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The age of optimisation: Who’s winning at performance creative?
How has the approach to performance creative evolved, and what distinct strategies are emerging across different generations in this age of increasing data and automation?
In this episode of Digital Disruptors, PMW News Reporter Reem Makari speaks with Megan Tarsuslugil, Senior PR Manager at Bottled Imagination (formerly Senior Campaign Specialist at Journey Further), and Frediano Iannelli, Senior Strategy Director at PMG. Together, they delve into the contrasting perspectives on creative optimisation, exploring how different age groups are leveraging AI, short-form content, and data insights…
The skinny
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