Latest / Inside Country with Wayne D / BIG MACHINE Celebrates 20 Years with Scott Borchetta & Kris Lamb

Transcript

BIG MACHINE Celebrates 20 Years with Scott Borchetta & Kris Lamb · Inside Country with Wayne D

0:00
Speaker 1: Listen. I'm not hyping this guy up too much, but
0:05
Speaker 1: Music City Royalty is in the building with us. Chris Lamb.
0:08
Speaker 1: How I'm about to get Chris Lamb part of that
0:14
Speaker 1: twice I listen, Chris Lamb, Scott Borgetta big day for
0:22
Speaker 1: y'all in general as a record label. Scott, I want
0:25
Speaker 1: to start with you because it's been a big week
0:27
Speaker 1: for you personally as well with the honor at MTSU.
0:32
Speaker 1: What does that mean to you? This You've obviously put
0:35
Speaker 1: so much into the into the music industry country, but
0:37
Speaker 1: music industry as a whole. That MTSU was like, Hey,
0:40
Speaker 1: we're going to rebrand the dang thing.
0:43
Speaker 2: Really exciting.
0:43
Speaker 3: You know.
0:44
Speaker 2: Beverly Keel, who's the dean of the Media and Entertainment School,
0:49
Speaker 2: approached me about five years ago with this idea and
0:52
Speaker 2: just talking about legacy and you know, giving back, and
0:58
Speaker 2: you know, it really hit me over the head about
0:59
Speaker 2: ten years ago, maybe a little longer, that we'd become
1:03
Speaker 2: industry leaders and we needed to give back more. And
1:08
Speaker 2: so this opportunity to rename the college the scopworsh Out
1:12
Speaker 2: of College of Meeting Entertainment was mind bending and really
1:16
Speaker 2: the mission is to give back because when I went
1:19
Speaker 2: to college, the irony is I dropped out after two
1:23
Speaker 2: semesters because I couldn't learn what I wanted to learn.
1:26
Speaker 2: I wanted to be in the record business. And so
1:29
Speaker 2: for me to be able to be what I joked
1:32
Speaker 2: as the gateway drug for these kids, like, hey, there's
1:34
Speaker 2: a real path now and then there has been for
1:37
Speaker 2: a while. But also to lift them up. You know,
1:39
Speaker 2: they do such extraordinary things at MTSU, and because they're
1:44
Speaker 2: not right here in Nashville, Belmont and Vanderbilt get a
1:47
Speaker 2: lot of the noise and the credit. So we're just
1:50
Speaker 2: going to make sure and remind everybody how important because
1:52
Speaker 2: there's so many great alums from MTSU that are part
1:56
Speaker 2: of our business, our artists, etc. So we're just going
1:59
Speaker 2: to be loud about it. And it was a huge honor,
2:01
Speaker 2: so fun walking through the campus and all the students
2:04
Speaker 2: coming up and talking and they're so excited about what
2:07
Speaker 2: we're doing. We've completely renovated the media and Entertainment building.
2:12
Speaker 2: It's just the beginning, so thank you for bringing that
2:14
Speaker 2: Up's a huge honor.
2:15
Speaker 1: Yeah, it was cool to see and it's and obviously
2:18
Speaker 1: we are familiar with Big Machine and the success of
2:20
Speaker 1: the artists and the success that you've had personally as well.
2:23
Speaker 1: So it was cool to like see that, especially this week.
2:26
Speaker 1: The timing couldn't have been better.
2:27
Speaker 2: Well, that wasn't by accident, So we wanted to be
2:30
Speaker 2: really loud around the twentieth anniversary. You know, Big Machine
2:33
Speaker 2: turns twenty Monday, September first, and so today, you know,
2:38
Speaker 2: it's like, what's the biggest way that we give back
2:40
Speaker 2: to Nashville and our fans. Let's do the biggest free
2:43
Speaker 2: show with all of our biggest artists. So there's a
2:48
Speaker 2: few huge surprises. I'm going to let Lamb bust out
2:51
Speaker 2: on the on one of them, one of his favorite
2:54
Speaker 2: duo records of the year.
2:57
Speaker 4: I mean, like, you're the only friend that I have
2:59
Speaker 4: as college, so I think that's pretty incredible.
3:02
Speaker 1: Hey, my name is on a college list of do not.
3:05
Speaker 1: Oh yeah, yeah, that's way different.
3:08
Speaker 4: I was thinking about this though, because Scott probably has
3:10
Speaker 4: like one million plaques celebrating like just platinum, Diamond awards
3:14
Speaker 4: and like, legit, now his name is going to be
3:16
Speaker 4: out of all of these certificates of education.
3:18
Speaker 3: Dude, Like you figured out a way to hack the
3:20
Speaker 3: plaque system.
3:20
Speaker 4: There's gonna be like a million practice hacked the plaque.
3:24
Speaker 3: It's sick.
3:24
Speaker 4: And I say that because, dude, I've had the luxury
3:27
Speaker 4: of working with Scott for the past fifteen years, and
3:29
Speaker 4: I feel like people are in the property environment that
3:31
Speaker 4: they' raised in, and so like Scott's kind of like
3:33
Speaker 4: my work daddy, you know literally, I mean, dude, I
3:35
Speaker 4: won't be where I on if it wasn't for obviously
3:37
Speaker 4: like Scott and the entrepreneurial spirit that he brings, the
3:39
Speaker 4: Big Machine label group, and the opportunities that he brings
3:41
Speaker 4: not only obviously not to students but his executives. But
3:44
Speaker 4: I try to like get like, dude, do you know
3:47
Speaker 4: how cool this is? Like he how many do you have?
3:50
Speaker 4: Like hypothetically he probably.
3:53
Speaker 2: We have a few?
3:54
Speaker 3: Last one that he got. I'm like, hey, so what's
3:55
Speaker 3: like the process? When a Ferrari comes? He's like, what
3:57
Speaker 3: do you mean? Like, well, like, how does it you?
3:59
Speaker 3: How do you see?
4:00
Speaker 4: It comes on like a flatbed truck. Is there like
4:02
Speaker 4: a parade outside? I guess I don't have a.
4:05
Speaker 3: Fray, you know what I mean?
4:06
Speaker 4: I can have a twenty sixteen very nice car. I'm
4:08
Speaker 4: excited to potentially have a car car like a fry
4:10
Speaker 4: one day. I'm like, bro, next time you get one,
4:12
Speaker 4: let me know. I will stand outside and a plot as.
4:14
Speaker 2: It comes flags cheerleaders. Now, dude, Lamb was pretty stoked
4:20
Speaker 2: this morning because we dreamt jumped in the s F
4:23
Speaker 2: ninety spider have top down and he's he's it was working.
4:28
Speaker 2: It bit him. I'm like, Lamb, this car is here.
4:30
Speaker 2: You look in this car.
4:31
Speaker 4: Actually like phasically fit me too, because I was like
4:34
Speaker 4: I could like get into it. I'm like, oh right, Scott,
4:36
Speaker 4: you have my love language gifts.
4:37
Speaker 1: By the way, that's really what this whole interview is for,
4:41
Speaker 1: is exactly. Yeah, flam needs Lambo.
4:44
Speaker 3: Yeah exactly. That's actually funny.
4:46
Speaker 4: You say that though, because on my birthday he sent
4:48
Speaker 4: me a picture of a Lambeau that said Lamba on
4:50
Speaker 4: a license plate.
4:51
Speaker 3: I'm like, yo, dog, you can't be said.
4:52
Speaker 2: I said, happy birthdaypreaded that.
4:56
Speaker 1: You open up the car there's a five dollars Starbucks
4:58
Speaker 1: in car.
5:00
Speaker 3: Exactly.
5:00
Speaker 4: No, I mean, I mean, I said, because like truly
5:02
Speaker 4: it's important, especially this week, you know, I mean, They're
5:07
Speaker 4: not to be weird, but there will never be another
5:09
Speaker 4: Scotpod shut up, and so like these you're almost where
5:11
Speaker 4: we got to like take a second and recognize, like
5:13
Speaker 4: this is cool, dude, really really cool. So I'm proud
5:16
Speaker 4: of you for being able to do that and now
5:18
Speaker 4: obviously be able to aspire all these people.
5:20
Speaker 3: The next party, Hardy came from MT.
5:22
Speaker 4: Yeah.
5:23
Speaker 1: Well, let me while while we're on the subject of
5:26
Speaker 1: Big Big Machine and the success. Uh they're celebrating twenty years. Lamb.
5:31
Speaker 1: You just said you've been there fifteen What brought you
5:34
Speaker 1: to a Big Machine? And we'll get to the history
5:36
Speaker 1: of Big Machine and how it exists, but like what
5:37
Speaker 1: brought you because the other thing about fifteen years at
5:40
Speaker 1: the same record label like is not well and it's
5:43
Speaker 1: like and that's not like a knock on anybody, but
5:45
Speaker 1: sometimes people change label gigs like they've changed their shirt
5:49
Speaker 1: in the morning.
5:49
Speaker 4: Well again, that's the testament to Scots. It gave me
5:52
Speaker 4: a lot of opportunities within the label group to grow
5:54
Speaker 4: and so you know, I came with a band that
5:56
Speaker 4: may or may not be the special guest tonight from
5:59
Speaker 4: a company that was owned by the Walt Disney Company handtent.
6:04
Speaker 3: I don't know how much more we can drop.
6:05
Speaker 2: That's pretty good.
6:06
Speaker 3: Yeah, I mean, I mean, maybe the.
6:07
Speaker 4: Last thing I would say is that Labor Day is
6:09
Speaker 4: coming up on Mondays. This might be like the last
6:11
Speaker 4: like summer night.
6:11
Speaker 2: Perhaps it could be.
6:13
Speaker 4: Yeah, but I came with those dudes over the big Machine.
6:17
Speaker 4: I was really fortunate enough that Scott gave me the
6:20
Speaker 4: place to the land after that, and then immediately of
6:23
Speaker 4: course started working with Taylor right before we h dropped
6:27
Speaker 4: Speak Now and signed Tim McGraw, and so it was
6:29
Speaker 4: just like termendous success. I was a West Coast regional
6:31
Speaker 4: back then. I was telling Scott about this yesterday, Like, dude,
6:33
Speaker 4: being a West Coast regional like our buddy Billy, it
6:36
Speaker 4: is a very hard job but also too and you've
6:38
Speaker 4: got like acts like Taylor Swift, Rascal Flats and uh
6:42
Speaker 4: Tim McGraw popping like that. I mean, dude, I was
6:44
Speaker 4: in the my pool every day in Scott's cile, Arizona,
6:46
Speaker 4: with I bought one of those like yellow Sony waterproof phones. Yeah,
6:49
Speaker 4: just answer calls all day long and just receive airplay.
6:53
Speaker 2: But you know from that obviously, but from that, I.
6:58
Speaker 4: Mean, dude, we had a we had dot records with
6:59
Speaker 4: was a jav between Scott or Republic for three years
7:02
Speaker 4: that he gave me the opportunity to go run from
7:04
Speaker 4: over there, and then after that we kind of merged
7:06
Speaker 4: those teams together. So it is very unique to be
7:09
Speaker 4: raised within like one label group, but there's been multiple
7:11
Speaker 4: different opportunities within that label group that's obviously been kind
7:14
Speaker 4: of somewhat similar to JO.
7:16
Speaker 3: Yeah.
7:16
Speaker 2: I mean you talk about Ashley Sedoti, who's our senior
7:19
Speaker 2: vice president for the Valerie Music Company, she was an intern.
7:22
Speaker 2: So for me, there's so much pride to give all
7:26
Speaker 2: of these great executives the opportunity to go all the way.
7:28
Speaker 2: Now they both lead the imprints and you know, there's
7:33
Speaker 2: you always want to make sure that everybody's got a
7:36
Speaker 2: path to what their dream is, and that really kind
7:40
Speaker 2: of culminates what this week's all about.
7:42
Speaker 3: You know.
7:43
Speaker 2: It's like can you dream big enough? You know? And
7:45
Speaker 2: that was really the mission back to MTSU to inspire
7:48
Speaker 2: them and say, hey, I was a middle class kid
7:51
Speaker 2: from the valley in California and had no idea how
7:54
Speaker 2: to get here, but we were not going to be stopped.
7:57
Speaker 2: And so that's what I want to offer you is
7:59
Speaker 2: this experience and know that you can go all the way.
8:04
Speaker 1: So take us back to the beginning. You were going
8:07
Speaker 1: to school, you knew you wanted to work in records,
8:10
Speaker 1: and we all have a love for music, and especially
8:13
Speaker 1: country music. That's why we are where we are. Did
8:16
Speaker 1: you not have any ability to play an instiment or sing?
8:19
Speaker 2: Oh no, I played in bands for years.
8:20
Speaker 1: Oh wow? So what made you? What made you not
8:23
Speaker 1: go that way and instead going to the label side.
8:25
Speaker 2: So my dad was in the record business, so it
8:27
Speaker 2: was around so he was promotion first generation, and so
8:32
Speaker 2: I got to learn so much about the business being
8:36
Speaker 2: around him. But that didn't provide a path to a
8:39
Speaker 2: real job. And so I actually came to Nashville in
8:43
Speaker 2: nineteen eighty one to visit him. He had moved down
8:45
Speaker 2: from California nineteen seventy nine and he was working an
8:49
Speaker 2: independent country group and they needed a bass player. And
8:53
Speaker 2: he goes, wow, you should go audition for this band.
8:55
Speaker 2: I'm like, well, I'm not sure if I want to
8:56
Speaker 2: play country. I'm I'm a skate punk kid from southern California.
9:00
Speaker 2: And he goes, They're on tour, and I'm like, nineteen
9:03
Speaker 2: years old. They're on tour. So I went and got
9:05
Speaker 2: the gig. I never went back to California, fell in
9:07
Speaker 2: love with Nashville, fell in love with country music. And
9:10
Speaker 2: so when I I was with this group for about
9:14
Speaker 2: a year, came back and literally went to work for
9:16
Speaker 2: my dad in the mailroom. And so that's like, okay,
9:19
Speaker 2: I'm doing that and playing in bands at night. And
9:22
Speaker 2: it was one of those things once I put the
9:24
Speaker 2: band thing to the side and put all my attention
9:27
Speaker 2: into the business. You know, every time I put in
9:31
Speaker 2: a pound, I got a two pound return, and then
9:33
Speaker 2: at night with club owners and band members, you give
9:35
Speaker 2: it all back. It's like, Okay, let's just see what
9:36
Speaker 2: happens when I put everything into this, and it's been
9:38
Speaker 2: so blessed. You know, it's it hasn't been easy by
9:41
Speaker 2: any stretch, but you know, we got here. And so
9:45
Speaker 2: it was really that burning desire of you know, I
9:47
Speaker 2: want to be in this business so badly and I
9:49
Speaker 2: want to hit One of the things I learned early
9:51
Speaker 2: on too, is especially playing with this country band, there
9:55
Speaker 2: were so many things I knew just by osmosis, by
9:57
Speaker 2: being around it, and then go, how do you know that?
10:00
Speaker 2: I'm like, how do you not know that?
10:02
Speaker 3: You know?
10:02
Speaker 2: This is your job, And so that was another thing
10:05
Speaker 2: that really inspired me with musicians is to help explain
10:08
Speaker 2: the business to them because it's a different language when
10:10
Speaker 2: you're talking to an artist and so helping them, you know,
10:13
Speaker 2: you look back at all my experiences and what's the
10:16
Speaker 2: why and what's the how, and that was so important
10:19
Speaker 2: where I was able to explain things to them early on.
10:21
Speaker 2: Now you can go online and get an idea of
10:24
Speaker 2: what to do, but back then that was experience and
10:27
Speaker 2: fighting your way through.
10:28
Speaker 1: You know. The difference about reading it online too and
10:30
Speaker 1: like going out and learning it yourself is the fact
10:33
Speaker 1: that once you've learned it yourself, you don't have to
10:35
Speaker 1: understand it. Once you read it, you have to understand
10:38
Speaker 1: it and apply it. You go out and do it,
10:39
Speaker 1: you're already applying it, right.
10:41
Speaker 2: Yeah, it's like driving a race car two in miles
10:43
Speaker 2: an hour. You can do it online all day long,
10:45
Speaker 2: but let's put your button seat and see what you
10:47
Speaker 2: really got online.
10:51
Speaker 1: With the success of a big machine in twenty years,
10:55
Speaker 1: there has to be a level of I'm not afraid
10:57
Speaker 1: to fail, and within that success with the Ferraris and
11:01
Speaker 1: whatever else you're able to provide for yourself and your family.
11:04
Speaker 1: There have been failures. Oh yeah, So what about those failures,
11:08
Speaker 1: whether it was you put money into this and it
11:10
Speaker 1: didn't turn out, you acquired a record label, it didn't
11:14
Speaker 1: turn out, Like, what are the failures that you can
11:16
Speaker 1: stand on today knowing like they had to happen for
11:19
Speaker 1: me to get where I'm at.
11:20
Speaker 2: Yeah, I've never been afraid to fail, you know, I've
11:23
Speaker 2: I've also never really gone over my skis in all
11:26
Speaker 2: my investments, etc. We've always built a very specific foundation.
11:30
Speaker 2: And so you know, you've got to learn from their failures.
11:33
Speaker 2: So if you just look at it as a lessons,
11:36
Speaker 2: then they're not so much as failures. It's like I
11:38
Speaker 2: learned from that, don't do that again. I'll tell an artist.
11:41
Speaker 2: I'm like, you're on the train tracks. That is not
11:44
Speaker 2: light at the end of the tunnel. That's a train.
11:46
Speaker 2: Get off the tracks and oh no, we think it's
11:49
Speaker 2: we think we're good. Then they get run over. I'm like,
11:53
Speaker 2: that hurt, didn't it? So it's not my ego talking,
11:56
Speaker 2: it's my experience talking. So every failure leads to a
11:59
Speaker 2: learn I love that.
12:01
Speaker 1: It's not my ego, it's my experience and it's and
12:03
Speaker 1: it's tough because in what we do. And on my
12:05
Speaker 1: side too, it very much can be like, yeah, I'll
12:10
Speaker 1: figure it out. I'll figure it out to somebody who
12:11
Speaker 1: has doesn't have the experience. That's I like how you
12:14
Speaker 1: worded that.
12:14
Speaker 2: Well. One of the things too that Lamb and our
12:16
Speaker 2: whole team is we're students of this game every day.
12:20
Speaker 2: If anybody comes in and says we know it all,
12:22
Speaker 2: that's the beginning of the downfall. We don't know it all,
12:25
Speaker 2: but I can guarantee you we will find out. If
12:28
Speaker 2: we get an answer question that we don't know the
12:30
Speaker 2: answer to, we'll find it. But you've got to remain
12:32
Speaker 2: a student of the game period the end.
12:35
Speaker 4: I mean, even to add on to that, it's like
12:38
Speaker 4: we know that we know what we know and that
12:40
Speaker 4: the real obligation. That was a wake up every day
12:42
Speaker 4: with the genuine it's of curiosity to put the puzzle
12:44
Speaker 4: together because the world is changing every single day. Man,
12:47
Speaker 4: one of my favorite quotes I'm going to blotch, but
12:49
Speaker 4: it is the other side of that is the Winston Churchill.
12:52
Speaker 4: Success is not final and failure is not futile. And
12:55
Speaker 4: that's the whole thing about the dude fail learn you know,
12:59
Speaker 4: do better, get back up, but also recognize that when
13:02
Speaker 4: you are at that peak of success, that you're not
13:05
Speaker 4: always going to be there. You got to keep on
13:07
Speaker 4: reinventing yourself. And again, that's one of the things that
13:09
Speaker 4: amazes me about Scott because obviously as a student of
13:12
Speaker 4: him and all the things that he's done. Dude, So
13:16
Speaker 4: after earlier this week, after obviously INTSU renamed their college,
13:21
Speaker 4: he was in the office. I'm like, dude, what are
13:23
Speaker 4: you doing? He was in my office in a chair,
13:25
Speaker 4: we were talking. I'm like, you came back to the
13:27
Speaker 4: office after this amazing celebration. And I say that because
13:32
Speaker 4: it's just another testament to his character and his will
13:34
Speaker 4: to where he's like, dude, to keep on pushing, Which
13:37
Speaker 4: is great for our artists because I think that one
13:39
Speaker 4: of the many things that we're fully aligned on as
13:41
Speaker 4: well is that our greatest responsibility is to the artists
13:43
Speaker 4: that we represent in the art that they create. And
13:45
Speaker 4: that's the way in which to where we feel like
13:47
Speaker 4: we could potentially like shape popular culture through that.
13:51
Speaker 1: You know, as you celebrate twenty years tonight here on
13:53
Speaker 1: Lower Broadway, what keeps you exhibit it? Right? He said
13:59
Speaker 1: that we're back in the office. We hear all the time,
14:03
Speaker 1: you know, through talking to guys like Bill Luberts, who
14:05
Speaker 1: is I've done this for twenty three years, I was
14:10
Speaker 1: I was a PD for a short while in Vegas,
14:12
Speaker 1: and Bill Luberts is like one of the most world
14:13
Speaker 1: class guys that's ever worked a record that I've met.
14:16
Speaker 1: But you have people like that working for you, what
14:19
Speaker 1: makes you still want to show up to the office
14:21
Speaker 1: Because you've made money, you've had success. I mean, you
14:23
Speaker 1: could just let the checks roll in and catch up
14:26
Speaker 1: with LAMB once a week and be like, how are things?
14:28
Speaker 1: Talk to you later, I'm in the pool, like why why?
14:31
Speaker 1: Why still show up the way you do?
14:33
Speaker 2: You know, I when this question comes up, it's you know,
14:37
Speaker 2: I've worked my whole career to get here, and why
14:39
Speaker 2: waste it. There'll be a time when I've timed out.
14:43
Speaker 2: I know that, But right now it's still so curious,
14:47
Speaker 2: and there's so much happening on a daily basis. You know,
14:50
Speaker 2: when we started this band, all we needed needed was
14:54
Speaker 2: all In two thousand and five, it was a different world. Yeah,
15:00
Speaker 2: we had every lever man. You know, I'm coming out
15:02
Speaker 2: of Universal and dream Works and the number one radio
15:07
Speaker 2: promotion guy when radio was king. It's still one of
15:10
Speaker 2: the crown princes, but it's not everything. Everything is everything now.
15:15
Speaker 2: But the timing was so right for me in my
15:18
Speaker 2: career to be able to go, okay, I've got enough
15:23
Speaker 2: wait and enough goodwill at radio. When we start this label,
15:28
Speaker 2: I know that we're going to get a few shots.
15:30
Speaker 2: I've got a honeymoon period. So our first single went
15:33
Speaker 2: top twenty with Danielle Peck, our second single went to
15:36
Speaker 2: number one with Jack Ingram. Then we launched Taylor Swift
15:39
Speaker 2: and so we were just so fortunate she did all right.
15:46
Speaker 2: And then that momentum we are on such a crazy ride.
15:50
Speaker 2: We were lamb and I were just looking at one
15:52
Speaker 2: of our weekly reports from two from our second year,
15:56
Speaker 2: from two thousand and seven. It was the year and
15:58
Speaker 2: ironically it was a eighteen years ago this week when
16:01
Speaker 2: we launched Garth Brooks More Than a Memory. It's the
16:04
Speaker 2: only single in history that debuted at number one on
16:07
Speaker 2: Billboard Airplay Chart Country Airplay Chart. It'll never happen again,
16:11
Speaker 2: never happened before. But we just look at these things,
16:14
Speaker 2: and you know, one of the early mantras that we
16:15
Speaker 2: still use today is start at crazy and work backward,
16:18
Speaker 2: and the whole idea is what's the craziest thing we
16:20
Speaker 2: could do? You know who, how big can we think?
16:23
Speaker 2: How big can we dream? And when you put that
16:25
Speaker 2: in the ether and we talk about it every day,
16:28
Speaker 2: it's like, Okay, we're making this become a reality. Because
16:31
Speaker 2: one of those things you put that tent pole into
16:34
Speaker 2: the future, it's like, what's the path to that work?
16:36
Speaker 2: Backward from that.
16:38
Speaker 1: The more success that you've had on the on the
16:43
Speaker 1: business side has let you be successful on the personal
16:46
Speaker 1: side as well. As we talk about like the Borcetta
16:47
Speaker 1: bourbon just a little while ago, Right, how do you
16:50
Speaker 1: know the right time to put your name on something?
16:53
Speaker 1: And I'll give you an example. The late Great Hulk
16:57
Speaker 1: Hogan was first presented George four Orman's grill and he
17:01
Speaker 1: passed on it and it ended up being George Forman's grill,
17:04
Speaker 1: which is like one of the probably the hottest selling
17:06
Speaker 1: home goods items in the history of the world. Right,
17:09
Speaker 1: So as stuff like that pops up for you, and
17:12
Speaker 1: you're not just a label guy like Skaboorshet is a
17:15
Speaker 1: name out that lives outside of music as well, how
17:18
Speaker 1: did you know this was the right thing?
17:20
Speaker 2: What a great question. So it was really born of
17:23
Speaker 2: the Big Machine Music City Grand Prix, which is now
17:26
Speaker 2: the borschhet of Bourbon Music City Grand Prix. But we've
17:29
Speaker 2: had the distillery, Big Machine Distilleries for nearly ten years.
17:33
Speaker 1: And which I'm not a vodka guy in that vodkas
17:36
Speaker 1: should be illegal. How fantastic, Oh, we have the best
17:38
Speaker 1: vodka ever. Come down, Tequila girl.
17:41
Speaker 2: Our Big Machine platinum filtered vodka is so good you
17:44
Speaker 2: can drink it like tequila.
17:45
Speaker 1: You can.
17:45
Speaker 2: It's so smooth that you can sip it straight. But
17:48
Speaker 2: the we'd had we've been distilling bourbon, so we had
17:52
Speaker 2: barrels of it, and so I went to the team.
17:54
Speaker 2: I said, now's the time to launch it. Let's do
17:56
Speaker 2: it around the Grand Prix. So this is our fifth
17:58
Speaker 2: year of the release of the woor Shutter Bourbon and
18:01
Speaker 2: the very specific Grand Prix versions. They've gone crazy. That
18:05
Speaker 2: first bottle that retailed for three ninety nine is now
18:09
Speaker 2: worth three thousand dollars and so it's become a thing
18:13
Speaker 2: and it's it's a great product to begin with the packaging,
18:16
Speaker 2: especially if you're a race fan. It's just beautiful. The label,
18:20
Speaker 2: the very first Indy five hundred is in nineteen eleven. Yeah,
18:23
Speaker 2: that same year, those same cars raced at the Fairgrounds.
18:27
Speaker 2: So our label is actually the start of the Vanderbilt
18:31
Speaker 2: Cup at the Fairgrounds.
18:33
Speaker 1: Oh, from nineteen.
18:33
Speaker 2: Eleven there anywhere, there's a little blurb in there, but.
18:36
Speaker 1: Okay, yeah, I has a little Easter Egg on the bottle. Yeah, listen,
18:41
Speaker 1: tonight is a special night for you on Lower Broadway. Lamb.
18:44
Speaker 1: I'm going to start with you. When you put together
18:45
Speaker 1: a lineup like this, there's probably not many times you
18:48
Speaker 1: get to stand back and go, damn, we make hits. Yeah,
18:52
Speaker 1: looking at this lineup, you get to say that easily.
18:54
Speaker 1: What was it like? I'd imagine you had your hand
18:56
Speaker 1: in kind of building on what tonight would look like.
18:59
Speaker 4: Yeah, I mean it's really nostalgic, you know, because obviously
19:01
Speaker 4: we're celebrating you know, where we've been and also of
19:03
Speaker 4: course where we're going. But it's what Scott mentioned too,
19:05
Speaker 4: like Danielle Pack, Jack Ingram, these are people that are
19:08
Speaker 4: obviously part of the building blocks.
19:10
Speaker 3: Of what Big Machine is.
19:11
Speaker 4: So it's the feeling from multiple different levels one which
19:14
Speaker 4: to where you can kind of take that trip down
19:16
Speaker 4: memory lane to be like this is where we are,
19:17
Speaker 4: and then also to to go celebrate monster superstars that
19:20
Speaker 4: are just going to get bigger, like Riley Green and
19:22
Speaker 4: Carly Pearson obviously a special guest that you know they
19:26
Speaker 4: come to the show tonight.
19:27
Speaker 3: I thought to take highway, I'm going to keep on
19:28
Speaker 3: dropping like the least or.
19:29
Speaker 1: Yeah, life is that type of thing exactly. They did
19:33
Speaker 1: fix a road out here so it's not as broken,
19:35
Speaker 1: but yeah, it's so y'all will have a smooth sailing tonight.
19:39
Speaker 3: Also, by the way, man Akon.
19:43
Speaker 1: Is going to be is that announced?
19:44
Speaker 3: He just announced it is going to be is going
19:49
Speaker 3: to be on stage.
19:51
Speaker 1: Let me tell you, I have the worst artist picture
19:55
Speaker 1: from when I was doing Top forty in Minneapolis with Akon.
19:59
Speaker 2: You need to bring it tonight.
20:01
Speaker 1: Get it, yes, because it's hidden in my Facebook page.
20:04
Speaker 1: He should have punched me, but he just rolled with it.
20:06
Speaker 1: I like grabbed his chain and I'm like.
20:09
Speaker 2: You grabbed his Shane, Wow, okay it was and he
20:11
Speaker 2: didn't hit me.
20:12
Speaker 3: It was great, dude, Bring it tonight, man, but yeah,
20:14
Speaker 3: it's gonna be really a super icon.
20:16
Speaker 4: And then like one of our new developing bands that
20:18
Speaker 4: are absolutely crushing right now, the Jackwharft band, so we'll
20:21
Speaker 4: have a kon, Jackwhart Band, Carl Peers, Riley Green. It's uh, dude,
20:25
Speaker 4: it's it's honestly, man, it's the biggest show of the year.
20:29
Speaker 4: I mean, when you look at the sack talent, like,
20:31
Speaker 4: there's not anything that it's.
20:32
Speaker 1: A festival show. It is straight up on Broadway. That's nuts.
20:37
Speaker 1: What does it do for you because obviously this is
20:39
Speaker 1: the first time you guys have done something to this
20:42
Speaker 1: level on Broadway.
20:42
Speaker 2: I'd imagine, Well, last year you might remember we did
20:45
Speaker 2: Brandtley Gilbert's biggest, world's largest album release party, and so
20:49
Speaker 2: that was the same Friday of kickoff for the for
20:53
Speaker 2: the Grand Prix. So this is actually the second year
20:55
Speaker 2: that we've done a big concert down here, and we
20:58
Speaker 2: had so much fun last year. And and the Downtown
21:01
Speaker 2: Partnership actually gauge's audience size by cell phone uniques. I know,
21:06
Speaker 2: it's a little creepy, but that's what they do. They
21:09
Speaker 2: usually do about forty five fifty thousand on a Friday night.
21:12
Speaker 2: One hundred and eighteen thousand people last year, so doesn't
21:15
Speaker 2: mean they're all there to see it, but man, you
21:17
Speaker 2: look at the photos, it was packed, so We're gonna
21:19
Speaker 2: have seventy five eighty thousand people tomorrow and just just celebrating,
21:25
Speaker 2: you know, Riley Green and Cheryl Crowe, you know, Brett Young,
21:30
Speaker 2: the band Perrier coming back to do If I Die Young.
21:32
Speaker 2: So literally, from day one to day now is LAMB
21:37
Speaker 2: touched on with the Jack Wharf Band and Preston Cooper's
21:39
Speaker 2: playing who is on the Verge artist by the way,
21:42
Speaker 2: that's right, and so yeah, it's but you know what
21:46
Speaker 2: you you mentioned earlier standing back, it's one of those
21:49
Speaker 2: pinch me moments of like, man, how did we get here?
21:53
Speaker 1: You know?
21:53
Speaker 2: Sometimes it's like, well, we dream big, but did we
21:55
Speaker 2: dream this big?
21:56
Speaker 3: You know?
21:56
Speaker 2: And it's it's going to be a fantastic night and
22:00
Speaker 2: I hope everyone listening will come and join us.
22:02
Speaker 1: That's gonna be so much fun. I want to ask
22:05
Speaker 1: you both because Tay and I when we're talking about
22:08
Speaker 1: like life or career stuff, like it's all about camera
22:10
Speaker 1: angles and you guys are going through the same experience
22:14
Speaker 1: celebrating twenty years, right, but you're you're looking at it
22:17
Speaker 1: at a different angle, right, So over your time with
22:21
Speaker 1: I'll start with Lamb, over your time with Big Machine.
22:24
Speaker 1: What's something you're proud that you were a part of
22:27
Speaker 1: for somebody else, and then something you were proud of,
22:29
Speaker 1: like for you. Wow, dude, that's gotta get ready because
22:33
Speaker 1: you're next. For that. I'm gonna let him think you've.
22:35
Speaker 4: Got to go again for me, for me, Like, I
22:39
Speaker 4: love the ability that we have to be a small
22:42
Speaker 4: part of doing something bigger. Right, Yeah, it's like six
22:46
Speaker 4: billion people on the planet.
22:47
Speaker 3: What are you doing? What are you gonna be known for?
22:49
Speaker 3: What are you gonna be remembered by? Right? And I
22:50
Speaker 3: don't mean that to be too deep, but through the
22:53
Speaker 3: art that we again have like a small part in
22:56
Speaker 3: working with.
22:57
Speaker 4: Like we've just seen some massive call impacts and obviously
23:02
Speaker 4: Taylor has been one of them.
23:02
Speaker 3: And I'll never forget dude.
23:04
Speaker 4: Like we were at a show it's on the Red
23:05
Speaker 4: Tour in San Jose and this lady came out to
23:07
Speaker 4: me and she had seen like this pass that I
23:08
Speaker 4: had around my neck and she goes she stopped me.
23:10
Speaker 4: She's like, hey, can I talk to you for a second.
23:11
Speaker 4: And obviously this happened often at Taylor shows, but I
23:14
Speaker 4: was like sure, and she's like the song that Taylor
23:16
Speaker 4: just performed, My daughter had to listen to as she
23:19
Speaker 4: crossed from this plane to the next. And like, it's
23:22
Speaker 4: things like that, man, where you recognize that again point
23:25
Speaker 4: zero zero zero one percent of something, but still point
23:28
Speaker 4: zero zero zero one percent of something that had that
23:30
Speaker 4: sort of impact.
23:31
Speaker 3: That's what life's about. Brother.
23:33
Speaker 4: And then you know, for me, honestly, dude, again, like
23:36
Speaker 4: Scott gave me the keys to the car a couple
23:39
Speaker 4: of years ago and we.
23:40
Speaker 1: Did not actual car, but.
23:44
Speaker 3: Maybe I'm still working on that one though.
23:47
Speaker 4: But obviously with the Imprint, Big Machine Records, and we
23:50
Speaker 4: just made some significant positive changes that have been so
23:56
Speaker 4: much fun because we have obviously we're always trying to
24:00
Speaker 4: outpace where we are right now in terms of how
24:03
Speaker 4: people are consuming music. And so for me, that's that
24:07
Speaker 4: putting the puzzle together that's the most fulfilling because it's
24:10
Speaker 4: what I mean, I think that I thrive in chaos
24:13
Speaker 4: and so and I think that the times I wish
24:15
Speaker 4: to where it kind of gets a little less chaotic,
24:17
Speaker 4: I'm kind of always looking for, like what's what's the
24:20
Speaker 4: next thing to kind of jump into. So it's just
24:23
Speaker 4: been an absolute blast to be able to put this
24:25
Speaker 4: together with you, boss, I love you, man, I.
24:29
Speaker 2: Think I'm most proud of that we did it. You know,
24:32
Speaker 2: we had this idea. Everybody told us, no, don't do it.
24:35
Speaker 2: In two thousand and five is a terrible time to
24:37
Speaker 2: start a new label. And obviously the Tailor years were
24:41
Speaker 2: extraordinary Florida Georgia line. You know, you look at the
24:44
Speaker 2: crazy stats, you know, because twenty years you start digging
24:47
Speaker 2: back and looking. You know, RIBA's only number one Billboard
24:53
Speaker 2: Top two hundred album debut happened on the Valerie Music Company,
24:57
Speaker 2: the only time Garth Brooks it's the only time he
25:01
Speaker 2: debuted at number one. That any artist ever debuted at
25:04
Speaker 2: number one in the Billboard airplay chart was on Big Machine.
25:08
Speaker 2: You know, you look at so many of those first
25:11
Speaker 2: you know, having Taylor sell a million units over and
25:13
Speaker 2: over and over again hadn't been done. And so we're
25:17
Speaker 2: also the first record company, working with your big boss
25:19
Speaker 2: Bob Pittman, to establish a performance right for terrestrial radio.
25:24
Speaker 2: Never had happened before. We're the first ones to do that.
25:28
Speaker 2: So when I look at all the first and all
25:30
Speaker 2: the things that we did to do better for our artists,
25:33
Speaker 2: it's like I remember Collin artists saying, hey for the
25:35
Speaker 2: first time you're going to get paid for your radio play.
25:39
Speaker 2: And I know we're going way off script and it's
25:41
Speaker 2: a little inside baseball, but those type of things of
25:45
Speaker 2: building it up and being a place, you know where
25:48
Speaker 2: it's so cool because all the artists came back to
25:51
Speaker 2: want to do this show, and just having those continued
25:55
Speaker 2: relationships and just knowing that, you know, we created thousands
25:58
Speaker 2: of jobs over the last twenty years and we've been
26:01
Speaker 2: at a place where we can give back, not only
26:03
Speaker 2: at MTSU, but what we do at Vanderbilt Children's Hospital.
26:07
Speaker 2: A quick crazy story. One of my physical therapists was
26:13
Speaker 2: pregnant and on my last session with her in three
26:19
Speaker 2: weeks ago, she was at Saint Thomas. I said, if
26:23
Speaker 2: you need anything, don't forget about the big machine neighborhood
26:27
Speaker 2: neo natal center at Vanderbilt Children's Hospital. You're not going
26:31
Speaker 2: to believe this. She texted me. She's like, oh my god,
26:34
Speaker 2: Jack needs to go to neo Natal. So I was
26:37
Speaker 2: able to call the folks at Vanderbilt and said, hey,
26:40
Speaker 2: my friends coming in there, make sure and everybody is
26:44
Speaker 2: treated well. But just knowing that we were able to help,
26:49
Speaker 2: you know, just like because that's something you never expect
26:52
Speaker 2: that your child's going to need neonatal care. So when
26:56
Speaker 2: we've taken everything that we've done and expanded it out
26:58
Speaker 2: to really being part of the community and part of
27:01
Speaker 2: the culture, that's that's a big deal.
27:04
Speaker 1: Yeah.
27:05
Speaker 4: So you know, I mean, I don't know if you
27:07
Speaker 4: know you caught what Scott mentioned, but I know that
27:10
Speaker 4: this is going to live in a multiple in a
27:11
Speaker 4: few different forms than mentioned his physical therapist. Like, dude,
27:16
Speaker 4: this man, you know, can not be stopped. Like and
27:19
Speaker 4: you think about obviously what he's gone through over the
27:21
Speaker 4: past couple of years. To come back from March twenty
27:24
Speaker 4: sixth and that accident and to be here celebrating, it's
27:28
Speaker 4: got to be even more special because I know that
27:29
Speaker 4: there was a time when that wasn't certain.
27:33
Speaker 1: Yeah, what so, where does and I'm going long winded
27:37
Speaker 1: here with the conversation, but where did the love for
27:40
Speaker 1: racing come in? Because obviously you you brought up that
27:43
Speaker 1: the accident that you had was highly publicized, and obviously
27:47
Speaker 1: you're here alive and well, which we're all glad about.
27:49
Speaker 1: But like, what where does racing come into to your life?
27:54
Speaker 1: Or is it a family thing? Is it something that
27:55
Speaker 1: you grew to love.
27:57
Speaker 2: So my dad was a fan, but he took me
28:00
Speaker 2: to my first race when I was eight years old
28:02
Speaker 2: and it imprinted me. And so I've loved racing and
28:06
Speaker 2: music ever since. Those have been the two main drivers
28:09
Speaker 2: of my life. And when you look at what we
28:12
Speaker 2: do from an entertainment perspective, from a racing perspective, you know,
28:16
Speaker 2: one of the things that we really try to be
28:19
Speaker 2: very intentional about is becoming part of your DNA. When
28:24
Speaker 2: we were launching Taylor, I knew that she was going
28:27
Speaker 2: to be part of the DNA of this generation. You
28:28
Speaker 2: couldn't predict what's happened now. I mean, she's the Beatles now.
28:32
Speaker 2: But you know, when we get it really right, whatever
28:34
Speaker 2: we do when we're promoting races, when we are promoting
28:37
Speaker 2: our artists, it's so important that we have the right
28:40
Speaker 2: entry into your world, and then there's a real expectation
28:44
Speaker 2: to continue to deliver what that first DNA is because
28:48
Speaker 2: so many times an artist will change course and you're like,
28:50
Speaker 2: I don't get that, well, that it's not recognizable. You know,
28:54
Speaker 2: we go real deep on this stuff. You know, we
28:56
Speaker 2: say we're dope dealers, and what I mean by that
28:58
Speaker 2: it's dopamine, and when you have the right setup and delivery,
29:03
Speaker 2: your brain starts firing and are positive. But if something
29:05
Speaker 2: goes the other way, you're like, don't get it. So
29:08
Speaker 2: it's you know, you get to really deep into the
29:10
Speaker 2: psychology of the DNA. But that's those things we you know,
29:14
Speaker 2: pretty much everybody remembers their first concert, you know, and
29:18
Speaker 2: so we've used that in other things that we do.
29:19
Speaker 2: It's like, okay, like right now in real time Mackenzie Carpenter.
29:23
Speaker 2: One of the things we talked about at the beginning
29:24
Speaker 2: of the year is there's going to be a lot
29:26
Speaker 2: of people whose first concert this is because she's out
29:29
Speaker 2: with Megan Maroney. So we had to make up a certificate.
29:32
Speaker 2: So she would ask everybody in the meet and the
29:34
Speaker 2: great line, is this your first show? And you have
29:37
Speaker 2: these little goes yeah, and she hands them a certificate.
29:40
Speaker 2: They'll never forget that. So it's so purposeful and intentional
29:45
Speaker 2: to do the right thing and be part of people's DNA.
29:49
Speaker 1: That's so cool man, and you guys have done a
29:51
Speaker 1: great job of that as a record label. The last
29:54
Speaker 1: thing I want to ask as we wrap things up here,
29:58
Speaker 1: a big night for y'all. Twentieth Anniverse three Again, you
30:01
Speaker 1: said achieving things that you if you put together a
30:04
Speaker 1: vision board twenty years ago tonight wouldn't have been on it, right, No,
30:09
Speaker 1: So knowing that that's where you're at, we talk about
30:12
Speaker 1: goals a lot because some things you chase because you want,
30:16
Speaker 1: but they don't fulfill you. And I'm sure you've learned
30:18
Speaker 1: that as well, Like you've chased things, got them and
30:20
Speaker 1: you're like, well that didn't do for me what I
30:23
Speaker 1: thought it would. So over the years, how have your
30:25
Speaker 1: goals changed to measure success? Because money is water, right like,
30:31
Speaker 1: so that's not necessarily success. How do you and we'll
30:34
Speaker 1: start with Lamb, how do you measure your success? With
30:38
Speaker 1: the label A man?
30:40
Speaker 4: You know, they would be a much longer form of
30:42
Speaker 4: interview for me. I have to jump in down to
30:44
Speaker 4: that rabbit hole because I have this, like I don't know,
30:47
Speaker 4: innate like desire that even once we do achieve something,
30:51
Speaker 4: I have to also the reason I can tell Scott like, hey,
30:53
Speaker 4: you should got to celebrate this, because I need somebody
30:55
Speaker 4: to tell me that, hey you got to celebrate this,
30:56
Speaker 4: because like we're just always looking for that next brass
30:58
Speaker 4: ring and I know that that's not probably the most
31:00
Speaker 4: mental healthiest thing, but ultimately, dude, if I were to
31:05
Speaker 4: summarize it, it would be the happiness of our team.
31:09
Speaker 4: And I mean that because, especially over the past like
31:12
Speaker 4: twelve months, I was talking to our director of marketing
31:14
Speaker 4: yesterday about this. I've got this video when we were
31:16
Speaker 4: at CMA Music Fest and we were all together as
31:17
Speaker 4: a team and someone was filming something and I could
31:20
Speaker 4: literally like see like tears of like joy. And I
31:23
Speaker 4: know that that sounds weird, but it hasn't always been
31:25
Speaker 4: that way, and from my perspective, that's where I get
31:28
Speaker 4: really fulfilled by seeing other people just having fun, being
31:33
Speaker 4: able to be fulfilled in their own right, you know.
31:35
Speaker 3: Like you know, there's a.
31:37
Speaker 4: Popular term like the Sunday scaries. I don't want people
31:39
Speaker 4: to ever have Sunday scaries when they're coming to work
31:41
Speaker 4: with us. I want this to be an environment that
31:43
Speaker 4: was what it is that I wanted to be at
31:46
Speaker 4: when I grew up as a kid in Scotts Still, Arizona, wanting.
31:50
Speaker 3: To always work for a record label and run a
31:52
Speaker 3: record label. You know.
31:54
Speaker 4: To Scott's point, what's this drive? Why does he keep
31:56
Speaker 4: don He's doing it's because he's worked his entire life
31:58
Speaker 4: to get to exactly where he is. Why would he
32:00
Speaker 4: get to the top and they'd be like, oh cool,
32:02
Speaker 4: I guess I'm done. No, man, it's like we got
32:03
Speaker 4: to keep on redefining what the top looks like. But
32:06
Speaker 4: I would say fulfillment all right, for others, not for me.
32:10
Speaker 1: Yeah it's Scott, what about to you?
32:12
Speaker 2: Well, at this point in my life, my career, what's
32:15
Speaker 2: the next twenty you know that's really exciting because we've
32:19
Speaker 2: done this, this is we're putting a bow on it tonight. Yeah,
32:22
Speaker 2: it's like, okay, now I'm thinking about the next twenty
32:25
Speaker 2: you know, I've never had a job this long, you know,
32:27
Speaker 2: twenty years. Like wow, it's amazing. And so I just
32:30
Speaker 2: look at Okay, we've done this, and I look at
32:33
Speaker 2: the other opportunities that we have by being in entertainment company,
32:37
Speaker 2: because again, we touch music, we touch spirits, we touch racing,
32:43
Speaker 2: and you know, there's so much more. We just receeve
32:46
Speaker 2: money for this unbelievable new AI platform that's going to
32:50
Speaker 2: blow people's minds. So when I look at taking all
32:53
Speaker 2: that together and building the next great marketing machine that
32:57
Speaker 2: keeps me excited for the next twenty.
32:59
Speaker 1: Yeah, got AI we could do. I'm gonna pause because
33:02
Speaker 1: we could have a whole conversation about if we Hardy
33:05
Speaker 1: was you brought up Hardy Mtsu. We just talked to
33:07
Speaker 1: him about AI and like the right ways to embrace
33:10
Speaker 1: it versus like killing the creativity, like I heard you actually.
33:13
Speaker 3: Talk to me about that.
33:14
Speaker 1: Yeah, it was.
33:14
Speaker 4: We have a lot of I mean, obviously Scott has
33:16
Speaker 4: big machine music, and we have a lot of incredible
33:18
Speaker 4: songwriters that I've been blessed to get to know, becoming
33:20
Speaker 4: all my best friends. Like we already you have fights together,
33:22
Speaker 4: and yeah, I've watched how they will look at that.
33:25
Speaker 4: You know, it's always about inspiration much of what Hardy
33:28
Speaker 4: was saying.
33:29
Speaker 2: So, Yeah, because you can look at the fear of
33:31
Speaker 2: everything going back twenty twenty five years, you know, when
33:34
Speaker 2: start with Napster, it's like, what the hell is this now?
33:38
Speaker 1: And she's gonna kill radio? Yeah kill.
33:40
Speaker 4: Well.
33:40
Speaker 2: It was a very pivotal moment for me in my
33:42
Speaker 2: career because I was at DreamWorks at that point. Yeah,
33:45
Speaker 2: and we were on this huge company weekly call. One
33:48
Speaker 2: of the legends of all time in the record business,
33:51
Speaker 2: guy named moh Austin. He was Frank Sinatra's guy. He
33:53
Speaker 2: signed Hendrix, Prince Madonna van Halen, just one of the
33:57
Speaker 2: true legends. And I brought it up on this car
34:00
Speaker 2: It's called I said, hey, Mo, have you been on Napster?
34:04
Speaker 2: And he said, Scott, is that on your computer? I'm like, yeah,
34:06
Speaker 2: I goes, get it off right now and do not
34:08
Speaker 2: put it back on. In that moment, like you guys
34:10
Speaker 2: are dead man walking. We're the next dinosaurs. And so
34:14
Speaker 2: that was such a pivotal moment because everybody was afraid
34:17
Speaker 2: of it. So you fast forward to right now, everybody's
34:20
Speaker 2: afraid of AI. So we're going to jump in and
34:22
Speaker 2: figure out how to make it a tool that works
34:24
Speaker 2: for us, because if you don't, it'll work against you,
34:27
Speaker 2: and all of them will. But this is the most
34:29
Speaker 2: this is the biggest challenge we've ever had as a
34:32
Speaker 2: human race as far as I'm concerned. So we've got
34:34
Speaker 2: to get our hands around it and make sure we
34:36
Speaker 2: understand it and make it work for us.
34:39
Speaker 1: Yeah, dude, I love that using the right spaces too.
34:41
Speaker 4: It's I guess Scott mentioned as a marketing machine, like
34:44
Speaker 4: there's just a lot of opportunities that are well outside
34:47
Speaker 4: of what you might just.
34:48
Speaker 3: Think of it, you know, as a tool. So it's
34:50
Speaker 3: a brave new world out there.
34:51
Speaker 1: Man, listen to the next twenty, gentlemen, the next twenty.
34:54
Speaker 1: Thanks guys, Thanks for you