Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
342 :: NFPO Pain Quantification: Your Hero Must Suffer
As we look forward to OSR Academy Cohort 2, Bradley explains why the 12-month development program for construction sales professionals could be a fit for you and your organization. He also introduces the concept of the hero's suffering in storytelling and its application in sales, emphasizing the importance of understanding the customer's pain and quantifying its value before presenting a solution.
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