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Badgers Unveil Culver's Jersey Patch Deal | Milwaukee News
The Wisconsin Badgers are rolling out a new jersey patch deal with Culver’s starting in the 2026-27 season, featuring the iconic burger chain’s logo on football, men’s basketball, and hockey uniforms. This partnership blends shared values, community engagement, and NIL opportunities for athletes, while also boosting revenue under NCAA’s new two-patch rule. It’s not the first jersey deal — UW Health already sponsors women’s teams — but this one marks a strategic move to diversify income beyond ticket sales, with future plans including stadium sponsorships, concerts, and tours. For Culver’s…
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