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Franchisees Who Win at Adapting to Changing Demographics
Lucas and Luna explore how franchisees can thrive in neighborhoods undergoing rapid demographic shifts. Using the example of a Dunkin' franchise in a gentrifying area of Queens, they discuss practical strategies: adjusting hours, tweaking the menu, hiring bilingual staff, and refreshing marketing. They also cover how to use local census data and community feedback to stay ahead of trends. The episode includes a candid look at the risks of overcorrecting and the value of small, data-backed experiments. A mid-episode note about listener support through Buy Me a Coffee keeps the show…
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