core
• 34:19
  values
• 34:19
  have
• 34:20
  done
• 34:20
  for
• 34:20
  me
• 34:21
  is
• 34:22
  it
• 34:22
  shames
• 34:23
  you,
• 34:24
  it
• 34:24
  shapes
• 34:24
  you,
• 34:25
  the
• 34:25
  leader.
• 34:26
  So
• 34:26
  out
• 34:26
  of
• 34:26
  force,
• 34:27
  for
• 34:27
  good.
• 34:27
  Our
• 34:28
  core
• 34:28
  values
• 34:28
  are
• 34:29
  be.
• 34:30
  Why?
• 34:30
  Be
• 34:31
  transformative
• 34:31
  and
• 34:32
  be
• 34:32
  of
• 34:32
  highest
• 34:32
  and
• 34:32
  best
• 34:33
  use.
• 34:34
  And
• 34:34
  that
• 34:35
  is
• 34:35
  what
• 34:35
  shaped
• 34:36
  me
• 34:36
  every
• 34:36
  day
• 34:36
  as
• 34:37
  a
• 34:37
  leader,
• 34:37
  right?
• 34:38
  So
• 34:38
  in
• 34:39
  order
• 34:39
  for
• 34:39
  me
• 34:39
  to
• 34:39
  help
• 34:40
  build
• 34:40
  women,
• 34:40
  build
• 34:41
  high
• 34:41
  growth
• 34:42
  organizations,
• 34:43
  you
• 34:44
  need
• 34:44
  to
• 34:44
  be
• 34:44
  wise.
• 34:45
  You
• 34:45
  need
• 34:45
  to
• 34:45
  listen
• 34:45
  to
• 34:45
  your
• 34:46
  values
• 34:46
  within
• 34:46
  every
• 34:47
  day.
• 34:47
  You
• 34:47
  need
• 34:48
  to
• 34:48
  be
• 34:48
  transformative.
• 34:48
  You
• 34:49
  need
• 34:49
  to
• 34:49
  think
• 34:49
  about
• 34:49
  how
• 34:50
  you
• 34:50
  can
• 34:50
  help
• 34:51
  teams
• 34:51
  of
• 34:51
  people
• 34:52
  create
• 34:53
  change,
• 34:54
  create
• 34:54
  possibility,
• 34:55
  create
• 34:55
  growth.
• 34:56
  And
• 34:57
  then
• 34:57
  how
• 34:58
  do
• 34:58
  I
• 34:58
  decide
• 34:59
  every
• 34:59
  day
• 34:59
  to
• 34:59
  be
• 34:59
  of
• 35:00
  highest
• 35:00
  and
• 35:00
  best
• 35:00
  use?
• 35:01
  What
• 35:01
  do
• 35:01
  I
• 35:01
  do
• 35:01
  with
• 35:02
  my
• 35:02
  time
• 35:02
  every
• 35:02
  day?
• 35:03
  How
• 35:03
  do
• 35:03
  I
• 35:03
  impact
• 35:04
  my
• 35:04
  organization
• 35:05
  in
• 35:05
  the
• 35:05
  best
• 35:06
  way?
• 35:06
  Where
• 35:06
  do
• 35:07
  I
• 35:07
  step
• 35:07
  that
• 35:08
  and
• 35:08
  let
• 35:08
  somebody
• 35:08
  else
• 35:09
  lead?
• 35:10
  So
• 35:10
  those
• 35:11
  are
• 35:11
  how
• 35:12
  I
• 35:12
  use
• 35:12
  those
• 35:13
  core
• 35:13
  values
• 35:13
  within
• 35:14
  a
• 35:14
  horse
• 35:15
  for
• 35:15
  good.
• 35:16
  If
• 35:17
  you,
• 35:17
  as
• 35:17
  well
• 35:18
  as
• 35:18
  you
• 35:19
  being
• 35:19
  able
• 35:19
  to
• 35:20
  take
• 35:20
  those
• 35:20
  values
• 35:21
  to
• 35:21
  shape
• 35:21
  your
• 35:22
  team.
• 35:23
  So
• 35:24
  go
• 35:24
  ahead
• 35:24
  now
• 35:25
  and
• 35:25
  write
• 35:26
  down,
• 35:26
  celebrate.
• 35:27
  Write
• 35:27
  down
• 35:28
  on
• 35:28
  your
• 35:28
  four
• 35:28
  page
• 35:29
  growth
• 35:29
  plan
• 35:30
  your
• 35:30
  core
• 35:30
  values.
• 35:31
  Now
• 35:31
  we're
• 35:31
  going
• 35:32
  to
• 35:32
  talk
• 35:32
  about
• 35:33
  how
• 35:33
  to
• 35:33
  start
• 35:33
  to
• 35:34
  move
• 35:34
  these
• 35:35
  core
• 35:35
  values
• 35:35
  into
• 35:36
  action.
• 35:36
  We
• 35:37
  like
• 35:37
  to
• 35:37
  talk
• 35:37
  about
• 35:38
  habits
• 35:39
  and
• 35:39
  actions.
• 35:39
  Two
• 35:40
  different
• 35:40
  things.
• 35:41
  High
• 35:41
  leverage
• 35:42
  habits
• 35:43
  are
• 35:44
  those
• 35:44
  regular
• 35:45
  practices
• 35:46
  that
• 35:47
  you
• 35:48
  engage
• 35:48
  in.
• 35:49
  Intentional
• 35:50
  practices
• 35:50
  that
• 35:50
  are
• 35:51
  tightly
• 35:51
  aligned
• 35:52
  with
• 35:52
  your
• 35:53
  desired
• 35:54
  results.
• 35:55
  So
• 35:56
  in
• 35:56
  this
• 35:56
  case,
• 35:57
  they're
• 35:57
  your
• 35:57
  values.
• 35:58
  You
• 35:59
  want
• 35:59
  to
• 35:59
  say
• 35:59
  what
• 36:01
  habit
• 36:03
  would
• 36:04
  make
• 36:04
  sure
• 36:05
  that
• 36:06
  I
• 36:07
  personally
• 36:07
  and
• 36:08
  my
• 36:08
  team
• 36:10
  are
• 36:10
  aligned
• 36:10
  and
• 36:11
  living
• 36:11
  these
• 36:11
  values?
• 36:12
  That's
• 36:12
  really
• 36:12
  a
• 36:13
  good
• 36:13
  question.
• 36:13
  And
• 36:13
  more
• 36:14
  so
• 36:14
  what
• 36:16
  high
• 36:16
  leverage
• 36:17
  habit
• 36:17
  would
• 36:17
  almost
• 36:18
  guarantee
• 36:20
  that
• 36:20
  every
• 36:20
  day
• 36:22
  these
• 36:23
  values
• 36:24
  would
• 36:25
  be
• 36:26
  exemplified,
• 36:27
  actualized.
• 36:29
  Whatever
• 36:30
  you
• 36:30
  do,
• 36:30
  every
• 36:31
  day
• 36:31
  is
• 36:31
  who
• 36:31
  you
• 36:31
  are.
• 36:32
  These
• 36:32
  are
• 36:33
  habits,
• 36:33
  right?
• 36:33
  Most
• 36:33
  of
• 36:34
  your
• 36:34
  day
• 36:34
  is
• 36:34
  a
• 36:35
  big
• 36:35
  series
• 36:35
  of
• 36:36
  habits.
• 36:37
  And
• 36:37
  so
• 36:38
  when
• 36:39
  you
• 36:39
  can
• 36:39
  create
• 36:40
  a
• 36:40
  virtuous
• 36:41
  cycle
• 36:42
  habit
• 36:44
  that
• 36:44
  propagates
• 36:45
  goodness,
• 36:46
  impact,
• 36:46
  scale
• 36:47
  and
• 36:47
  profit
• 36:47
  into
• 36:48
  your
• 36:48
  company,
• 36:49
  it
• 36:50
  becomes
• 36:50
  a
• 36:51
  Transformative
• 36:52
  growth
• 36:52
  flywheel.
• 36:54
  What
• 36:54
  we
• 36:54
  want
• 36:54
  to
• 36:54
  do
• 36:55
  is
• 36:55
  be
• 36:55
  intentional
• 36:56
  about
• 36:56
  shaping
• 36:58
  what
• 36:58
  we
• 36:58
  do
• 36:58
  daily,
• 36:59
  weekly,
• 36:59
  monthly.
• 37:00
  Picking
• 37:01
  some
• 37:01
  daily
• 37:02
  weekly
• 37:02
  habits
• 37:03
  around
• 37:04
  your
• 37:04
  core
• 37:04
  values
• 37:05
  will
• 37:05
  drive
• 37:06
  constant
• 37:07
  momentum
• 37:08
  in
• 37:08
  your
• 37:08
  company.
• 37:09
  Think
• 37:09
  about
• 37:10
  one
• 37:11
  new
• 37:12
  weekly
• 37:13
  repeatable
• 37:13
  habit
• 37:14
  you
• 37:14
  would
• 37:14
  like
• 37:14
  to
• 37:14
  commit
• 37:15
  to
• 37:15
  this
• 37:16
  week.
• 37:17
  One
• 37:17
  thing
• 37:17
  you
• 37:17
  could
• 37:17
  do
• 37:18
  to
• 37:18
  implement
• 37:18
  this
• 37:18
  week,
• 37:19
  maybe
• 37:19
  it
• 37:19
  is
• 37:20
  taking
• 37:20
  an
• 37:20
  existing
• 37:21
  habit
• 37:22
  and
• 37:22
  tweaking
• 37:22
  it,
• 37:23
  or
• 37:23
  maybe
• 37:23
  it's
• 37:24
  starting
• 37:24
  a
• 37:24
  new
• 37:24
  habit
• 37:25
  of
• 37:25
  relay.
• 37:26
  So
• 37:26
  let's
• 37:27
  say
• 37:27
  you
• 37:27
  do
• 37:27
  a
• 37:27
  morning
• 37:28
  in.
• 37:29
  During
• 37:30
  that
• 37:30
  hour,
• 37:30
  you
• 37:31
  dedicate
• 37:32
  your
• 37:32
  time
• 37:33
  to
• 37:34
  the
• 37:35
  day's
• 37:35
  most
• 37:36
  value
• 37:36
  aligned
• 37:36
  tests,
• 37:38
  like
• 37:38
  reaching
• 37:39
  out
• 37:39
  to
• 37:39
  key
• 37:39
  clients
• 37:40
  or
• 37:43
  creating
• 37:43
  new
• 37:44
  case
• 37:44
  studies
• 37:45
  or
• 37:46
  making
• 37:47
  phone
• 37:47
  calls
• 37:47
  to
• 37:47
  partners.
• 37:48
  Whatever
• 37:48
  it
• 37:49
  is
• 37:49
  reaching
• 37:50
  out
• 37:50
  to
• 37:50
  your
• 37:50
  team
• 37:50
  members.
• 37:51
  So
• 37:51
  think
• 37:52
  about
• 37:52
  your
• 37:53
  morning
• 37:53
  impact
• 37:54
  hour
• 37:54
  and
• 37:55
  what
• 37:55
  would
• 37:56
  be
• 37:56
  the
• 37:57
  way
• 37:57
  you
• 37:58
  could
• 37:59
  embody
• 38:00
  those
• 38:01
  three
• 38:01
  core
• 38:02
  values
• 38:03
  and
• 38:03
  that
• 38:03
  could
• 38:04
  be
• 38:04
  something
• 38:04
  you
• 38:04
  do
• 38:04
  every
• 38:04
  day.
• 38:06
  Another
• 38:06
  idea
• 38:06
  is
• 38:07
  to
• 38:07
  have
• 38:07
  a
• 38:07
  team
• 38:08
  wins
• 38:09
  roundup.
• 38:09
  And
• 38:09
  this
• 38:10
  is
• 38:10
  a
• 38:10
  great
• 38:11
  practice.
• 38:12
  Could
• 38:12
  be
• 38:12
  weekly
• 38:12
  or
• 38:13
  on
• 38:13
  an
• 38:13
  email
• 38:14
  or
• 38:14
  a
• 38:14
  Slack
• 38:14
  channel.
• 38:15
  So
• 38:16
  you
• 38:16
  reinforce
• 38:17
  the
• 38:17
  core
• 38:18
  values.
• 38:18
  You
• 38:18
  ask
• 38:19
  who
• 38:19
  can
• 38:19
  give
• 38:19
  an
• 38:19
  example
• 38:20
  of
• 38:20
  someone
• 38:21
  this
• 38:21
  week
• 38:22
  that
• 38:22
  exemplified
• 38:24
  being
• 38:24
  wise,
• 38:25
  exemplified
• 38:26
  being
• 38:27
  genuine,
• 38:28
  Exemplify
• 38:30
  doing
• 38:30
  the
• 38:30
  right
• 38:31
  thing.
• 38:31
  So
• 38:32
  like
• 38:32
  whatever
• 38:33
  those
• 38:33
  three
• 38:33
  core
• 38:33
  values
• 38:34
  are,
• 38:34
  you
• 38:34
  ask
• 38:35
  for
• 38:35
  examples
• 38:36
  and
• 38:37
  somebody
• 38:37
  from
• 38:37
  the
• 38:37
  team
• 38:38
  will
• 38:38
  give
• 38:38
  an
• 38:39
  example.
• 38:39
  Oh,
• 38:40
  Judith
• 38:41
  from
• 38:42
  customer
• 38:42
  service.
• 38:43
  I
• 38:43
  heard
• 38:43
  her
• 38:43
  answer
• 38:44
  the
• 38:44
  phone
• 38:44
  and
• 38:45
  she
• 38:45
  went
• 38:46
  the
• 38:46
  extra
• 38:46
  mile
• 38:47
  and
• 38:48
  was
• 38:48
  very
• 38:48
  empathetic
• 38:49
  with
• 38:50
  the
• 38:50
  person
• 38:50
  on
• 38:51
  the
• 38:51
  other
• 38:51
  line.
• 38:52
  So
• 38:52
  you
• 38:53
  would
• 38:53
  ask
• 38:53
  the
• 38:54
  team
• 38:54
  to
• 38:55
  share
• 38:55
  their
• 38:55
  stories.
• 38:56
  You
• 38:57
  could
• 38:57
  do
• 38:58
  learning
• 38:58
  lunches.
• 38:59
  That's
• 38:59
  another
• 39:00
  wonderful
• 39:01
  weekly
• 39:01
  habit.
• 39:02
  Every
• 39:02
  week
• 39:02
  you
• 39:02
  could
• 39:03
  have
• 39:03
  a
• 39:03
  learning
• 39:04
  lunch
• 39:05
  related
• 39:05
  to
• 39:06
  your
• 39:06
  three
• 39:06
  core
• 39:07
  values.
• 39:07
  I
• 39:08
  recommend
• 39:08
  you
• 39:09
  kick
• 39:09
  it
• 39:09
  off
• 39:09
  as
• 39:09
  the
• 39:09
  founder
• 39:10
  or
• 39:10
  the
• 39:10
  leader.
• 39:11
  You
• 39:11
  do
• 39:11
  the
• 39:11
  first
• 39:12
  one
• 39:12
  and
• 39:13
  have
• 39:13
  people
• 39:13
  sign
• 39:14
  up
• 39:14
  on
• 39:15
  the
• 39:15
  team
• 39:15
  to
• 39:16
  do
• 39:16
  the
• 39:17
  other
• 39:17
  training.
• 39:17
  And
• 39:18
  they
• 39:18
  could
• 39:18
  be
• 39:18
  10
• 39:19
  minute
• 39:19
  training,
• 39:19
  5
• 39:20
  minute
• 39:20
  trainings,
• 39:20
  30
• 39:20
  minute
• 39:21
  trainings,
• 39:21
  whatever
• 39:21
  it
• 39:22
  is,
• 39:22
  um,
• 39:23
  it
• 39:23
  could
• 39:23
  be,
• 39:23
  it
• 39:24
  could
• 39:24
  be
• 39:24
  fun
• 39:24
  little
• 39:25
  exercises.
• 39:26
  But
• 39:26
  when
• 39:26
  other
• 39:27
  people
• 39:27
  start
• 39:28
  to
• 39:28
  take
• 39:28
  on
• 39:29
  these
• 39:29
  core
• 39:29
  values,
• 39:30
  they
• 39:31
  start
• 39:31
  to
• 39:32
  embody
• 39:33
  them
• 39:33
  in
• 39:33
  their
• 39:33
  own
• 39:34
  way
• 39:35
  and
• 39:35
  bring
• 39:36
  them
• 39:36
  to
• 39:36
  your
• 39:36
  culture
• 39:37
  in
• 39:37
  their
• 39:37
  authentic
• 39:38
  way.
• 39:39
  And
• 39:39
  when
• 39:39
  it
• 39:39
  starts
• 39:39
  to
• 39:40
  become
• 39:40
  alive,
• 39:41
  Rich.
• 39:42
  Thank
• 39:43
  you
• 39:43
  Thursdays.
• 39:44
  So
• 39:44
  thank
• 39:44
  you
• 39:45
  Thursdays.
• 39:45
  It's
• 39:45
  every
• 39:46
  Thursday,
• 39:46
  each
• 39:47
  leader
• 39:47
  sends
• 39:47
  thank
• 39:48
  you
• 39:48
  note
• 39:48
  to
• 39:48
  a
• 39:49
  team
• 39:49
  member
• 39:49
  highlighting
• 39:50
  their
• 39:51
  value.
• 39:51
  So
• 39:51
  every
• 39:52
  week
• 39:52
  you
• 39:52
  could
• 39:52
  send
• 39:52
  her
• 39:53
  a
• 39:53
  different
• 39:54
  card
• 39:54
  to
• 39:54
  different
• 39:55
  somebody
• 39:55
  else's
• 39:56
  where
• 39:56
  it's
• 39:56
  whether
• 39:56
  it's
• 39:57
  on
• 39:57
  email
• 39:57
  or.
• 39:57
  I
• 39:58
  had
• 39:59
  a
• 39:59
  rule
• 39:59
  with
• 40:00
  the
• 40:00
  people
• 40:00
  who
• 40:00
  were
• 40:00
  in
• 40:00
  my
• 40:01
  customer
• 40:01
  support
• 40:01
  team.
• 40:02
  We
• 40:02
  would
• 40:03
  have
• 40:03
  them
• 40:03
  send
• 40:04
  out
• 40:04
  five
• 40:04
  a
• 40:05
  week
• 40:05
  because
• 40:05
  they
• 40:05
  were
• 40:06
  reaching
• 40:06
  out
• 40:06
  to
• 40:06
  nurses
• 40:07
  in
• 40:07
  the
• 40:07
  field
• 40:08
  and
• 40:08
  we
• 40:08
  wanted
• 40:09
  to
• 40:09
  make
• 40:09
  sure
• 40:09
  every
• 40:10
  nurse
• 40:10
  felt
• 40:10
  valued
• 40:11
  and
• 40:11
  appreciated
• 40:12
  and
• 40:12
  that
• 40:13
  became
• 40:13
  really,
• 40:14
  really
• 40:14
  important
• 40:15
  part
• 40:15
  of
• 40:15
  our
• 40:16
  core
• 40:16
  value.
• 40:17
  It
• 40:17
  actually
• 40:17
  fit
• 40:18
  brilliantly
• 40:19
  with
• 40:19
  both
• 40:19
  remarkable
• 40:20
  care.
• 40:20
  She
• 40:20
  wanted
• 40:21
  to
• 40:21
  provide
• 40:21
  remarkable
• 40:22
  care
• 40:22
  to
• 40:22
  our
• 40:22
  nurses
• 40:23
  and
• 40:23
  we
• 40:23
  also
• 40:24
  wanted
• 40:24
  to
• 40:24
  make
• 40:24
  sure
• 40:25
  we
• 40:25
  were
• 40:25
  meeting
• 40:25
  their
• 40:26
  unspoken
• 40:26
  needs.
• 40:26
  And
• 40:27
  we
• 40:27
  know
• 40:27
  that
• 40:27
  people
• 40:28
  haven't
• 40:28
  spoken
• 40:29
  of
• 40:30
  acknowledgement.
• 40:30
  So
• 40:31
  we
• 40:31
  were
• 40:31
  constantly
• 40:32
  catching
• 40:32
  them,
• 40:33
  doing
• 40:33
  the
• 40:33
  right
• 40:34
  things
• 40:34
  and
• 40:34
  then
• 40:35
  letting
• 40:35
  them
• 40:36
  be
• 40:36
  seen,
• 40:36
  heard
• 40:37
  and
• 40:37
  then
• 40:38
  and
• 40:38
  then
• 40:38
  acknowledging.
• 40:39
  So
• 40:40
  we
• 40:40
  would
• 40:40
  all
• 40:40
  do
• 40:41
  that.
• 40:41
  I
• 40:41
  would
• 40:41
  have
• 40:42
  our
• 40:42
  administrator,
• 40:43
  coo,
• 40:44
  financial
• 40:44
  officer,
• 40:45
  they
• 40:46
  would
• 40:46
  send
• 40:46
  them
• 40:46
  out
• 40:46
  as
• 40:47
  well.
• 40:47
  So
• 40:47
  this
• 40:47
  idea
• 40:48
  of
• 40:48
  thank
• 40:48
  yous
• 40:49
  is
• 40:49
  really
• 40:49
  a
• 40:49
  big
• 40:50
  part
• 40:50
  of
• 40:50
  our
• 40:50
  culture.
• 40:52
  Another
• 40:52
  is
• 40:52
  the
• 40:53
  core
• 40:53
  value.
• 40:53
  Stand
• 40:54
  up,
• 40:54
  start
• 40:55
  weekly
• 40:55
  meetings
• 40:55
  with
• 40:56
  a
• 40:56
  five
• 40:56
  minute
• 40:57
  store
• 40:57
  and
• 40:57
  share
• 40:58
  of
• 40:59
  someone
• 41:00
  living
• 41:00
  a
• 41:00
  core
• 41:00
  value.
• 41:01
  This
• 41:01
  is
• 41:01
  great
• 41:02
  to
• 41:02
  do
• 41:03
  with
• 41:03
  your
• 41:03
  leaders
• 41:04
  and
• 41:05
  have
• 41:05
  them
• 41:06
  share
• 41:06
  their
• 41:07
  stories.
• 41:08
  Part
• 41:08
  of
• 41:08
  another
• 41:09
  masterclass
• 41:10
  we
• 41:10
  do
• 41:10
  is
• 41:11
  on
• 41:11
  shaping
• 41:12
  stories,
• 41:12
  your
• 41:12
  section
• 41:13
  story
• 41:13
  and
• 41:13
  other
• 41:14
  stories.
• 41:14
  But
• 41:15
  the
• 41:15
  more
• 41:15
  you
• 41:15
  share
• 41:16
  story
• 41:16
  the
• 41:17
  more
• 41:17
  you
• 41:17
  connect
• 41:18
  with
• 41:18
  the
• 41:18
  hearts
• 41:18
  and
• 41:19
  souls
• 41:19
  of
• 41:20
  your
• 41:20
  team.
• 41:20
  So
• 41:21
  start
• 41:21
  to
• 41:21
  think
• 41:21
  about
• 41:22
  how
• 41:22
  you
• 41:23
  could
• 41:23
  start
• 41:24
  a
• 41:24
  ritual,
• 41:25
  a
• 41:25
  habit
• 41:26
  and
• 41:26
  storytelling
• 41:27
  Morning
• 41:28
  Impact
• 41:28
  Hour
• 41:29
  Team
• 41:29
  Wins
• 41:29
  Roundup
• 41:30
  Learning
• 41:30
  Lunch
• 41:31
  thank
• 41:31
  you
• 41:31
  Thursday
• 41:32
  Core
• 41:32
  Value
• 41:33
  Stand
• 41:33
  up.
• 41:33
  These
• 41:33
  are
• 41:33
  some
• 41:34
  ideas
• 41:35
  you
• 41:35
  might
• 41:35
  have
• 41:35
  others.
• 41:36
  But
• 41:36
  right
• 41:36
  now
• 41:37
  select
• 41:37
  one
• 41:39
  high
• 41:39
  leverage
• 41:40
  habit
• 41:41
  that
• 41:41
  you
• 41:41
  can
• 41:42
  use
• 41:42
  to
• 41:43
  move
• 41:44
  forward
• 41:44
  your
• 41:45
  newly
• 41:45
  chosen
• 41:46
  core
• 41:46
  values.
• 41:47
  Then
• 41:48
  identify
• 41:49
  one
• 41:49
  High
• 41:50
  potency
• 41:50
  action.
• 41:51
  Habits
• 41:51
  are
• 41:52
  things
• 41:52
  you
• 41:52
  do
• 41:52
  over
• 41:52
  and
• 41:52
  over
• 41:53
  again.
• 41:55
  Actions
• 41:55
  is
• 41:55
  a
• 41:56
  one
• 41:56
  time
• 41:56
  thing,
• 41:56
  a
• 41:57
  bold
• 41:57
  one
• 41:57
  time
• 41:58
  or
• 41:58
  rare
• 41:59
  action.
• 42:00
  A
• 42:00
  specific
• 42:01
  action
• 42:01
  outside
• 42:02
  your
• 42:02
  normal
• 42:02
  habits
• 42:03
  that
• 42:04
  create
• 42:05
  massive
• 42:06
  impact.
• 42:06
  A
• 42:07
  game
• 42:07
  changer.
• 42:08
  High
• 42:08
  potency
• 42:09
  actions
• 42:10
  catalyze
• 42:11
  breakthroughs.
• 42:12
  They
• 42:13
  are
• 42:13
  the
• 42:13
  actions
• 42:14
  that
• 42:14
  will
• 42:14
  move
• 42:14
  the
• 42:15
  needle
• 42:15
  for
• 42:15
  revenue
• 42:16
  sparks,
• 42:16
  move
• 42:17
  the
• 42:17
  needle
• 42:17
  for
• 42:17
  industry
• 42:18
  shifts.
• 42:19
  You
• 42:19
  might
• 42:19
  be
• 42:19
  thinking
• 42:20
  I
• 42:20
  no.
• 42:22
  A
• 42:22
  lot
• 42:22
  of
• 42:22
  times
• 42:23
  they're
• 42:23
  simple
• 42:23
  actions.
• 42:24
  They're
• 42:25
  coming
• 42:25
  out
• 42:25
  of
• 42:25
  your
• 42:26
  everyday
• 42:27
  routines
• 42:28
  and
• 42:29
  calling
• 42:29
  that
• 42:30
  person
• 42:32
  that
• 42:32
  might
• 42:32
  help
• 42:33
  you
• 42:33
  create
• 42:34
  a
• 42:34
  partnership
• 42:34
  that
• 42:34
  could
• 42:35
  open
• 42:35
  a
• 42:35
  door
• 42:35
  to
• 42:36
  a
• 42:36
  thousand
• 42:36
  new
• 42:37
  customers.
• 42:37
  For
• 42:38
  example,
• 42:38
  they
• 42:39
  don't
• 42:39
  always
• 42:39
  have
• 42:39
  to
• 42:39
  be
• 42:40
  time
• 42:40
  consuming
• 42:41
  actions.
• 42:42
  Sometimes
• 42:42
  they're
• 42:42
  just
• 42:43
  things
• 42:44
  you
• 42:44
  never
• 42:44
  get
• 42:44
  around
• 42:44
  to.
• 42:45
  Or
• 42:45
  maybe
• 42:46
  it's
• 42:46
  developing
• 42:46
  a
• 42:46
  system
• 42:47
  for
• 42:47
  something,
• 42:48
  right?
• 42:48
  If
• 42:48
  we
• 42:49
  had
• 42:49
  a
• 42:49
  very
• 42:49
  clear
• 42:49
  system
• 42:50
  to
• 42:51
  manage
• 42:51
  and
• 42:52
  track
• 42:53
  all
• 42:53
  of
• 42:53
  our
• 42:54
  prospects
• 42:55
  that
• 42:55
  then
• 42:56
  we
• 42:56
  would
• 42:56
  do
• 42:56
  better
• 42:57
  following
• 42:58
  up
• 42:58
  with
• 42:58
  them.
• 42:59
  A
• 42:59
  high
• 42:59
  potency
• 43:00
  action
• 43:00
  would
• 43:01
  be
• 43:01
  putting
• 43:01
  that
• 43:02
  system
• 43:02
  in
• 43:02
  place.
• 43:03
  So
• 43:04
  why
• 43:05
  these
• 43:06
  matter
• 43:06
  is
• 43:07
  because
• 43:07
  they
• 43:07
  can
• 43:07
  catalyze
• 43:08
  breakthroughs
• 43:09
  and
• 43:09
  you
• 43:09
  want
• 43:09
  to
• 43:10
  make
• 43:10
  sure
• 43:10
  you're
• 43:10
  always
• 43:11
  doing
• 43:11
  things
• 43:12
  to
• 43:12
  catalyze
• 43:12
  breakthroughs.
• 43:13
  So
• 43:13
  if
• 43:14
  you're
• 43:14
  always
• 43:14
  doing
• 43:14
  only
• 43:15
  what
• 43:15
  is
• 43:15
  done
• 43:16
  every
• 43:16
  day,
• 43:16
  then
• 43:17
  you're
• 43:17
  always
• 43:17
  only
• 43:17
  going
• 43:18
  to
• 43:18
  see
• 43:19
  tiny,
• 43:19
  tiny,
• 43:20
  tiny
• 43:20
  improvements.
• 43:21
  But
• 43:21
  if
• 43:21
  you
• 43:21
  do
• 43:22
  things
• 43:22
  every
• 43:23
  day
• 43:23
  that
• 43:23
  you
• 43:23
  don't
• 43:24
  always
• 43:24
  do
• 43:25
  right?
• 43:25
  If
• 43:25
  you
• 43:25
  do
• 43:26
  one
• 43:26
  high
• 43:27
  potency
• 43:27
  action
• 43:27
  a
• 43:28
  week
• 43:28
  or
• 43:28
  one
• 43:29
  high
• 43:29
  potency
• 43:29
  action
• 43:30
  a
• 43:30
  day,
• 43:30
  you're
• 43:31
  going
• 43:31
  to
• 43:31
  see
• 43:31
  massive
• 43:32
  changes
• 43:33
  in
• 43:33
  your
• 43:33
  results.
• 43:34
  So
• 43:34
  what
• 43:35
  are
• 43:35
  some
• 43:35
  actions
• 43:35
  you
• 43:36
  could
• 43:36
  take?
• 43:36
  Think
• 43:37
  about
• 43:37
  this
• 43:37
  to
• 43:37
  really
• 43:38
  embody
• 43:38
  and
• 43:38
  move
• 43:39
  forward
• 43:39
  your
• 43:40
  most
• 43:40
  important
• 43:40
  goals.
• 43:41
  It
• 43:41
  could
• 43:41
  be
• 43:41
  publish
• 43:42
  a
• 43:42
  manifesto
• 43:43
  or
• 43:43
  an
• 43:43
  op
• 43:43
  ed.
• 43:44
  I
• 43:44
  wrote
• 43:44
  an
• 43:45
  op
• 43:45
  ed
• 43:46
  to
• 43:46
  help
• 43:46
  us
• 43:47
  raise
• 43:47
  the
• 43:47
  Medicaid
• 43:48
  rates.
• 43:48
  It
• 43:48
  opened
• 43:49
  a
• 43:49
  whole
• 43:49
  bunch
• 43:49
  of
• 43:49
  doors.
• 43:50
  I
• 43:50
  ended
• 43:50
  up
• 43:50
  getting
• 43:50
  on
• 43:51
  television.
• 43:51
  We
• 43:51
  ended
• 43:51
  up
• 43:52
  having
• 43:52
  a
• 43:52
  news
• 43:53
  conference
• 43:53
  at
• 43:53
  the
• 43:54
  stairs
• 43:54
  of
• 43:54
  the
• 43:54
  Capitol
• 43:55
  building.
• 43:55
  We
• 43:55
  were
• 43:56
  able
• 43:56
  to
• 43:56
  get
• 43:56
  at
• 43:57
  the
• 43:57
  end
• 43:57
  of
• 43:57
  the
• 43:57
  day
• 43:58
  after
• 43:58
  a
• 43:58
  series
• 43:59
  of
• 43:59
  high
• 43:59
  potency
• 43:59
  actions,
• 44:00
  an
• 44:00
  increase
• 44:00
  in
• 44:00
  Medicaid
• 44:01
  rates
• 44:01
  for
• 44:02
  complex
• 44:02
  care
• 44:02
  nursing.
• 44:03
  One
• 44:04
  thing
• 44:04
  we
• 44:04
  did
• 44:04
  was
• 44:05
  write
• 44:05
  enough.
• 44:06
  But
• 44:06
  it
• 44:06
  could
• 44:06
  be
• 44:07
  that
• 44:07
  you
• 44:07
  write
• 44:07
  a
• 44:07
  bold
• 44:08
  article,
• 44:08
  a
• 44:09
  Jerry
• 44:09
  Maguire
• 44:10
  article,
• 44:11
  or
• 44:11
  a
• 44:11
  letter
• 44:12
  that
• 44:12
  you
• 44:12
  send
• 44:12
  out
• 44:12
  to
• 44:13
  your
• 44:13
  customers
• 44:14
  or
• 44:14
  to
• 44:15
  your
• 44:15
  team
• 44:16
  about
• 44:16
  the
• 44:16
  company
• 44:17
  that
• 44:17
  you're
• 44:17
  building.
• 44:18
  You
• 44:19
  could
• 44:19
  decide
• 44:19
  to
• 44:20
  host
• 44:20
  an
• 44:20
  industry
• 44:21
  spread,
• 44:22
  right?
• 44:22
  Convene
• 44:23
  experts,
• 44:24
  customers,
• 44:25
  solve
• 44:25
  a
• 44:25
  big
• 44:25
  problem
• 44:26
  that's
• 44:27
  aligned
• 44:27
  with
• 44:27
  your
• 44:28
  purpose.
• 44:29
  So
• 44:29
  maybe
• 44:29
  you're
• 44:29
  not
• 44:29
  this
• 44:30
  week
• 44:30
  gonna
• 44:30
  host
• 44:31
  the
• 44:31
  industry
• 44:31
  summit,
• 44:32
  but
• 44:32
  you
• 44:32
  couldn't
• 44:33
  sit
• 44:33
  down
• 44:34
  and
• 44:34
  come
• 44:34
  up
• 44:34
  with
• 44:34
  the
• 44:35
  idea
• 44:35
  and
• 44:36
  a
• 44:36
  one
• 44:36
  page
• 44:37
  description.
• 44:38
  Another
• 44:38
  high
• 44:38
  potency
• 44:39
  action
• 44:39
  would
• 44:39
  be
• 44:39
  some
• 44:40
  kind
• 44:40
  of
• 44:40
  a
• 44:40
  moonshot
• 44:41
  project.
• 44:41
  The
• 44:41
  that
• 44:42
  you
• 44:42
  know,
• 44:42
  would
• 44:42
  make
• 44:42
  a
• 44:43
  really
• 44:43
  big
• 44:43
  difference
• 44:44
  either
• 44:45
  in
• 44:45
  your
• 44:46
  service,
• 44:46
  your
• 44:47
  innovation,
• 44:48
  your
• 44:48
  scale,
• 44:49
  your
• 44:49
  efficiency.
• 44:51
  And
• 44:52
  so
• 44:52
  maybe
• 44:52
  you
• 44:53
  want
• 44:53
  to
• 44:53
  launch
• 44:53
  a
• 44:53
  pilot
• 44:55
  or
• 44:55
  an
• 44:55
  innovative
• 44:56
  idea
• 44:57
  that
• 44:57
  excites
• 44:58
  or
• 44:58
  even
• 44:58
  scares
• 44:59
  you.
• 44:59
  Think
• 44:59
  about
• 45:00
  what
• 45:00
  that
• 45:00
  would
• 45:00
  be
• 45:00
  and
• 45:00
  maybe
• 45:01
  there's
• 45:01
  a
• 45:01
  first
• 45:01
  step
• 45:02
  you
• 45:02
  could
• 45:02
  take.
• 45:03
  You
• 45:03
  could
• 45:03
  do
• 45:03
  a
• 45:03
  roundtable
• 45:04
  discussion
• 45:04
  with
• 45:05
  your
• 45:05
  team
• 45:05
  to
• 45:06
  say,
• 45:06
  hey,
• 45:06
  I'm
• 45:07
  thinking
• 45:07
  about
• 45:07
  doing.
• 45:09
  I
• 45:10
  would
• 45:10
  love
• 45:10
  to
• 45:10
  talk
• 45:10
  to
• 45:10
  you.
• 45:12
  You
• 45:12
  could
• 45:12
  charter
• 45:13
  a
• 45:13
  values
• 45:14
  day.
• 45:14
  So
• 45:15
  you
• 45:15
  could
• 45:15
  say,
• 45:15
  we're
• 45:16
  going
• 45:16
  to
• 45:16
  close
• 45:17
  the
• 45:17
  office
• 45:17
  for
• 45:17
  a
• 45:17
  day
• 45:18
  in
• 45:18
  service
• 45:18
  of
• 45:18
  our
• 45:19
  renewed
• 45:19
  core
• 45:19
  values
• 45:20
  as
• 45:20
  a
• 45:21
  first
• 45:21
  step
• 45:21
  high.
• 45:22
  Put
• 45:22
  the
• 45:22
  action
• 45:23
  for
• 45:23
  this
• 45:23
  week,
• 45:24
  let's
• 45:24
  create
• 45:25
  a
• 45:25
  team
• 45:26
  to
• 45:26
  meet
• 45:26
  and
• 45:27
  talk
• 45:27
  about
• 45:27
  what
• 45:27
  we're
• 45:28
  going
• 45:28
  to
• 45:28
  do
• 45:28
  on
• 45:28
  that
• 45:29
  values
• 45:29
  day,
• 45:30
  right?
• 45:30
  Kickoff
• 45:31
  meeting.
• 45:32
  A
• 45:32
  next
• 45:33
  area
• 45:33
  of
• 45:33
  high
• 45:34
  potency
• 45:34
  action
• 45:34
  might
• 45:35
  be
• 45:35
  a
• 45:35
  strategic
• 45:35
  part,
• 45:36
  partnership
• 45:36
  or
• 45:36
  even
• 45:37
  in
• 45:37
  acquisition.
• 45:38
  These
• 45:38
  are
• 45:39
  big
• 45:39
  moments
• 45:39
  where
• 45:40
  you
• 45:40
  diverge
• 45:41
  from
• 45:41
  the
• 45:41
  norm
• 45:42
  and
• 45:42
  take
• 45:43
  a
• 45:43
  step
• 45:44
  in
• 45:44
  the
• 45:44
  direction
• 45:45
  of
• 45:46
  your
• 45:46
  growth,
• 45:47
  of
• 45:47
  your
• 45:48
  impact,
• 45:49
  of
• 45:49
  your
• 45:49
  profitability.
• 45:50
  You
• 45:51
  do
• 45:51
  something
• 45:51
  that's
• 45:52
  outside
• 45:52
  the
• 45:53
  norm,
• 45:53
  the
• 45:53
  catapult
• 45:54
  yourself
• 45:55
  to
• 45:55
  another
• 45:55
  level.
• 45:56
  Think
• 45:56
  about
• 45:56
  for
• 45:57
  yourself
• 45:57
  what
• 45:58
  would
• 45:58
  be
• 45:58
  a
• 45:58
  high
• 45:59
  potency
• 45:59
  thing
• 45:59
  you'd
• 46:00
  like
• 46:00
  to
• 46:00
  do.
• 46:01
  Either
• 46:01
  one
• 46:01
  action
• 46:02
  you
• 46:02
  could
• 46:02
  do
• 46:02
  this
• 46:02
  week,
• 46:03
  a
• 46:03
  phone
• 46:03
  call,
• 46:03
  email,
• 46:04
  a
• 46:04
  letter,
• 46:05
  meeting.
• 46:06
  If
• 46:06
  it's
• 46:07
  something
• 46:07
  big
• 46:07
  like
• 46:08
  a
• 46:08
  moonshot
• 46:09
  project
• 46:09
  or
• 46:09
  an
• 46:10
  acquisition,
• 46:10
  when's
• 46:11
  our
• 46:11
  first
• 46:11
  step
• 46:12
  you
• 46:12
  could
• 46:12
  take,
• 46:13
  be
• 46:14
  clear
• 46:14
  on
• 46:14
  that
• 46:14
  Reddit.
• 46:18
  So
• 46:18
  here
• 46:18
  we
• 46:18
  are.
• 46:20
  You
• 46:21
  define
• 46:21
  your
• 46:21
  core
• 46:21
  values.
• 46:22
  You
• 46:23
  use
• 46:23
  the
• 46:23
  core
• 46:23
  values
• 46:24
  revealer.
• 46:24
  So
• 46:25
  now
• 46:25
  you
• 46:25
  know
• 46:25
  what
• 46:25
  it
• 46:25
  is
• 46:25
  and
• 46:25
  you
• 46:26
  can
• 46:26
  use
• 46:26
  it
• 46:26
  again
• 46:26
  and
• 46:26
  again.
• 46:27
  You
• 46:27
  can
• 46:27
  hand
• 46:27
  it
• 46:28
  off
• 46:28
  to
• 46:28
  members
• 46:28
  of
• 46:28
  your
• 46:29
  team
• 46:29
  and
• 46:29
  share
• 46:29
  it
• 46:29
  with
• 46:30
  them
• 46:30
  and
• 46:30
  do
• 46:31
  it.
• 46:31
  You
• 46:32
  could
• 46:32
  use
• 46:32
  it
• 46:32
  again
• 46:33
  in
• 46:33
  a
• 46:33
  moment
• 46:33
  where
• 46:33
  you
• 46:34
  launching
• 46:34
  a
• 46:34
  project
• 46:35
  and
• 46:35
  you
• 46:35
  need
• 46:35
  you.
• 46:35
  You're
• 46:36
  going
• 46:36
  to
• 46:36
  create
• 46:36
  special
• 46:37
  project
• 46:37
  values.
• 46:38
  Now
• 46:38
  you've
• 46:38
  also
• 46:39
  got
• 46:39
  your
• 46:41
  four
• 46:42
  values
• 46:42
  on
• 46:43
  your
• 46:43
  four
• 46:43
  page
• 46:43
  growth
• 46:44
  plan
• 46:44
  and
• 46:44
  hopefully
• 46:45
  by
• 46:45
  doing
• 46:45
  that
• 46:45
  you're
• 46:46
  starting
• 46:46
  to
• 46:46
  see
• 46:46
  how
• 46:47
  those
• 46:47
  core
• 46:47
  values
• 46:48
  are
• 46:48
  going
• 46:48
  to
• 46:48
  help
• 46:48
  you.
• 46:49
  Maybe
• 46:49
  it'll
• 46:49
  help
• 46:49
  you
• 46:50
  fine
• 46:50
  tune
• 46:50
  some
• 46:51
  other
• 46:51
  part
• 46:51
  of
• 46:51
  your
• 46:51
  four
• 46:52
  page
• 46:52
  plan.
• 46:53
  You
• 46:53
  probably
• 46:54
  gain
• 46:54
  some
• 46:55
  of
• 46:55
  these
• 46:55
  insights.
• 46:56
  We
• 46:56
  talked
• 46:56
  about
• 46:56
  how
• 46:56
  it's
• 46:57
  going
• 46:57
  to
• 46:57
  help
• 46:57
  you
• 46:58
  make
• 46:58
  decisions,
• 46:59
  how
• 46:59
  it's
• 46:59
  going
• 46:59
  to
• 46:59
  help
• 46:59
  you
• 47:00
  select
• 47:00
  team
• 47:01
  members
• 47:01
  of
• 47:01
  people
• 47:02
  in
• 47:02
  the
• 47:02
  right
• 47:02
  seat,
• 47:03
  going
• 47:03
  to
• 47:03
  help
• 47:03
  you
• 47:04
  grow
• 47:04
  your
• 47:04
  company
• 47:05
  more
• 47:06
  efficiently
• 47:06
  and
• 47:07
  faster.
• 47:08
  You
• 47:09
  identified
• 47:09
  a
• 47:09
  high
• 47:10
  leverage
• 47:10
  habit
• 47:10
  and
• 47:11
  you
• 47:11
  planned
• 47:12
  out
• 47:12
  a
• 47:12
  high
• 47:12
  potency
• 47:13
  action.
• 47:14
  So
• 47:14
  a
• 47:14
  lot
• 47:14
  happened.
• 47:15
  Acknowledge
• 47:16
  yourself
• 47:17
  and
• 47:18
  I'm
• 47:18
  just
• 47:19
  going
• 47:19
  to
• 47:19
  invite
• 47:19
  you
• 47:20
  to
• 47:20
  continue
• 47:20
  the
• 47:21
  journey.
• 47:21
  So
• 47:21
  if
• 47:22
  you've
• 47:22
  signed
• 47:22
  up
• 47:22
  for
• 47:23
  Horse
• 47:23
  Forbid
• 47:23
  Tool
• 47:23
  the
• 47:24
  week
• 47:24
  at
• 47:24
  of
• 47:24
  course
• 47:25
  for
• 47:25
  Good
• 47:25
  Biz
• 47:26
  Weekly
• 47:26
  Tool,
• 47:27
  you
• 47:27
  can
• 47:28
  get
• 47:28
  access
• 47:28
  to
• 47:28
  these
• 47:29
  weekly
• 47:29
  tools
• 47:29
  and
• 47:30
  masterclasses
• 47:31
  and
• 47:31
  you'll
• 47:32
  be
• 47:32
  able
• 47:32
  to
• 47:33
  continue
• 47:33
  to
• 47:34
  create
• 47:34
  new
• 47:35
  ways
• 47:36
  to
• 47:36
  improve.
• 47:37
  You
• 47:38
  can
• 47:38
  get
• 47:38
  a
• 47:38
  copy
• 47:39
  of
• 47:39
  my
• 47:39
  book
• 47:40
  at
• 47:40
  forceforgood
• 47:41
  Biz
• 47:41
  Book.
• 47:42
  You'll
• 47:43
  be
• 47:43
  able
• 47:43
  to
• 47:43
  get
• 47:44
  full
• 47:44
  access
• 47:45
  to
• 47:45
  the
• 47:45
  toolkit.
• 47:46
  You
• 47:46
  can
• 47:46
  also
• 47:47
  participate
• 47:47
  in
• 47:47
  our
• 47:47
  Growth
• 47:48
  Accelerator
• 47:49
  which
• 47:49
  is
• 47:49
  a
• 47:49
  modular
• 47:50
  online
• 47:50
  platform
• 47:51
  where
• 47:52
  you
• 47:52
  have
• 47:52
  videos,
• 47:52
  tools,
• 47:53
  assessments
• 47:53
  and
• 47:53
  you
• 47:53
  can
• 47:54
  do
• 47:54
  it
• 47:54
  alone
• 47:54
  or
• 47:55
  with
• 47:55
  your
• 47:55
  team
• 47:56
  to
• 47:56
  implement
• 47:57
  that
• 47:58
  growth
• 47:58
  flywheel.
• 48:00
  Thank
• 48:00
  you
• 48:01
  so
• 48:01
  much
• 48:01
  for
• 48:02
  being
• 48:02
  here
• 48:02
  today
• 48:03
  and
• 48:03
  joining
• 48:03
  me
• 48:04
  in
• 48:04
  making
• 48:05
  the
• 48:05
  world
• 48:05
  better
• 48:06
  through
• 48:06
  women
• 48:06
  led
• 48:07
  business.
• 48:07
  As
• 48:08
  you
• 48:08
  go
• 48:08
  out
• 48:08
  into
• 48:08
  the
• 48:09
  world
• 48:09
  today,
• 48:09
  I
• 48:10
  hope
• 48:10
  you
• 48:10
  make
• 48:11
  the
• 48:11
  choice
• 48:11
  to
• 48:11
  live
• 48:12
  with
• 48:12
  your
• 48:12
  values,
• 48:13
  purpose
• 48:13
  and
• 48:14
  vision.
• 48:14
  Let's
• 48:15
  all
• 48:15
  go
• 48:15
  make
• 48:16
  the
• 48:16
  world
• 48:16
  better.