Marketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software
Mike will touch on:
Current focus: Cross channel orchestration is a focus for us (usermind, lytics)
Current focus: Marketing data story from impression to closed deals
Current focus: Refreshing our approach on predictive lead scoring with 6Sense
Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team
Tips and advice: Learnings from the last year of building out center of excellence
Process, cross department accountability, how I’d prepare if I were starting today with the experience I now have
Thoughts on centralized…
The skinny
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