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Big 12’s Hype vs Reality | Birmingham News
Big 12 Commissioner Brett Yormark is hyping his league as the deepest and most competitive in college football, backed by a $20 million Monster Energy deal and global expansion plans — but the numbers don’t match the hype. With just one playoff appearance in the last decade and a dismal 1-8 record since the playoff era began, the conference’s on-field performance lags behind its marketing push. Internal turmoil, including gambling allegations involving a former Texas Tech QB and Yormark’s evasive media responses, adds to the skepticism. While the branding and international games are flashy…
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