Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#389: Marketing, AI, and the Omnichannel Experience with Asim Zaheer, Glassbox
The customer experience continues to be a key point of competition among brands today, and those that can provid more personalized content, offers, and overall experiences are pulling ahead. But businesses cannot close the digital experience gap and meet their customers' expectations if they do not have a thorough understanding of how customers are navigating their digital platforms.
Today we’re going to talk about how how marketers should be thinking about utilizing AI and marketing and/or CX in the months ahead.
To help me discuss this topic, I’d like to welcome Asim Zaheer, Chief Marketing…
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