The Marketplace vs DTC ROI Gap — Ernesto Rojas, Sons on the Ostrich Report
Ernesto Rojas, Head of Marketplaces at Sons, joins Vinny O’Brien for a conversation about building marketplace growth that works in the real business. Ernesto traces his path from creating a marketplace for Mexican brands to Amazon and leading marketplace expansion at Sons.
They discuss Amazon’s leadership principles, TACoS versus ROAS and ACOS, P&L ownership, defining success before a launch, reacting to platform changes, and treating marketplaces as part of a wider customer and growth strategy. They also explore where AI tools help, where they create risk, and why a human still needs to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.