GA Insider | Episode 14 | Grayson on Content Strategy

Grassroots Analytics Insider · Mar 26, 2026 · 21m

Grayson delivers advice on fundraising content strategy.

Introduction to Grayson and her journey in digital content - 00:07

Role as a digital content director - 00:44

Becoming a fundraising content expert - 04:03

Building authentic and engaging content - 07:38

Content strategy for fundraising vs engagement campaigns - 11:11

Measuring content impact - 12:13

Embracing risk and innovation - 13:00

The power of vulnerability and authenticity - 15:41

Leading with compassion in digital team management - 16:05

Advice for first-time candidates and early donor base building - 18:13

Election…