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Behind TikTok: how the app is convincing its advertisers
TikTok might have convinced its consumer base, but has it convinced brands and advertisers?
Still in a challenger position, TikTok is constantly experimenting with new products in a bid to draw advertisers away from its competitors Facebook, Instagram and YouTube. Although thought of more as an organic brand tool, the Chinese-owned app is focusing on its performance offering particularly for e-commerce brands.
Simon Hofmeister, Industry Head of E-commerce, Global Business Solutions at TikTok, joins the podcast to unlock TikTok as a performance channel. He discusses the impact of trends on…
The skinny
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