Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Print Catalogs to Drive Digital Sales
In episode 172 of The DTC Marketing Podcast, Lucas and Luna explore the surprising resurgence of print catalogs in a digital-first world. They look at how brands like Kinfolk and Bonobos are using beautifully designed catalogs to build brand affinity, drive repeat purchases, and even lower customer acquisition costs. The hosts break down the economics of print—when it makes sense, how to measure ROI, and why digital attribution often misses the point. They also discuss the role of catalogs in a broader omnichannel strategy, from data personalization to sustainability concerns. If you've…
The skinny
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