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If I Had 90 Days To Start A Business_ This Is My Plan. · The Empire of Wealth

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  Speaker 1: 90 days ago I decided to start a new business
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  Speaker 1: I invested zero dollars on purpose in this business and
• 0:05
  Speaker 1: I want to teach it to you for free in
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  Speaker 1: this video I'm going to walk you through how I
• 0:09
  Speaker 1: did it step by step and how you can apply
• 0:12
  Speaker 1: the blueprint to any business of your own what's your
• 0:21
  Speaker 1: why you've got to dig really deep you've got to
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  Speaker 1: find where your pain is in life because in pain
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  Speaker 1: there's purpose. I'll give you an example, my own business
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  Speaker 1: with Dreambooth, support dreams, that's why I'm doing it. On
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  Speaker 1: top of that, and this is really important for you
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  Speaker 1: to think about, some of that profit should go to
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  Speaker 1: the people that actually bought the product and then you've
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  Speaker 1: got to have a real pain. So in my case,
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  Speaker 1: I was 15 years old when I left school and
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  Speaker 1: I realised the education system did not equip me for
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  Speaker 1: the real world. I felt with all my heart that
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  Speaker 1: the school system 25, 30 years later would be fixed
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  Speaker 1: and it's not. We're still not giving people the knowledge
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  Speaker 1: they need have the life they want we've been teaching
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  Speaker 1: people how to get a job not how to live
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  Speaker 1: their dream hopefully you've now got your why but if
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  Speaker 1: you haven't we can come back to this a little
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  Speaker 1: bit later and the rest of the steps i'm about
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  Speaker 1: to go through might even help you with your wife
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  Speaker 1: so number two what's your brand it's really important to
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  Speaker 1: psychologically feel like your business is going to be born
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  Speaker 1: too many people use the language of i would like
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  Speaker 1: to one day do or i would like to one
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  Speaker 1: day be instead say you are I am a coffee company.
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  Speaker 1: When I first started this channel five years ago, I
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  Speaker 1: just thought I was an idiot who knew business. I
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  Speaker 1: didn't think I was a YouTuber. And I was telling
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  Speaker 1: myself one day I'll be a YouTuber. And as soon
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  Speaker 1: as I start saying to myself, I am a YouTuber,
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  Speaker 1: here I am doing it. And that's what you need
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  Speaker 1: to do. You need to name your baby. And by
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  Speaker 1: naming it, you'll believe it's going to be born. You
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  Speaker 1: have to see it as real. So what are you
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  Speaker 1: going to call your business? Now, when naming a business,
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  Speaker 1: this is a whole conversation. psychological thing on its own
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  Speaker 1: there are two types of naming first is a direct
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  Speaker 1: practical name like dream brew it's two words together it
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  Speaker 1: almost describes what the product is on the tin you
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  Speaker 1: know exactly what it is right it's coffee because it's
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  Speaker 1: brew and it's a dream it's going to pay for
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  Speaker 1: people's dreams it makes it clear you can also name
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  Speaker 1: a business in an impractical way so google for example
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  Speaker 1: they created a word a completely made up word can
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  Speaker 1: also be really easy to trademark It can be really
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  Speaker 1: easy to get the URLs, but you're going to have
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  Speaker 1: to work a little harder to identify what it is
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  Speaker 1: for the public. Or you can do what I've done,
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  Speaker 1: which is put two words together that describe the business.
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  Speaker 1: But you need this foundation to make your dream become
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  Speaker 1: a reality. Now, step three on the surface of it,
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  Speaker 1: grab all your social handles, might sound easy. It's actually not.
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  Speaker 1: There's an art to it. And you might want to
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  Speaker 1: come up with a name, but then also have a
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  Speaker 1: slightly different social media handle. So me, for example, I
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  Speaker 1: did Simon Squibb when I first started because someone actually
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  Speaker 1: stole Simon Squibb. So what I had to do was
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  Speaker 1: go buy the trademark for Simon Squibb and then go
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  Speaker 1: back to these social handles and say, someone has actually
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  Speaker 1: taken my trademark, Simon Squibb, and all the social media
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  Speaker 1: platforms then had to give me my social media handle.
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  Speaker 1: So that's one way to go about it. Go get
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  Speaker 1: a trademark sorted out. It's not that expensive to get trademarks.
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  Speaker 1: It's a lot cheaper than you might think. But then
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  Speaker 1: you can have the same social media handle on every
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  Speaker 1: single platform that make your life so much easier. Another
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  Speaker 1: important step when building a business is securing your place online.
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  Speaker 1: And that starts with a good domain and a website.
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  Speaker 1: Because when someone hears about your business and goes looking
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  Speaker 1: for it, what they find next either builds trust or
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  Speaker 1: kills it. That's why your domain name matters more than
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  Speaker 1: people think. It's often the first thing people judge, and
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  Speaker 1: it's where trust and transactions actually happen. The problem is
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  Speaker 1: most good. com domains are already gone, so people either
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  Speaker 1: overpay for one or settle for something that doesn't feel right.
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  Speaker 1: That's where. online comes in.. online domains are clean, modern,
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  Speaker 1: and tell people exactly where to find you. Over 3.5
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  Speaker 1: million businesses have already made the switch. And because the
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  Speaker 1: word online gets searched over 500 million times a month,
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  Speaker 1: it can actually give you a visibility edge too. You
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  Speaker 1: can grab yours through GoDaddy, Squarespace, or Namecheap, or head
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  Speaker 1: to get.online.com and use the code SIMON to get your
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  Speaker 1: first year for 99 cents. If you're building something real,
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  Speaker 1: securing the right domain is a smart first step. I've
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  Speaker 1: left the link in the description. Now step four is
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  Speaker 1: a little bit of a tricky one because get samples
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  Speaker 1: relates directly to what I'm doing at Dreambrew. I had
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  Speaker 1: to literally go get samples of the product and see
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  Speaker 1: what product sample matches what I want it to be
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  Speaker 1: and what the brand values are of the company. In
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  Speaker 1: your case, it might be quite different. Sometimes, like yesterday,
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  Speaker 1: someone told me they wanted to actually write a book.
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  Speaker 1: So you have to literally go write a book. So
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  Speaker 1: write one page a day. That's your equivalent of get samples.
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  Speaker 1: Start creating stuff. I think a lot of people, when
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  Speaker 1: they're starting a business, they make the get the product
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  Speaker 1: bit way more complicated than it needs to be. So
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  Speaker 1: I know someone launching a clothing brand, for example, maybe
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  Speaker 1: that's something you're doing. then just go get one t-shirt
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  Speaker 1: and you can go buy it from a shop and
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  Speaker 1: then add your bits on it. It doesn't have to
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  Speaker 1: be the perfect sample from day one, the perfect supplier
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  Speaker 1: from day one. Just get one sample to get feedback
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  Speaker 1: from your potential investors. You don't need to overthink the
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  Speaker 1: sample process. Again, this stops a lot of people's dreams
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  Speaker 1: dead in the tracks when they think, oh, I've got
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  Speaker 1: to have the perfect sample. I've got to have a thousand,
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  Speaker 1: two thousand, ten thousand pieces. I need a million dollars
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  Speaker 1: to even begin the business. You've got to use the
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  Speaker 1: tools that that you've got that mean no cost at all.
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  Speaker 1: Stop thinking you need 10,000 samples and start realising you
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  Speaker 1: only need one. That's all you're going to need. And
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  Speaker 1: later on, I'm going to get into how to get
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  Speaker 1: an investor in a minute. But that's sometimes all you
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  Speaker 1: need to show an investor that it's real. Figure out
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  Speaker 1: how to get it and use AI. Go and beg
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  Speaker 1: one supplier to give you one product. Go buy it
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  Speaker 1: from the shop and stick your own sh * *
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  Speaker 1: on it. It doesn't matter. But get one sample in
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  Speaker 1: your hand. So again, you've got the name. You've got
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  Speaker 1: the social media handles. You know exactly why you have
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  Speaker 1: to break through and make this happen. You've got the why.
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  Speaker 1: So what's stopping you? Step five is what stops a
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  Speaker 1: lot of people following through on their dream. Finding a partner.
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  Speaker 1: I didn't make it on my own. No one can.
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  Speaker 1: When anyone ever says self-made in their bio, they're lying
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  Speaker 1: or they're ignorant or they're stupid. No one has ever
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  Speaker 1: been successful on their own. This is a subconscious belief
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  Speaker 1: that the school system teaches you that you need to
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  Speaker 1: delete right now. They tell you to sit down and
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  Speaker 1: do an exam on your own. Getting an A and
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  Speaker 1: a D is about you doing it on your own
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  Speaker 1: with a bit of paper in front of you, sitting
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  Speaker 1: at a desk with a pencil on your own. It's bullshit.
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  Speaker 1: You need to get help. And my personal opinion, the
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  Speaker 1: best way to do this is find a partner. A
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  Speaker 1: partner can literally be the person who you are going
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  Speaker 1: to marry one day or who you're dating. It can
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  Speaker 1: be the person that supports you every single day and says,
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  Speaker 1: you know what, I'm going to run a job while
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  Speaker 1: you build this business. Well, I'm going to support you
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  Speaker 1: in this crazy venture. I'm going to be there for you.
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  Speaker 1: Even if we go broke, it won't matter. You've got
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  Speaker 1: to find the right partner. But the partner could also
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  Speaker 1: be a co-founder, someone you're willing to shed equity with. Now,
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  Speaker 1: so many people are stupid about this point. I know
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  Speaker 1: so many people that have failed because they wanted 100%
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  Speaker 1: of the business. What is the point of having 100%
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  Speaker 1: of something that doesn't work? I want 50% of something
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  Speaker 1: I love to work on that has a purpose and
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  Speaker 1: a why and a mission and that ultimately my 50%
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  Speaker 1: can be worth a billion dollars instead of 100% that's
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  Speaker 1: worth nothing. There are two types of structures you need
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  Speaker 1: to understand when finding a perfect partner. First is... You
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  Speaker 1: need to list all the things that you love to
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  Speaker 1: do and all the things you hate to do. You
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  Speaker 1: want a partner who is exactly the opposite to you
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  Speaker 1: in this. You want someone that loves to do the
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  Speaker 1: things you hate and doesn't mind you doing the things
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  Speaker 1: you love. So I love being in front of camera. Now, luckily,
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  Speaker 1: my wife hates being in front of camera. So she's
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  Speaker 1: good at everything else except being in front of camera.
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  Speaker 1: And that's great because we're not fighting for the camera space, right?
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  Speaker 1: You literally want to have exactly the opposite skills, ideally,
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  Speaker 1: but you need to make sure that you have the
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  Speaker 1: same why. And that's how you find a good co-founder.
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  Speaker 1: You look for someone. Now, it's not easy to find
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  Speaker 1: a co-founder, but I'm telling you right now, if I
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  Speaker 1: said to you red car, you're going to see red
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  Speaker 1: cars everywhere. You need to be looking out for this
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  Speaker 1: person by writing down exactly what it is they do,
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  Speaker 1: what experiences that they had that can relate to your
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  Speaker 1: problem or thing you're trying to work on. Finding a
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  Speaker 1: partner will literally 10x your chance of succeeding. Don't do
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  Speaker 1: it on your own. One plus one equals 11. Please
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  Speaker 1: learn this. Remove the subconscious belief that you have to
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  Speaker 1: do it on your own, that school taught you that
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  Speaker 1: isn't true. Now, how did I find a partner with
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  Speaker 1: Dream Brew? That takes me on to step six. Now,
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  Speaker 1: it's important when looking for an investor that you act
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  Speaker 1: like you don't need an investor. I know psychologically this
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  Speaker 1: is hard. If you're trying to build a business, you
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  Speaker 1: might think to yourself, gosh, I can't scale it without money.
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  Speaker 1: You can, you just need to be patient. In nearly
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  Speaker 1: every single business example, even if you're launching a clothing brand,
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  Speaker 1: you can sell one T-shirt, make a profit to then
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  Speaker 1: buy two T-shirts, to sell two T-shirts to make profit
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  Speaker 1: for four T-shirts, and you can keep repeating this cycle
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  Speaker 1: until one day you're selling 10 000 t-shirts many people
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  Speaker 1: have done this many jim shark ben francis he did
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  Speaker 1: this he worked at pizza hut and then he built
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  Speaker 1: a billion dollar company selling one t-shirt at a time
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  Speaker 1: patience can lead you to success and you don't need
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  Speaker 1: an investor but i'm going to teach you quickly how
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  Speaker 1: to get an investor the number one rule is don't
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  Speaker 1: need money if you can if you're patient you can
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  Speaker 1: actually sit with an investor and not ask them for
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  Speaker 1: money but ask them for advice if you ask for
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  Speaker 1: advice you'll get money If you ask for money, you'll
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  Speaker 1: get advice. You need to be patient. You need to
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  Speaker 1: posture yourself, create a feeling and a vibe naturally in
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  Speaker 1: you that says, I don't need this money. You as
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  Speaker 1: an investor want to be involved in this because it's
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  Speaker 1: so exciting. My why is powerful. My team is powerful.
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  Speaker 1: We're going to make it happen. We're going to change
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  Speaker 1: the world. You as an investor are going to miss out.
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  Speaker 1: Make sure you structure things so you don't need money.
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  Speaker 1: So part of getting an investor is ironically getting your
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  Speaker 1: costs down, making your day-to-day expenditure both in your personal
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  Speaker 1: life and in the business as low as possible so
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  Speaker 1: you've got the longest runway. Because if you turn up
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  Speaker 1: and say, I'm about to run out of money, please
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  Speaker 1: give me money to an investor. These people have made money.
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  Speaker 1: They're not stupid. They will see a weakness in you
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  Speaker 1: and take more equity off you than they should. And
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  Speaker 1: so once you find the right partner who really believes
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  Speaker 1: in what you're doing, they're going to push all the
• 9:32
  Speaker 1: buttons they can to help you. And remember, the people
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  Speaker 1: with money, we don't have any power because we have money.
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  Speaker 1: We have the power to invest in ideas and we're
• 9:41
  Speaker 1: nothing without ideas. We're bored without ideas. So remember, you've
• 9:45
  Speaker 1: got the power and you'll get an investor. And once
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  Speaker 1: you've got an investor, getting a co-founder to join you
• 9:49
  Speaker 1: is a lot easier because a lot of people do
• 9:51
  Speaker 1: have risk. They're fearful of not making their rent payments
• 9:54
  Speaker 1: or feeding themselves. So if you can take away the
• 9:56
  Speaker 1: basic risk and give people enough to feed themselves and
• 9:59
  Speaker 1: pay their rents. and then you give them a purpose,
• 10:01
  Speaker 1: and then you give them equity, you will easily find
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  Speaker 1: a co-founder, someone that's actually going to join you day
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  Speaker 1: to day in the business. So you can take away
• 10:06
  Speaker 1: the basic human needs of accommodation and food by having
• 10:09
  Speaker 1: some money in the bank from an investor. But be careful.
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  Speaker 1: Only do this if you really need to. And ideally,
• 10:14
  Speaker 1: you want to not need it. Then you'll get an
• 10:16
  Speaker 1: investor much easier. We're running the world's biggest business competition.
• 10:20
  Speaker 1: We're giving up to a million US dollars away and
• 10:22
  Speaker 1: free help. The link's down below. Join. It'll be fun
• 10:26
  Speaker 1: and we'll help you make your dream a reality. Step seven,
• 10:30
  Speaker 1: test the market. Too many people build a big business
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  Speaker 1: and then go into market and hope that people are
• 10:34
  Speaker 1: going to buy it. So what I was saying earlier,
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  Speaker 1: one T-shirt, put your own on it and get people
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  Speaker 1: to buy one. it begins to test whether or not
• 10:41
  Speaker 1: it's actually a market for what you're selling. Now, I
• 10:43
  Speaker 1: have started many businesses myself, including this one now, where
• 10:47
  Speaker 1: my presumption might be wrong. So I can go into
• 10:50
  Speaker 1: the market and say, I think you want coffee. Dream
• 10:52
  Speaker 1: Brew is a coffee brand. All you need to do
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  Speaker 1: is ideally find 10 people that could be your customers
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  Speaker 1: and then show them that AI image. Show them that
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  Speaker 1: one t-shirt sample, that one shoe sample, that one sock sample,
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  Speaker 1: that one thing that you want to sell. Show it
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  Speaker 1: to them. If you do this right, you're going to
• 11:09
  Speaker 1: save yourself years of pain. Because I have seen people
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  Speaker 1: build businesses and flog that product into the market because
• 11:15
  Speaker 1: they bought 20,000 pieces and they have to sell it.
• 11:17
  Speaker 1: They never once went up to their clients and actually
• 11:19
  Speaker 1: asked them what they actually want. And it doesn't have
• 11:21
  Speaker 1: to cost you anything. Test the market as soon as
• 11:23
  Speaker 1: possible and keep testing it. Another way to test the market.
• 11:26
  Speaker 1: is literally create a waiting list. Ask people to sign up.
• 11:29
  Speaker 1: I did this when I launched helpbank.com, which by the
• 11:31
  Speaker 1: way is a 55 million pound business from nothing in
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  Speaker 1: two years. So all of this stuff I'm teaching you now,
• 11:36
  Speaker 1: I have done time and time again. Basically, I went
• 11:38
  Speaker 1: to the market and said, I'm going to launch a
• 11:39
  Speaker 1: platform where you can go and get free help. Would
• 11:41
  Speaker 1: you like a product like that? And we had 12,000
• 11:45
  Speaker 1: people sign up in two days. So I knew there
• 11:47
  Speaker 1: was a market for that pitch. You can buy a
• 11:49
  Speaker 1: website address for next to nothing. And you can say
• 11:52
  Speaker 1: the product description of what it is with a little
• 11:53
  Speaker 1: box that says email address. Drop in here if you're interested.
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  Speaker 1: It's literally zero cost. And you can get a mailing
• 11:59
  Speaker 1: list on top as well. So you can validate whether
• 12:01
  Speaker 1: people want this idea. there and you can get a
• 12:03
  Speaker 1: main list for when you launch now there are examples
• 12:06
  Speaker 1: where customers don't know what they're talking about steve jobs
• 12:09
  Speaker 1: used to talk about this if you'd ask them whether
• 12:10
  Speaker 1: they want to get rid of the keyboard blackberry and
• 12:12
  Speaker 1: then steve jobs came up with a phone with no
• 12:14
  Speaker 1: keyboard now if you weren't to ask customers whether they
• 12:16
  Speaker 1: want to get rid of the keyboard they would have
• 12:18
  Speaker 1: said no there's always going to be exceptions to the
• 12:20
  Speaker 1: rule i've just given you about testing in the market
• 12:22
  Speaker 1: where you just know better than the customer But nine
• 12:24
  Speaker 1: times out of 10, you don't. Go check if your
• 12:26
  Speaker 1: customers want it. Now, the final thing that you need
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  Speaker 1: to do to make your dream a reality, step eight
• 12:32
  Speaker 1: is the hardest. Bloody launch. Go out there and start
• 12:35
  Speaker 1: telling people you're doing it. Tell everybody, your partner, your family,
• 12:40
  Speaker 1: your friends, anybody you meet. Literally, you're walking your dog,
• 12:43
  Speaker 1: you tell another dog walker about your business. Tell everyone
• 12:46
  Speaker 1: it's happening. Talk as if it's already launched. Explain what
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  Speaker 1: you're doing. Be all in because commitment is the key
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  Speaker 1: to success. Every business I've ever had that's failed is
• 12:55
  Speaker 1: only because I stopped, because I gave up. I had
• 12:57
  Speaker 1: a comic book business. I lost a million US dollars
• 12:59
  Speaker 1: in it. I still hold the comic book in my hand.
• 13:01
  Speaker 1: You know why it failed? It wasn't because I didn't
• 13:03
  Speaker 1: run it properly. It's because I stopped promoting it. I
• 13:06
  Speaker 1: stopped caring about it. That product wasn't my why. Tell
• 13:10
  Speaker 1: me in the comments what your dream is and let's
• 13:11
  Speaker 1: launch a business.