Latest / The Breakfast Club / Charlamagne Tha God : Part - The Breakfast Club's Influence, Corporate Status,100 Million Joe Rogan Audio/Video Component , Dame Dash Interview, Life-Changing Wife, Black Women's Blessings, Black Effect, and More.

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Charlamagne Tha God : Part - The Breakfast Club's Influence, Corporate Status,100 Million Joe Rogan Audio/Video Component , Dame Dash Interview, Life-Changing Wife, Black Women's Blessings, Black Effect, and More. · The Breakfast Club

• 0:00
  Speaker 1: Twenty sixteen. I'm experiencing the most success.
• 0:02
  Speaker 2: I've ever had in my life. But I'm realizing I'm
• 0:05
  Speaker 2: becoming exactly what I hated. You know, I'm about to
• 0:08
  Speaker 2: ruin my family the way I saw my pops ring
• 0:12
  Speaker 2: his family. I was getting caught up in the characterure
• 0:16
  Speaker 2: of Charlamagne and ain't who Leonard is.
• 0:19
  Speaker 3: What moment was it, though, when you were at the
• 0:21
  Speaker 3: height that made you say, all right, I might need
• 0:23
  Speaker 3: to see.
• 0:23
  Speaker 2: What's going on. Walk off my wife. I'm out in
• 0:25
  Speaker 2: the late doing some shit I ain't got no business doing.
• 0:27
  Speaker 2: And I remember her just saying to me, what are
• 0:29
  Speaker 2: you doing. I'm like, I'm just in the hotel whatever.
• 0:31
  Speaker 2: She was like, no, what are you doing?
• 0:33
  Speaker 1: Wow?
• 0:33
  Speaker 2: She feeling and not even about that moment. She said,
• 0:36
  Speaker 2: what are you doing with your life? You're about to
• 0:39
  Speaker 2: fuck around and lose your family. You're about to fuck
• 0:42
  Speaker 2: around and lose everything. And they'd be like, yo, PC
• 0:45
  Speaker 2: to god, let me tell y'all something. Calling out rappers
• 0:48
  Speaker 2: that brings you some smoke, you're definitely gonna hit the ceiling.
• 0:50
  Speaker 2: Calling out politicians is a way different ball. Yes, Yo,
• 0:54
  Speaker 2: I ain't talking about no entertainment. I'm talking about real life.
• 0:57
  Speaker 2: I tell you a story. It's like, yo, I remember
• 0:59
  Speaker 2: one time my little I got on the phone. One
• 1:00
  Speaker 2: of them said, what is going on? I got the
• 1:04
  Speaker 2: opportunity to be part of the press, junkie. I'm just
• 1:06
  Speaker 2: sitting there like, I don't know what all these people
• 1:08
  Speaker 2: talk about. I don't know if I'm ever gonna get
• 1:09
  Speaker 2: a chance to talk to the Minister ever again. I
• 1:11
  Speaker 2: got questions about light Man. I was the first person boom.
• 1:15
  Speaker 2: I hit him with two questions about light Man, and
• 1:18
  Speaker 2: he gave these really thought provoking answers, and he goes,
• 1:23
  Speaker 2: don't ask me any more questions. I'm gonna talk to you.
• 1:27
  Speaker 1: Later.
• 1:28
  Speaker 2: People always ask me what's the key to success. I
• 1:30
  Speaker 2: always say, God, black women, and therapy. You gotta have
• 1:34
  Speaker 2: a queen on your side. When me say, nothing makes
• 1:36
  Speaker 2: a man feel better than a woman. Man queen with
• 1:38
  Speaker 2: a crown, that'd be down for whatever.
• 1:50
  Speaker 3: Welcome to us up there podcast. Another episode of the
• 1:53
  Speaker 3: fast growing podcast in the world. The vibration is high today.
• 1:57
  Speaker 3: We got somebody who I studied along time.
• 2:00
  Speaker 1: Man. I call this dude the gold of the market.
• 2:03
  Speaker 3: He's been able to put points up a lot of
• 2:05
  Speaker 3: y'all been able to get to the game and get
• 2:07
  Speaker 3: in the ring and get to the bench. But this dude,
• 2:10
  Speaker 3: he'll been putting points up and now we see him
• 2:12
  Speaker 3: putting more cysts up than everybody. Today we got Charlamagne
• 2:15
  Speaker 3: and God, how's it going, my loan?
• 2:17
  Speaker 1: What's up? My brother? Man? Lovely lovely?
• 2:19
  Speaker 2: It is the privilege and the honor to be on
• 2:21
  Speaker 2: it It's Up There podcast. I've been watching this It's
• 2:24
  Speaker 2: Up There podcast for a minute. I love the free
• 2:27
  Speaker 2: jewelry you give out to the marketplace at all times.
• 2:31
  Speaker 2: This is definitely a show. I look forward to having
• 2:33
  Speaker 2: the conversation.
• 2:34
  Speaker 3: And I appreciate it, man, And you've you've amplified me,
• 2:36
  Speaker 3: You've helped me, You've been a shoulder I can lean on.
• 2:38
  Speaker 3: And I want the youngsters to know, like we lighting
• 2:41
  Speaker 3: away with these conversations. These conversations mean so much to
• 2:44
  Speaker 3: me and so much to the market And that's why
• 2:47
  Speaker 3: I'm proud that sometimes, like even last night, you just
• 2:50
  Speaker 3: hit me like, Bro, you got me inspired to have
• 2:52
  Speaker 3: these kind of conversations that means so much to me,
• 2:54
  Speaker 3: because that's what I really do it for.
• 2:56
  Speaker 1: I'm like, bro, put that twenty three back on, But
• 2:59
  Speaker 1: that twenty you know.
• 3:00
  Speaker 3: See, you know they think you got the forty five
• 3:03
  Speaker 3: and put that twenty three back on.
• 3:05
  Speaker 2: You know, Louis will be hitting me and Loon and
• 3:07
  Speaker 2: be like, you know, man, there's so much misinformation out here.
• 3:10
  Speaker 2: There's so much people out here giving bad game, you know.
• 3:13
  Speaker 2: And I was like, damn, I never to be.
• 3:15
  Speaker 1: Honest with y'all.
• 3:16
  Speaker 2: Don't be paying no attention, right, But then when I
• 3:18
  Speaker 2: do pay attention, I do tap in. I'm like, oh
• 3:20
  Speaker 2: looing right, yes, because everybody out here just saying anything,
• 3:24
  Speaker 2: and these people that don't know any better that's on
• 3:26
  Speaker 2: the come up, they eating it up. But I don't
• 3:28
  Speaker 2: have no problem giving game the people that's around me.
• 3:32
  Speaker 2: You know, if you listen to Reckpace Club or Brilliant This,
• 3:34
  Speaker 2: you might get some jewels here and there. But I
• 3:35
  Speaker 2: never thought about like just sitting down and like just
• 3:38
  Speaker 2: really explaining the business side.
• 3:40
  Speaker 1: Of then, because that's what we need.
• 3:42
  Speaker 3: Like And even when I told y'all yesterday on Brilliant Idiots,
• 3:46
  Speaker 3: when I was just telling shows like bro, this is
• 3:49
  Speaker 3: literally all some of these guys got, you see what
• 3:52
  Speaker 3: I mean, Like they are literally at home crafting their
• 3:55
  Speaker 3: destiny based off these conversations, and so if we allow
• 4:00
  Speaker 3: out of the lines to live in the marketplace, we're
• 4:02
  Speaker 3: effectively setting our counterparts.
• 4:04
  Speaker 1: Up for failure because they're going to.
• 4:06
  Speaker 3: Chase something that's not really there. Right, And I think
• 4:10
  Speaker 3: it's important that we had a conversation. I want to
• 4:12
  Speaker 3: dive right in. We're coming in hot man. Yesterday we
• 4:15
  Speaker 3: spoke about Billboard. We spoke about them releasing a press
• 4:20
  Speaker 3: release saying that no rap or hip hop song was
• 4:24
  Speaker 3: it platinum.
• 4:25
  Speaker 2: No rap album or hip hop song has hit number
• 4:29
  Speaker 2: one in twenty twenty three. That's the first time that's
• 4:31
  Speaker 2: happened in thirty years.
• 4:33
  Speaker 1: Wow.
• 4:33
  Speaker 3: And we kind of touched on it on Idiots, but
• 4:35
  Speaker 3: I want to build on it a little more. It's
• 4:38
  Speaker 3: so crazy because without us even reading it, we both
• 4:41
  Speaker 3: were spot on. You was like, Yo, the afrobeat thing
• 4:44
  Speaker 3: is the low vibration in the rap music is just
• 4:46
  Speaker 3: starting to turn people off. And I'm saying, yo, I
• 4:49
  Speaker 3: think the algorithm with the TikTok has stopped allowing for
• 4:52
  Speaker 3: those stars to be overnight stars. They sending you back
• 4:54
  Speaker 3: in the kitchen, right, And let's build on that a
• 4:59
  Speaker 3: little bit more. Chasing algorithm.
• 5:02
  Speaker 2: Yeah, I mean, I love this conversation because it applies
• 5:04
  Speaker 2: to just more than music, man, it applies to that
• 5:07
  Speaker 2: next generation of media personality. I feel like everybody is
• 5:13
  Speaker 2: chasing an algorithm instead of attempting to be the algorithm. Right,
• 5:17
  Speaker 2: and the way that you be the algorithm is by
• 5:20
  Speaker 2: focusing on intent over content.
• 5:23
  Speaker 1: You know. That's something that my guy in Paris always says.
• 5:25
  Speaker 2: He said, people forgot about an intent and they just
• 5:28
  Speaker 2: focused on content. For me coming up, you know in
• 5:31
  Speaker 2: South Carolina, all I ever wanted to do was put
• 5:34
  Speaker 2: the best content out there. I just wanted to be
• 5:37
  Speaker 2: a great radio personality. That's all I wanted to do.
• 5:41
  Speaker 2: I was learning from the people that were in position
• 5:44
  Speaker 2: at the time, you know what I mean. So as
• 5:46
  Speaker 2: I was finding my own way of doing things, finding
• 5:49
  Speaker 2: my own style, you know, you could hear elements of
• 5:52
  Speaker 2: you know, the Howard Sterns or Wendy Williams or the
• 5:55
  Speaker 2: Angie Martinez, like these people that I was paying attention
• 5:58
  Speaker 2: to just by listening to online.
• 6:00
  Speaker 1: Yes at the time, but I wasn't me yet, yes,
• 6:05
  Speaker 1: you know what I mean.
• 6:06
  Speaker 2: But even with that, I was still trying to produce
• 6:08
  Speaker 2: great content because I want they were the bar for me.
• 6:11
  Speaker 1: I listened to their interviews and I'm like, I want
• 6:14
  Speaker 1: to do.
• 6:14
  Speaker 3: That, and they're not gonna copy anyone copy the bar copy.
• 6:18
  Speaker 3: That's what confuses me, because without us speaking, they don't
• 6:22
  Speaker 3: have the bar to copy.
• 6:24
  Speaker 1: They now copy what's available.
• 6:26
  Speaker 2: Well, I think I agree with I agree with that,
• 6:28
  Speaker 2: but I think they are copying the bar, but they're
• 6:30
  Speaker 2: not really digging into what the bar may be doing.
• 6:35
  Speaker 1: They see things on the surface. I got caught up
• 6:37
  Speaker 1: into that.
• 6:38
  Speaker 2: Like when they out here these publications calling me the
• 6:40
  Speaker 2: hip hop Howard Stern, I didn't even stop to think, well,
• 6:44
  Speaker 2: what part of Howard.
• 6:45
  Speaker 1: Do they like? You know that they see in me exactly?
• 6:49
  Speaker 1: You know what I mean?
• 6:50
  Speaker 2: For me, it was just like, Okay, i'm gonna do
• 6:51
  Speaker 2: double I'm gonna do I'm gonna do the perverted ship,
• 6:54
  Speaker 2: I'm gonna have pawn stars in here, I'm gonna be
• 6:56
  Speaker 2: sniffing chairs, I'm gonna be doing all of that. That
• 6:58
  Speaker 2: wild crazy shit. That boy here right, that low vibration
• 7:02
  Speaker 2: frat boy human. That goes back to what I'm talking
• 7:04
  Speaker 2: about when we talk about these algorithms. I was chasing
• 7:08
  Speaker 2: an algorithm instead of being an algorithm. And I think
• 7:11
  Speaker 2: the problem with a hip hop right now is that
• 7:14
  Speaker 2: everybody's chasing the algorithm. Everybody wants to go viral, but
• 7:17
  Speaker 2: nobody's thinking about building something that actually has value exactly.
• 7:20
  Speaker 1: And I think we get it confused.
• 7:22
  Speaker 3: I've always told everybody that listens to me, they know this,
• 7:25
  Speaker 3: but I always say, our job, when we are putting
• 7:29
  Speaker 3: out clips, and when we're using YouTube or any of
• 7:32
  Speaker 3: these social media platforms that we have no control over,
• 7:35
  Speaker 3: we use those as a billboard like you say, or
• 7:38
  Speaker 3: as a commercial like I say.
• 7:39
  Speaker 1: So.
• 7:41
  Speaker 3: In business, your whole objective is to be able to scale.
• 7:45
  Speaker 3: To scale, you need to be able to forecasts. To forecasts,
• 7:48
  Speaker 3: you need concrete information. There's no way to have concrete
• 7:51
  Speaker 3: information from something like a YouTube or TikTok or Facebook.
• 7:56
  Speaker 3: Sometimes they criticize you for corporate hustling. Instead of I
• 8:01
  Speaker 3: don't know what, they call it something else, which I will.
• 8:04
  Speaker 1: Get into it.
• 8:06
  Speaker 3: I believe the corporate hustle allows you to forecast and
• 8:09
  Speaker 3: scale of business. I think these youngsters have been confused.
• 8:13
  Speaker 3: They really believe that strategic partnership is not as valuable
• 8:18
  Speaker 3: as it truly is in the market.
• 8:19
  Speaker 2: That's a fact loan, and they're abandoning. They're abandoning traditional institutions.
• 8:24
  Speaker 2: For example, YouTube, TikTok, social media. You need all of
• 8:28
  Speaker 2: that as an artist, But guess what else you need?
• 8:29
  Speaker 2: You need radio exactly.
• 8:31
  Speaker 1: You know what I mean, And I get it. You know.
• 8:33
  Speaker 2: I even at times thought to myself like, damn, radio
• 8:37
  Speaker 2: isn't important as it used to be, you know, because
• 8:41
  Speaker 2: I feel like, you know, this is what I say
• 8:43
  Speaker 2: in radio. When I'm in my corporate meetings, I always say, look,
• 8:45
  Speaker 2: radio will never lead in anything ever again. Right, Because
• 8:48
  Speaker 2: when it comes to personality, people go to podcasts. When
• 8:51
  Speaker 2: it comes to music, people go to screaming services. When
• 8:54
  Speaker 2: it comes to live events, people go to festivals. Right,
• 8:57
  Speaker 2: are these experiences like marriage? Your Blige does her festival,
• 9:00
  Speaker 2: the Roofs does do their picnic. When it comes to news,
• 9:03
  Speaker 2: social media is always going to break news, right, But
• 9:05
  Speaker 2: radio can be the greatest compliment, the greatest amplifier for
• 9:09
  Speaker 2: all of those things. So when you look at these
• 9:10
  Speaker 2: artists not charting, you know, number one on Billboard. Yeah,
• 9:14
  Speaker 2: they may have the TikTok thing going viral, they may
• 9:17
  Speaker 2: have all the social media followers, but that song is
• 9:22
  Speaker 2: only going to go as far as the algorithm allows
• 9:25
  Speaker 2: it to. And those fans online are so fickle. They
• 9:28
  Speaker 2: might be on a song today and then be on
• 9:30
  Speaker 2: the something else the next day. But what does radio do.
• 9:32
  Speaker 2: Radio will take that song and beat it in your head.
• 9:36
  Speaker 2: They will beat it in your head every day on
• 9:38
  Speaker 2: the hour. So now you're not just you know, getting
• 9:41
  Speaker 2: listened to by fickle fans online.
• 9:43
  Speaker 1: You actually human raiding becoming a habit to people.
• 9:46
  Speaker 2: People waking up in the morning or driving in the afternoon,
• 9:49
  Speaker 2: they constantly hearing this record. They it programs you to
• 9:53
  Speaker 2: actually like this record, and that's why it's called programming.
• 9:56
  Speaker 2: So what happens with that? Now you need the artist
• 9:58
  Speaker 2: to start making the round. So that's why labels have
• 10:01
  Speaker 2: to do their job, right cause labels are so busy
• 10:02
  Speaker 2: chasing the algorithm. They just trying to break a song
• 10:05
  Speaker 2: instead of trying to build an artist. You sit down,
• 10:08
  Speaker 2: you take that artist and you sit them down and
• 10:09
  Speaker 2: you get them you know, media training, right, You get
• 10:12
  Speaker 2: them ready to go make these rounds through radio. Not
• 10:15
  Speaker 2: only that these shows that radio be doing, like these concerts, Yo,
• 10:19
  Speaker 2: you make sure that they're on these shows. Now you
• 10:21
  Speaker 2: might have to you might have to do that for free. Right,
• 10:24
  Speaker 2: But what does it matter, because.
• 10:26
  Speaker 1: All that's gonna do is make everything else go up. Exactly.
• 10:28
  Speaker 2: Them numbers that you're getting paid on that festival stage,
• 10:30
  Speaker 2: those gonna go up. It's gonna make your streams go up,
• 10:33
  Speaker 2: you know what I mean. So it's just like you
• 10:35
  Speaker 2: should do it all exactly. You don't abandon anything. Don't
• 10:38
  Speaker 2: abandon social media and the Internet, but don't abandon radio
• 10:42
  Speaker 2: and those traditional out because the building start exactly because
• 10:45
  Speaker 2: in my opinion, the infrastructure is so important night and
• 10:48
  Speaker 2: with radio and with certain entities they have the infrastructure,
• 10:53
  Speaker 2: which means like with podcasting, And I hope to some
• 10:56
  Speaker 2: of the youngsters that look up to me help them
• 10:58
  Speaker 2: understand what's your TIS partnerships look like, right, because y'all
• 11:03
  Speaker 2: so far gone they don't even get it.
• 11:04
  Speaker 3: They don't even understand what the fuck is Like Charlemagne
• 11:07
  Speaker 3: and Breakfast Club in iHeart, I don't understand how that connects.
• 11:10
  Speaker 3: But some of these other guys that do pards that
• 11:13
  Speaker 3: kind of stand up on the mountain and beat they chest,
• 11:16
  Speaker 3: It's like, well, damn, that seems a little bit more
• 11:18
  Speaker 3: like what I'm doing, right, because they can't relate, So
• 11:21
  Speaker 3: I need them to understand how important it is to
• 11:24
  Speaker 3: connect the right dots. And we also yesterday spoke about
• 11:27
  Speaker 3: chasing that equity play right to try to put yourself
• 11:32
  Speaker 3: in a position to say, hey, I'm not gonna sign
• 11:34
  Speaker 3: unless they give me equity in the company, or I'm
• 11:37
  Speaker 3: not gonna make the deal unless they give me some
• 11:40
  Speaker 3: sort of percentage in something that's probably unreasonable for the
• 11:44
  Speaker 3: market at that time. What do you say to people
• 11:46
  Speaker 3: who build They build the business that way.
• 11:49
  Speaker 2: I think that the only way to get a business
• 11:52
  Speaker 2: to scale is through strategic partnerships.
• 11:56
  Speaker 1: You know, you will hit a ceiling. You definitely gonna
• 11:58
  Speaker 1: hit a ceiling. You know.
• 11:59
  Speaker 2: That's why I laugh at a lot of people when
• 12:01
  Speaker 2: they have these ownership conversations. But your platform is social media.
• 12:07
  Speaker 2: Like you if you on YouTube, you know, as much
• 12:09
  Speaker 2: as you think you on your content, YouTube really owns
• 12:12
  Speaker 2: your content. What YouTuber can do is demonetize you whenever
• 12:14
  Speaker 2: they want, and they can strike your videos whatever they want.
• 12:18
  Speaker 2: They can suppress you whenever they want, they can take
• 12:20
  Speaker 2: your whole page down whenever they want. I don't understand
• 12:24
  Speaker 2: how you know people really and.
• 12:27
  Speaker 3: In particular they do that to y'all because people that's
• 12:30
  Speaker 3: on the radio. They feel as though they can have
• 12:32
  Speaker 3: those conversations with radio. Personality is about ownership, and they
• 12:36
  Speaker 3: operate on YouTube.
• 12:37
  Speaker 1: It's a strange. Yeah, it's a very strange thing.
• 12:40
  Speaker 3: And then I say to myself, all right, you operate
• 12:42
  Speaker 3: on YouTube at some point, because I've seen this happen
• 12:46
  Speaker 3: in other markets. The reason why I don't operate on
• 12:49
  Speaker 3: YouTube is because I lost a YouTube channel, so I
• 12:51
  Speaker 3: know what it's like to have built that up and
• 12:53
  Speaker 3: they snatch it and you say, oh, that's income.
• 12:56
  Speaker 1: It's just lost in the blink of a eye.
• 12:58
  Speaker 3: But I think a lot of people, what I see
• 13:01
  Speaker 3: them doing that in that space is trying to build
• 13:05
  Speaker 3: something that's not sustainable.
• 13:06
  Speaker 2: Yeah, because you're not like all of those people that's
• 13:08
  Speaker 2: in that space. You're you might feel like you're competing
• 13:13
  Speaker 2: with me or you know, competing with Breakfast Club in
• 13:16
  Speaker 2: that space, but you know that's just one lane that way.
• 13:20
  Speaker 2: Like Breakfast Club is a show that we wake up
• 13:22
  Speaker 2: every day. We come on six am to ten am.
• 13:25
  Speaker 2: We got eight million monthly listeners. That's just the radio.
• 13:28
  Speaker 2: We take the content from here and meet people where
• 13:31
  Speaker 2: they are. Remember back in the day, they would say
• 13:32
  Speaker 2: if you build it, they will come. It's like no nowadays,
• 13:34
  Speaker 2: you got to build it and meet people where they are.
• 13:36
  Speaker 2: So we put our content on YouTube, we put our
• 13:39
  Speaker 2: content on social media. We put our content out as
• 13:42
  Speaker 2: a daily podcast. Like our podcast gets fifteen to twenty
• 13:46
  Speaker 2: million downloads a month for anybody that really does the research,
• 13:48
  Speaker 2: like you loan. Yes, you can go look it up
• 13:50
  Speaker 2: and you can see even though it's a cheat cold
• 13:52
  Speaker 2: because we're not really a podcast.
• 13:53
  Speaker 1: Breakfast Club is the number one urban.
• 13:56
  Speaker 2: Black podcast period and like top twenty periods in the world,
• 14:02
  Speaker 2: you know what I mean. So it's like all of
• 14:04
  Speaker 2: those different lanes you are in, so you can't get
• 14:08
  Speaker 2: gassed up if your YouTube page, you know.
• 14:10
  Speaker 1: This this year has board in Breakfast Club.
• 14:14
  Speaker 2: You can't get gassed up if your podcast this week
• 14:17
  Speaker 2: is rated high and breakfast Club, because.
• 14:19
  Speaker 1: We're in all of those different lanes.
• 14:21
  Speaker 2: And the only thing I ever try to tell folks
• 14:22
  Speaker 2: that's on YouTube is, like we talked about earlier, treat
• 14:26
  Speaker 2: YouTube like a digital billboard. Treat YouTube like a distribution
• 14:30
  Speaker 2: platform for your content. But make sure this content is
• 14:33
  Speaker 2: meeting people where they are.
• 14:35
  Speaker 3: In all of these different facets, right, So then that's
• 14:38
  Speaker 3: how you have true value when you're everywhere, and you
• 14:41
  Speaker 3: have value when you only have value on one of
• 14:43
  Speaker 3: these social media platforms or even all of them, because
• 14:46
  Speaker 3: they can change. You have to have catalog and really
• 14:50
  Speaker 3: valuable assets in regards to content.
• 14:52
  Speaker 1: And be a habit, right like that. That's the thing.
• 14:55
  Speaker 1: I don't know if I've yet to see.
• 14:57
  Speaker 2: No, there's a few podcasts I think I definitely liver
• 15:00
  Speaker 2: habits for people like I got my I got habits.
• 15:03
  Speaker 2: When it comes to podcast there's certain podcasts I'm gonna
• 15:05
  Speaker 2: always check for, you know.
• 15:07
  Speaker 1: But that's what radio has been for years.
• 15:11
  Speaker 2: Like think about how long your parents listen to Tom
• 15:13
  Speaker 2: Joyn and we think about Doug Banks and all of
• 15:15
  Speaker 2: them back in the day. I think about how long
• 15:17
  Speaker 2: Howard Stern was on to rest your Radio now even
• 15:20
  Speaker 2: satellite radio, and he showed his true value because he
• 15:22
  Speaker 2: made people go from to rest your Radio to satellite radio.
• 15:27
  Speaker 2: So it's the same thing with Breath Club. We've been
• 15:28
  Speaker 2: on for thirteen years.
• 15:29
  Speaker 1: My god, you know what I mean? Thirteen years.
• 15:32
  Speaker 2: Like this isn't some flashing the plane, this is flying
• 15:36
  Speaker 2: by night thing. So one of the reasons I'm even
• 15:38
  Speaker 2: here to have these conversations because I want to show
• 15:41
  Speaker 2: the next generation how to have that type of long.
• 15:44
  Speaker 3: Jay and create real value, real value. For get going viral.
• 15:48
  Speaker 3: Let's create real value.
• 15:49
  Speaker 2: Man.
• 15:50
  Speaker 1: That's that's it. That's a shirt, right, that's literally a shirt. Now.
• 15:53
  Speaker 3: Here's Here's what I always tell my people too, is
• 15:56
  Speaker 3: we use social media, we use YouTube, all these things
• 16:00
  Speaker 3: to identify our customers. At some point we have to
• 16:04
  Speaker 3: identify the difference between a viewer and a customer because
• 16:08
  Speaker 3: everyone is there that's looking, ain't there to spend money
• 16:11
  Speaker 3: or consume, right, Some of these people are literally there
• 16:15
  Speaker 3: just because of the mess or something that's had.
• 16:17
  Speaker 2: People love train wrecks, we love car crashes, you know.
• 16:19
  Speaker 2: And it's a lot of mess out here. And you
• 16:21
  Speaker 2: speaking to the guy who used to call themselves the
• 16:24
  Speaker 2: professional slang spit that have you hit a shit talking?
• 16:26
  Speaker 1: Don't none of y'all know mess like I know mess?
• 16:29
  Speaker 1: You know what I mean. I done been in a
• 16:30
  Speaker 1: lot of mess, you know.
• 16:31
  Speaker 2: And the mess brings attention, But the mess don't bring
• 16:35
  Speaker 2: the money. Yes, that's what people don't realize. For as
• 16:38
  Speaker 2: much attention. When I tell folks this all the time,
• 16:42
  Speaker 2: when I was you know, the shock Jock Charlamagne. Yeah,
• 16:45
  Speaker 2: I bought a lot of attention, you know what I mean,
• 16:49
  Speaker 2: But it didn't necessarily translate.
• 16:51
  Speaker 1: In in the dollars in ratings, right exactly.
• 16:54
  Speaker 2: But what people don't realize is even through that, there
• 16:57
  Speaker 2: was something I always told people, righteousness in ratchetness. You
• 17:01
  Speaker 2: gotta have the perfect balance. So you might see a
• 17:04
  Speaker 2: messy ass interview one day, but then you're gonna.
• 17:07
  Speaker 1: See Dick Gregory, you know what I'm saying.
• 17:09
  Speaker 2: You might see you know, somebody from Love and Hip
• 17:12
  Speaker 2: hop or poem start here, but then you're gonna see.
• 17:14
  Speaker 1: Farra con up as well.
• 17:15
  Speaker 2: And that was all purposely done because I always understood
• 17:18
  Speaker 2: you gotta put the medicine inside the candy.
• 17:21
  Speaker 1: And that let's get there.
• 17:22
  Speaker 3: Because to me, I truly believe that Breakfast Club was
• 17:26
  Speaker 3: influential in what podcasting is for the urban market, Like
• 17:30
  Speaker 3: even just from the interview style, the perspectives, the questions,
• 17:35
  Speaker 3: the line of questioning, the way you uploaded like it's
• 17:38
  Speaker 3: you guys made it friendly for us to have those
• 17:41
  Speaker 3: kind of conversations. Then of course we got lad was
• 17:43
  Speaker 3: out there, A couple of people was out there doing it.
• 17:45
  Speaker 3: But Breakfast Club in particular was the first time that
• 17:49
  Speaker 3: a lot of youngster saw a Fara Khn come to
• 17:52
  Speaker 3: such a big platform, and you welcome a doctor Umar,
• 17:55
  Speaker 3: you welcome a Dick Gregory at the same time juggling
• 17:59
  Speaker 3: with those other people, and in my opinion, that created
• 18:02
  Speaker 3: that value that I continue to talk about. Breakfast club
• 18:05
  Speaker 3: warrants a certain amount of real market share, not the
• 18:09
  Speaker 3: fake market share, real market And I'm getting tired of
• 18:12
  Speaker 3: like people operating in this fake space and leveraging that
• 18:17
  Speaker 3: bro that's starting up, like because me, I'm looking at say, yo,
• 18:19
  Speaker 3: that's not real.
• 18:20
  Speaker 1: Yo yo, y'all y'all think that's real. What he's doing
• 18:23
  Speaker 1: is not. That's what is that? And when you ask
• 18:26
  Speaker 1: those questions like me and showed yesterday would act it's
• 18:29
  Speaker 1: like I'm trying to identify what he sees, like what
• 18:33
  Speaker 1: what do you see there? Right?
• 18:34
  Speaker 3: And he just tells me he's funny and he gives
• 18:36
  Speaker 3: me a joke about maybe I am gay, and I say,
• 18:41
  Speaker 3: damn when I got home last night, that really hit me,
• 18:43
  Speaker 3: like nah, that wasn't it right?
• 18:45
  Speaker 1: But in entertainment has its place, it does you know?
• 18:47
  Speaker 1: Entertainment has his place.
• 18:48
  Speaker 2: It's two things I would say to that, I would say,
• 18:50
  Speaker 2: from the business perspective, you know that was a conscious
• 18:53
  Speaker 2: decision for us to record our interviews and uploading the
• 18:55
  Speaker 2: way that we did, because prior to that, you know,
• 18:58
  Speaker 2: I was doing that on my various.
• 19:01
  Speaker 1: Journey through radio. I did.
• 19:03
  Speaker 2: Who understood all of us did at one point because
• 19:06
  Speaker 2: it was when I was on A hundred point three
• 19:08
  Speaker 2: to beat in Philly. I was recording all my interviews,
• 19:10
  Speaker 2: but whether they were audio or video, because you gotta
• 19:12
  Speaker 2: think I was going viral back in South Carolina. You
• 19:14
  Speaker 2: know what I'm saying.
• 19:15
  Speaker 1: When I had Buffy the Body in the studio crazy
• 19:18
  Speaker 1: and that was just audio.
• 19:19
  Speaker 2: When T payin, you know, when I told t Pain
• 19:21
  Speaker 2: he couldn't sing live on the radio, that was just audio.
• 19:23
  Speaker 1: But back in the day we had all hip hop dot.
• 19:25
  Speaker 2: Com, we had sah dot com, all hip hop il
• 19:28
  Speaker 2: seed in the rumor report.
• 19:29
  Speaker 1: That's the kind of stuff he would post.
• 19:31
  Speaker 2: Like I remember bun Bee Bunbe came came to my
• 19:34
  Speaker 2: show back in South Carolina.
• 19:35
  Speaker 1: He gave us Pimpsey release date.
• 19:37
  Speaker 2: All of those three moments I named went crazy viral
• 19:39
  Speaker 2: to the point Lad was putting out these beef mixtapes
• 19:42
  Speaker 2: and he put he put the Buffy the Body one
• 19:44
  Speaker 2: on one of his Beef mixtapes. So back then that
• 19:46
  Speaker 2: was that's what we considered national exposure, considered viral Envy.
• 19:51
  Speaker 2: I used to see Envy's interviews when he used to
• 19:53
  Speaker 2: be on Shade forty five. He would record interviews every
• 19:56
  Speaker 2: now and then put him up. Angelie when she was
• 19:58
  Speaker 2: on lip Service, she would record her interviews and put
• 20:00
  Speaker 2: him up. From when we all came together as a collective,
• 20:03
  Speaker 2: I'm like, no brain because we didn't.
• 20:05
  Speaker 1: Have no marketing budget.
• 20:06
  Speaker 2: I heart ain't wasn't doing billboards and all of that
• 20:09
  Speaker 2: for us. We was We was a little niggas that could,
• 20:11
  Speaker 2: like not the little engine a little we were. We
• 20:14
  Speaker 2: were a little niggas that could. We if this, if
• 20:16
  Speaker 2: this didn't worked, it that's right. If this three don't work,
• 20:18
  Speaker 2: we don't know what we're gonna end up doing with
• 20:20
  Speaker 2: this station. So we all came together. The first thing
• 20:23
  Speaker 2: we ever did, we did a viral. We did a
• 20:25
  Speaker 2: sketch together, and the sketch was about whose show is it?
• 20:28
  Speaker 2: And and he was like this is my show, of course,
• 20:30
  Speaker 2: and he was running down his resume. I'm like, no,
• 20:32
  Speaker 2: this is my show. Of course, I'm running down my
• 20:34
  Speaker 2: resume and were like, no, this is my show, of course,
• 20:36
  Speaker 2: she running down her resume. And then it end with
• 20:38
  Speaker 2: us just arguing and fighting and trying to decide where
• 20:40
  Speaker 2: we're gonna sit. And I remember we put that out
• 20:43
  Speaker 2: and man, that shit did like six hundred thousand, seven
• 20:45
  Speaker 2: hundred thousand views in a couple of days, and we
• 20:47
  Speaker 2: was like, oh, okay.
• 20:49
  Speaker 1: So go back.
• 20:50
  Speaker 3: Who was doing that type of thing then nobody, nobody,
• 20:53
  Speaker 3: That's what I'm saying then.
• 20:54
  Speaker 1: That this was two thousand oh that helped shape the market.
• 20:57
  Speaker 3: Like I'm telling you, like the way that these conversations
• 21:00
  Speaker 3: and then vlag come in with his click clippy type.
• 21:03
  Speaker 1: Of thing that presented a whole thing.
• 21:06
  Speaker 3: But you guys, just conversation wise, I feel as though
• 21:10
  Speaker 3: it laid a real foundation. That's what it should sound
• 21:13
  Speaker 3: like when it's a classic interview. And let me go
• 21:15
  Speaker 3: back to the corporate hustling thing, because I think when I.
• 21:20
  Speaker 2: Want to say one thing about that, I never thought
• 21:24
  Speaker 2: about it. But yeah, because before that it would always
• 21:26
  Speaker 2: be one person and one person. Now you got three
• 21:30
  Speaker 2: people having a conversation with one person. Yes, you can
• 21:33
  Speaker 2: get so much out because I might ask something that
• 21:36
  Speaker 2: if you don't ask, and you might ask something that
• 21:38
  Speaker 2: you don't ask. So when you got three people together
• 21:40
  Speaker 2: having a conversation with one person, you're able to get
• 21:43
  Speaker 2: a much fuller interview. And that's something I never even
• 21:46
  Speaker 2: thought about, because even the people that I named, they
• 21:48
  Speaker 2: were one man band, one man band.
• 21:51
  Speaker 1: Yeah, the one woman yeah.
• 21:53
  Speaker 3: And so the podcast market literally, I believe that almost
• 21:57
  Speaker 3: everybody doing podcasts right now came off Breakfast Club. I'm
• 22:01
  Speaker 3: now they you know, as far as that saw that,
• 22:04
  Speaker 3: those interviews with Jay and Farah Khan, they literally drew
• 22:07
  Speaker 3: something from that, at least I know I did, you know,
• 22:10
  Speaker 3: so most people. But back to that corporate hustling thing
• 22:13
  Speaker 3: and speaking about the Breakfast Club interviews, what I think
• 22:16
  Speaker 3: happened is because a lot of people in the market,
• 22:20
  Speaker 3: and we'll get to some of them in a second,
• 22:22
  Speaker 3: but some of those guys are lean on the fact
• 22:24
  Speaker 3: that you're corporate hustling aside with iHeart, I think that.
• 22:29
  Speaker 1: That Dame Dash interview, I think that sent Although the
• 22:35
  Speaker 1: message was pure and it was a good message, I
• 22:38
  Speaker 1: think it sent a level of confusion through the market.
• 22:42
  Speaker 1: I agree.
• 22:43
  Speaker 3: I think that it kind of put people in a
• 22:45
  Speaker 3: position not to understand that you can do this.
• 22:49
  Speaker 1: One hand washed the other both watched the face, you know.
• 22:51
  Speaker 3: And I think some people who say your name with
• 22:55
  Speaker 3: the corporate tag attached to it, I think they lean
• 22:58
  Speaker 3: on those kind of moments which Dame Dash came in
• 23:02
  Speaker 3: and said certain things and certain things might have happened.
• 23:06
  Speaker 3: What do you what do you think about that Dame
• 23:08
  Speaker 3: Dash interview and what that may have done to the
• 23:11
  Speaker 3: market of misinformation.
• 23:13
  Speaker 2: I love the Dame Dash conversation. I think the essence
• 23:15
  Speaker 2: of what he said is true. You know, you do
• 23:18
  Speaker 2: want ownership, like you know, you should have ownership in
• 23:22
  Speaker 2: something I don't believe and necessarily belittling the employees, you know,
• 23:27
  Speaker 2: because we all got to start somewhere. And if you're
• 23:29
  Speaker 2: a boss, you got to have people that work, right,
• 23:33
  Speaker 2: it's like to work with.
• 23:35
  Speaker 1: You instead of for you. It's a collaborative vest.
• 23:37
  Speaker 2: So if you got people that work with you, if
• 23:40
  Speaker 2: they feel like, you know, you have that mentality like
• 23:42
  Speaker 2: you're looking down on them, or you think that they
• 23:45
  Speaker 2: you know, let's dance, they may not want to ride
• 23:48
  Speaker 2: for you as hard. But I think we gotta we
• 23:50
  Speaker 2: gotta take a step back when we have these conversations
• 23:52
  Speaker 2: about ownership because you know, jay Z. I pointed this
• 23:56
  Speaker 2: interview that jay Z did with Kevin Hart on Heart
• 23:58
  Speaker 2: for Heart, because I think he broke it down so simply.
• 24:02
  Speaker 2: Some people are so happy having ownership of one hundred
• 24:05
  Speaker 2: percent of nothing. So would you rather have one hundred
• 24:08
  Speaker 2: percent ownership of a company that makes you know, let's
• 24:12
  Speaker 2: just say one hundred thousand dollars a year, so that's
• 24:14
  Speaker 2: your one hundred thousand, or would you rather have you know,
• 24:17
  Speaker 2: ten percent, twenty percent, thirty percent, fifty, fifty one percent
• 24:21
  Speaker 2: ownership of a company that's making multimillion dollars a year
• 24:24
  Speaker 2: like you do the math, like I can. That equity
• 24:27
  Speaker 2: can still go to my kids, you know what I'm saying.
• 24:30
  Speaker 2: And at the end of the day, it's all about
• 24:31
  Speaker 2: the capital. So there's plenty of things that I have
• 24:35
  Speaker 2: equity in. Everything ain't fifty one percent equity. Black effect
• 24:39
  Speaker 2: is fifty one percent equity with my heart. But some
• 24:41
  Speaker 2: things are ten percent, some things are twenty percent. You know,
• 24:44
  Speaker 2: when I do a TV show, it might be fifteen percent.
• 24:46
  Speaker 2: But all I need is the capital. Except when you
• 24:49
  Speaker 2: get that capital, that real capital, now I can go
• 24:52
  Speaker 2: out here and execute some things and straight out of
• 24:56
  Speaker 2: my pockets, you know, by the way, which I do
• 24:59
  Speaker 2: all the time. You know, there's plenty of investments that
• 25:02
  Speaker 2: I use my capital right to launch right right right,
• 25:07
  Speaker 2: and I do that because of the money I make
• 25:09
  Speaker 2: through that's strategic.
• 25:10
  Speaker 1: It allows you, it allows you to do so.
• 25:12
  Speaker 3: And I also want to be clear to the youngsters
• 25:14
  Speaker 3: that my partnership with Charlemagne, they didn't try to own
• 25:17
  Speaker 3: my shit.
• 25:18
  Speaker 1: Never.
• 25:18
  Speaker 3: They didn't try to play me or do no sucker shit.
• 25:22
  Speaker 3: They fuck with me and say, lone, we really enjoy
• 25:24
  Speaker 3: your content. We want to amplify, be partners with you.
• 25:27
  Speaker 3: This is what we can do if we know you're
• 25:29
  Speaker 3: gonna do what you do, and here we are.
• 25:31
  Speaker 2: My face card is always clean when it comes to
• 25:33
  Speaker 2: business because I'm always treat people the way that I
• 25:36
  Speaker 2: want to be treats. I'm not gonna ever try to
• 25:38
  Speaker 2: own it. It's up there, ip, but that's not why
• 25:41
  Speaker 2: it's up there. It was already an existing entity. The
• 25:44
  Speaker 2: only thing I want to do is be able to
• 25:45
  Speaker 2: bring this machine next with loon plug loon up to
• 25:49
  Speaker 2: this machine and let's see how big this situation.
• 25:51
  Speaker 3: That's what I'm saying you can get yeah, bro, And
• 25:53
  Speaker 3: that's love because I'm telling the youngsters don't know that.
• 25:56
  Speaker 3: And when they say corporate hustling, they don't know that
• 25:58
  Speaker 3: you're reaching beating in like that because there's a lot
• 26:01
  Speaker 3: of people in the market that's successful today that went
• 26:05
  Speaker 3: through you to get established, but they won't say it.
• 26:08
  Speaker 3: So the youngsters still don't have the identity factor to
• 26:11
  Speaker 3: know how did he get to that ten, how did
• 26:14
  Speaker 3: he get there, what happened? How did he build that?
• 26:17
  Speaker 3: I know he says what he makes, but why and how?
• 26:21
  Speaker 3: And they forget the part, Well, he hooked up with
• 26:23
  Speaker 3: Charlemagne for a minute, they ran some numbers up, got
• 26:26
  Speaker 3: the machine behind it, and then it placed him established
• 26:29
  Speaker 3: in the market. And that's the part that a lot
• 26:31
  Speaker 3: of young podcasters are forgetting. You must get established in
• 26:35
  Speaker 3: the mark. Got to get established before you can warn
• 26:37
  Speaker 3: any money.
• 26:38
  Speaker 2: I've always been intentional a little about using my platforms
• 26:40
  Speaker 2: and power other people. You know, my homeboy man Djfrostydjfrosty
• 26:44
  Speaker 2: dot com, He'll tell you.
• 26:46
  Speaker 1: When I got on with.
• 26:46
  Speaker 2: Wendy, I thought I had to bring the whole South
• 26:48
  Speaker 2: Carolina with me, like that was my whole mindset, Likeyo,
• 26:51
  Speaker 2: South Carolina, We're trying to break somebody in this hip
• 26:53
  Speaker 2: hop game, you know, so I'm gonna use this platform
• 26:56
  Speaker 2: to try to put everybody in position. Frosty will always
• 26:59
  Speaker 2: also tell you. When I got on Breakfast Club, I said,
• 27:01
  Speaker 2: frost I'm gonna do something that I never ever did before.
• 27:04
  Speaker 2: I'm gonna tell you something that I never ever said before.
• 27:06
  Speaker 2: I said, I'm gonna be all about me. I said,
• 27:09
  Speaker 2: the reason I'm gonna be all about me is because
• 27:11
  Speaker 2: I can't properly help anybody or assist anybody until I
• 27:15
  Speaker 2: get in position. My boy, my man, Frosty will tell
• 27:18
  Speaker 2: you that right now. That's been my partner for them
• 27:19
  Speaker 2: for over twenty years. Frosty will tell you that right now.
• 27:22
  Speaker 2: That's what I said. That was my mindset because a
• 27:25
  Speaker 2: lot of times we don't realize we can get farther alone. Yes,
• 27:30
  Speaker 2: you know, when you're trying to bring everybody in what
• 27:32
  Speaker 2: you You know how it is when you try to
• 27:33
  Speaker 2: get into a party with twenty thirty people, You know
• 27:35
  Speaker 2: what I mean. But I've gotten into plenty of parties
• 27:37
  Speaker 2: by myself.
• 27:38
  Speaker 1: You see how I roll.
• 27:39
  Speaker 3: That's what I understand that right my whole thing is like, Bro,
• 27:41
  Speaker 3: I'm really on a mission. I don't need all my
• 27:44
  Speaker 3: homeboys with me, none of that, because they gonna they're
• 27:47
  Speaker 3: gonna blur my vis.
• 27:48
  Speaker 1: That's right.
• 27:49
  Speaker 3: I need to be clear minded. I need to be focused.
• 27:52
  Speaker 3: I don't need to be talking when I need to
• 27:54
  Speaker 3: be studying.
• 27:54
  Speaker 1: You know.
• 27:55
  Speaker 3: I need to really be on this because I know
• 27:57
  Speaker 3: for a fact people are listening. I know this for
• 28:00
  Speaker 3: one hundred percent fact, and it's changing things. I know
• 28:03
  Speaker 3: people are saying, yo, I said my son down to
• 28:05
  Speaker 3: listener that what you said about that?
• 28:08
  Speaker 1: You know?
• 28:08
  Speaker 3: And I'm like, yo, they lit So I'm taking that
• 28:10
  Speaker 3: shit serious, knowing that this is all they got because.
• 28:13
  Speaker 1: I can't touch everybody, that's right.
• 28:15
  Speaker 3: I cannot go to every hood and to every city
• 28:19
  Speaker 3: and have a seminar every I can't do that. But
• 28:21
  Speaker 3: what I can do is be intentional with our conversations
• 28:24
  Speaker 3: Aboutely and I think if we live there, man, we
• 28:26
  Speaker 3: can we can, we can go far. I want to
• 28:29
  Speaker 3: talk to about your confidence. What's responsible for your confidence?
• 28:35
  Speaker 1: Monks goring to South Carolina?
• 28:37
  Speaker 2: You know, growing up in a place where nobody bit
• 28:42
  Speaker 2: their tongue, where regardless of what was in people's pockets.
• 28:46
  Speaker 2: Regardless of what people's financial situation was. Everybody walked in
• 28:50
  Speaker 2: the room like they were somebody, and nobody treated anybody,
• 28:54
  Speaker 2: you know, differently because of what they had, you know,
• 28:58
  Speaker 2: like that whole mentale I got, well, I treat the
• 29:01
  Speaker 2: custody and like the CEO.
• 29:02
  Speaker 1: You know.
• 29:03
  Speaker 2: I get that from growing up in a small country
• 29:05
  Speaker 2: town because you don't know who's who. And I remember
• 29:06
  Speaker 2: my dad, me and my dad riding around. My dad
• 29:09
  Speaker 2: pointed at this dude one day and my dad said,
• 29:10
  Speaker 2: you see that man right there. It was this white dude.
• 29:12
  Speaker 2: He's just regular looking white dude. He said, that's the
• 29:14
  Speaker 2: richest man in most corn. And I was like, for real,
• 29:17
  Speaker 2: because you know, my idea of wealth is shoeing, the
• 29:22
  Speaker 2: design and clothes.
• 29:23
  Speaker 1: Ain't everything else? The flying car. I'm like him.
• 29:26
  Speaker 2: He was like yeah, he was like, you know, black people,
• 29:28
  Speaker 2: we like to wear all money, you know what I mean.
• 29:31
  Speaker 2: We like to show, we like to act, we like
• 29:33
  Speaker 2: to show like we we like to look like we
• 29:35
  Speaker 2: have money instead of just actually happening. And I was like, damn.
• 29:40
  Speaker 2: So my mentality was especially growing up the way I
• 29:42
  Speaker 2: grew up. You know, I sold a little bit of drugs.
• 29:45
  Speaker 2: I was a quarterspoon guy, right. You know seven grams,
• 29:48
  Speaker 2: you're supposed to make one hundred dollars off every gram,
• 29:51
  Speaker 2: but you know that don't have what happened?
• 29:52
  Speaker 1: You're gonna spend two fifty and make about five hundred. Yes,
• 29:55
  Speaker 1: you know what I mean.
• 29:56
  Speaker 2: But I never was the richest person. But all my
• 30:00
  Speaker 2: people around me was really big, big, big, big, big
• 30:05
  Speaker 2: dope boys. The only thing I could do was be
• 30:07
  Speaker 2: the funny guy. You know what I'm saying. The only
• 30:09
  Speaker 2: thing I could do was be the guy that read everything.
• 30:12
  Speaker 1: You know.
• 30:12
  Speaker 2: That's the only thing I could do. So my confidence
• 30:15
  Speaker 2: was always Okay. I know I'm around people that may
• 30:18
  Speaker 2: be more financially well offt than me, but I'm me,
• 30:21
  Speaker 2: Like what God gave me.
• 30:22
  Speaker 1: Is ain't me and it ain't on me. But how
• 30:24
  Speaker 1: did you? How did you?
• 30:25
  Speaker 3: Because I'm even going through that now where it's like, yo, bro,
• 30:28
  Speaker 3: I know what's up with me. I know what it is,
• 30:31
  Speaker 3: I know who I am, but still sometimes this shit
• 30:34
  Speaker 3: is getting big where it's like I what WHOA?
• 30:38
  Speaker 1: Well, I'm gonna add something else on too. Knowledge yourself? Right?
• 30:41
  Speaker 2: Growing up, my dad giving me first book he gave
• 30:45
  Speaker 2: me was autobiography of Malcolm X. Reading that and then
• 30:47
  Speaker 2: that leading me into reading Message to the Black Man
• 30:50
  Speaker 2: by the Honorable Elijah Muhammad, and then you know, reading
• 30:53
  Speaker 2: from Niggas to Gods by Kill, like all of these
• 30:55
  Speaker 2: books just you know, really instilled in me that him
• 30:58
  Speaker 2: black king, black man as special, black people are special,
• 31:01
  Speaker 2: the black man is God like. That was really my mindset.
• 31:05
  Speaker 2: And so that's another thing that gave me confidence. But
• 31:08
  Speaker 2: to what you just said, I've never felt like I'm
• 31:11
  Speaker 2: bigger than nobody, you know, I've never felt that way
• 31:14
  Speaker 2: ever in my life. I've never I've never had a
• 31:17
  Speaker 2: struggle with being humble. In the times my ego did
• 31:22
  Speaker 2: get the best of me, I was fully aware that
• 31:25
  Speaker 2: my ego was getting the best at me.
• 31:26
  Speaker 1: And those are the moments that I couldn't sleep at night.
• 31:29
  Speaker 2: Like everybody talk about, Oh you know why Charlemagne all
• 31:32
  Speaker 2: he talks about his mental health and therapy. I started
• 31:34
  Speaker 2: going to therapy in twenty sixteen, you know, because of
• 31:37
  Speaker 2: exactly what you're talking about. I started going to therapy
• 31:39
  Speaker 2: at the height of successful things too, because I've always
• 31:44
  Speaker 2: dealt with like anxiety, panic attacks. I've always dealt with
• 31:47
  Speaker 2: like bounce of depression. Didn't even know what they were.
• 31:49
  Speaker 2: You know, growing up in the hoods, you just think.
• 31:51
  Speaker 1: You pussy, Yes, you know what I mean. So if
• 31:52
  Speaker 1: I'm like, I'm around this environment.
• 31:54
  Speaker 2: Where people got guns and it's violence and people are hustling, like,
• 31:58
  Speaker 2: of course, I'm gonna be naturally paranoid. But if you
• 32:00
  Speaker 2: think that you got to go have to run from
• 32:02
  Speaker 2: the cops in the next five minutes, of course you're
• 32:03
  Speaker 2: gonna be naturally paranoid. But as I got older, I
• 32:06
  Speaker 2: started realizing, like, yo, this ain't just normal, you know, paranoia.
• 32:10
  Speaker 2: So twenty sixteen, I'm experiencing the most success I've ever
• 32:14
  Speaker 2: had in my life. You know, I got more money
• 32:17
  Speaker 2: than I've ever had in my life. But I'm realizing
• 32:20
  Speaker 2: I'm becoming exactly what I hated, meaning that I was
• 32:23
  Speaker 2: about to because I've been married for like two years then,
• 32:25
  Speaker 2: even though me and my wife we've been together twenty
• 32:27
  Speaker 2: five years, but we had got married in twenty fourteen,
• 32:30
  Speaker 2: and I was still out here in these streets. You know,
• 32:32
  Speaker 2: I'm still out here running around with a bunch of
• 32:34
  Speaker 2: other chicks in La later with a whole bunch of
• 32:37
  Speaker 2: other ships.
• 32:37
  Speaker 1: I'm still living that life, and I'm realizing.
• 32:40
  Speaker 2: Like, yo, I'm about to ruin my family the way
• 32:43
  Speaker 2: I saw my pops oring his family. And that's something
• 32:46
  Speaker 2: my pops would always tell me he regretted as he
• 32:49
  Speaker 2: got older. He would always say that to me, the
• 32:51
  Speaker 2: thing I've really messed up on was not doing right
• 32:53
  Speaker 2: by your mom. So I was getting caught up in
• 32:57
  Speaker 2: the characterure of Charlamagne.
• 33:00
  Speaker 1: That ain't who Leonard is? Right?
• 33:02
  Speaker 3: What moment was it, though, when you were at the
• 33:04
  Speaker 3: height that made you say, all right, I might need
• 33:06
  Speaker 3: to see about my like, see what's going on well,
• 33:10
  Speaker 3: because you.
• 33:11
  Speaker 1: Went on a spell for a minute where you was
• 33:13
  Speaker 1: doing shit.
• 33:14
  Speaker 2: Like the moment that made me really check myself was
• 33:16
  Speaker 2: a phone call for my wife and I'm out doing
• 33:20
  Speaker 2: some shit I ain't got no business doing. And I
• 33:21
  Speaker 2: remember her calling me, and I remember her just saying
• 33:23
  Speaker 2: to me, what are you doing. I'm like, I'm just
• 33:25
  Speaker 2: in the hotel whatever. She was like, no, what are
• 33:28
  Speaker 2: you doing?
• 33:29
  Speaker 1: Wow?
• 33:29
  Speaker 2: Like she feel it and not even about that moment,
• 33:33
  Speaker 2: she said, what are you doing with your life? You
• 33:36
  Speaker 2: about to fuck around and lose your family. You're about
• 33:40
  Speaker 2: to fuck around and lose everything. You know what I mean?
• 33:43
  Speaker 2: Because of where you at mentally, and that was like
• 33:46
  Speaker 2: a wake up call, like oh it. And then I
• 33:49
  Speaker 2: remember the moment I decided to start going to therapy
• 33:52
  Speaker 2: was I I was on vacation. I was on vacation
• 33:54
  Speaker 2: with all my friends and family, and you know, I
• 33:57
  Speaker 2: love going to this place called Anguilla. And I realized
• 34:00
  Speaker 2: I was getting my head cut, and I realized I
• 34:02
  Speaker 2: was feeling something that I hadn't felt in years, loan
• 34:05
  Speaker 2: and it was true peace, like true peace, like not
• 34:09
  Speaker 2: a care in not a worry in the world. Know,
• 34:11
  Speaker 2: we strive for no anxiety. I was in the moment,
• 34:14
  Speaker 2: like I was literally in the moment, like just I
• 34:17
  Speaker 2: wasn't focused on what's gonna happen tomorrow. I wasn't focusing
• 34:19
  Speaker 2: on what happened yesterday.
• 34:20
  Speaker 1: I was just in the moment.
• 34:21
  Speaker 2: And I said to myself, like, yeah, I gotta feel
• 34:24
  Speaker 2: like this all the time. What's gonna make me feel
• 34:25
  Speaker 2: like this all the time? And you know the answer
• 34:27
  Speaker 2: for me was to start going to therapy.
• 34:29
  Speaker 1: Man, that's that's so deep, it's so layered.
• 34:31
  Speaker 3: Because when I hear you say that, the first thing
• 34:33
  Speaker 3: pops in my mind is where.
• 34:36
  Speaker 1: Would you be without your wife?
• 34:38
  Speaker 3: Because this is how I know also that you are
• 34:43
  Speaker 3: not one of those clout chasy or egotistical in regards
• 34:47
  Speaker 3: to financial.
• 34:47
  Speaker 1: Guys is because you never wore your wealth.
• 34:51
  Speaker 3: Then on top of that, at that moment, you being
• 34:54
  Speaker 3: Charlemagne the height of your career, you could have said, man,
• 34:56
  Speaker 3: I reached out to Jay Z and talked to Jay
• 34:58
  Speaker 3: Man and had a long conversation with and that made
• 35:01
  Speaker 3: me go, see about mine? It could have been anything
• 35:03
  Speaker 3: in entertainment business, any ceo, anybody almost in this business.
• 35:09
  Speaker 1: It was family.
• 35:10
  Speaker 2: My wife, man, My wife build me twenty five years.
• 35:12
  Speaker 2: The first time I ever filt out an application at
• 35:15
  Speaker 2: a radio station, she drove me because my license was suspended. Man,
• 35:18
  Speaker 2: it's nineteen ninety eight. Wow, you know Charlter South Carolina.
• 35:22
  Speaker 2: This come, man, It's nobody better. She's my best friend,
• 35:26
  Speaker 2: She's my business partner, you know what I mean. Like,
• 35:29
  Speaker 2: she's the person that I know has always believed in really,
• 35:33
  Speaker 2: Like she was writing papers about me in college, like
• 35:37
  Speaker 2: about you know, she was interviewing me for like cause
• 35:39
  Speaker 2: she was a communications major. So she was interviewing me
• 35:41
  Speaker 2: in college. I go back and I read these things
• 35:43
  Speaker 2: and I'm like, damn. And she always said, like you
• 35:46
  Speaker 2: you predicted everything that you was going to be doing.
• 35:48
  Speaker 2: Like you know, I told her, I'm I'm gonna be
• 35:51
  Speaker 2: in New York doing radio. This is two thousand and one.
• 35:54
  Speaker 2: I only have been doing radio three years. Why would
• 35:56
  Speaker 2: I believe that I was gonna be in New York
• 35:58
  Speaker 2: doing radio? Got Randy Rope to Randy, he's from South Carolina.
• 36:02
  Speaker 2: He's to write for ozone magazine. He'll tell you, Randy
• 36:04
  Speaker 2: probably got some old tapes and old interviews. I'm predicting
• 36:08
  Speaker 2: all of this need. Same thing with Blad Blad Blad.
• 36:11
  Speaker 2: When I got fired from Philly at one hundred point
• 36:13
  Speaker 2: three to beat the day I got fired, I went
• 36:15
  Speaker 2: to go see Vlad and I did an interview, and
• 36:18
  Speaker 2: Vlad will take I told him I'm gonna be back
• 36:21
  Speaker 2: in position and it's gonna be bigger than it ever was.
• 36:23
  Speaker 2: Like he'll tell you, like he said, he was gonna
• 36:27
  Speaker 2: you all that. So yeah, man, people always ask me
• 36:29
  Speaker 2: what's the key to success. I always say, God, black women,
• 36:32
  Speaker 2: and therapy. You gotta have a queen on your side,
• 36:35
  Speaker 2: and you got to pour into your queen and do
• 36:37
  Speaker 2: right by her. Like yo, Remember when Sey pointed that finger. Yeah,
• 36:40
  Speaker 2: silly saying, ain't no good gonna come to you and
• 36:42
  Speaker 2: tell you do right by me? Yo, my brothers, I
• 36:44
  Speaker 2: promise you, man, if you do right by the woman
• 36:49
  Speaker 2: that you love and the woman that loves you, you
• 36:51
  Speaker 2: will see blessings like you've never seen before in your life.
• 36:55
  Speaker 2: Like over the last seven years, since I committed to
• 36:59
  Speaker 2: myself more, I'm not gonna say committed to my wife.
• 37:01
  Speaker 2: I committed to myself. I did the work on myself,
• 37:04
  Speaker 2: and I said, Joe, I'm going to be a changed man.
• 37:08
  Speaker 2: I'm gonna, you know, evolve intentionally. I'm gonna do right
• 37:12
  Speaker 2: by my wife and my family intentionally. Last seven years, I've.
• 37:18
  Speaker 1: Elevated in every way.
• 37:19
  Speaker 2: And I said just before in the pivot, but it's
• 37:21
  Speaker 2: true physically, mentally, spiritually, emotionally, financially. Can't nobody tell me
• 37:28
  Speaker 2: that I'm not in the position I'm in right now
• 37:30
  Speaker 2: because I intentionally committed to doing the work on myself
• 37:34
  Speaker 2: and doing right by the people that truly loved me.
• 37:37
  Speaker 1: Oh that's so deep. That's so deep, and I think
• 37:39
  Speaker 1: it's a lesson in that.
• 37:40
  Speaker 3: But they need to hear us identify that, because again,
• 37:44
  Speaker 3: like you said, we just deal with it. Even with me, like,
• 37:48
  Speaker 3: I don't know what it is what it is, right,
• 37:50
  Speaker 3: because I think you know coming from where I come from,
• 37:55
  Speaker 3: and you speak about your girl. I just I was
• 37:57
  Speaker 3: in a relationship, long term relationship, and I had to
• 38:00
  Speaker 3: because of everything that's going on. Right, it started to
• 38:03
  Speaker 3: affect things, and for some reason, I could no longer
• 38:07
  Speaker 3: be available in the same way, and it started to
• 38:10
  Speaker 3: affect my relationship. And so I can identify the difference
• 38:14
  Speaker 3: right without that queen next to me, I can literally
• 38:18
  Speaker 3: feel the difference. Bro, I can feel like not complete.
• 38:22
  Speaker 3: I don't even operate with the same confidence, right because
• 38:25
  Speaker 3: I don't have that swap, cause we would swap those
• 38:29
  Speaker 3: ideas or I'd be like, yo, tomorrow, I gotta go
• 38:31
  Speaker 3: see Charlotte them.
• 38:32
  Speaker 1: You know, I'm gonna kill this, you know.
• 38:33
  Speaker 3: And I don't have anyone else to I don't pour
• 38:36
  Speaker 3: into anyone. I'm too afraid to pour into people because
• 38:39
  Speaker 3: I've been disappointed so much. Right, when you pour into somebody,
• 38:43
  Speaker 3: you become vulnerable because you put your emotions in a
• 38:47
  Speaker 3: cup and you pour it on them.
• 38:48
  Speaker 2: Man, when mess say nothing makes a man feel better
• 38:50
  Speaker 2: than a woman, man, queen with a crown, that'd be
• 38:53
  Speaker 2: down for whatever. You know. You know, like there's a
• 38:55
  Speaker 2: few things that's forever, my lady. We can make We'll
• 38:58
  Speaker 2: make babies. Back when I was nothing, you made a
• 39:00
  Speaker 2: brother feel like he was something. We talking about confidence.
• 39:03
  Speaker 2: That's another thing. I don't care what's going on. This
• 39:05
  Speaker 2: is I got a beautiful black woman that love me.
• 39:08
  Speaker 1: That when I come in with my head down, she's
• 39:10
  Speaker 1: gonna say, king.
• 39:11
  Speaker 2: Man, when I come in with no haircut and that
• 39:14
  Speaker 2: headline sitting in the middle of my I got the
• 39:16
  Speaker 2: RoboCop with the mask off going on, and that's just
• 39:18
  Speaker 2: sitting right there in the middle.
• 39:20
  Speaker 1: She still got love for me.
• 39:22
  Speaker 3: Back and bringer like, bro, I'm just saying black men
• 39:26
  Speaker 3: have to identify that love is not don't follow these
• 39:29
  Speaker 3: rappers with this rap talk about.
• 39:31
  Speaker 1: Sleeping all these women. It's too much energy. You know.
• 39:34
  Speaker 3: I always say energy is deepen the inner course. So
• 39:37
  Speaker 3: you don't want to just allow all that energy around.
• 39:40
  Speaker 1: Man, you people.
• 39:41
  Speaker 2: The only reason I know I was out there doing
• 39:43
  Speaker 2: that was I was trying to feed my ego. And
• 39:45
  Speaker 2: like the ego was like a cup with no bottom
• 39:49
  Speaker 2: in it, So you can pour water into that cup
• 39:51
  Speaker 2: and that water.
• 39:51
  Speaker 1: Just gonna fall right through you know what I'm saying.
• 39:54
  Speaker 2: You got to feed your soul being committed to one woman,
• 39:57
  Speaker 2: you know, being a great father, being a great husband,
• 40:00
  Speaker 2: and that actually.
• 40:00
  Speaker 1: Feeds you know, your soul. And you know the coaches
• 40:04
  Speaker 1: the coach is fucked up, right. The culture for.
• 40:06
  Speaker 2: Years was all it was all about misogyny. You know,
• 40:08
  Speaker 2: we all played a role in it. You know, it
• 40:10
  Speaker 2: was all about patriarchy. It was all over sexualized. We
• 40:13
  Speaker 2: all played a role.
• 40:15
  Speaker 1: In passing that done. Yeah, that's right.
• 40:17
  Speaker 2: We all play a role in you know, how our
• 40:21
  Speaker 2: women got treated, you know, in society. So it's just like, yo,
• 40:24
  Speaker 2: if I spent however many years of my life doing that,
• 40:28
  Speaker 2: I'm gonna definitely show y'all the other way, because I.
• 40:31
  Speaker 1: Promise you the other way it's way more fruitful, man.
• 40:34
  Speaker 2: I mean, it's funny to me when I hear people say,
• 40:38
  Speaker 2: damn bro like yo, you you you can't even you know,
• 40:41
  Speaker 2: talk about how another girl looks.
• 40:43
  Speaker 1: Yeah, I could, you know what I mean.
• 40:45
  Speaker 2: But I'm not about to be sitting on a podcast
• 40:47
  Speaker 2: or on the radio lusted over another woman. Know how
• 40:50
  Speaker 2: many years I ain't bass my wife doing shit like that.
• 40:55
  Speaker 2: Your perception of Charlamagne Lenard goes home to.
• 41:00
  Speaker 3: This woman right here, right if she feel any kind
• 41:03
  Speaker 3: of way about it, Come on, man, any kind of.
• 41:06
  Speaker 2: Way more man, your brother, your brothers be having more
• 41:08
  Speaker 2: loyalty to the men around them than they do the women.
• 41:11
  Speaker 2: The woman that you go home to at night, sleep
• 41:15
  Speaker 2: in the bed with, right like this supposed to be
• 41:17
  Speaker 2: your best friend. You're not gonna give her that same respect.
• 41:21
  Speaker 2: You're not gonna show her the same integrity that you
• 41:23
  Speaker 2: would do your homeboy. Why because you think your homeboy
• 41:25
  Speaker 2: bust your head?
• 41:25
  Speaker 1: Right, you really a cal cow?
• 41:28
  Speaker 3: Because for me, I go much further for my woman
• 41:31
  Speaker 3: because I know how far she would go for men.
• 41:33
  Speaker 3: You know what I'm saying these dudes, If you've really
• 41:35
  Speaker 3: been in the streets, man, you know this whole thing
• 41:37
  Speaker 3: is built on the falsehood.
• 41:38
  Speaker 1: Man, this shit is not Now, it's.
• 41:40
  Speaker 3: Some real things happening, but the people that's communicating about
• 41:44
  Speaker 3: them ninety percent of the time are not those people
• 41:48
  Speaker 3: in those positions.
• 41:49
  Speaker 1: And that's just how this works.
• 41:51
  Speaker 2: And when we tell you, yeah, to your point, because
• 41:53
  Speaker 2: we can we can put that with street shit, right,
• 41:55
  Speaker 2: people that talk about scree shit that ain't never been
• 41:57
  Speaker 2: in the street are people that talk about relationships that
• 41:59
  Speaker 2: don't have no relationships, like one of my favorite things
• 42:01
  Speaker 2: to do long because because of you, I'm starting to
• 42:05
  Speaker 2: pay attention a lot more. I love going on YouTube
• 42:08
  Speaker 2: and listening to people talk about me and things that
• 42:12
  Speaker 2: are going on and my life are going on with
• 42:15
  Speaker 2: my people and they don't know what.
• 42:17
  Speaker 1: The fuck they talk you about?
• 42:18
  Speaker 2: That ship is so funny to me because they speak
• 42:21
  Speaker 2: about it with the utmost confidence. Like I literally hear
• 42:23
  Speaker 2: people talking about how I am at home with my wife?
• 42:26
  Speaker 1: How the fuck you know? How I am a fun
• 42:30
  Speaker 1: with this ship? You know what I'm saying, What are
• 42:32
  Speaker 1: you talking to you?
• 42:33
  Speaker 2: It's like, how do you how do you know how
• 42:36
  Speaker 2: I am at home with my wife? Like that's weird,
• 42:39
  Speaker 2: that's that's unbelievably where you get that from?
• 42:43
  Speaker 1: Like, but it's it's funny to me, and I listen
• 42:46
  Speaker 1: and it just lets me know, like, Oh, you don't
• 42:48
  Speaker 1: have a wife.
• 42:50
  Speaker 2: Oh you don't have a family, so you don't understand
• 42:52
  Speaker 2: how having kids.
• 42:53
  Speaker 3: Can change part Or you ain't a man, or you
• 42:56
  Speaker 3: ain't the king or the castle, or you ain't to
• 42:58
  Speaker 3: hate you not to hear you to take Yeah, that's right.
• 43:00
  Speaker 3: A lot of times I can't talk to you little
• 43:02
  Speaker 3: niggas because you ain't here a household. I need to
• 43:04
  Speaker 3: talk to head of the household. And a lot of
• 43:06
  Speaker 3: times this year niggas woman. So when I go to
• 43:09
  Speaker 3: talking about how you need to uplift your woman and
• 43:11
  Speaker 3: stand for your home and pull into your children, y'all
• 43:14
  Speaker 3: don't get that, cause that's your woman job for y'all.
• 43:16
  Speaker 3: That's right, y'all passed that to the woman.
• 43:18
  Speaker 1: That's right. You know what I'm saying.
• 43:20
  Speaker 3: But as me and we got to start the uplift
• 43:21
  Speaker 3: and say, now I'm pouring into the children's right, I'm
• 43:24
  Speaker 3: pouring into the house the same way she is.
• 43:26
  Speaker 1: That ain't just your job.
• 43:27
  Speaker 2: That's our job, especially if you come from not having that.
• 43:30
  Speaker 2: That's like, I love my dad to death, but my
• 43:32
  Speaker 2: dad was not able to be there for me in
• 43:35
  Speaker 2: the way that he even wanted to because he had
• 43:36
  Speaker 2: his own issues. He was dealing with self disabuse issues.
• 43:39
  Speaker 2: He tried to kill himself back in the day. He
• 43:41
  Speaker 2: was on ten to twelve different medications. He went to
• 43:43
  Speaker 2: therapy two and three.
• 43:44
  Speaker 1: Times a week.
• 43:45
  Speaker 2: If I would have known that when I was a kid,
• 43:47
  Speaker 2: I would have known what I was dealing with you
• 43:49
  Speaker 2: know what I mean. But these are things he didn't
• 43:50
  Speaker 2: tell me till I was a full blown adult.
• 43:53
  Speaker 1: He didn't tell me. He didn't tell me anything. I
• 43:54
  Speaker 1: just said until I was forty years old. Wow. After
• 43:57
  Speaker 1: he read my second book, Shook One.
• 43:59
  Speaker 2: So after you peeped it, after I talked about what
• 44:02
  Speaker 2: I was going through, and I had a cousin who
• 44:04
  Speaker 2: committed suicide that same that week, it was a week
• 44:07
  Speaker 2: of things giving.
• 44:07
  Speaker 1: I was home.
• 44:08
  Speaker 2: He called me on the phone and told me all
• 44:10
  Speaker 2: of those things. I remember calling my mom like, Mom,
• 44:12
  Speaker 2: you know, you know Dad was going through all of this.
• 44:14
  Speaker 2: She said, I thought he was just playing crazy to
• 44:15
  Speaker 2: get a check.
• 44:16
  Speaker 1: Wow, that's what they did. So I feel like, yeah,
• 44:19
  Speaker 1: they still doing that now.
• 44:20
  Speaker 3: And that's what I'm saying in the black community, because
• 44:22
  Speaker 3: we're so financially impoverished.
• 44:26
  Speaker 1: How do we know when she played for the check
• 44:29
  Speaker 1: or really need to had it going through something?
• 44:31
  Speaker 2: Absolutely, But then think about all the stuff we normalize.
• 44:33
  Speaker 2: We know, like violence is normal to us, watching somebody
• 44:36
  Speaker 2: get shot, watching somebody get their head, but you know
• 44:38
  Speaker 2: what I mean, going up in a store holding it
• 44:42
  Speaker 2: up at gunpoint, whatever it is, all of these things
• 44:44
  Speaker 2: are normal. Robbing somebody for they pack, Like all this
• 44:47
  Speaker 2: stuff is why is this shit normal to us?
• 44:49
  Speaker 3: That's what I'm saying, And like now it's still normal
• 44:51
  Speaker 3: for me. And I'm trying to tell myself, lone, you got,
• 44:54
  Speaker 3: I got it. That's why I'm glad I got. I'm
• 44:55
  Speaker 3: getting new friends that's on different levels, right, so I
• 44:59
  Speaker 3: can start to have different conversations even though I'm good,
• 45:02
  Speaker 3: I'm straight, but I'm saying I.
• 45:04
  Speaker 1: Get shited without people telling me.
• 45:06
  Speaker 3: You know, like yesterday when we were when I did
• 45:08
  Speaker 3: Breakfast Club and you over there, I'm peeping technique. I'm
• 45:11
  Speaker 3: watching certain things and I'm saying, oh, okay, what's this?
• 45:15
  Speaker 1: What's that?
• 45:16
  Speaker 3: And so I understand that I gotta work on myself,
• 45:19
  Speaker 3: you know what I'm saying. And so many people come
• 45:21
  Speaker 3: and say Loan like shout out to test you hit me?
• 45:24
  Speaker 1: Like man, you like pop? Man? Like yeah? She like so, man,
• 45:27
  Speaker 1: you got a gift. Man, you annoying it? Man? Your
• 45:30
  Speaker 1: your voice, you how you speak.
• 45:31
  Speaker 3: And I'm just like in my brain, yo, i gotta
• 45:34
  Speaker 3: get well versed on so many more things.
• 45:36
  Speaker 1: It's a lot of more work to do.
• 45:38
  Speaker 3: And she's like, Loan, you good, you know but I
• 45:41
  Speaker 3: always feel like I gotta work and we always have
• 45:44
  Speaker 3: work to do right. But some people see us in
• 45:47
  Speaker 3: our current form and we have.
• 45:49
  Speaker 1: To battle with our growth.
• 45:51
  Speaker 3: Some people saw you in your current form back then
• 45:54
  Speaker 3: doing all of that, and sometimes they say they missed
• 45:57
  Speaker 3: the old Charlamagne. What do you say to people who
• 46:01
  Speaker 3: don't understand that you are Charlemagne. There's no more old Charlemagne.
• 46:05
  Speaker 3: That's dead. That's my past. That's what I've done. But
• 46:09
  Speaker 3: I think, and I'll give you my opinion, you can answer.
• 46:11
  Speaker 3: I think Charlemagne is available, and I'll look in the camera.
• 46:14
  Speaker 3: I think Charlemagne is available to feed the coach and
• 46:17
  Speaker 3: have these conversations. He just got to have a runway
• 46:20
  Speaker 3: to have a conversation, right, Somebody got to ask the questions.
• 46:23
  Speaker 3: You gotta be able to bounce these kind of topics
• 46:26
  Speaker 3: with people in an interesting way. And I think some
• 46:29
  Speaker 3: people think you've checked out of that side of the game.
• 46:32
  Speaker 3: And I believe they think you used to be there
• 46:35
  Speaker 3: with the Phara Khan type talk, with the you know,
• 46:39
  Speaker 3: some of that kind of shit where you used to
• 46:40
  Speaker 3: dive in.
• 46:41
  Speaker 1: What do you say to people who take that position.
• 46:43
  Speaker 2: I care about all of that stuff more than ever,
• 46:46
  Speaker 2: you know what I mean. But I'll tell people too.
• 46:48
  Speaker 2: If you want old Charlamagne, then you gotta go on
• 46:50
  Speaker 2: YouTube to find old Charlamagne. And Charlamage is gonna always
• 46:53
  Speaker 2: constantly grow, yes, and always, you know, constantly evolve.
• 46:57
  Speaker 1: But I like this version of me much.
• 46:59
  Speaker 2: More better because truthfully, I couldn't be that version anymore
• 47:03
  Speaker 2: if I tried.
• 47:04
  Speaker 1: Those days are gone, like it was a moment in time.
• 47:07
  Speaker 2: It's like when you constantly keep telling fifty cents to
• 47:09
  Speaker 2: make get rich of doe trying? Are you tell jay
• 47:11
  Speaker 2: Z to make reasonable doubt? I cannot do that anymore.
• 47:14
  Speaker 2: But I can give you four four fall yes, you know,
• 47:17
  Speaker 2: because I'm at a different point in my life. Yes,
• 47:20
  Speaker 2: And and even when people say things like you know,
• 47:23
  Speaker 2: I love I love when I'm online, and they'd be like, yo,
• 47:25
  Speaker 2: PC to god. Let me tell y'all something man, you know,
• 47:30
  Speaker 2: criticizing rappers, calling out rappers, you know, for their albums
• 47:34
  Speaker 2: being whack or whatever that brings you some smoke, Like
• 47:37
  Speaker 2: y'all see me in the street getting points in the
• 47:38
  Speaker 2: back of the head.
• 47:39
  Speaker 1: Are you with these niggas? You will call out? That's
• 47:42
  Speaker 1: right on. They called out and I'm in the basement.
• 47:44
  Speaker 1: I'm out there.
• 47:45
  Speaker 2: But y'all, y'all heard about these different altercations and dust
• 47:48
  Speaker 2: stuffs that have happened with rappers.
• 47:49
  Speaker 1: Let me tell you something. Calling out politicians is.
• 47:52
  Speaker 2: A way way way different ballgames.
• 47:56
  Speaker 1: Y'all. Y'all have no idea.
• 48:00
  Speaker 2: People have no idea the things that have been halted
• 48:04
  Speaker 2: because of things that I've said about elected officials or
• 48:09
  Speaker 2: you know, people at corporations. And I ain't talking about
• 48:12
  Speaker 2: no entertainment shit, right, I'm talking about real life.
• 48:15
  Speaker 1: I'm talking about shit like home insurance. Wow. Yeah, I'm
• 48:19
  Speaker 1: talking about shit like.
• 48:20
  Speaker 2: I'm talking about things that getting in a way of
• 48:22
  Speaker 2: real real life, real life.
• 48:25
  Speaker 1: And you know, because you know I tell you a story.
• 48:28
  Speaker 2: It's like, yo, I remember one time things were getting
• 48:30
  Speaker 2: I'm not gonna say what it was over, but things
• 48:31
  Speaker 2: were getting I couldn't get home insurance on the property.
• 48:35
  Speaker 2: I'm like, what the hell can I get hom I'm
• 48:37
  Speaker 2: having Homer shanks all these years, all of a sudden,
• 48:38
  Speaker 2: I can't get Homer Sance. Got turned down by like
• 48:41
  Speaker 2: ten eleven different Homer surance companies. My lawyer got on
• 48:45
  Speaker 2: the phone. One of them said, what is going on,
• 48:47
  Speaker 2: like what's happening that you know he can't get Homer
• 48:51
  Speaker 2: surance and like it was because of these comments that
• 48:54
  Speaker 2: he made about X, Y and Z, like straight up
• 48:57
  Speaker 2: wow said it. My lawyer was like, well, can you
• 48:59
  Speaker 2: put that on pay?
• 49:00
  Speaker 1: Yes please? And of course they couldn't yes, because that
• 49:03
  Speaker 1: didn't get your head a camera.
• 49:04
  Speaker 2: So then I got the Homer showing. There was some
• 49:06
  Speaker 2: BS Homer shows at first. Now yeah, I got some
• 49:08
  Speaker 2: better hom but but folks don't realize, like the battles
• 49:12
  Speaker 2: were fighting now, the wars we're fighting.
• 49:14
  Speaker 1: Now if you conquered all but even with the rap shit, yo, bro,
• 49:21
  Speaker 1: I hung the twenty three up in that court.
• 49:23
  Speaker 3: I did that, like I literally made the most money.
• 49:27
  Speaker 3: And I know you don't like to talk money, but
• 49:28
  Speaker 3: we're talking money today because there's too many people.
• 49:31
  Speaker 2: I'm doing okay, now, I'm doing okay. God talking money
• 49:34
  Speaker 2: to my mom always said it's okay. My mom always
• 49:36
  Speaker 2: told me to be happy, to just be making a living.
• 49:38
  Speaker 3: Yes, we're not doing that, no more, not today, not today.
• 49:42
  Speaker 3: We're not letting them get away with that time.
• 49:44
  Speaker 1: No more. Today.
• 49:45
  Speaker 3: Were talking money today, and I know because I get
• 49:48
  Speaker 3: paid with you, So I know it's.
• 49:50
  Speaker 1: Some money available. We're talking money today.
• 49:52
  Speaker 3: But but even even in that, in the situation where
• 49:56
  Speaker 3: like what you're just talking about, uh, the game is
• 50:00
  Speaker 3: called us to feed our ego, right, the game has
• 50:02
  Speaker 3: put us in a position to do that. Now, what
• 50:04
  Speaker 3: I do think is, oh, that's what I was gonna say.
• 50:08
  Speaker 3: With those conversations, people need to understand that the new
• 50:12
  Speaker 3: Charlemagne is in lackluster. Even when I hear you cop
• 50:17
  Speaker 3: to the new Charlemagne, it's confusion in that term, because
• 50:23
  Speaker 3: new Charlemagne would indicate to some people on the other
• 50:26
  Speaker 3: side that maybe it.
• 50:28
  Speaker 1: Lost something, right.
• 50:30
  Speaker 3: I don't know why, but I think they feel like
• 50:34
  Speaker 3: you know, when you say when you even cop to it, right,
• 50:37
  Speaker 3: when you're just like, yo, I'm the new Charlemagne.
• 50:39
  Speaker 1: I don't I don't even know if it's new Charlamagne'.
• 50:41
  Speaker 1: That's what I'm saying. I'm just I'm just Leonard.
• 50:43
  Speaker 2: At the end of the day, I think what you're
• 50:44
  Speaker 2: seeing now is more so Leonard as opposed to Charlomane.
• 50:48
  Speaker 2: Charlamagne is just the name that people still call me,
• 50:51
  Speaker 2: and I still answer to it. But you know, like
• 50:53
  Speaker 2: in my mind, I'm I'm I'm on daddy molde all
• 50:56
  Speaker 2: the time, you know what I mean, I'm in a
• 50:57
  Speaker 2: husband mode all the time. I'm in I'm in business
• 51:00
  Speaker 2: this mold like like like all the time.
• 51:02
  Speaker 3: Yes, And I think the youngsters need to know that
• 51:04
  Speaker 3: the conversations are still polding, that the information is still polding, right,
• 51:09
  Speaker 3: that you ain't lost your legs, like you can get
• 51:11
  Speaker 3: in the mix and talk about it.
• 51:14
  Speaker 1: I'm better.
• 51:15
  Speaker 2: And then the reason I know I'm better is because
• 51:18
  Speaker 2: the audience grew as we all evolved. When when I
• 51:23
  Speaker 2: started doing work on myself, when Envy you know, started transitioning,
• 51:29
  Speaker 2: and it.
• 51:32
  Speaker 1: Like everything evolved, the audience.
• 51:35
  Speaker 2: The audience grew, like you're talking about Farra Con and
• 51:38
  Speaker 2: Dick Gregory and you know, all of these different voices
• 51:41
  Speaker 2: that we were bringing on. But then, like think about
• 51:43
  Speaker 2: the political conversations we started to have. And that goes
• 51:46
  Speaker 2: back to something my mother told me when I was young,
• 51:48
  Speaker 2: read things that.
• 51:49
  Speaker 1: Don't pertain to you.
• 51:51
  Speaker 2: Every so, being that I used to read things that
• 51:53
  Speaker 2: don't pertain to me, I started watching things that don't
• 51:55
  Speaker 2: pertain to me.
• 51:57
  Speaker 1: That's right.
• 51:57
  Speaker 2: I always had my hand in a little bit of everything.
• 51:59
  Speaker 2: I was alway was watching CNN and watching ESPNS. You know,
• 52:03
  Speaker 2: I was always reading the Sauce, but also reading the Watchtower,
• 52:06
  Speaker 2: you know, because my mom was a Jehovah witness. So
• 52:08
  Speaker 2: it's like we started on the political We started getting
• 52:12
  Speaker 2: our political bag on Breakfast Club because of my man
• 52:14
  Speaker 2: Bacari sellers South Carolina. I know in Bacari, since I
• 52:19
  Speaker 2: was doing radio on South Carolina using you know, the
• 52:22
  Speaker 2: clubs back then, drinking, having a good time. Right, So
• 52:26
  Speaker 2: when he ran for lieutenant governor of South Carolina, he
• 52:28
  Speaker 2: came to Breakfast Club. Because Bacari is of an age
• 52:31
  Speaker 2: where he understands culture. He was like, I'm gonna meet
• 52:33
  Speaker 2: people where they are. I'm going to the breakfast club, right,
• 52:36
  Speaker 2: And that interview did a lot for Bacari as far
• 52:39
  Speaker 2: as that campaign. He didn't win, but what happened was
• 52:42
  Speaker 2: Bacari started talking about how well it did for him.
• 52:46
  Speaker 1: So then we just started opening the floodgates. The Angela
• 52:49
  Speaker 1: ris of the world you know, started coming up here.
• 52:51
  Speaker 2: And then you know, because of the relationships with Bacari
• 52:54
  Speaker 2: and people like that, you know, I remember Angela RAI
• 52:56
  Speaker 2: had Andrew Gillim come up here later, and then the
• 52:58
  Speaker 2: Hillary Clinton and because uh, Bernie Sanders, Well, Hillary had
• 53:02
  Speaker 2: a bunch of black women working around her, salute to
• 53:04
  Speaker 2: Karen Sivil and they were telling her, Yo, she needs
• 53:06
  Speaker 2: to be doing stuff like breakfast club. Bernie Sanders had
• 53:09
  Speaker 2: a lot of black people around him. It was Nina
• 53:11
  Speaker 2: Turner and Teslin figure Ro and Simone Standers at the time.
• 53:14
  Speaker 2: They were all around Bernie and they at least at
• 53:17
  Speaker 2: least test and Simone was telling him, you need to
• 53:19
  Speaker 2: go do breakfast club.
• 53:20
  Speaker 1: Killer Mike was rocking with him. So that stuff making
• 53:22
  Speaker 1: sense as riots.
• 53:24
  Speaker 2: And and for me, just being a person who has
• 53:26
  Speaker 2: always wanted to ask politicians certain questions.
• 53:30
  Speaker 1: I looked forward to that. That's what I'm now.
• 53:32
  Speaker 2: Those interviews may not do five million on YouTube like
• 53:37
  Speaker 2: a six nine or or whatever numbers they were doing
• 53:41
  Speaker 2: Soldier Boy and all of them, but Yo, were talking
• 53:43
  Speaker 2: about real.
• 53:43
  Speaker 3: World and then not even that. From a business perspective,
• 53:46
  Speaker 3: it stretches my market share.
• 53:48
  Speaker 1: That's what I'm saying.
• 53:48
  Speaker 2: If we give you, it gives you more market share
• 53:50
  Speaker 2: in the real world.
• 53:52
  Speaker 3: And here here, here's also what I find interesting about
• 53:55
  Speaker 3: that is not only does it give you market share,
• 53:58
  Speaker 3: it's almost like you you you guys are some of
• 54:00
  Speaker 3: the only people that can serve this same fan base
• 54:04
  Speaker 3: like a hamburger and a salad.
• 54:07
  Speaker 1: You know, it's like.
• 54:08
  Speaker 3: Everybody's fan base won't even it'll do nothing if they
• 54:12
  Speaker 3: go that route, because they built it.
• 54:14
  Speaker 2: That was always my mentality, because I saw a long
• 54:18
  Speaker 2: time ago how hip hop and hip hop personalities put
• 54:21
  Speaker 2: themselves in a box. I think I'll be forty five
• 54:24
  Speaker 2: in a couple of weeks, right, so I've hip hop's
• 54:28
  Speaker 2: fifty years old. I've been kind of around hip hop
• 54:29
  Speaker 2: since the inception. Like I saw the rise of it
• 54:33
  Speaker 2: in a real way, from my cousin Tie letting me
• 54:35
  Speaker 2: hear you know, paid in full by aericban rock him
• 54:38
  Speaker 2: Wow in eighty eight when I was ten years old,
• 54:40
  Speaker 2: to where we are now, you know, with the culture.
• 54:44
  Speaker 2: But I saw where hip hop was was hitting that
• 54:48
  Speaker 2: glass ceiling. I saw when those rappers that I grew
• 54:50
  Speaker 2: up on and I loved couldn't escape that box they
• 54:54
  Speaker 2: were in. They still wanted to rap about the street shit,
• 54:56
  Speaker 2: and they still wanted to rap about the guns, and
• 54:58
  Speaker 2: they still wanted to, you know, talk about the drug.
• 55:00
  Speaker 2: We know they're not selling no more. They weren't telling
• 55:02
  Speaker 2: us about where they were in their lives now. Man,
• 55:05
  Speaker 2: that's why I love what jay Z is. That's why
• 55:08
  Speaker 2: I love with knowledge that now I've got a song
• 55:09
  Speaker 2: called Brunch on Sundays.
• 55:11
  Speaker 1: That's what I mean, That's what we say. That's what
• 55:14
  Speaker 1: I'm saying. So when back then I knew, Yo, we
• 55:19
  Speaker 1: can't stay in a box.
• 55:20
  Speaker 2: We got to constantly bring people on this platform that
• 55:24
  Speaker 2: may not necessarily pertain to the platform.
• 55:27
  Speaker 1: Who says who says Bishop TDJS can't be on here
• 55:29
  Speaker 1: when I'm telling you no, he can.
• 55:31
  Speaker 3: For y'all, everybody can't have that conversation for an hour
• 55:35
  Speaker 3: and a half with someone without it being about rap,
• 55:38
  Speaker 3: without it being about beef. This is the point I
• 55:40
  Speaker 3: was making the shows is the value comes when I
• 55:44
  Speaker 3: can build a catalog that maintains market share. If I
• 55:48
  Speaker 3: just focus on the beef. Literally, anyone can talk about that.
• 55:52
  Speaker 3: You can literally, in my opinion, put anyone in that space.
• 55:55
  Speaker 3: But with y'all again, your audience was h would receive
• 56:00
  Speaker 3: both these meals and eat it up. Now, they may
• 56:03
  Speaker 3: not eat all the salad, right, they may go twenty
• 56:06
  Speaker 3: five minutes in, but that twenty five minutes may spark
• 56:09
  Speaker 3: the change to Now he's an umar fan. Now he
• 56:12
  Speaker 3: goes down this rabbit hole looking at what the hell
• 56:15
  Speaker 3: Dick Gregory been taught. Oh here's another one. Oh, here's
• 56:17
  Speaker 3: another one.
• 56:18
  Speaker 1: This is I have discovered some of the things that
• 56:22
  Speaker 1: have changed my perspective based on that kind of stuff. Right,
• 56:26
  Speaker 1: y'all might do Dick Gregory. I may say, now I
• 56:28
  Speaker 1: know Dick Gregory, but I didn't know he talked like that.
• 56:31
  Speaker 1: That's right. And by the way, I've been doing this.
• 56:33
  Speaker 2: The first time I ever interviewed the Honorable Minister Lewis
• 56:36
  Speaker 2: Prior Cohn was two thousand and five. It was the
• 56:38
  Speaker 2: ten year anniversary of the Million Man March, and I
• 56:40
  Speaker 2: used to do youth ministry at Muhammad Mars number thirty
• 56:43
  Speaker 2: eight in Columbia, South Carolina, and he came, you know,
• 56:46
  Speaker 2: to announce that they were doing the ten year they
• 56:49
  Speaker 2: were doing the ten year anniversary of the Million Man
• 56:50
  Speaker 2: March called the Million Man Movement, or I think it
• 56:53
  Speaker 2: was a million Man Movement of the Million March Movement.
• 56:54
  Speaker 2: I don't remember, but I'm I got the opportunity to
• 56:59
  Speaker 2: be part of the press junkie, right, and I'm in
• 57:02
  Speaker 2: there with my little tape recorder.
• 57:03
  Speaker 1: I still got the interview somewhere.
• 57:04
  Speaker 2: But I'm in there with my little tape recorder and
• 57:06
  Speaker 2: I'm just sitting there like, I don't know what all
• 57:08
  Speaker 2: these people talk about. I don't know if I'm ever
• 57:10
  Speaker 2: gonna get a chance to talk to the minister ever again.
• 57:12
  Speaker 2: I got questions about light Man, so I hit him
• 57:14
  Speaker 2: with I was the first person boom.
• 57:17
  Speaker 1: I hit him with two questions about light Man.
• 57:20
  Speaker 2: And he gave these really thought provoking answers, and he goes,
• 57:26
  Speaker 2: don't ask me any more questions. He said, I'm gonna
• 57:29
  Speaker 2: talk to you later. I'm just south the line of questions,
• 57:33
  Speaker 2: and and by the way, I'm like, damn, he you know,
• 57:36
  Speaker 2: he just he just told me shut the fuck up.
• 57:38
  Speaker 1: He trying to eat man.
• 57:41
  Speaker 2: After that press junker was over, one of the brothers
• 57:43
  Speaker 2: came back and got me. They took me to the
• 57:45
  Speaker 2: minister's sweep and we sat down. He said, Rick, he said,
• 57:47
  Speaker 2: I want you to record this too, and I got
• 57:49
  Speaker 2: that recorded as well, and I had a couple more
• 57:51
  Speaker 2: questions for him, and you know, I remember him putting
• 57:54
  Speaker 2: his hand on my knee and just saying, man, you
• 57:57
  Speaker 2: are more than what you appear to be the other people,
• 58:01
  Speaker 2: and you know you are here to help the next generation.
• 58:06
  Speaker 2: I'm paraphrasing, but just to help the next generation, you know,
• 58:09
  Speaker 2: grow and get and get to where they need to be.
• 58:11
  Speaker 2: And he was like, you know, I want, I want
• 58:13
  Speaker 2: to pour all my wisdom into you.
• 58:15
  Speaker 1: He said, this is O five.
• 58:16
  Speaker 2: And I asked, brother, I got it on tape, Say asked,
• 58:18
  Speaker 2: brother Doda mohamma, brother damahamma. But I got it on tape,
• 58:21
  Speaker 2: you know, And yeah, those that's what my mind was
• 58:25
  Speaker 2: always at. I got in trouble for that in Columbia Sideline.
• 58:27
  Speaker 2: I got in trouble because I played it on the air.
• 58:30
  Speaker 2: And I remember, I remember my program director at the time,
• 58:33
  Speaker 2: he said, uh, I wouldn't have played that that that
• 58:36
  Speaker 2: that Farakhn interview if I was you mind you he
• 58:39
  Speaker 2: wasn't on this saying that it's about nobody.
• 58:41
  Speaker 1: He wasn't talking about no community.
• 58:42
  Speaker 2: If he was just talking about life and hip hop
• 58:44
  Speaker 2: and how to bridge the gap between hip hop and spirituality.
• 58:47
  Speaker 2: But I guess, you know, some of the powers that
• 58:49
  Speaker 2: be had complained, you know, complaining down there.
• 58:52
  Speaker 3: Man, that's crazy, don't you. I just did a c
• 58:54
  Speaker 3: I a guy and I don't know if he spinned
• 58:56
  Speaker 3: me or not. But I asked him about Phara Khan.
• 58:58
  Speaker 3: He said, I don't know who that is. You think
• 59:00
  Speaker 3: he's spinning me. He said, he didn't know. He was
• 59:04
  Speaker 3: in there for eight years. He was in there when
• 59:05
  Speaker 3: the Boston bombing happened.
• 59:07
  Speaker 1: He's only been a year. He was in there for
• 59:09
  Speaker 1: a years. He's not in there no more. But he
• 59:11
  Speaker 1: was an X operative for as I mean, listen, ninety
• 59:15
  Speaker 1: years old. But I'm saying the CIA didn't don't they
• 59:18
  Speaker 1: have they had an interest in in Phara Khan. I
• 59:21
  Speaker 1: don't know if they still do. I mean back in
• 59:23
  Speaker 1: the day. I think.
• 59:25
  Speaker 2: My reading serves me correctly. The Honorable Elijah Muhammad was
• 59:29
  Speaker 2: the most surveillance the.
• 59:31
  Speaker 1: Person I was trying to get in with him.
• 59:33
  Speaker 3: Why would you because I don't know if this is
• 59:37
  Speaker 3: That's what I'm saying that That's why I was because
• 59:39
  Speaker 3: I was looking at some stuff and I asked me.
• 59:40
  Speaker 1: He was like, I don't know who that is. I
• 59:42
  Speaker 1: know about the million man in March, but I don't
• 59:43
  Speaker 1: know Farakhn.
• 59:44
  Speaker 3: I just found that strange that intelligence doesn't know who
• 59:48
  Speaker 3: Farakhn is.
• 59:50
  Speaker 1: Maybe he got to play dumb.
• 59:51
  Speaker 3: Yeah, that's what that's what I thought it was. I
• 59:53
  Speaker 3: should have got him like this little spinning me. Let's
• 59:56
  Speaker 3: get into podcasting a little bit. What would you say,
• 59:58
  Speaker 3: warrants UH money for a podcast.
• 1:00:03
  Speaker 1: Viewership?
• 1:00:04
  Speaker 2: You know when I viewership, listenership, you know, it's all
• 1:00:08
  Speaker 2: about the audio. I keep trying to have that conversation
• 1:00:11
  Speaker 2: with people because if you're on YouTube, and you're just
• 1:00:14
  Speaker 2: on YouTube, you're not a podcast.
• 1:00:16
  Speaker 1: You're a video show. Yes, you know what I mean.
• 1:00:19
  Speaker 2: But if you're UH a podcast, it's all about the audio.
• 1:00:23
  Speaker 2: People care about what's the numbers on that RSS feed? Yes,
• 1:00:26
  Speaker 2: you know, that's where the money is. And I'm in
• 1:00:29
  Speaker 2: the audio business like that's why you know, people, And
• 1:00:32
  Speaker 2: I don't knock you. Like I said, YouTube is a
• 1:00:33
  Speaker 2: digital billboard, but I'm in the audio business. Like everything
• 1:00:36
  Speaker 2: I do with Black Effect podcast, we do audio.
• 1:00:38
  Speaker 1: You know, I don't. We know. We don't touch you
• 1:00:41
  Speaker 1: at all. Yes, y'all don't.
• 1:00:43
  Speaker 2: When when Drink Champs was with black Effect, we didn't
• 1:00:45
  Speaker 2: touch the Drink Champs video. You know, when your Legion
• 1:00:48
  Speaker 2: was a black Effect, we didn't touch earn your Leisure video.
• 1:00:51
  Speaker 2: All the smoke, we don't touch all the smoke video
• 1:00:53
  Speaker 2: that's not what we don't touch all the smoke video like,
• 1:00:54
  Speaker 2: we care about the audio because the audio is where
• 1:00:58
  Speaker 2: the ad revenue is. I do radio, I do breakfast
• 1:01:00
  Speaker 2: club every morning. That's the audio b and that's where
• 1:01:02
  Speaker 2: you're pulling from. And that's what I need the youngsters
• 1:01:04
  Speaker 2: to understand. When he talks about this, pay attention. Write
• 1:01:08
  Speaker 2: some shit down if you need to. But this dude has.
• 1:01:10
  Speaker 3: Made a lot of money in the audio game and
• 1:01:14
  Speaker 3: podcast and they have been able to confuse us to
• 1:01:16
  Speaker 3: think that video is podcast. It's a component of the podcast.
• 1:01:21
  Speaker 3: But literally podcasting lives in the audio form.
• 1:01:25
  Speaker 2: I've been doing Brilliant Idiots for ten years and I
• 1:01:29
  Speaker 2: love when people say things like Brillian Nidias fell off
• 1:01:32
  Speaker 2: this and that, But I'm like, damn, we do three
• 1:01:35
  Speaker 2: hundred thousand listens every episode and.
• 1:01:39
  Speaker 1: I don't know, and I've watched it.
• 1:01:41
  Speaker 3: I've been I remember when I was here and I
• 1:01:43
  Speaker 3: went and looked, I'm like, fell out.
• 1:01:45
  Speaker 1: How yeah? And you can you can go look on SoundCloud.
• 1:01:48
  Speaker 2: SoundCloud has some of the numbers, Like SoundCloud you'll see
• 1:01:51
  Speaker 2: like two hundred thousand, but then Spotify.
• 1:01:53
  Speaker 1: Is a whole other thing. And whatever else you can.
• 1:01:55
  Speaker 2: Listen to podcasts and I'm like, damn, you know, the
• 1:01:59
  Speaker 2: checks don't look like we fell out. You know we're
• 1:02:01
  Speaker 2: in the audio space. But what you said is true.
• 1:02:04
  Speaker 2: People get confused about the visual right or even like
• 1:02:08
  Speaker 2: I see people say things like man, why why brilliant
• 1:02:10
  Speaker 2: it is? YouTube don't have a lot of subscribers. I'm like, bro,
• 1:02:14
  Speaker 2: do you realize this our second YouTube page right like
• 1:02:17
  Speaker 2: our first YouTube page, we had well over a million followers.
• 1:02:20
  Speaker 2: Andrew turned to the Flagrant. No, no, Andrew turned it
• 1:02:23
  Speaker 2: into Andrew Andrew. That's because Andrew was he was.
• 1:02:27
  Speaker 3: He was kind of headed that curve right when when
• 1:02:30
  Speaker 3: he was saying like and then you would this is again,
• 1:02:32
  Speaker 3: this is when I'm saying about some of the assists
• 1:02:35
  Speaker 3: that people may not even really add value to your name.
• 1:02:39
  Speaker 3: With Sholtz, I literally saw you hand him a platform,
• 1:02:44
  Speaker 3: like hand him a situation where it's like, yo, you
• 1:02:47
  Speaker 3: my guy, I really rock with you. Whatever you need
• 1:02:50
  Speaker 3: from me, go get your money and you and that
• 1:02:53
  Speaker 3: that I'll take it to this. You guys had built
• 1:02:56
  Speaker 3: up Brilliant idiots when he had first started Flagrant, and
• 1:03:00
  Speaker 3: he took Flagrant and put it on Brilliant idiots on
• 1:03:03
  Speaker 3: the RSS on the RSS feed, and so that should
• 1:03:06
  Speaker 3: even speak to how important that r s S feed is.
• 1:03:09
  Speaker 2: We did that with every podcast we launched on a
• 1:03:11
  Speaker 2: loud speaking Angelo Ride podcast. When we launched her, it
• 1:03:14
  Speaker 2: was on r s S feed. Tax Do one, we
• 1:03:16
  Speaker 2: launched taxt On and it was on our RSS feed.
• 1:03:18
  Speaker 1: Any t K.
• 1:03:19
  Speaker 2: Kirkling, whoever it was that we were doing that podcast
• 1:03:21
  Speaker 2: at the time, we put it on Brilliant Idiots RSS
• 1:03:24
  Speaker 2: feed because we had a booming RSS feed. I mean,
• 1:03:27
  Speaker 2: of course the reed does, but but they're not letting
• 1:03:31
  Speaker 2: nobody get on their RS like people unless it's like
• 1:03:35
  Speaker 2: the friend zone something like.
• 1:03:38
  Speaker 3: Yes, it's all about audio. So what about the Patreon
• 1:03:43
  Speaker 3: versus audio model.
• 1:03:45
  Speaker 2: I don't mind the Patreon model because it's just like
• 1:03:48
  Speaker 2: a subscription based model versus open air.
• 1:03:52
  Speaker 1: But it needs to be added value.
• 1:03:55
  Speaker 2: Yeah, I think you should be doing something else on Patreon.
• 1:03:57
  Speaker 2: You get people something else like I'm not gonna, you know,
• 1:04:00
  Speaker 2: put a podcast out for everybody to listen to and
• 1:04:03
  Speaker 2: then put that same podcast behind the walls just because
• 1:04:06
  Speaker 2: of some curse words, you know what I mean, charge
• 1:04:08
  Speaker 2: them more like if I'm gonna do Patreon I'm gonna
• 1:04:10
  Speaker 2: give them some whole other content, like I wouldn't even
• 1:04:13
  Speaker 2: want to give people you know what I'm doing on
• 1:04:16
  Speaker 2: the regular podcast, Like let me go take them behind
• 1:04:19
  Speaker 2: the scenes, let me give them something else.
• 1:04:22
  Speaker 1: So he's are blueprints for the youngsters they listening, you
• 1:04:24
  Speaker 1: know what I'm.
• 1:04:25
  Speaker 2: I think one of the best blue prints to follow.
• 1:04:26
  Speaker 2: I think one of the best blue prints to follow
• 1:04:28
  Speaker 2: is Flagrant. And the reason I think Flagrant is one
• 1:04:30
  Speaker 2: of the best blueprints the follow is because Andrew puts
• 1:04:33
  Speaker 2: Flagrant out as a podcast.
• 1:04:35
  Speaker 1: You know, so you can listen to it for free.
• 1:04:37
  Speaker 2: But when they were doing like more edgy of content,
• 1:04:41
  Speaker 2: you can go listen to it on the Patreon and
• 1:04:43
  Speaker 2: they put out the video on YouTube. Once again, meet
• 1:04:47
  Speaker 2: people where they are. You create this one piece of
• 1:04:49
  Speaker 2: content and go wherever the people are. The thing that
• 1:04:53
  Speaker 2: frustrates me sometimes is because I'm watching people trying to
• 1:04:56
  Speaker 2: grow these these podcasts on YouTube.
• 1:05:00
  Speaker 1: You hustling backwards.
• 1:05:01
  Speaker 2: That's a video, it's not even a podcast of video shows.
• 1:05:04
  Speaker 3: And then look how big Breakfast Club is, and you
• 1:05:08
  Speaker 3: know what it's like to be flagged or have shit
• 1:05:11
  Speaker 3: like bro, they literally can stop what's going on and
• 1:05:15
  Speaker 3: you cannot scale a business that way.
• 1:05:16
  Speaker 1: You cannot scale a business that way.
• 1:05:18
  Speaker 2: What I would want to see people do is, if
• 1:05:20
  Speaker 2: you are going to start your podcast video wise, yo,
• 1:05:24
  Speaker 2: every ten to fifteen minutes, you should be saying, hey,
• 1:05:27
  Speaker 2: make sure you go check us out on the audio.
• 1:05:28
  Speaker 1: Make sure you listen to the audios, you know, and
• 1:05:30
  Speaker 1: you know what. I think.
• 1:05:31
  Speaker 3: I got this trick from Andrew Tait, and I'm gonna
• 1:05:34
  Speaker 3: put this out for the youngsters. This is a very
• 1:05:37
  Speaker 3: slick trick that he does. They take a long interview
• 1:05:42
  Speaker 3: and they do an ad right and it's literally this fast.
• 1:05:46
  Speaker 3: My name is, my name is Andrew Tait. I represent
• 1:05:50
  Speaker 3: a company called such and such. I'm there to talk
• 1:05:52
  Speaker 3: to you free available to speak to you on such
• 1:05:55
  Speaker 3: and such.
• 1:05:55
  Speaker 1: Back and instantly go back. I'll be saying, you do that, yeah,
• 1:05:59
  Speaker 1: but that's what I'm saying. So I get that. I
• 1:06:02
  Speaker 1: got that from them. Now mines is too long.
• 1:06:05
  Speaker 3: What I noticed he's doing is understanding that the viewers
• 1:06:09
  Speaker 3: spain is very short. So it comes in literally for
• 1:06:12
  Speaker 3: five seconds and bounces back out. It is it's almost
• 1:06:16
  Speaker 3: like it's not interrupting what's happening.
• 1:06:17
  Speaker 2: Man, You're gonna reach more people with audio. You know why,
• 1:06:20
  Speaker 2: because people spend more time in their cars. You know,
• 1:06:23
  Speaker 2: people spend more time commuting in the trains or on buses.
• 1:06:26
  Speaker 2: When people working out, they throw you know, a podcast
• 1:06:29
  Speaker 2: on or an audible book. I got to actually sit
• 1:06:33
  Speaker 2: down and look, yes, you know what I mean.
• 1:06:35
  Speaker 3: Now, even if you debate the fact that you reach
• 1:06:38
  Speaker 3: more people on YouTube, because some people trying to have
• 1:06:40
  Speaker 3: that debate debate, I just think the business lives in audio.
• 1:06:45
  Speaker 2: I think I think the business lives in the audio,
• 1:06:46
  Speaker 2: and I still think you reach more people audio wided.
• 1:06:49
  Speaker 1: But by the way.
• 1:06:50
  Speaker 2: What about with podcast you think with with podcasting?
• 1:06:53
  Speaker 1: Absolutely, man, you look at Joe Rogan.
• 1:06:55
  Speaker 2: Joe Rogan was doing ten million downloads, No I'm lying,
• 1:06:59
  Speaker 2: or he went to spot Joe Rogan was doing one
• 1:07:01
  Speaker 2: hundred million downloads a month of people listening to his podcast. Now,
• 1:07:07
  Speaker 2: there would be those times where you definitely would do
• 1:07:11
  Speaker 2: absolutely absolutely, But I know for a fact I've listened
• 1:07:14
  Speaker 2: and still do listen to more Joe Rogan than I've
• 1:07:18
  Speaker 2: actually watched YouTube video.
• 1:07:20
  Speaker 1: I don't know what if the same is for breakfast Club.
• 1:07:23
  Speaker 2: I would only assume that though, because when it comes
• 1:07:26
  Speaker 2: to breakfast club.
• 1:07:26
  Speaker 1: We do eight million monthly listeners.
• 1:07:29
  Speaker 2: We do fifteen to twenty million downloads a month on
• 1:07:32
  Speaker 2: the podcast.
• 1:07:33
  Speaker 1: I can only assume people are listening to us more.
• 1:07:36
  Speaker 2: And don't get me wrong, we're on BET in the
• 1:07:38
  Speaker 2: morning and we're still on YouTube and social media, so
• 1:07:40
  Speaker 2: I'm fully aware people are watching as well. But I
• 1:07:44
  Speaker 2: don't think it's anything like being in people's ears, man.
• 1:07:47
  Speaker 3: I think, and I also think you can literally handle
• 1:07:49
  Speaker 3: that like different customers. I think you can handle the
• 1:07:53
  Speaker 3: video watcher a certain way and the audio guy certain way.
• 1:07:56
  Speaker 3: I think what's happening is people are getting lazy and
• 1:07:59
  Speaker 3: trying to handle both of them the same way.
• 1:08:02
  Speaker 1: I don't think that they know there's a difference, you
• 1:08:05
  Speaker 1: know what I mean.
• 1:08:05
  Speaker 2: I think that these brothers and these sisters are really
• 1:08:07
  Speaker 2: starting these podcasts on YouTube because they think that's where
• 1:08:12
  Speaker 2: they're supposed to be starting a podcast.
• 1:08:15
  Speaker 1: Because some of them don't even get audio.
• 1:08:17
  Speaker 2: Some of them don't got audio, maybe because we haven't
• 1:08:19
  Speaker 2: done a good enough job. Like Drink Champs isn't a
• 1:08:21
  Speaker 2: massive podcast just because of the video exactly, it's a
• 1:08:24
  Speaker 2: massive podcast because of the audio.
• 1:08:25
  Speaker 3: Yes, when he was and we can speak about that
• 1:08:28
  Speaker 3: when he was over on button and speaking about whatever
• 1:08:31
  Speaker 3: deal he got.
• 1:08:32
  Speaker 1: That was an audio deal.
• 1:08:33
  Speaker 3: He was talking an audio deal that wasn't a video deal,
• 1:08:36
  Speaker 3: and so again podcasters have to pay attention.
• 1:08:39
  Speaker 1: It was an audio deal with Black Effects.
• 1:08:40
  Speaker 2: I don't I think he had a video deal with
• 1:08:43
  Speaker 2: Revolt Maybe I think, But.
• 1:08:44
  Speaker 1: When he was speaking, he said I got ten million
• 1:08:47
  Speaker 1: or something.
• 1:08:48
  Speaker 3: I don't know if those numbers are correct, but I
• 1:08:50
  Speaker 3: know he said I got a certain number and that
• 1:08:53
  Speaker 3: was just for my audio, and yeah, ye, yeah, yeah.
• 1:08:55
  Speaker 1: That's what we paid. We were pay just for audience,
• 1:08:57
  Speaker 1: what I'm saying.
• 1:08:58
  Speaker 2: And it's the same thing with anybody, like you know,
• 1:09:00
  Speaker 2: I don't care if it's a Joe Rogan, a eighty
• 1:09:02
  Speaker 2: five South show, or whoever.
• 1:09:03
  Speaker 1: It's two different businesses.
• 1:09:05
  Speaker 2: Like your audio is one business, and those Fortune five
• 1:09:07
  Speaker 2: hundred companies, they're gonna spend more money advertising on those
• 1:09:11
  Speaker 2: on those platforms with big audio numbers than they are,
• 1:09:14
  Speaker 2: you know, gonna spend on on video.
• 1:09:16
  Speaker 1: Now, maybe one day it might change, or it might
• 1:09:20
  Speaker 1: just be equal.
• 1:09:20
  Speaker 2: People might spend just as much on video as they
• 1:09:23
  Speaker 2: do audio, or you might be able to combine them
• 1:09:25
  Speaker 2: and do bundles together. Some companies are doing that now,
• 1:09:28
  Speaker 2: but it's not it's not the fortune five hundred companies, like,
• 1:09:30
  Speaker 2: it's the little ones.
• 1:09:32
  Speaker 1: You can you can go.
• 1:09:33
  Speaker 2: I'm not gonna knock nobody, but you cat you can
• 1:09:35
  Speaker 2: go look on on the brands that these people are advertising,
• 1:09:38
  Speaker 2: and you can tell who's getting the big fortune five
• 1:09:42
  Speaker 2: hundred joints.
• 1:09:44
  Speaker 1: Yes, yes, yes, yes, And that's that's so.
• 1:09:47
  Speaker 3: Yes, Yes, that's so important identified because what does your
• 1:09:53
  Speaker 3: podcast want? Do you think more money is spent on
• 1:09:57
  Speaker 3: ads for podcasts in the video space or a for
• 1:10:00
  Speaker 3: podcasts in the audio.
• 1:10:01
  Speaker 1: Audio that's a fact. So again this is.
• 1:10:03
  Speaker 3: Something else they need to know because who is really
• 1:10:06
  Speaker 3: getting ads for video Like you can warrant an AD
• 1:10:10
  Speaker 3: for audio podcasts way before you can get an ad
• 1:10:13
  Speaker 3: for video podcasts.
• 1:10:15
  Speaker 1: In regards to numbers.
• 1:10:16
  Speaker 2: I'm gonna sa it's that link I sent you the
• 1:10:18
  Speaker 2: other day. Okay, this was an article that Variety put
• 1:10:23
  Speaker 2: podcast US ad revenue projected to hit two point three
• 1:10:28
  Speaker 2: billion in twenty twenty three, up twenty five percent.
• 1:10:33
  Speaker 1: And then that's what YouTube going down and also.
• 1:10:36
  Speaker 2: YouTube going This is these numbers. I'm talking about audio numbers.
• 1:10:39
  Speaker 2: What I'm saying, how much they're spending on audio, so
• 1:10:41
  Speaker 2: they pay attention. And again that's where YouTube going down.
• 1:10:45
  Speaker 2: And also YouTube just did another trick again, always watch industry.
• 1:10:50
  Speaker 2: When YouTube does something like this, it means something's coming.
• 1:10:53
  Speaker 2: So what YouTube just done is lowered the standards for monetization.
• 1:10:57
  Speaker 1: So now they.
• 1:10:58
  Speaker 3: Even make it easy for you to make money because
• 1:11:01
  Speaker 3: what they're gonna end up doing is lowering how much
• 1:11:04
  Speaker 3: you're being paid. So I think YouTube in the next
• 1:11:09
  Speaker 3: eight months year is gonna see another dip in what
• 1:11:13
  Speaker 3: they're being paid. They've already seen drastic dips in like
• 1:11:16
  Speaker 3: making one hundred and fifty thousand a month. Now you
• 1:11:18
  Speaker 3: make eighty thousand a month. Now it's down to fifty
• 1:11:20
  Speaker 3: k a month, stays by right there for six months.
• 1:11:23
  Speaker 3: Now you at twenty eight k, goes back up to
• 1:11:25
  Speaker 3: thirty two.
• 1:11:26
  Speaker 1: You can't scale a business. What's this line?
• 1:11:28
  Speaker 2: Hold On, this is another article because it's what me
• 1:11:30
  Speaker 2: and me and Loane be doing. We be sharing information,
• 1:11:33
  Speaker 2: we be sharing articles. I'm gonna read this other article
• 1:11:35
  Speaker 2: I sent you because I don't want to misquote nothing.
• 1:11:38
  Speaker 1: Yes, sir, hold on, all right.
• 1:11:42
  Speaker 2: This was a Time magazine article that talked about how
• 1:11:45
  Speaker 2: a lot of people. A lot of YouTube creators are
• 1:11:47
  Speaker 2: walking away all right. That comes from a split of
• 1:11:49
  Speaker 2: advertising revenue earned by creators videos, as well as other
• 1:11:52
  Speaker 2: options such as direct gifting and paid descriptions. YouTube takes
• 1:11:55
  Speaker 2: about thirty percent of any income from its creators. For
• 1:11:58
  Speaker 2: the vast majority of creators there cut doesn't add up
• 1:12:00
  Speaker 2: to much if they're hoping to make a living ad it.
• 1:12:03
  Speaker 2: A major twenty sixteen academic study suggests ninety six point
• 1:12:07
  Speaker 2: five percent of YouTubers don't make enough money from AD
• 1:12:11
  Speaker 2: revenue alone to break the US poverty line. In two
• 1:12:15
  Speaker 2: thousand and eight, just two point eight percent of YouTube
• 1:12:17
  Speaker 2: channels in the sample linked to an external fundraising platforms.
• 1:12:21
  Speaker 2: So what they're basically saying is people are using their
• 1:12:24
  Speaker 2: YouTube channels to fundraise, to fundraise od the other thing
• 1:12:30
  Speaker 2: the fundraise into the fundraise, doing other things like direct gifting,
• 1:12:39
  Speaker 2: like giving people things, giveaways and Paige subscriptions.
• 1:12:43
  Speaker 1: You know what I mean? So you're not making just
• 1:12:45
  Speaker 1: money off AD revenue alone. Did you hear what I said?
• 1:12:48
  Speaker 2: Yo? Six percent of YouTubers don't make enough money from
• 1:12:55
  Speaker 2: AD revenue alone to break the US poverty line.
• 1:12:58
  Speaker 1: And think about that, and what what for?
• 1:13:00
  Speaker 3: Me to go to one of these companies and get
• 1:13:03
  Speaker 3: an AD for my podcast.
• 1:13:05
  Speaker 1: For video, the numbers have to, damn it be astonishing.
• 1:13:09
  Speaker 1: They're not.
• 1:13:09
  Speaker 3: They because they don't understand value. They don't understand really
• 1:13:13
  Speaker 3: what they're looking at. So they're just looking at one
• 1:13:14
  Speaker 3: hundred thousand, two hundred thousand views. Okay, we'll give you
• 1:13:17
  Speaker 3: a little something to speak on it. But audio you
• 1:13:21
  Speaker 3: cannot only warrant a check for ad for very, for
• 1:13:26
  Speaker 3: for for less. You will also that ad also converts
• 1:13:31
  Speaker 3: better because the listener has a different relationship than the viewer.
• 1:13:35
  Speaker 3: In my opinion, again, the viewer to me is not
• 1:13:39
  Speaker 3: the customer.
• 1:13:40
  Speaker 1: That's right.
• 1:13:40
  Speaker 3: You see what I'm saying, and that's that's what that's
• 1:13:42
  Speaker 3: that's how I feel about it now.
• 1:13:45
  Speaker 1: I also say this with YouTube.
• 1:13:47
  Speaker 3: I think half of it is people are addicted to
• 1:13:51
  Speaker 3: cloud chasing. And I don't think cloud chasing is on
• 1:13:55
  Speaker 3: is just cater to one level, like you got to
• 1:14:00
  Speaker 3: be broke to cloud chase. I think you can be
• 1:14:02
  Speaker 3: rich in cloud chase. I think you can be successful
• 1:14:04
  Speaker 3: in cloud chase. You cannot understand the business and not
• 1:14:06
  Speaker 3: even knowing you cloud chase.
• 1:14:07
  Speaker 2: I was looking for the actual number of how much
• 1:14:11
  Speaker 2: more an audio ad is worse than a video ad.
• 1:14:14
  Speaker 1: I'll find assume. Yeah, I understand the conversation.
• 1:14:17
  Speaker 3: But and so it's like when I look at the
• 1:14:20
  Speaker 3: cloud Chase, I'm saying, damn it, it feels like that
• 1:14:22
  Speaker 3: we're more attracted the video because we'd rather be seen
• 1:14:25
  Speaker 3: than heard.
• 1:14:25
  Speaker 1: It's a drug. Like to sit here and act like
• 1:14:28
  Speaker 1: fame is not a drug. It absolutely is.
• 1:14:30
  Speaker 2: And it don't matter if you got one hundred thousand
• 1:14:32
  Speaker 2: people listening in a one thousand or one hundred. That
• 1:14:36
  Speaker 2: one hundred people can gas you the fuck up. That
• 1:14:39
  Speaker 2: hundred people will be in your social media comments telling you.
• 1:14:41
  Speaker 1: That you the shit, you the biggest thing in the world.
• 1:14:43
  Speaker 2: Those hundred comments will go on your YouTube and tell
• 1:14:46
  Speaker 2: you how much they love you and how much better
• 1:14:47
  Speaker 2: you are.
• 1:14:48
  Speaker 1: And this person and that person. You can't get nine
• 1:14:50
  Speaker 1: people at the roost. Piggy in.
• 1:14:55
  Speaker 2: Man man listen act is good at what he does. Lou,
• 1:14:59
  Speaker 2: I mean we we we We're gonna always probably agree
• 1:15:02
  Speaker 2: to disagree on that.
• 1:15:03
  Speaker 1: But the brother's entertaining, man, that's not It means nothing
• 1:15:05
  Speaker 1: to me. This crack head is on the corner entertaining,
• 1:15:08
  Speaker 1: and they're running business.
• 1:15:09
  Speaker 2: That's true, But I think, I think, I think what
• 1:15:11
  Speaker 2: Act has done as far as turning screaming. I don't
• 1:15:16
  Speaker 2: want to say he turned into a business, but he's
• 1:15:18
  Speaker 2: learned how to get money from it, you know what
• 1:15:19
  Speaker 2: I'm saying. He's he's been a's been able to take
• 1:15:21
  Speaker 2: what he has built on online and been able to
• 1:15:26
  Speaker 2: like damn, turn it into licensing deals like he damn
• 1:15:28
  Speaker 2: they got a license and deal with rum.
• 1:15:29
  Speaker 1: He's doing great in regards to that. But I'm looking
• 1:15:32
  Speaker 1: at it like this, Yo, I don't if I got
• 1:15:35
  Speaker 1: the big kitchen, like, let's cook me a five course meal,
• 1:15:38
  Speaker 1: I don't want to go into big kitchen and cook
• 1:15:40
  Speaker 1: the noodles. He might, he might have learned those other
• 1:15:42
  Speaker 1: courses though, But what's taking so long when you've had
• 1:15:44
  Speaker 1: this audience for ten years? I mean, I thought you've done. Listen,
• 1:15:47
  Speaker 1: I've gauged the market. Look what you've He's running alongside
• 1:15:51
  Speaker 1: you Button shows Vlad like he's running alongside you, guys.
• 1:15:55
  Speaker 1: He's number two on the list. Dude. Yeah, I'm gonna
• 1:15:57
  Speaker 1: be honest with you. I don't feel like I'm running
• 1:15:59
  Speaker 1: beside But I'm saying I'm saying in the in the process.
• 1:16:02
  Speaker 1: He's not, I'm saying perception wise when they say I'm
• 1:16:04
  Speaker 1: talking about the list. Look at the list he got you,
• 1:16:07
  Speaker 1: Joe acted. They got him in these conversations, and I'm saying, Okay,
• 1:16:13
  Speaker 1: what can I want to say something about that list
• 1:16:15
  Speaker 1: real quick? Since you brought it up.
• 1:16:16
  Speaker 2: Here's the thing, like you know you got like, let's say,
• 1:16:20
  Speaker 2: I think it was the Hollywood Reporter. The Hollywood Reporter
• 1:16:23
  Speaker 2: they had the top thirty five most powerful people in
• 1:16:26
  Speaker 2: New York. Uh. Last year, I'm on that list of course, right,
• 1:16:30
  Speaker 2: and they did a profile piece on me in there.
• 1:16:33
  Speaker 2: Thank thank you to the Hollywood Reporter. Then like Media Eye,
• 1:16:36
  Speaker 2: Media eight had the top. And by the way, when
• 1:16:38
  Speaker 2: you go look at the Hollywood Reporter list, you can
• 1:16:40
  Speaker 2: pull it up yourself and look and see who's on that.
• 1:16:42
  Speaker 1: Matter fact, I'm gonna let's do that. You got time, Yeah,
• 1:16:45
  Speaker 1: you got time. I'm here.
• 1:16:47
  Speaker 2: This is the part I've been waiting on. Oh look,
• 1:16:49
  Speaker 2: I got it right here. Look the Hollywood Reporter thirty
• 1:16:51
  Speaker 2: five most power people in New York Media twenty twenty two.
• 1:16:54
  Speaker 1: Charge read some of the names before that, though, Is
• 1:16:59
  Speaker 1: that is this it? Nate?
• 1:17:01
  Speaker 2: Oh yeah, yeah, that's that's that's the that's the CBS
• 1:17:04
  Speaker 2: Morning News teams.
• 1:17:05
  Speaker 1: So that's Gail King. I know Gail for sure, she's power.
• 1:17:08
  Speaker 1: Now who now, who's after that? Samantha B. Samantha B.
• 1:17:13
  Speaker 2: You got uh people? You got the cast of the view, right,
• 1:17:18
  Speaker 2: you got when you come up on Myndes. After that,
• 1:17:21
  Speaker 2: you got R. R. E. Burkeoff and co Bert.
• 1:17:23
  Speaker 1: But listen. R. E. Burkeoff is the CEO of Liontree.
• 1:17:26
  Speaker 2: Lion Tree is a boutique investment bank of choice for
• 1:17:29
  Speaker 2: media and telecommunications. I guess you got Natan Gail King. Uh,
• 1:17:34
  Speaker 2: then you got me right, but Charlamage the guy?
• 1:17:36
  Speaker 1: But who else?
• 1:17:36
  Speaker 2: You got people like uh, Agnes Chu, David Remnick and
• 1:17:40
  Speaker 2: Anna Wintour On this list?
• 1:17:43
  Speaker 1: You got Stephen Colbert and John Batiste.
• 1:17:45
  Speaker 2: You got Rashida Jones, who's the uh you know, president
• 1:17:49
  Speaker 2: of NBC ms NBC.
• 1:17:51
  Speaker 1: You know what I mean? Like you got people like that.
• 1:17:53
  Speaker 1: That's power.
• 1:17:54
  Speaker 2: Okay, Now there's another list of media. Eye you can
• 1:17:57
  Speaker 2: look that one of us.
• 1:17:58
  Speaker 3: Look at Look, We're gonna make sure to put both
• 1:17:59
  Speaker 3: of the on screen. We're dealing with facts and not feelings.
• 1:18:02
  Speaker 2: Look up, look up media height top one hundred news
• 1:18:07
  Speaker 2: personalities News, Yeah, personalities.
• 1:18:11
  Speaker 1: News media twenty twenty two. Yeah, most what is it?
• 1:18:14
  Speaker 1: Is it? Media?
• 1:18:15
  Speaker 2: He It's most influential in news media twenty twenty two.
• 1:18:18
  Speaker 1: It's one hundred people.
• 1:18:20
  Speaker 2: All you gonna see on this list is the Sean
• 1:18:23
  Speaker 2: Hannity's of the World, the Bill O'Reilly's, the Henderson Coopers,
• 1:18:27
  Speaker 2: Don Lemons. Why my black ass number two? Chris Christie,
• 1:18:30
  Speaker 2: Why my black ass number twenty three?
• 1:18:32
  Speaker 1: On this List's what I'm trying to tell you, this
• 1:18:34
  Speaker 1: is news.
• 1:18:34
  Speaker 2: I'm not a news personality I do. I'm a hip
• 1:18:37
  Speaker 2: hop media personality. But they got me on this list.
• 1:18:40
  Speaker 2: So now the Complex list, they got me number three.
• 1:18:42
  Speaker 2: Here's the reason I don't care about none of those rankings.
• 1:18:44
  Speaker 2: Long as long as I'm on a little bit of
• 1:18:47
  Speaker 2: all of those lists, I must be doing something right right,
• 1:18:49
  Speaker 2: and plus I don't.
• 1:18:50
  Speaker 1: That's not what I do it for.
• 1:18:51
  Speaker 2: It's an honor when anybody recognizes you and they what
• 1:18:56
  Speaker 2: it is you do.
• 1:18:57
  Speaker 3: I think it's a disappointment because they're adding to the infusion.
• 1:19:01
  Speaker 3: Eper see, because power when we identify to again, some people,
• 1:19:05
  Speaker 3: all they have is the information and the driplets that's
• 1:19:09
  Speaker 3: left out there. So when they are coming up with
• 1:19:11
  Speaker 3: their template as to what power looks like, and you
• 1:19:15
  Speaker 3: have someone at number two who hasn't really built anything,
• 1:19:19
  Speaker 3: and you got the number three guy on mediaites top
• 1:19:24
  Speaker 3: influence you in news?
• 1:19:25
  Speaker 1: And also on what was the other one.
• 1:19:28
  Speaker 2: The Hollywood Reporter top what is it most powerful people
• 1:19:31
  Speaker 2: in New York Media twenty twenty two.
• 1:19:33
  Speaker 1: Help me understand, now, I get.
• 1:19:35
  Speaker 2: What you're saying, because look, but here's the thing, like
• 1:19:36
  Speaker 2: when you look at the Hollywood Reporter, right, And that's
• 1:19:38
  Speaker 2: why when I did the Vlaid TV interview, I was asking, well,
• 1:19:41
  Speaker 2: what defines power?
• 1:19:42
  Speaker 1: Because when you go look at the things.
• 1:19:44
  Speaker 2: They break down, right, they say, I'm the host of
• 1:19:46
  Speaker 2: the Breakfast Club and The God's Honest Truth, that's my
• 1:19:49
  Speaker 2: talk show.
• 1:19:49
  Speaker 1: We can get into that too, will we will, But.
• 1:19:52
  Speaker 2: It just basically breaks down a lot of different things
• 1:19:54
  Speaker 2: that I do. Breakfast Club, Brilliant Idiots, TV show, multiple
• 1:20:00
  Speaker 2: best selling books, a comics imprint which which you know,
• 1:20:04
  Speaker 2: that's another one, district, scripted development, and I even do
• 1:20:07
  Speaker 2: it creat the part. I even do a video series
• 1:20:09
  Speaker 2: for The Hollywood Reporter. So it's like when people have
• 1:20:11
  Speaker 2: these conversations.
• 1:20:12
  Speaker 1: About you know, what is power.
• 1:20:14
  Speaker 2: I'll just be asking like, okay, well define it for
• 1:20:16
  Speaker 2: me in hip hop because the other thing I like
• 1:20:18
  Speaker 2: about these lists, it's executives on this list. It's people
• 1:20:22
  Speaker 2: that actually cause shots. It's people that can actually get
• 1:20:24
  Speaker 2: you in check. It's people that can put you in
• 1:20:26
  Speaker 2: that position.
• 1:20:27
  Speaker 3: That's the point when you have someone who is supposed
• 1:20:31
  Speaker 3: to be a credible publication confusing our culture in that way.
• 1:20:34
  Speaker 1: Because podcasting is.
• 1:20:36
  Speaker 3: An undeveloped market, that's right, it's developing, and so everyone
• 1:20:41
  Speaker 3: is looking for marching orders. These young guys are developing
• 1:20:44
  Speaker 3: in the dog. Now Joe what Joe did, and we're
• 1:20:48
  Speaker 3: going to get into him with Patron.
• 1:20:51
  Speaker 1: That's a model.
• 1:20:52
  Speaker 3: That's a model you have to literally it's a hard
• 1:20:54
  Speaker 3: model to craft under. If you don't have their fan
• 1:20:58
  Speaker 3: base right. You can't start a podcast and say I
• 1:21:01
  Speaker 3: don't want any audio ads. I'm gonna go all Patreon
• 1:21:04
  Speaker 3: and then it's gonna take you a while.
• 1:21:05
  Speaker 1: To build that up.
• 1:21:06
  Speaker 3: But hey, he done, whatever he's done. But for you
• 1:21:10
  Speaker 3: to have made what you've made in audio, to be
• 1:21:13
  Speaker 3: the person that's been influential with all these checks and
• 1:21:16
  Speaker 3: these these assists.
• 1:21:17
  Speaker 1: And these Andrew shows and these you.
• 1:21:20
  Speaker 3: Know, tax stones and all these other pods and different
• 1:21:23
  Speaker 3: people that came through you. I think it adds to
• 1:21:26
  Speaker 3: the confusion of the youngster saying, oh, well, damn.
• 1:21:29
  Speaker 1: They got they got act At too.
• 1:21:32
  Speaker 3: I don't I don't mind that though, yeah you don't,
• 1:21:34
  Speaker 3: cause you again, it's not you.
• 1:21:36
  Speaker 1: It ain't you. It's the people on the other side.
• 1:21:39
  Speaker 3: He's taking that and saying, well, hey, we're gonna do
• 1:21:42
  Speaker 3: what act doing like, instead of saying, no, we're gonna.
• 1:21:45
  Speaker 1: Do with Charlotte. See how Charlotte doing that.
• 1:21:48
  Speaker 2: I think I think you should look at everybody on
• 1:21:50
  Speaker 2: that list. I think, well, how how many people on complexes?
• 1:21:52
  Speaker 2: Twenty yeah, yeah, twenty five? My biggest I didn't have
• 1:21:56
  Speaker 2: any issue with the complexes. I just felt like they
• 1:21:57
  Speaker 2: left a lot of people off. I felt like you
• 1:21:59
  Speaker 2: should have been on it. I felt like Boulet keV
• 1:22:01
  Speaker 2: should have been on there. I felt like a DJ
• 1:22:03
  Speaker 2: head and Chuck Dizzle what they're doing with homegrown Radio,
• 1:22:05
  Speaker 2: they should have been on there. Like, there's just a
• 1:22:07
  Speaker 2: lot of people I feel like they missed. Yes, you know,
• 1:22:10
  Speaker 2: but I think you should be studying everybody that's on
• 1:22:12
  Speaker 2: that list. You should be looking at everybody on that list,
• 1:22:15
  Speaker 2: and looking at what all of those people do.
• 1:22:18
  Speaker 1: The other thing I didn't, I wouldn't have done on
• 1:22:20
  Speaker 1: that list.
• 1:22:20
  Speaker 2: You can't put under the people that's already home on
• 1:22:23
  Speaker 2: that list, right, you know, that's one of my favorite
• 1:22:25
  Speaker 2: jay Z records.
• 1:22:26
  Speaker 1: I'm already home.
• 1:22:26
  Speaker 2: Some of the people are literally in the Hall of
• 1:22:28
  Speaker 2: Fame already, Angie Martinez in the Hall of Fame, already,
• 1:22:30
  Speaker 2: swaying the Hall of Fame already, Big Boy in the
• 1:22:32
  Speaker 2: Hall of Fame already. Hell, I'm in the Radio Hall
• 1:22:34
  Speaker 2: of Fame, and in the Radio Hall. Some people you can't.
• 1:22:37
  Speaker 2: You know, I should have been on that list, but
• 1:22:39
  Speaker 2: they those are we the ogs. Like I'd rather see
• 1:22:42
  Speaker 2: a list of everybody that's new in the space.
• 1:22:45
  Speaker 1: I'd rather see a right list. I don't give a damn.
• 1:22:48
  Speaker 3: Like, just get it right, if more than anything, because
• 1:22:51
  Speaker 3: again that's what I'm always about.
• 1:22:52
  Speaker 2: But the only way to get it right you got
• 1:22:54
  Speaker 2: to actually base it on something other than That's what
• 1:22:56
  Speaker 2: that was. The other thing that the list was like,
• 1:22:59
  Speaker 2: it was just it was big. Don't seem like noise
• 1:23:01
  Speaker 2: point was given the way they were describing people.
• 1:23:04
  Speaker 1: And they misuse power. So you said, power and based
• 1:23:07
  Speaker 1: it on noise, because if it's power rankings, this list
• 1:23:11
  Speaker 1: goes different.
• 1:23:12
  Speaker 3: If it's true power, if we're really talking power, this
• 1:23:15
  Speaker 3: list doesn't go like that. And we've we've we've given
• 1:23:17
  Speaker 3: them enough because I don't think the list warrants that
• 1:23:20
  Speaker 3: much from from us, right.
• 1:23:22
  Speaker 2: I appreciate being on all the lists. Anybody that wants
• 1:23:25
  Speaker 2: to salute me, I don't care. I'm twenty three on
• 1:23:28
  Speaker 2: media and I'm I don't even know what I was
• 1:23:30
  Speaker 2: top seven on most power people in media in New York.
• 1:23:34
  Speaker 1: I don't That's not what I do it for.
• 1:23:36
  Speaker 2: But I enjoy the conversation because because I like, I'm
• 1:23:39
  Speaker 2: the person that likes to debate stuff like that. I'll
• 1:23:41
  Speaker 2: sit here with you and tell you Steph Curry the
• 1:23:43
  Speaker 2: number two greatest players.
• 1:23:45
  Speaker 1: Do you know what I mean? Whether you agree or not,
• 1:23:46
  Speaker 1: that is my opinion.
• 1:23:47
  Speaker 2: So I don't have no problem, you know, being in
• 1:23:50
  Speaker 2: those those conversations.
• 1:23:51
  Speaker 1: But I just I do want to say. I do
• 1:23:55
  Speaker 1: like what act is built, and I think that what
• 1:23:59
  Speaker 1: has he built? This is what I can't never get
• 1:24:01
  Speaker 1: an answer for. I think he's built a name that
• 1:24:04
  Speaker 1: ain't ship. No.
• 1:24:04
  Speaker 2: No, I'll tell you why it is because so many
• 1:24:06
  Speaker 2: celebrities are bro. That is true, but he's not because
• 1:24:09
  Speaker 2: not yet, because because he's been able to take that
• 1:24:12
  Speaker 2: name and go get a check from spot and I
• 1:24:15
  Speaker 2: can give him.
• 1:24:16
  Speaker 1: And by the way, the Spotify deal was slick. That
• 1:24:19
  Speaker 1: was a that was a hot jet.
• 1:24:20
  Speaker 2: I'll tell you why the Spotify deal was slick because
• 1:24:22
  Speaker 2: he didn't have no podcast. He didn't have no history,
• 1:24:25
  Speaker 2: no podcast resume at all. It's not like it's just
• 1:24:28
  Speaker 2: what he's Listen, this is what he's been able to do.
• 1:24:30
  Speaker 3: This is what I'm saying. He's the greatest trick ever
• 1:24:33
  Speaker 3: in hip hop media. He's been able to finest bags
• 1:24:37
  Speaker 3: out of nothing. Because my opinion is it's not this noise.
• 1:24:40
  Speaker 3: I ain't gonna say nothing. Nothing is too It could
• 1:24:43
  Speaker 3: could come off like it's nothing happening. So there's something happening,
• 1:24:46
  Speaker 3: but it's noise, not value.
• 1:24:48
  Speaker 1: And I will tell you what I call that. I don't.
• 1:24:50
  Speaker 2: I'm like, I don't be asking about to tell me
• 1:24:52
  Speaker 2: about that deal you just signed your.
• 1:24:54
  Speaker 1: Man, That's what I'm saying.
• 1:24:55
  Speaker 2: I want, I want, I want, I want to know
• 1:24:57
  Speaker 2: tell me about the Rumbo situation, Like I need to
• 1:24:59
  Speaker 2: know those plays because all right, so what's up with Spotify.
• 1:25:03
  Speaker 3: Let's get back to the building the name, because I
• 1:25:05
  Speaker 3: really want to see what people are getting from this
• 1:25:08
  Speaker 3: young brother.
• 1:25:09
  Speaker 1: What has he done?
• 1:25:10
  Speaker 3: I really don't understand, And tell me if I'm not
• 1:25:12
  Speaker 3: receiving it, right, And like lone, I literally laid it out,
• 1:25:15
  Speaker 3: You're just not receiving one of them for me.
• 1:25:17
  Speaker 2: For me when I was because I've been knowing Act
• 1:25:20
  Speaker 2: for like thirteen years now. I mean I knew Act
• 1:25:22
  Speaker 2: when he was going to think Rutgers. Yes, like you know,
• 1:25:25
  Speaker 2: one of his first interview ever as you was with me.
• 1:25:29
  Speaker 2: And that's just because I I've always just paid attention, man,
• 1:25:31
  Speaker 2: and I'm never going to deny people like that's just
• 1:25:34
  Speaker 2: not my thing, right, you know. I mean I've always
• 1:25:35
  Speaker 2: been that type person like you reach out to me.
• 1:25:37
  Speaker 2: You tell me, yo, I'm a young dude.
• 1:25:39
  Speaker 1: I go to Rutgers.
• 1:25:40
  Speaker 2: You know, I look up to what you're doing. I
• 1:25:41
  Speaker 2: would love that opportunity to interview you.
• 1:25:44
  Speaker 1: Why not, Like why what does it hurt me? Right?
• 1:25:46
  Speaker 3: And that's Grant Gangs. If nobody never told you that's
• 1:25:50
  Speaker 3: some real shiit, what's some real shit?
• 1:25:52
  Speaker 1: It don't hurt me to grant him that.
• 1:25:53
  Speaker 2: So it's like I've always been paying attention to what
• 1:25:57
  Speaker 2: he's done, giving them game, you know, along the way.
• 1:26:00
  Speaker 2: And for me, all of these guys that we see now,
• 1:26:03
  Speaker 2: I used to see them on at YouTube before they
• 1:26:05
  Speaker 2: had tattoos on their face.
• 1:26:06
  Speaker 1: And that's what I mean.
• 1:26:09
  Speaker 3: He was early, and I think there's something to be
• 1:26:11
  Speaker 3: said about that. There's something to be said about Yo.
• 1:26:15
  Speaker 1: I was there first, willing to do it doing it,
• 1:26:19
  Speaker 1: but and I like the disruption he caused.
• 1:26:21
  Speaker 3: What I think has happened, and we'll get to that.
• 1:26:23
  Speaker 3: But what I think has happened is along the way
• 1:26:26
  Speaker 3: he's picked up liquor or something, and I think effectively
• 1:26:30
  Speaker 3: crashes his business.
• 1:26:31
  Speaker 1: When he gets on.
• 1:26:32
  Speaker 3: When he gets drunk, I think he calls out people unnecessarily.
• 1:26:35
  Speaker 3: I think he ruins relationships and then he tries to
• 1:26:38
  Speaker 3: clean it up when he's not drunk, like he I
• 1:26:40
  Speaker 3: was just on twitch.
• 1:26:41
  Speaker 1: Man, it really didn't.
• 1:26:42
  Speaker 3: But that effectively, in my opinion, is fucking the business up.
• 1:26:45
  Speaker 3: And I'm saying he had access to this big kitchen
• 1:26:48
  Speaker 3: with the best grills and the.
• 1:26:50
  Speaker 1: Flat stove tops and he chose to use the microwave. Well,
• 1:26:55
  Speaker 1: that's fact. And so and so. That's why these conversations
• 1:26:58
  Speaker 1: are like.
• 1:26:59
  Speaker 2: Important excuse somebody can look at me in twenty thirteen
• 1:27:01
  Speaker 2: to twenty fourteen and think crash.
• 1:27:04
  Speaker 3: Out to yes, yes, yes, But you were always in position,
• 1:27:08
  Speaker 3: and he is, he's somewhat in position. I think Spotify
• 1:27:11
  Speaker 3: may pull out on him, right because I don't see
• 1:27:14
  Speaker 3: the value with the part. I think the part is
• 1:27:16
  Speaker 3: lack luster for what they've probably paid him, right in
• 1:27:19
  Speaker 3: my opinion, I don't see it.
• 1:27:21
  Speaker 1: But he got the bag already. That's what I'm saying.
• 1:27:23
  Speaker 1: That he got the bag and he.
• 1:27:24
  Speaker 2: Still is able to utilize you know, social media and YouTube.
• 1:27:27
  Speaker 1: He'll he'll be cool for the time being. But what
• 1:27:29
  Speaker 1: I would challenge him or anybody.
• 1:27:31
  Speaker 2: Else to do is you gotta build that thing outside
• 1:27:34
  Speaker 2: of social That's what I'm saying. You gotta build that
• 1:27:37
  Speaker 2: thing outside of YouTube. You gotta build that thing outside
• 1:27:40
  Speaker 2: of screaming all of the time. You should build that
• 1:27:43
  Speaker 2: thing and just use those platforms to push.
• 1:27:46
  Speaker 3: And that's what I'm saying. That you've built and I'm
• 1:27:47
  Speaker 3: saying you haven't. You haven't utilized the formula of the
• 1:27:51
  Speaker 3: people they comparing you to.
• 1:27:52
  Speaker 2: And he's and he's investing his money in the right things.
• 1:27:54
  Speaker 2: I mean, at least from what I can see. Like,
• 1:27:57
  Speaker 2: I know he got his own buildings like that.
• 1:28:01
  Speaker 3: And that's a good I'm saying. I'm not I'm not
• 1:28:02
  Speaker 3: saying he's stupid. I'm not saying he doesn't know what
• 1:28:05
  Speaker 3: to do with his money. I'm saying that exactly get it.
• 1:28:08
  Speaker 3: And I'm saying, in my opinion, what he's doing, I
• 1:28:11
  Speaker 3: can plug anyone from my neighborhood in that place, not
• 1:28:15
  Speaker 3: how he's talking, because I also believe he does know
• 1:28:17
  Speaker 3: how to talk.
• 1:28:19
  Speaker 1: Again, this isn't hate.
• 1:28:20
  Speaker 3: This is literally saying, bro, the value that you have
• 1:28:24
  Speaker 3: isn't what you are warranted in the culture. And I
• 1:28:26
  Speaker 3: think that a lot of that is kept. And I'm
• 1:28:28
  Speaker 3: saying that because I believe he come up and understands
• 1:28:32
  Speaker 3: the Internet in some weird way, right, And I'll get
• 1:28:35
  Speaker 3: to that at some other point.
• 1:28:36
  Speaker 1: But I don't see. I don't know, man, I don't
• 1:28:39
  Speaker 1: I don't see the value.
• 1:28:40
  Speaker 2: I see the value I do, and like I said,
• 1:28:43
  Speaker 2: we don't know where it's going to go.
• 1:28:46
  Speaker 3: Even when he bit into the sixty nine thing. To me,
• 1:28:50
  Speaker 3: that so to me, he changed his business model when
• 1:28:54
  Speaker 3: he when he grab hold of six nine and said
• 1:28:58
  Speaker 3: I'm gonna be with you like I'm gonna be your guy,
• 1:29:01
  Speaker 3: effectively alienated a lot of the other people who would
• 1:29:04
  Speaker 3: have came and sat down on this platform.
• 1:29:06
  Speaker 2: I think six nine had a lot of people confused,
• 1:29:08
  Speaker 2: though it's like Trump had a lot of people confused.
• 1:29:09
  Speaker 1: Remember that I never had me confused, not you.
• 1:29:11
  Speaker 2: But that's that whole eraror right, Like, if you think
• 1:29:13
  Speaker 2: about it, you go back to that time, like everybody
• 1:29:16
  Speaker 2: was loud and boisterous. You go back and listen to
• 1:29:18
  Speaker 2: or burn it. I was telling everybody all this shit
• 1:29:19
  Speaker 2: gonna crashing burn, the Trump's gonna crash and burn. Six
• 1:29:22
  Speaker 2: nine is gonna crashing brou I was saying that, go
• 1:29:25
  Speaker 2: back and listen. I was saying all of this shit
• 1:29:27
  Speaker 2: on crashing burn because that type of shit is not sustainable.
• 1:29:30
  Speaker 1: Yes you know what I'm saying.
• 1:29:31
  Speaker 3: See I'm looking at but but just peep it out,
• 1:29:34
  Speaker 3: so academics. When he starts his platform with Spotify, this
• 1:29:38
  Speaker 3: is how I think he's thinking. All right, I got
• 1:29:39
  Speaker 3: this deal with Spotify, I got one of the most
• 1:29:43
  Speaker 3: humongous hip hop platforms. I'm gonna funnel my relationship from
• 1:29:46
  Speaker 3: social media over to my exclusive contract and build my
• 1:29:50
  Speaker 3: catalog and re up and get a big bag. This
• 1:29:53
  Speaker 3: is what I'm I'm thinking, is a it's an underground railroad.
• 1:29:56
  Speaker 3: He's about to run like we say, you use these
• 1:29:59
  Speaker 3: other platforms. Hey, I'm funneling y'all to overhear where I'm
• 1:30:02
  Speaker 3: adding the real value, where I'm really creating the value
• 1:30:04
  Speaker 3: at not posting you here and do it. I'm funneling y'all.
• 1:30:08
  Speaker 3: And is he behind the paywall?
• 1:30:09
  Speaker 1: Yes, that's what I'm saying.
• 1:30:11
  Speaker 2: That could be the disconnect too, right, because a lot
• 1:30:13
  Speaker 2: of times I've seen a lot of great podcasts get
• 1:30:15
  Speaker 2: behind the paywall and they lose their audience because, you know,
• 1:30:18
  Speaker 2: especially that fickle Internet audience, they're not gonna pay for
• 1:30:21
  Speaker 2: what they used to get.
• 1:30:22
  Speaker 3: Well, it's not pay it's not a paywall, but it's
• 1:30:24
  Speaker 3: an exclusive deal where they have to listen to it
• 1:30:26
  Speaker 3: on Spotify, so they don't have to pay, right, And
• 1:30:30
  Speaker 3: that's what I'm saying. So it wasn't a situation where
• 1:30:33
  Speaker 3: they had to pay. It's just be available over here
• 1:30:35
  Speaker 3: where we are, right. And I think he could have
• 1:30:38
  Speaker 3: easily done it had he not locked in with six '
• 1:30:40
  Speaker 3: nine in that way, I think all the rappers would
• 1:30:43
  Speaker 3: have came with him.
• 1:30:44
  Speaker 1: They would have said, yo, act, but just post me.
• 1:30:46
  Speaker 2: You're still getting mad interviews though, Well who I seen
• 1:30:48
  Speaker 2: him do the pnb Rock one, you know, the little
• 1:30:51
  Speaker 2: Dirky just did.
• 1:30:52
  Speaker 3: Dirk did that. In my opinion, you know, because of
• 1:30:54
  Speaker 3: the young boy thing. Dirk is a calculated individual. I
• 1:30:57
  Speaker 3: think Dirk thought that out and said, all right, I'm
• 1:30:59
  Speaker 3: gonna go ahead crash this relationship ab out with you
• 1:31:01
  Speaker 3: and young Boy. Right, I'm gonna go ahead and do
• 1:31:04
  Speaker 3: this interview and put you put that relation. Because think
• 1:31:07
  Speaker 3: about the fickleness of that. Like I've rolled with young
• 1:31:10
  Speaker 3: Boy for all this time. He's been one of my
• 1:31:13
  Speaker 3: best guys, and then I flip on him and go
• 1:31:15
  Speaker 3: get with this guy, and then I go interview Dirt,
• 1:31:18
  Speaker 3: and then I get Dirt out of there.
• 1:31:20
  Speaker 1: And go interview his job. It's like, Yo, what the
• 1:31:23
  Speaker 1: fuck is? This? Just gave me a headache, That's what
• 1:31:27
  Speaker 1: That's what I'm saying. But I will say, I'm gonna
• 1:31:30
  Speaker 1: get you an actor talk.
• 1:31:31
  Speaker 2: But more importantly, man, I just I just think it's
• 1:31:33
  Speaker 2: room for I think it's a lot of room for
• 1:31:34
  Speaker 2: growth there, you know, because to your point.
• 1:31:38
  Speaker 1: He does have an audience.
• 1:31:39
  Speaker 3: He has one of the biggest he should have. If not,
• 1:31:42
  Speaker 3: he can't do what you do because of the radio thing.
• 1:31:45
  Speaker 3: Probably can't do what Joe did because Joe has a
• 1:31:47
  Speaker 3: little audience that will kind of follow him here and
• 1:31:50
  Speaker 3: there a little bit. But act, what have he done?
• 1:31:55
  Speaker 3: I think, Oh, he got a name, you know, I
• 1:31:56
  Speaker 3: know niggas, he's all these niggas got named.
• 1:31:59
  Speaker 2: But I think he's on a lot as far as like, uh, introduce,
• 1:32:02
  Speaker 2: He's busy people like getting a lot of new.
• 1:32:04
  Speaker 1: Artists, at least me. That's that's why I look at
• 1:32:06
  Speaker 1: He's introduced me to a lot of a lot how
• 1:32:08
  Speaker 1: many years ago? This is That's what I'm saying ten
• 1:32:11
  Speaker 1: years ago.
• 1:32:11
  Speaker 2: But I'm saying he's done it consistently because that's who
• 1:32:13
  Speaker 2: I follow to get at last artist. I don't know
• 1:32:18
  Speaker 2: who's the last person introduced to whoever might be on
• 1:32:20
  Speaker 2: this paper.
• 1:32:21
  Speaker 1: This is what I'll say. I will say that.
• 1:32:23
  Speaker 2: You know, I just think hip hop is a whole
• 1:32:27
  Speaker 2: has a glass ceiling, Yes, and we don't.
• 1:32:29
  Speaker 1: Realize it until you hit your hand on you know
• 1:32:31
  Speaker 1: what I'm saying.
• 1:32:32
  Speaker 3: So yes, I want to see everybody I watched y'all
• 1:32:34
  Speaker 3: and not come in like that. I come in say nope, Cee,
• 1:32:37
  Speaker 3: I got you come in and hey, you come over here.
• 1:32:39
  Speaker 3: I got football basketball.
• 1:32:40
  Speaker 2: You should talk to whoever your interests call you to
• 1:32:44
  Speaker 2: talk to. The reason I sit down with Judy Bloom
• 1:32:47
  Speaker 2: because my whole life I've been reading Judy Bloom. My
• 1:32:49
  Speaker 2: mom had me reading Judy Boom bookshen I was in
• 1:32:51
  Speaker 2: second and third grade. The reason I can sit down
• 1:32:54
  Speaker 2: with the honorableman at the Louis fra Con because my
• 1:32:55
  Speaker 2: dad was making me sit down and watch Minister fra
• 1:32:57
  Speaker 2: Khnks when I was a jit.
• 1:32:59
  Speaker 1: Like you know what I mean? I mean, like the
• 1:33:00
  Speaker 1: reason why.
• 1:33:01
  Speaker 2: I can sit down and have a conversation with Bishop
• 1:33:03
  Speaker 2: td Jakes are Soray, Jake Robers, any of these people
• 1:33:05
  Speaker 2: because I watched them and I've watched them for years,
• 1:33:08
  Speaker 2: you know what I mean? Like it sain't I'm not
• 1:33:10
  Speaker 2: doing things just because I just want to have diversity. No,
• 1:33:13
  Speaker 2: these are people that my interests actually lean towards.
• 1:33:17
  Speaker 1: You know what I mean. I mean, as long as
• 1:33:18
  Speaker 1: you do that, I think you could be affected.
• 1:33:21
  Speaker 2: I don't like anybody because I've been in that space
• 1:33:23
  Speaker 2: while I was a character. I don't like people that
• 1:33:25
  Speaker 2: I have a conversation with, and you know, we were
• 1:33:28
  Speaker 2: going back and forth and I'm like, there's no way
• 1:33:31
  Speaker 2: you can possibly believe it. Shit, And then when the
• 1:33:32
  Speaker 2: conversation's over, they're telling me shit like, you know, I
• 1:33:35
  Speaker 2: just got to do that, you know what I mean,
• 1:33:37
  Speaker 2: I gotta do that because you know, there's a there's
• 1:33:38
  Speaker 2: a whole other side. You can't play both sides of
• 1:33:40
  Speaker 2: the Internet. That's literally what people be doing. They playing
• 1:33:43
  Speaker 2: both sides of the Internet. They're trying to cover all bases.
• 1:33:46
  Speaker 2: They want the internet that agrees with them to agree
• 1:33:49
  Speaker 2: with them, and they like it. And if you like,
• 1:33:52
  Speaker 2: when you do that, nobody spends nothing. Nobody spends nothing.
• 1:33:57
  Speaker 1: You don't want viewers, you won't custom on.
• 1:34:00
  Speaker 3: They have to separate this and our culture has because
• 1:34:03
  Speaker 3: of the cloud chasing thing. And also I need you
• 1:34:06
  Speaker 3: guys to understand out there all podcasts of young niggas
• 1:34:08
  Speaker 3: people on to come up that you have to do
• 1:34:12
  Speaker 3: some mental hygiene and not feed your ego. You have
• 1:34:16
  Speaker 3: to put yourself in a position to understand it.
• 1:34:18
  Speaker 1: Ego is stolen. Man. That confidence has earned.
• 1:34:21
  Speaker 2: You know how many conversations I have with people about content,
• 1:34:24
  Speaker 2: and they sit around trying to figure out ways to
• 1:34:27
  Speaker 2: go viral, and I'm just sitting there like that is
• 1:34:30
  Speaker 2: not where your mind should be at, even when somebody
• 1:34:32
  Speaker 2: tells me things like you know, I want to get
• 1:34:35
  Speaker 2: I'm doing this so we can get coverage. No, man,
• 1:34:38
  Speaker 2: create good content. That's it, nothing more than nothing less.
• 1:34:42
  Speaker 2: Everything else is, I promise you, everything else is sell itself.
• 1:34:44
  Speaker 1: You're already on the block.
• 1:34:45
  Speaker 2: That's why we build all these blocks exactly a block
• 1:34:48
  Speaker 2: blocks a block the company, me and Kevin hark Gott
• 1:34:51
  Speaker 2: with Audible SBH, that's a block. All we want on
• 1:34:53
  Speaker 2: these blocks is the best possible product.
• 1:34:55
  Speaker 1: We already got the block.
• 1:34:56
  Speaker 3: Yes, So don't get you the attention and everything else
• 1:34:58
  Speaker 3: you mean, just give me the content, man, sir. And
• 1:35:00
  Speaker 3: I think I think with me, I think it gives
• 1:35:03
  Speaker 3: people light because I ain't did no cloud Chase, I
• 1:35:06
  Speaker 3: ain't did no calling out a rappers, no exposing of
• 1:35:10
  Speaker 3: this or that. I've literally just had conversations about information.
• 1:35:14
  Speaker 3: And if I do say something to somebody, it's like,
• 1:35:17
  Speaker 3: I don't think that made sense, man, because if you could,
• 1:35:20
  Speaker 3: you might could have went this way, done it like this,
• 1:35:21
  Speaker 3: and it would have been worth that. Like it's like
• 1:35:23
  Speaker 3: I look at things like that and I believe truly
• 1:35:26
  Speaker 3: because there's a crop of young podcasts behind me to
• 1:35:29
  Speaker 3: say we let you know what loon is saying.
• 1:35:32
  Speaker 1: Because nobody's talking about this kind of thing.
• 1:35:35
  Speaker 2: And that's what I started paying attention, Like you used
• 1:35:37
  Speaker 2: to tag me and everything, and your name looks so unique,
• 1:35:40
  Speaker 2: like what is a fog?
• 1:35:43
  Speaker 1: What if I go mean fly get flown over? Oh
• 1:35:46
  Speaker 1: kell k, I'm like, what does that mean?
• 1:35:47
  Speaker 2: I just used to always see you tag me, And
• 1:35:49
  Speaker 2: then when I started listening, you were given commentary on
• 1:35:54
  Speaker 2: things that were going on, yes in the podcast based
• 1:35:56
  Speaker 2: in the podcast world, but I just be liking the
• 1:35:59
  Speaker 2: gyms you off.
• 1:36:00
  Speaker 1: Of my life as well, you know what I mean.
• 1:36:02
  Speaker 2: And that's what made me be like, oh man that
• 1:36:04
  Speaker 2: that brother and dad got something to say.
• 1:36:06
  Speaker 1: And I let you. I have no problem letting you
• 1:36:08
  Speaker 1: know that.
• 1:36:08
  Speaker 3: Yeah, man, you let a nigga know we talk all
• 1:36:10
  Speaker 3: the day every day when you talk, you know, and
• 1:36:12
  Speaker 3: it was information And you know what I'm saying, I
• 1:36:15
  Speaker 3: love that, bro, because I need that. Like where I
• 1:36:17
  Speaker 3: come from, I come after darkness. So I'm telling you,
• 1:36:20
  Speaker 3: I tell you even want go back, going back a
• 1:36:23
  Speaker 3: little bit, and we're gonna get back into the business.
• 1:36:25
  Speaker 3: But going back a little bit into the confidence thing.
• 1:36:29
  Speaker 3: Have you ever dealt with imposta syndrome?
• 1:36:31
  Speaker 1: Oh? Yeah, I didn't. I didn't get to a place
• 1:36:33
  Speaker 1: to work be until December of twenty nineteen. Wow.
• 1:36:35
  Speaker 2: But that's only because you know, well, number one, you
• 1:36:38
  Speaker 2: can't be in pasta.
• 1:36:40
  Speaker 1: You can't.
• 1:36:40
  Speaker 2: You can't get in posta syndrome when you're being in
• 1:36:42
  Speaker 2: I pasta. So when I was playing a character of myself,
• 1:36:46
  Speaker 2: I didn't get it. But when I came back down
• 1:36:49
  Speaker 2: to reality, you know what I mean, and started looking
• 1:36:51
  Speaker 2: around at everything that I was doing and everything I
• 1:36:53
  Speaker 2: was building, it did start to.
• 1:36:55
  Speaker 1: Feel like, man, this ain't this ain't me.
• 1:36:57
  Speaker 2: And a lot of times too man like when you
• 1:36:59
  Speaker 2: getting the if you're getting attacked, like you know, like
• 1:37:01
  Speaker 2: people are literally trying to take you out, like on
• 1:37:04
  Speaker 2: some real like you'd be like.
• 1:37:07
  Speaker 1: Damn is this you know?
• 1:37:10
  Speaker 2: Go be how I go out and tell you re
• 1:37:12
  Speaker 2: established that No until you hear God say, bro, you.
• 1:37:17
  Speaker 1: You're divine to protect this. Yes, yes what you like,
• 1:37:20
  Speaker 1: you've been through worse, You're gonna be fine. Like relaxed,
• 1:37:23
  Speaker 1: like you're gonna be You're gonna be fine.
• 1:37:25
  Speaker 2: And so December twenty nineteen, and I remember Bishop Tdjas
• 1:37:28
  Speaker 2: told me that because I remember having a conversation with
• 1:37:30
  Speaker 2: him about it during the interview. That's why I bring
• 1:37:32
  Speaker 2: them up, because it was during an interview and we
• 1:37:34
  Speaker 2: got on worthiness, and I remember him saying to me,
• 1:37:37
  Speaker 2: you know, most people who've been like abused as kids, right,
• 1:37:41
  Speaker 2: because I always talk about you know, the older woman
• 1:37:43
  Speaker 2: used touch on that. He said, most people who've been
• 1:37:46
  Speaker 2: abused as kids, you know, it's hard for them to
• 1:37:50
  Speaker 2: get to a place of worthy.
• 1:37:51
  Speaker 1: They never feel, you know, worthy.
• 1:37:54
  Speaker 2: And for me, that situation hit really hard because I
• 1:37:57
  Speaker 2: remember when I stopped letting that lady do that, she
• 1:37:59
  Speaker 2: would call me ugly and tell me I got a
• 1:38:01
  Speaker 2: big shit cut a nigga, that's right. So for me,
• 1:38:04
  Speaker 2: it became like people pleasing. And there's been points.
• 1:38:07
  Speaker 1: I'm gonna ask you about that, the points.
• 1:38:09
  Speaker 2: In my life where I'm like, you know what, I'm
• 1:38:11
  Speaker 2: going to do what this person wants me to do.
• 1:38:15
  Speaker 1: Not the disappointment to disappoint. I hate that, you know
• 1:38:17
  Speaker 1: what I say.
• 1:38:18
  Speaker 3: I got that urge as a cancer, like I catch
• 1:38:21
  Speaker 3: myself now, even in interviews, even though I don't agree
• 1:38:24
  Speaker 3: with everything, but the idea, like I so, my understanding
• 1:38:28
  Speaker 3: a lot of times dictates my action.
• 1:38:31
  Speaker 1: Right.
• 1:38:31
  Speaker 3: So if I'm in an interview and it's that silence,
• 1:38:35
  Speaker 3: I may, I may, you know, I may like when
• 1:38:38
  Speaker 3: you're talking, I may nod and you may not even
• 1:38:40
  Speaker 3: got through it yet.
• 1:38:41
  Speaker 1: But I'm trying to give you what I think I need.
• 1:38:43
  Speaker 1: As you know, it's like I.
• 1:38:45
  Speaker 3: Don't want you to thank you here alone or so
• 1:38:48
  Speaker 3: I know what it's like on that island where you
• 1:38:50
  Speaker 3: talk and like nobody's into us, right, you got to
• 1:38:53
  Speaker 3: survive through that, But it's almost like that. That's where
• 1:38:56
  Speaker 3: I see my people please are at But I'll I'll
• 1:39:00
  Speaker 3: be noan like this and then somebody say something like.
• 1:39:02
  Speaker 1: Nah, that's not right.
• 1:39:04
  Speaker 3: But but I was nod and I'm trying to understand
• 1:39:07
  Speaker 3: that about myself.
• 1:39:08
  Speaker 1: What the fuck is that? And why am I not?
• 1:39:11
  Speaker 1: Like I don't get it. Bro Now I'm with you
• 1:39:13
  Speaker 1: on that too. I be thinking, why the fuck am
• 1:39:15
  Speaker 1: I nod? And I think the nodding because I do
• 1:39:18
  Speaker 1: that too.
• 1:39:18
  Speaker 2: I think the nodding is just the acknowledgement that I'm
• 1:39:20
  Speaker 2: actually listening because when I'm listening, I get quiet, so
• 1:39:24
  Speaker 2: I might just stay at you, but I want you
• 1:39:28
  Speaker 2: to know I'm in.
• 1:39:30
  Speaker 1: I'm not I agree with you, right, and that's what
• 1:39:33
  Speaker 1: I'm saying.
• 1:39:34
  Speaker 3: But it'll come off sometimes that, especially on camera, I'm noticing, right,
• 1:39:38
  Speaker 3: And now I got to be cognizant of, like we're
• 1:39:40
  Speaker 3: on camera certain things, and so I can't be gnawing
• 1:39:43
  Speaker 3: at something, you know, sitting next to some of these
• 1:39:44
  Speaker 3: white people and they saying some shit and I'm gnawing
• 1:39:47
  Speaker 3: in the clip cut and they didn't get to get
• 1:39:49
  Speaker 3: my response, and it looks like I'm agreeing right, And
• 1:39:52
  Speaker 3: I don't know.
• 1:39:52
  Speaker 1: I don't know if it's people pleaser.
• 1:39:54
  Speaker 3: But I've been reading up on imposter syndrome because I've
• 1:39:57
  Speaker 3: been trying to identify what's going on with me because
• 1:40:00
  Speaker 3: as I come from.
• 1:40:01
  Speaker 2: Man, you fresh out the street, that's what it is.
• 1:40:04
  Speaker 1: You.
• 1:40:04
  Speaker 2: You you can still smell the block on you, you know.
• 1:40:07
  Speaker 1: What I mean?
• 1:40:08
  Speaker 2: Like now you're in front of these microphones, probably a
• 1:40:10
  Speaker 2: person that's used to not showing their face too much,
• 1:40:14
  Speaker 2: and now you're still staying out the way, but you
• 1:40:16
  Speaker 2: in the way. People know your name. Now you walking
• 1:40:19
  Speaker 2: down the street. Somebody call your name now, you like,
• 1:40:22
  Speaker 2: but they ain't calling you because they are op. They
• 1:40:23
  Speaker 2: ain't calling you because the show. Bro enjoyed the show.
• 1:40:27
  Speaker 3: It's fucking me up because I'm like, like, I even
• 1:40:30
  Speaker 3: saw a couple of commings yesterday, like saying, Yo, Loon
• 1:40:33
  Speaker 3: should have did two or three days so you can
• 1:40:35
  Speaker 3: get it in his bag. And I'm like, yo, y'all
• 1:40:37
  Speaker 3: got to understand, I'm a technique guy more than anything,
• 1:40:40
  Speaker 3: So my first time doing something is gonna be more.
• 1:40:42
  Speaker 1: Souless, like paying attention. Yeah, what's going on here?
• 1:40:45
  Speaker 2: You know, what's the space you familiar with? Like you
• 1:40:48
  Speaker 2: breakfast club? I mean, brilliant it is you.
• 1:40:50
  Speaker 1: Smoked it smoke, you know what I'm saying.
• 1:40:52
  Speaker 3: But this is so important and it's BT and it's
• 1:40:55
  Speaker 3: on your face card and I'm saying, let's just make
• 1:40:58
  Speaker 3: sure that we in rotation like I did the.
• 1:41:01
  Speaker 2: Breakfast club thing, because I want people to see you
• 1:41:03
  Speaker 2: right and I want people that know you to be like.
• 1:41:06
  Speaker 1: Oh shit, and they did it. That's what they doing.
• 1:41:11
  Speaker 3: Still they like yo, breakfast club because Bro, it's been
• 1:41:15
  Speaker 3: a short amount of time, Like it ain't need I've
• 1:41:17
  Speaker 3: been going like two years strong. I mean, I started
• 1:41:19
  Speaker 3: parting a long time ago and stop, but I've been
• 1:41:22
  Speaker 3: going like two years strong, every week, clips, every day,
• 1:41:25
  Speaker 3: this and that, and it's like for certain people that's
• 1:41:27
  Speaker 3: a fast movement right in part. And it's like, yo, man,
• 1:41:30
  Speaker 3: you wish Charlemagne you over here? You yeah, like he
• 1:41:33
  Speaker 3: is the he's fucking going. And I need the youngsters
• 1:41:36
  Speaker 3: to know consistency networking the most important valuable.
• 1:41:41
  Speaker 2: Content Intent over intent over content, Yes, like you should
• 1:41:45
  Speaker 2: you should have intention, You should have intentional content.
• 1:41:49
  Speaker 1: Like y'all just do shit to do it. Don't just
• 1:41:52
  Speaker 1: make noise, you know, I.
• 1:41:53
  Speaker 2: Mean, don't just set yourself on motherfucking fire and think
• 1:41:55
  Speaker 2: that you're gonna get attention. That's what that's the conversations
• 1:41:58
  Speaker 2: I've been having on brillid it is the past few weeks.
• 1:41:59
  Speaker 2: That's what I'm to tell people, Like I feel like
• 1:42:01
  Speaker 2: it's a bunch of people doing.
• 1:42:02
  Speaker 1: The same thing. Yes, and it's it's and it's old.
• 1:42:04
  Speaker 1: It's shit.
• 1:42:04
  Speaker 2: It's old ship that I used to do, so I
• 1:42:07
  Speaker 2: can recognize it. They revamping ship. And I'm telling you all,
• 1:42:10
  Speaker 2: that ship has a short self, Like there's a ceiling
• 1:42:13
  Speaker 2: to that ship. You're going to bump your motherfucking head.
• 1:42:17
  Speaker 1: You know what I'm saying with.
• 1:42:18
  Speaker 3: You, with us like people like me, I've studied like
• 1:42:20
  Speaker 3: you have all my life, like all different sides, Like
• 1:42:23
  Speaker 3: I would sit up and watch seeing then and don't
• 1:42:26
  Speaker 3: give a damn.
• 1:42:26
  Speaker 1: It's just about technique. How they okay, how they transitioning
• 1:42:30
  Speaker 1: in and out of conversations and what's that word?
• 1:42:33
  Speaker 3: Man?
• 1:42:33
  Speaker 1: You look that word? What the fuck was?
• 1:42:35
  Speaker 2: And I'm gonna tell you something else speaking about all
• 1:42:37
  Speaker 2: of that that, you know, uh, you know, seeing things
• 1:42:40
  Speaker 2: that don't pertain to you and everything. The one thing
• 1:42:43
  Speaker 2: I used to always tell act all the time, and
• 1:42:45
  Speaker 2: I'm sure Acta said this. I used to always say,
• 1:42:48
  Speaker 2: find your own voice. Don't be a second, arate version
• 1:42:51
  Speaker 2: of nobody. Don't imitate me, don't imitate this person like,
• 1:42:54
  Speaker 2: don't do nothing, find your own. When you find your
• 1:42:56
  Speaker 2: own voice, you're.
• 1:42:57
  Speaker 1: Gonna be out here. You think he's done that lutely.
• 1:43:01
  Speaker 2: And that's why I think his shit has gone up,
• 1:43:04
  Speaker 2: you know, because I remember when he was. You could
• 1:43:07
  Speaker 2: go back and listen, and you can listen and you'll
• 1:43:08
  Speaker 2: be like, oh, okay, he trying to sound like this person.
• 1:43:11
  Speaker 2: He's trying to sound like that person. He absolutely found
• 1:43:13
  Speaker 2: his own ways. And that's what I'm trying to tell everybody.
• 1:43:15
  Speaker 1: Now, find your own voice. I'm watching these people.
• 1:43:20
  Speaker 2: Number one, you hustling backwards because youre launching your podcast
• 1:43:23
  Speaker 2: on YouTube. But then number two, you doing what everybody
• 1:43:26
  Speaker 2: else is doing the same. And listen, maybe that's all fault.
• 1:43:30
  Speaker 2: Maybe that's my fault exactly because I let him astrade.
• 1:43:33
  Speaker 2: But I'm telling you, why would you want to be
• 1:43:36
  Speaker 2: the version of me. I'm telling you you're gonna bump
• 1:43:38
  Speaker 2: your head at instead of being the today, I'm telling
• 1:43:41
  Speaker 2: you that.
• 1:43:41
  Speaker 1: You can fly. Do you think that they think? Do
• 1:43:45
  Speaker 1: you think that they say, Man, Charlotte just don't want
• 1:43:46
  Speaker 1: me to get big like he got big? Is it
• 1:43:49
  Speaker 1: some of that