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Latest / YPO Technology Network AI Brief

Apple Blinks

Three institutions reached the same conclusion this weekend — nobody wins at AI alone.

Apple opens WWDC today with Tim Cook's final keynote. The headline: a completely rebuilt Siri running on a custom 1.2-trillion-parameter Gemini model licensed from Google at one billion dollars per year. Apple — four hundred billion dollars in cash, forty years of disciplined engineering — concluded it cannot build frontier models competitively. The contract contains a clause that should rewrite every enterprise AI negotiation: Google is barred from using Apple Siri queries to train future models. That is…

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