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Cliff Notes: Kellogg CEO Says Poor People Should Eat Cereal for Dinner · Earn Your Leisure

• 0:01
  Speaker 1: Earners. What's up.
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• 1:48
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• 1:51
  Speaker 3: You know, it's a lot of people that are struggling
• 1:53
  Speaker 3: in this economy. You have to have the have nots
• 1:56
  Speaker 3: and the riches getting richer while the poor is getting poor.
• 1:59
  Speaker 3: Yea permanent recession and a lot of people are struggling,
• 2:04
  Speaker 3: and there is a food crisis.
• 2:06
  Speaker 1: I believe they said.
• 2:07
  Speaker 3: One out of every five or one out of every
• 2:10
  Speaker 3: four children is living in poverty, malnourished.
• 2:15
  Speaker 2: M h.
• 2:18
  Speaker 3: And Lupey Fiasco said something that was extremely insightful one time.
• 2:21
  Speaker 3: And he's from the South side of Chicago. He'srom the
• 2:22
  Speaker 3: West side of Chicago, and he was saying that he
• 2:24
  Speaker 3: went to go speak to to kids at school, and
• 2:29
  Speaker 3: what he realized was at that school that he went
• 2:32
  Speaker 3: to speak to, the kids were going to school not
• 2:36
  Speaker 3: to learn, or not even to play sports, and not
• 2:39
  Speaker 3: even have a social They were actually going.
• 2:41
  Speaker 1: To school to eat yep, because it was a free
• 2:44
  Speaker 1: It was.
• 2:44
  Speaker 3: A free lunch, bro and they got free breakfast too,
• 2:46
  Speaker 3: so they got two free meals out the day.
• 2:50
  Speaker 1: So let's hear what with the CEO of Kellogg has
• 2:52
  Speaker 1: to say about this situation.
• 2:54
  Speaker 4: Some of the things that we're doing is first messaging.
• 2:56
  Speaker 4: We got to reach the consumer where they are. So
• 2:58
  Speaker 4: we're advertising about cereal for dinner. If you think about
• 3:01
  Speaker 4: the cost of cereal for a family versus what they
• 3:04
  Speaker 4: might otherwise do, that's going to be much more affordable.
• 3:08
  Speaker 2: I'm all for.
• 3:08
  Speaker 4: Innovation and marketing, but the idea of having cereal for dinner.
• 3:13
  Speaker 4: Is there the potential for that to land the wrong way?
• 3:17
  Speaker 4: We don't think so. In fact, it's landing really well
• 3:20
  Speaker 4: right now, Carl. When we look at all of our data,
• 3:23
  Speaker 4: of course we would know that breakfast cereal is the
• 3:25
  Speaker 4: number one choice for in home consumption. We understand that
• 3:28
  Speaker 4: for breakfast. It turns out that over twenty five percent
• 3:31
  Speaker 4: of our consumption is outside the breakfast occasion, a lot
• 3:34
  Speaker 4: of it's at dinner, and that that occasion continues to
• 3:38
  Speaker 4: grow as well as the snacking occasion. But cereal for
• 3:41
  Speaker 4: dinner is something that is probably more on trend now
• 3:45
  Speaker 4: and we would expect to continue as that consumer is
• 3:47
  Speaker 4: under pressure.
• 3:49
  Speaker 3: Yes, sir, it was a few things. The one thing
• 3:52
  Speaker 3: that the smell took me out when he was just like,
• 3:54
  Speaker 3: I don't think so grey, and he was like, oh,
• 3:57
  Speaker 3: he said, as consumers under pressure, the under pressure consumers
• 4:02
  Speaker 3: the cereal for dinner play Okay.
• 4:08
  Speaker 5: Can I speak my mind?
• 4:10
  Speaker 1: Please? Please?
• 4:12
  Speaker 5: I want everybody on Twitter and Instagram to call for
• 4:15
  Speaker 5: the fire and of him immediately. Not only is it
• 4:19
  Speaker 5: insensitive because he's not eating that shit for dinner.
• 4:23
  Speaker 1: Cereal is not healthy.
• 4:24
  Speaker 5: So the food that we allow in the United States
• 4:26
  Speaker 5: of America to be consumed other countries will not let
• 4:29
  Speaker 5: the dogs eat it.
• 4:31
  Speaker 1: It is not healthy.
• 4:32
  Speaker 5: The nutrition of value in cereal over the last thirty
• 4:36
  Speaker 5: five years has went down I think sixty or seventy percent,
• 4:39
  Speaker 5: and the origin of cereal being mainstream in the United
• 4:43
  Speaker 5: States of America was to drop the testosterone levels of
• 4:46
  Speaker 5: males in the country. I don't think that him and
• 4:50
  Speaker 5: his wife and his friends are eating cereal at night.
• 4:53
  Speaker 5: So I don't think you should actual for consumers to
• 4:56
  Speaker 5: do something that you're not doing. I think it's impoor
• 4:59
  Speaker 5: tape and opposed to telling them a better option for
• 5:03
  Speaker 5: what that they could do to probably make more money,
• 5:05
  Speaker 5: which is the premise of this show. You're telling them
• 5:08
  Speaker 5: to eat cereal, which is already bad for the kids
• 5:13
  Speaker 5: they eat it. I'm disappointed in him. Stock is okay.
• 5:18
  Speaker 5: I mean the stock should have dropped about forty eight bucks.
• 5:21
  Speaker 5: The last time the stock had a high was in
• 5:23
  Speaker 5: twenty fifteen at eighty seven bucks. I think he should
• 5:26
  Speaker 5: be fired immediately. Though these are my thoughts, these are
• 5:28
  Speaker 5: reflective of Ian Dunlap and Red Panda only earn your leisure, Troy,
• 5:32
  Speaker 5: Mike Rashad, et cetera. But he should be fucking fired
• 5:36
  Speaker 5: go home immediately, so Rad Panda, everybody in Red Panda,
• 5:42
  Speaker 5: I don't never want you to buy ketlog cereal for
• 5:44
  Speaker 5: the next five years. Like it's that when Carl Kintonia
• 5:48
  Speaker 5: tells you to walk it back and you don't like
• 5:51
  Speaker 5: Carl very rarely on on air, will embarrass somebody and
• 5:55
  Speaker 5: tell you to step a step your comment back, like
• 5:58
  Speaker 5: Mark Haynes was the one back in the day, should
• 6:00
  Speaker 5: do that, Maria bottle Romo, that's impooran taste. But if
• 6:03
  Speaker 5: he's talking like that, now imagine what other food CEOs
• 6:07
  Speaker 5: are talking about behind the scenes like that. If this
• 6:09
  Speaker 5: is a sign that they don't care. I don't know
• 6:11
  Speaker 5: what it is, but I think he should he should
• 6:13
  Speaker 5: step down.
• 6:15
  Speaker 1: Well, there was there was a thing called the French Revolution,
• 6:18
  Speaker 1: and there.
• 6:18
  Speaker 3: Was there was a there was a woman called Maria
• 6:21
  Speaker 3: internet Good and when the people were starving in the street,
• 6:25
  Speaker 3: she said, let them eat cake.
• 6:29
  Speaker 1: What you said, and they took it. They took a
• 6:31
  Speaker 1: head off because of that.
• 6:32
  Speaker 2: This is so I don't I'm no's this is actually
• 6:37
  Speaker 2: the opening scene in the new Napoleon movie.
• 6:40
  Speaker 1: That's the opening scene there. You have it.
• 6:42
  Speaker 3: So and even to podcast reference, you know when after
• 6:45
  Speaker 3: after a while, when people get so so hungry they
• 6:47
  Speaker 3: going cannibal. I think that he that was a metaphor.
• 6:51
  Speaker 3: But so what, Okay, let's unpackt this a little bit.
• 6:57
  Speaker 3: Cereal shouldn't be eating for any meal at all, it's
• 7:02
  Speaker 3: not even a real food, right, it's just made up.
• 7:06
  Speaker 1: It's just made up. Yeah, it's a food product. It's
• 7:09
  Speaker 1: not food. It's a food product. So technically you shouldn't
• 7:12
  Speaker 1: be eating cereal for any mail of the day.
• 7:15
  Speaker 3: But I don't know the difference between eating it for
• 7:19
  Speaker 3: breakfast or dinner if you're gonna eat like it's one
• 7:23
  Speaker 3: of these things where it's one of these things, right
• 7:26
  Speaker 3: where you make a food to support the dairy industry, right,
• 7:31
  Speaker 3: even breakfast. The whole thing with Breakfast America is all
• 7:35
  Speaker 3: is the greatest marketing tool ever. Why do we eat
• 7:38
  Speaker 3: eggs and drink milk for breakfast? Because they wanted to
• 7:41
  Speaker 3: support the dairy industry, which are huge lobbyist to Congress.
• 7:46
  Speaker 1: Nobody.
• 7:46
  Speaker 3: There's never been scientific research that says that eggs are
• 7:50
  Speaker 3: more beneficial at eight am than they are at ten pm.
• 7:53
  Speaker 3: A lot of things we don't question, a lot of
• 7:55
  Speaker 3: things we don't question in life. I eat eat, I
• 7:58
  Speaker 3: don't really eat breakfast food. I don'tly technically you say
• 8:01
  Speaker 3: you're only supposed to actually really eat fruit before twelve
• 8:05
  Speaker 3: o'clock anyway, flush out your system. So taking emotion out
• 8:12
  Speaker 3: of this, I think that what he's trying to do
• 8:17
  Speaker 3: is find creative ways to sell his product. Now, products
• 8:22
  Speaker 3: is extremely harmful at any at any time of the day.
• 8:26
  Speaker 2: Do they make special Okay, I don't know special case
• 8:29
  Speaker 2: that we're talking about the frosted flakes of the world.
• 8:34
  Speaker 3: So I would say that at best it was uneducated
• 8:39
  Speaker 3: and ill informed at best, At worst, it was extremely
• 8:43
  Speaker 3: unsensitive and completely heartless two people that are struggling to actually.
• 8:50
  Speaker 1: Put food on the table. Right.
• 8:51
  Speaker 3: Yes, I don't think that cereal at night is a
• 8:55
  Speaker 3: solution to hunger. I don't think that's a hunger. But
• 9:01
  Speaker 3: we all must have empathy, and I think this is
• 9:03
  Speaker 3: what happens when you lack empathy. What I've realized is
• 9:05
  Speaker 3: that there's two worlds. There's two countries in America, and
• 9:10
  Speaker 3: it's hard for any it's hard for the other side.
• 9:12
  Speaker 1: To relate to the other side. This is why police brutality.
• 9:15
  Speaker 3: Like, if you live in a white neighborhood, you've only
• 9:18
  Speaker 3: had good interactions with cops your whole entire life. They
• 9:20
  Speaker 3: come through on like the fire trucks and they give
• 9:23
  Speaker 3: out candy canes, and they do like the crossing road
• 9:26
  Speaker 3: when the school closes and stuff like that. So you
• 9:29
  Speaker 3: can never really imagine that a cop would just brutally
• 9:31
  Speaker 3: beat somebody for no reason. It's unfathomable. You have to think, Okay,
• 9:35
  Speaker 3: well they had to do something to deserve this, because
• 9:38
  Speaker 3: cops are the greatest people of all time.
• 9:40
  Speaker 1: The flip side to that is that if you.
• 9:42
  Speaker 3: Grew up in a neighborhood where it was economically depressed,
• 9:46
  Speaker 3: you probably never had a.
• 9:48
  Speaker 1: Good interaction with a cop.
• 9:49
  Speaker 3: Ever, you only know them as bad, so you can
• 9:52
  Speaker 3: never really look at a cop as being good. Neither
• 9:55
  Speaker 3: perspective is wrong. It's based off of your own life experiences.
• 10:00
  Speaker 3: Very few people have the opportunity to cross over and
• 10:03
  Speaker 3: see things from the other side. So what ends up
• 10:05
  Speaker 3: happening is that you live a life and you're in
• 10:08
  Speaker 3: your own algorithm. We're all in our own algorithm, right,
• 10:11
  Speaker 3: So you don't you don't really even understand certain things
• 10:15
  Speaker 3: because you never went through it. You don't know anybody
• 10:17
  Speaker 3: that went through it, So your empathy level has dropped
• 10:21
  Speaker 3: to an all time low. And this hap this is
• 10:25
  Speaker 3: a perfect example of that. So I think we can
• 10:28
  Speaker 3: use this as as a learning point. I don't necessarily
• 10:30
  Speaker 3: want to just throw him under the bus here or they
• 10:32
  Speaker 3: threw himself under the bus. But I think that it's
• 10:35
  Speaker 3: important for all of us to have more empathy, us included.
• 10:39
  Speaker 3: This is this is a learning situation that hopefully we
• 10:42
  Speaker 3: can all become better people from and realize that, you know,
• 10:45
  Speaker 3: if we're fortunate enough to be blessed with some level
• 10:49
  Speaker 3: of prosperity, that's a blessing, but it's never to be
• 10:55
  Speaker 3: taken for granted, and you can never forget humble beginnings
• 10:58
  Speaker 3: and people that may not have as much, because there's
• 11:03
  Speaker 3: always going to be more have nots than they are halves.
• 11:07
  Speaker 1: I think is the word you got it.
• 11:09
  Speaker 2: I think it was completely tone deaf, but it also was.
• 11:13
  Speaker 1: I don't even want to call it shocking.
• 11:14
  Speaker 2: It was very like, okay, this is the type of
• 11:18
  Speaker 2: talk that happens when they think no one's listening. They
• 11:21
  Speaker 2: just saying it to y'all front, straight up, like completely
• 11:25
  Speaker 2: tone deaf, completely not even caring about the consumer, right,
• 11:29
  Speaker 2: like take these products. And when I was thinking of it,
• 11:31
  Speaker 2: I'm just like, man, I remember when Segul was saying,
• 11:33
  Speaker 2: like most nice eight sleep for dinner just because of
• 11:35
  Speaker 2: the hunger that they did.
• 11:37
  Speaker 1: This dude saying that was.
• 11:38
  Speaker 6: Just like he's it's charger more than ever for if
• 11:46
  Speaker 6: it's through the fourth air. And so here's the thing.
• 11:49
  Speaker 2: Right before these people, especially every CEO and we we've
• 11:52
  Speaker 2: come in content with a lot of CEOs and hot
• 11:56
  Speaker 2: network people. Before they ever speak in public, they have
• 12:00
  Speaker 2: a team of people coaching them on what Tuesday?
• 12:03
  Speaker 1: Yep? So at what.
• 12:05
  Speaker 2: Point were you prompted right and went over the questions
• 12:10
  Speaker 2: and here's how you're gonna respond. Did he not say, like,
• 12:12
  Speaker 2: I know, nobody thought that that would be ill advised
• 12:16
  Speaker 2: or they just felt like.
• 12:17
  Speaker 1: Yo, I don't care, we don't care. Yeah, he didn't care.
• 12:20
  Speaker 1: He doesn't. Yeah.
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