Are Movies Back?
When we were all addicted to staying home and watching streaming TV, the fear was that the pictures had gotten “small,” just as Gloria Swanson claimed in “Sunset Boulevard” (1950). But with boffo box office returns, will 2026 be the year they get big again? Movie theatre attendance is turning out to be the strongest box office year since before the Lockdown in 2019, and Jim and JB are hot on the case. What’s causing people to go back to the cinema? Boomer Has It takes a look.
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