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EP.118: Simplicity Scales: The Road Map To 7-Figures | The Ambitious Podcast · Ambitious Podcast

0:00
I believe a lot of people that I work with have the ingredients
0:03
of seven figures. They don't have the recipe.
0:05
Going to seven figures is not going to be a matter of
0:07
motivation. Going to seven figures is not
0:09
just going to be a matter of more hustle.
0:12
If it was just more hustle than anybody who was a hard worker
0:15
would hit it. Going from six figures to seven
0:17
figures isn't more offers, It's not more marketing, It's not
0:20
more ideas. It's not more team members.
0:22
It's not just more and more and more.
0:23
It's actually about removing and subtracting things that are not
0:27
removing the needle. We know simplicity scales, but
0:30
what a lot of people don't talk about is if simplicity scales,
0:33
can you handle simplicity? One target market, one offer,
0:37
one sales process, one primary channel, one year?
0:41
Scaling is about subtraction, not addition.
0:45
Hello and welcome back to Ambitious.
0:47
Today we are talking about the thing that I feel like is the
0:49
number one goal of a lot of people that I work with and a
0:52
lot of people that I have conversations with, which is I
0:56
want to make $1,000,000. How do I do that?
0:59
I want to make 7 figures within my business.
1:01
Maybe it's within 12 months. Maybe you kind of like me, just
1:05
really want to see can I do it? Can I do 7 figures?
1:08
Can I make that happen? And with that, when we're in
1:12
this pursuit of trying to achieve 7 figures, we often
1:16
times believe that when we first started our business, we were
1:19
hustling our butt off. And so we're like, I just have
1:22
to work really, really, really hard to get to 7 figures.
1:25
More work is obviously going to mean more money.
1:28
But today, I'm going to kind of breakdown why more is actually
1:32
not the way that you achieve more revenue within your
1:36
business. And I also want to help in
1:39
today's episode to breakdown for you that there are 1,000,001
1:45
different ways to get to 7 figures.
1:48
But today I want to share with you the thing that a lot of
1:51
those people that you may be watching, you might be
1:54
consuming, you may be inspired by what a lot of those people in
1:58
their businesses have in common. And so, you know, we see people
2:02
on social media that have scaled to seven figures doing passive,
2:06
or we see people who have scaled with high ticket.
2:08
They have a mastermind, they have an agency.
2:10
You know, this person's got a big team, this person has a
2:13
small team. And so when we see all of these
2:17
differences, it can sometimes feel hard to say, OK, well what
2:20
is the path? What is the way that I achieve 7
2:23
figures my business? And today I'm going to break
2:26
down the five things that you actually need to have in your
2:30
business to scale to $1,000,000. And this is something I want to
2:42
give credit where credit is due. This was actually something that
2:45
is originally sourced I believe from Clay Collins and then was
2:51
also dove deeper into by talking more.
2:53
And so with this, these two incredible entrepreneurs have
2:58
been the source of really the expansiveness of this framework
3:02
that I'm going to share. So I want to be very clear, this
3:04
is not a framework that I came up with, but it is a framework
3:08
that when I discovered it, I really started to reflect on all
3:14
the businesses that I've helped. And I've helped many, many
3:16
people to go to seven figures into multiple 7 figures.
3:19
And it was really interesting because when I, when I, you
3:21
know, saw this framework and I kind of, you know, dove into it,
3:24
it made me really start to reflect on all the businesses.
3:27
And it became very apparent that, you know what?
3:29
Yeah, all these businesses did have this common through line.
3:34
I just kind of never had, I guess, a way to be able to
3:37
showcase exactly what it was as the through line of like these
3:42
singular buckets, the singular framework.
3:44
And so for myself, I always focus on principles.
3:47
I focus on, you know, core beliefs, core perspectives that
3:52
all 7 figure businesses have. And this framework literally
3:57
organizes all those principles into one perfect visual for you.
4:01
So with that, if you are somebody that right now you know
4:04
is in your business, maybe you're doing about 6 figures
4:06
right now and you're like, I'm gunning for seven figures.
4:09
I really want to do that. The thing I want you to know is
4:12
going to seven figures is not going to be a matter of
4:14
motivation. Going to seven figures is not
4:17
just going to be a matter of more hustle because truthfully,
4:20
if it was just more hustle than anybody who was a hard worker
4:23
would hit it. It's not also just a matter of
4:28
talent either, right? Like there's people who are
4:30
really great at what they do in delivery or they're really great
4:33
at what they do in marketing. But if you're missing one of the
4:36
five, you're not going to go to seven figures.
4:39
And so one of the things that I think is going to be the
4:42
biggest, I guess I would say disconnecting your brain of
4:46
today's framework is the fact that a lot of people believe
4:50
that when you're growing your business, I need more.
4:52
So if you're on TikTok, you're like, I need to be on Instagram
4:55
and I need to be on YouTube. Or you maybe you're doing short
4:57
form, you're like, now I need a podcast or I, you know, I'm
5:01
helping this person, but I want to also help this person.
5:03
I have this offer, but I want two more offers behind it.
5:06
And we add a lot of complexity, we add a lot of bloat.
5:10
We add a lot of stuff to our business because we believe that
5:15
of course I must need something else because if the thing that
5:18
was going to get me to 7 figures I already had, why would I not
5:21
be hitting it? And I would say that you know
5:25
the way to 7 figures. If I was going to give you an
5:27
analogy, I believe a lot of people that I work with have the
5:30
ingredients of seven figures. They don't have the recipe.
5:34
And I think that a lot of people go search.
5:38
You might be searching for ingredients.
5:40
You're like, there's got to be an ingredient that I'm missing,
5:43
which is why this is not working.
5:44
But have you ever asked yourself if maybe it has nothing to do
5:48
with your ingredients, meaning your offer, the person you're
5:51
serving, the platform you're on, the algorithm, right?
5:55
Maybe it has nothing to do with your ingredients.
5:57
Maybe it has everything to do with how those are all
6:00
interacting with each other. How is that package coming
6:03
together? And so, you know, going from six
6:07
figures to seven figures isn't more offers, it's not more
6:09
marketing, it's not more ideas, it's not more team members.
6:12
It's not just more and more and more.
6:13
It's actually about removing and subtracting things that are not
6:18
moving the needle and therefore, on the contrast, doubling down
6:22
on the things that actually are. So one of the things that I kind
6:26
of wanted to unpack because I have helped a lot of people to
6:29
create 7 and multiple 7 figure businesses is what are the
6:33
mistakes you're going to want to be aware of that you don't make
6:36
because there are some commonalities.
6:37
If I'm going to be honest, I, as I said, have helped authors,
6:40
lawyers, have helped in person, you know, naturopath clinics, I
6:44
have helped coaches, agencies, service providers, you name it.
6:47
So one of the first mistakes is that people add instead of
6:51
optimize. And this is kind of what I
6:54
consider like the jump ship mentality, which is that if you
6:59
feel like you have revenue that's low, so maybe your cash
7:02
flow this month is low. You feel like next month or two
7:05
months, you're like the cash flow really starts to dip off.
7:07
The mindset of the person who looks to say, OK, great more but
7:11
not optimize is you see that your revenue is dipping.
7:14
You see that you even can forecast that it's about to dip
7:17
and you're like, do I need a new offer?
7:19
I think I need a new offer because this offer is not
7:21
selling. So I think I'm going to need to
7:23
get a new offer. Maybe I need to create something
7:24
different. Maybe my person that I'm serving
7:27
needs or is looking for something different.
7:30
If your social media is not doing well, I see this all the
7:32
time. My my TikTok is not doing well.
7:34
I got to get on Instagram. My Instagram is not doing well.
7:36
I got to do a podcast. My podcast isn't doing well.
7:39
I think I'm going to do YouTube or I think I'm going to do paid
7:41
ads. There's this jump ship mentality
7:44
of the if the thing that you're doing is not working, what else
7:47
can we do is kind of the question.
7:49
And also we see us with sales because I even had somebody
7:53
that, you know, their sales were lower and they were struggling
7:57
with the consistency of sales and they were like, great.
7:59
Like how do we switch all of our positioning?
8:01
And I remember saying like, OK, whoa, whoa, whoa.
8:04
We don't necessarily need to go from where marketing blue to
8:07
where marketing red the next day.
8:09
We need to look at is there a different shade of blue that is
8:14
kind of what your ideal client is looking for that maybe we're
8:16
just not speaking to right now. So the question when you know
8:19
you're looking to build a 7 figure business is not what else
8:23
can we do? But really how can we make this
8:27
work better? And it's a really simple
8:31
reframe, but it is going to be the difference that saves your
8:33
business. And I'm going to be honest with
8:34
you because what else can we do? Instantly invites.
8:40
Let's do more, let's do different, Let's look elsewhere.
8:43
How can we do this better? Insinuates that there's
8:47
something that needs to be optimized that's sitting
8:49
underneath your nose. And as a result, it leads your
8:52
next steps to saying, OK, we've got an application, they're
8:56
booking calls, they're not converting.
8:58
What can we adjust in the application?
9:00
Social media, Let's say you're on Instagram, you know, people
9:03
are not reaching out through DMS on Instagram.
9:05
OK, great. Well, with that, what do we need
9:07
to look at within the Instagram side to increase the amount of
9:12
how many people are activated from our Instagram social media
9:14
content? It's not about saying, OK,
9:16
great. Like we're off to TikTok, we're
9:17
off to YouTube. And that's something that you
9:20
want to be really aware of because we always know, right?
9:23
The classic line is the question you ask determines the answer
9:25
that that you will be given. And so when we're at 7 figures
9:30
as this, you know, goal posts we're going for, we'd be very
9:33
conscious of what are the questions that we're asking
9:34
ourselves. And is it possible that the
9:37
questions you ask to get the answer you're looking for are
9:40
kind of part of why you're taking those next steps in the
9:42
wrong direction? OK, so one big mistake is adding
9:47
more stuff before asking to optimize the things that you
9:50
already have. The second big thing that I see
9:53
is that people are confusing activity and busyness and often
9:59
like that things are chaotic. There's a lot going on and you
10:02
know, we're working on a lot of stuff and we're super busy.
10:05
You're confusing being busy with being in leverage able tasks.
10:10
OK. And this is something that I
10:12
think many of us struggle with, myself included, We when we see,
10:17
you know, we're working on a new marketing, we're working on an
10:21
e-mail thing, we're working on a sales thing, we're working on a
10:23
launch, we're working on building out our offers for our
10:25
clients, we're like, yes, OK, like we're doing this.
10:28
Like we're getting stuff done. You're super busy.
10:31
But to be honest, it doesn't mean anything about what's
10:33
actually leverageable. Because when I look at someone's
10:37
calendar and I say, OK, great, tell me all the stuff that you
10:40
worked on this week, like show me where your time is going.
10:43
It's often times that people are really bloated in their calendar
10:47
and really bloated in their schedule and you're super busy.
10:50
But the things that you're working on are not necessarily
10:52
leverageable. So they're not things that are
10:55
going to move the needle. And again, this kind of is a
10:57
little bit similar to the aspect of adding more.
11:00
When we add more things, we become more busy with those
11:04
projects and we get busy with those projects.
11:07
We're spending time, you know, and hours and days and sometimes
11:10
even months in this deep belief that if we're just really, if we
11:14
work hard, we stay busy. You know, we do more calls, we
11:17
make more content. You know, we're we're in more
11:19
meetings, we're doing launches. You're so busy, but then you
11:23
look up and you think nothing is moving.
11:25
And I just had a call with somebody this week and this was
11:28
a situation. Same thing.
11:29
She was like Kate, I really want to scale.
11:31
And so she told me all of the stuff that she was, you know,
11:34
thinking she's like, I want to do the paid workshops and I want
11:36
to, you know, do content here, But I also have a podcast.
11:38
But I have this offer and then there's offer two and three.
11:41
And then I have this person in my DMS and I have this person
11:43
who the sales calls for me. And I was like, whoa, whoa,
11:46
whoa, whoa, whoa. Like there's a lot being juggled
11:50
here. So I asked a very simple
11:51
question, What is moving the needle right now?
11:55
And she was like, I don't know. And I'm like, OK, great.
11:57
Let's go through each of the pieces.
11:58
So I said to her, the person who's taking calls, sales calls,
12:02
the calls that they're taking, how many of them are closing?
12:04
And the person's close rate was very low.
12:06
So OK, great. That's something that's not
12:08
really moving the needle right now for us.
12:09
We need to tweak that. That was something that need to
12:11
be tweaked because it was getting some people, but not
12:14
nearly the percentage that we should.
12:15
OK, great. Second was the person, the DMS,
12:18
and she said, you know, there's someone who's booking calls for
12:19
us. I said, great, how many calls
12:21
does that person booked? And she goes, oh, well, you
12:24
know, it's been a little bit rough the last couple months.
12:26
We haven't booked a lot of calls.
12:28
So I said no, I want like tangible data, like what is it
12:30
literally done? What does it produce for you in
12:32
the last 90 days? And when we went deeper into it,
12:35
truthfully, the answer when we kind of evaluated everything was
12:38
that it really wasn't moving the needle.
12:39
It wasn't a thing that was actually helping the business to
12:43
grow. And so I want to talk to you
12:45
about the busyness of that though, because this team
12:47
member, by the way, this is not the team members fault.
12:50
This has nothing to do with the team member.
12:52
This has to do with the fact that the strategy around what it
12:55
is that the CEO gave is not a strategy that the business needs
13:00
to focus on. So I said, listen, we're not
13:01
firing this team member, but what we should be doing is we
13:04
should be shifting that team member to a department, to a
13:07
project or an area of the business that really is creating
13:09
momentum so that we're not bloated and distracted and
13:12
looking in a million different places.
13:14
And So what I basically had explained to her is, you know,
13:18
OK, well, what does it look like to deal with it?
13:20
She goes, well, I have to, you know, outline the strategy.
13:22
I'm giving feedback on the DM conversations all the time.
13:25
So again, there's her alone working on the strategy. 2,
13:29
she's giving feedback to this person.
13:31
And 3rd, she's like, yeah, I do meetings, I do coaching of them
13:35
to help them with, you know, the effort in the DMS.
13:38
And even with all the meetings they've done, the feedback
13:40
they've done the refining the, the strategy they did, this
13:44
person's not booking people in. So it may be that that specific
13:48
system or pipeline in her business isn't actually
13:52
necessary. We see this also with people who
13:55
have, for example, like the desire to have a membership,
13:58
let's say, and you're like, OK, great, I have this membership
14:01
and you're so connected to it emotionally, but I say, OK,
14:04
great. How many people have enrolled
14:05
into the membership until the last, you know, 30-60 days?
14:09
Well, it's been a little bit lower than usual.
14:10
OK, great. What is the show up call of the
14:12
people who are in the membership?
14:13
Are people showing up? Well, not consistently.
14:16
OK, great. So people aren't buying
14:17
consistently? They're not showing up
14:18
consistently. How much time is it taking from
14:21
you? And so they would say, well, I'm
14:22
marketing it, but nobody's buying or I'm making these
14:25
trainings or resources, but people don't show up.
14:27
And so it's always this, I'm putting time in.
14:31
There's nothing to show for it. That's a really easy indicator
14:35
that you are in busy. You're not in really moving the
14:38
needle in that area. So what I look for into the busy
14:43
versus leverage is I look to in your business right now, you can
14:47
ask yourself these questions. What are the things that are
14:51
producing even a little bit of fruit?
14:54
OK, so this was actually something that recently when I
14:59
was reading my Bible, one of the lines that comes out and it
15:02
doesn't matter. This is just more for me as to
15:04
how this kind of where the fruit part comes from to give a
15:06
context. They always say that, you know,
15:11
being Christian, that you should check for fruit, which basically
15:14
means or, you know, like check them or, you know, evaluate them
15:17
by their fruits. Which means that it's not about
15:20
somebody who tells you that they're one way or shows you
15:22
that they're one way, or they say it's, you know, working or
15:26
they say that they're a good person checked by their fruits.
15:28
You will see in the way in which the evidence of their lives
15:32
present to you that this is evidence that something here is
15:36
they say what it is and it is this way.
15:38
I took that same principle into business, which is check for the
15:41
fruit, which is if someone says that they are, you know, a
15:46
passive selling business, check for the fruits.
15:49
How many passive sales do we have?
15:51
If we say hey, like, yeah, this application funnel, this is the
15:54
way that we scale. I'm like, awesome, check for the
15:57
fruit, which is where? Is there a example or a
16:02
producing of evidence that tells me that what you intend to be
16:06
the way you grow is actually the way you grow?
16:09
And if I don't see those two correlate, if you tell me one
16:13
thing and the other side and you're like, yeah, this is the
16:15
thing that's definitely like what's going to work for us.
16:18
And I look into it and there's no actual fruit there.
16:21
It tells me that there's a disconnect and that part, either
16:25
one of two things has to be optimized or has to be cut out
16:27
entirely. And that is the thing that I
16:30
will say a lot of people don't like about going to seven
16:33
figures. And you've heard me say this
16:35
quote before that scaling is about subtraction, not addition.
16:39
And this is a quote that I had from one of my mentors and I, it
16:43
was like the, again, these quotes, these frameworks are
16:45
such crystal clear ways to help guide us in our boundaries of
16:49
growing. And it was something that I
16:51
hated even myself, the idea of someone telling me, no, you're
16:55
not going to serve that that audience or no, you're not going
16:58
to serve that offer. What was the best reframe is
17:01
that the most successful business owners are not looking
17:04
at what they can add. They're looking at what they can
17:06
take away. And I was, you know, even tuning
17:09
in and listening to someone who does about, I think it's about
17:13
18,000,000 a year. And they were sharing the same
17:16
sentiment. They said one of the practices
17:18
that we really lean into is that we always look at what can we
17:23
take away, what can we remove, what can we take away constantly
17:26
because they recognize that if they don't ask those questions
17:30
again, back to the question versus the answer you get.
17:33
If you don't ask the right question of what can we remove?
17:35
Your brain automatically goes into, OK, what's next of what
17:38
we're going to add? So people don't like the
17:41
subtraction. And I'm going to be honest.
17:43
There's parts of your business that you may feel emotionally
17:48
connected to. We hear this like stereotypical
17:51
story of entrepreneurs who are like, no, this has to work and
17:55
this has got to work. And this is the thing I want to
17:57
do. And I want to be honest with
17:58
you. I've had those moments.
18:00
I had that moment this past week.
18:02
There was something that I was evaluating in scaling.
18:04
And so I, I called George and I said, you know, this is
18:07
something that I'm, I'm thinking on and that I, I'm kind of
18:09
wrestling with. And he said, Kate, like you
18:12
literally know what the answer is.
18:14
And I was like, I know, but I really want to do it.
18:17
And I really like, you know, I was really emotionally connected
18:20
to it, But he grounded me in this principle is he was like,
18:24
Hey, subtraction, not addition. And I'm like, yes.
18:29
And he's like, follow the fruit, like follow the evidence.
18:32
If the evidence is not there, we're not doing it.
18:34
So I'm like, OK, so he's like, take the principles, you know,
18:37
and put them in the business. Evaluate yourself the way you
18:39
would do a client. So even for me, this is
18:42
something that I struggle with because I also fall in love with
18:46
the things that I'm creating or the ideas that I have or the
18:49
concepts that I'd love to bring to life.
18:51
But the reality is just because I love it doesn't necessarily
18:54
mean that it's something that helps build the business.
18:56
And so the second big mistake is the idea that we are confusing
19:00
all of the busyness, all of our ideas, all these concepts that
19:03
are keeping us booked and busy with things that are actually
19:06
moving the needle. And those two things are not
19:09
necessarily always the same. The third, which I will say is
19:12
very common and you may be falling into this too, you get
19:17
bored. OK, boredom is a very, if you
19:22
don't have the right frame of mind, it's scary place for some
19:24
entrepreneurs to be because when you're like, OK, great, I've
19:26
got, you know, this offer, it's doing well.
19:29
I've got this marketing channel, it's doing well.
19:31
I've got, you know, my lead magnets like OK, like I feel, I
19:35
feel good. We got what we need.
19:37
We got the core things. It can be really easy to be OK,
19:41
what's next? And always feeling like there
19:46
has to be something in problem solving mode because if not
19:51
that, you know, I'm bored, I'm bored of this.
19:55
And sometimes when people are bored in their business because
19:58
things are, you know, truthfully a simple business that's
20:01
scaling, there's not a lot of dopamine.
20:03
And I'm going to be honest, as entrepreneurs, we love, we love
20:07
a good dopamine spike. And with this.
20:11
The dopamine spike, when we don't have it, a lot of us chase
20:14
it. We chase, how do I get that
20:16
dopamine? How do I, you know, get that
20:18
feeling back, the excitement about, you know, something new
20:23
and innovation again, the way that I did when I was first
20:25
starting my business. And so we know simplicity
20:28
scales, but what a lot of people don't talk about is if
20:31
simplicity scales, can you handle simplicity?
20:35
Can you handle having a business that doesn't have constant
20:40
dopamine? And that's something that some
20:43
people don't really know until they get into it and they
20:46
realize, OK, wow, I'm bored, I need to go do something.
20:49
So there's a big mistake of I'm bored, so let's build.
20:52
I'm bored, so let's build. So going to build $1,000,000 is
20:57
actually about allowing the things that work, which goes
21:01
back to leverage, which goes back to not adding more stuff.
21:04
It's about the constant repetition of making sure that
21:09
you're doing that consistently. Going to $1,000,000 is basically
21:14
about the constant reps of the things that actually are
21:17
leverage able and allowing those to compound over time.
21:21
So the example our analogy I give to people is it's like
21:24
investing into the stock market. If you're going to invest in the
21:27
stock market on a Tuesday and you're going to take it on a
21:29
Thursday, you're not going to see anything happen.
21:32
So the reason that boredom is important for us to manage and
21:35
to be aware of and to, you know, navigate is because if we don't,
21:40
what ends up happening is we're like, OK, here is my blueprint.
21:43
Here's all the stuff that's leverageable.
21:44
Here's all the things that I have evidence I know are the way
21:48
that we're going to grow. And you're like, let's do it.
21:51
And you hit the ground running and you do that for three weeks
21:55
and you're like, I'm bored. And you go build something else.
21:58
What you've done is when you switch, what you're putting your
22:02
focus in, when you switch what you're putting your resources
22:04
in, where you switch, when your attention goes to when you
22:08
switch that, what ultimately happens is I want you to think
22:11
you're taking your money out of the bank.
22:13
And then you're like, why is it not growing?
22:14
You never gave it time to compound.
22:17
And so boredom and the ability to fall in love with the simple
22:23
in a scaling business is such a crucial part of your ability to
22:29
be successful. Because otherwise, if you cannot
22:33
manage that or navigate that, you will actually be part of why
22:38
your business is breaking, not the strategy.
22:41
OK, so it's like if someone's like I invest in the stock
22:44
market, person A and person B, the person A and person B have
22:47
the same amount of money. The only difference is one
22:49
person keeps taking it in and out because they're bored and
22:51
they don't have that dopamine and one person left it in the
22:54
let it compound and boom, now they've got their massive
22:57
investment portfolio. That is the difference of
22:59
boredom and not understanding, you know, the difference between
23:05
innovation and doing things out of a truthfully a pursuit of
23:09
dopamine and just because you are bored or you're not feeling
23:12
activated in a given moment. OK, so all of us to say these
23:16
are the things that are the core things you want to be aware of.
23:19
If you are someone who wants to go to seven figures now you're
23:21
probably thinking, tell me the blueprint, OK, tell me the
23:24
steps, tell me the way to get there.
23:26
Tell me exactly what to do. And this is something that each
23:30
of these five that I'm going to break down for you can actually
23:33
be dove into like intensively on their own because truthfully
23:38
these are different parts of mastery of A7 figure business.
23:42
So I want to again breakdown this model by Clay Collins and
23:48
talking more, this model is basically at a high level 1
23:52
target market, one offer, one sales process, one primary
23:57
channel, one year, OK, I'm going to repeat that.
24:03
One target audience, so one person that you're marketing to,
24:06
OK, one problem 21 offer that you're offering three, one sales
24:14
process, one way that you convert them for one primary
24:19
channel in which you are connecting to them or that
24:21
you're marketing to them and five one year.
24:26
So these are the five that are considered to be the five ones
24:32
of getting to $1,000,000 a year in your business.
24:37
Now you might be thinking, well, I got a lot more than that.
24:40
I have a lot more than that. I've got TikTok, I've got
24:43
Instagram, I've got, you know, the low ticket to the mid second
24:45
to the high second. I've got, you know, people that
24:48
are, you know, beginners, but I've got people who are
24:50
intermediate that I work with. This is my point is that you
24:53
might be doing too much. And so as a result, if you do
24:56
too much, you're always going to feel that you're scattered and
24:59
it's probably part of why you're not growing.
25:01
So what I want to share with you is really a little bit of a
25:04
breakdown of what each of these are and give you things to think
25:07
about. So I literally outlined
25:09
reflection questions for this. So if you are somebody who wants
25:13
those reflection questions, what I would say is I'm going to read
25:17
them here. But if you want, I have also put
25:19
these into a PDF and this PDF, we have an incredible ambitious
25:24
network which I'm going to be fully on.
25:26
It's going to take a second here.
25:28
The Ambitious Network is something that I really wanted
25:32
to connect with you who listened to the podcast and I want to be
25:35
able to answer your questions and I wanted to be able to
25:37
connect with you and I wanted to be able to give you resources.
25:39
And as part of the Ambitious Network, what we will be doing
25:43
is for our really rich strategy episodes, for our episodes where
25:47
we ask these really, you know, powerful reflection questions.
25:50
We have journal prompts, we have models that we be, we'll be
25:53
teaching with those. Sometimes it's a little bit hard
25:55
to grasp the whole thing when you're listening, right?
25:58
It can have these aha moments. Maybe you're on a walk, you're
26:01
working, you're getting ready, but you're like, man, I really
26:04
want to come back to that. What we've done is that we have
26:07
taken this episode and we have put this into APDF, which is
26:11
literally a list of all the five ones and corresponding questions
26:16
that you can ask yourself to help you to start to get clarity
26:19
on each one of these buckets. So all you need to do is
26:22
literally just shoot me a message on Instagram.
26:24
If you are already in the ambitious network, you will see
26:26
this in the resources after this episode goes live.
26:29
And if you are someone who's not yet in the ambitious network,
26:31
all you need to do is literally message me the word network on
26:35
Instagram and I will literally send you a link to join us.
26:37
So as a side note, if you're not in there yet, you're going to
26:40
want these questions, but I'm going to share some of these
26:42
with you here. OK?
26:43
So number one is the target market, which basically is that
26:46
you need to choose a very specific person to help.
26:50
OK? This is a specific target
26:52
market. So even for example, people will
26:55
say, you know, oh, I help coaches or I help agencies.
26:59
The question that would be a follow up, for example, would
27:01
be, OK, but what kind of agencies, what stage of coaches?
27:04
What kind of coaches? Or I have an agency that helps
27:08
people with their podcast, let's say, OK, great.
27:11
Well, are these beginner podcasts, intermediate podcasts?
27:14
Are they doing this for marketing?
27:16
Are they doing it for editing? Like what's kind of the reason
27:18
or the incentive as to why they're coming to you?
27:20
We need way more granular detail.
27:23
So the one target market is not about one big category.
27:28
I help service providers, I help you know this general
27:32
population. It's about getting really
27:34
specific. So getting specific on stage,
27:37
getting specific on ideal traits.
27:40
It could also be problems that that person experiences.
27:43
So you know, for me, I really look at, I have these things
27:47
called the five PS And so it talks about in my model this,
27:51
you know, breaking down of the person, the problem, the
27:53
promise, so and so forth. So getting that clarity of
27:57
really on a granular level, who is the person we're talking to?
28:01
And you know, I will say going to broad can mean that you just
28:06
add a lot more complication because you're trying to adapt
28:09
things to all different types of people.
28:11
If, for example, let's just say you're a fitness coach who helps
28:14
people with weight loss, then that is, you know, for example,
28:19
is it women or men that you help with weight loss?
28:21
Is this about major weight loss? Is it the last 10 lbs?
28:23
Like we want to think about what's the specifics, but if
28:26
you're just like, I help women with fitness or I help women to
28:30
get in shape, do you add muscle? Do you do this through CrossFit?
28:34
Do you do it through home workouts?
28:35
Do you do it through the gym? Is this for beginners?
28:38
Is this for intermediates? Like who is it Like there's so
28:41
many questions. You got to get granular.
28:44
And I think that's kind of part of #1 do you have that clarity?
28:48
So question for you, if you had to generate $1 million serving
28:53
one type of client, who would you choose?
28:56
And a great thing that was passed on to me from my coach is
29:01
when we kind of go through these exercises was I was at this
29:06
place where I was like, OK, I want to help 50% of this person.
29:09
And 50% of this person that was who I had been helping.
29:11
And it was who I wanted to help. And I remember being like, you
29:16
know, the data, I'm a real data nerd.
29:18
So the data basically was 5050. So I said, great, you know, this
29:22
is who I want to serve. And I remember him saying flip a
29:24
coin. And I was like, because I
29:28
thought about I don't want to not serve a specific person.
29:30
I again, still myself have resistance to these questions.
29:35
And so even myself right now this year, I am in this
29:42
reflection process of how can I subtract, subtract, subtract.
29:46
And so I literally was like, OK. And I remember him saying
29:50
something to the effect of like, if your business was the most
29:54
simple, it could because that's what I had basically been
29:56
focusing on. How do I have a simple business
29:59
that scales? If your business was the
30:01
simplest it could be, who would you work with?
30:04
And I was like, I don't know. And he's like, if you flipped a
30:06
coin, who would you hope it landed on?
30:08
And I was like, well, OK, fine. So then that's when I really
30:11
started to realize, OK, yeah, this is the person that I, I
30:14
definitely see myself working with long term.
30:16
So if I had to generate this for you, if you had to generate 1
30:20
$1,000,000 serving one person, who would you choose?
30:25
Second, where do you already have the most proof with the
30:30
people that you serve? Where do you already have the
30:32
most evidence in the people you serve?
30:34
Three, who converts the fastest and pays the highest?
30:40
OK, so who converts out of all the people you've served, who
30:43
converts consistently and who often times invests the highest?
30:47
Also, who do you deeply understand at a psychological
30:52
level? Who's the person that you really
30:54
know in and out more than anybody?
30:57
And are you being broad because you believe it's strategic?
31:01
Or are you doing so because you were afraid to exclude certain
31:06
people from your brand or from your sales?
31:09
OK. So that's pillar number one of
31:10
the five, which is target audience #2 the offer.
31:15
This is something I had to learn the hard way.
31:19
I have always been this way since I was a child.
31:21
I had to taste test things before knowing that I could
31:24
really make a decision. So I would be the kid at the ice
31:26
cream shop who's like, I wanna try that sample and that sample
31:28
and that sample and they're like, Oh my God, kid picking ice
31:31
cream, right? I was that person.
31:33
And I think that that's even OK. As I said, I'm doing the same
31:37
practice right now in my own business, which is I, and I've
31:42
talked about other episodes. I've done the retreats, I've
31:45
done the dinners, I've done the master classes, I've done the
31:48
mastermind intensives, I've done, you know, the foundations
31:52
program that we had. I considered making a course.
31:54
I didn't in the end. I've done private mentorship.
31:57
I've done some team training within that.
31:59
I've done VIP days. Your girl has taste tested lots.
32:04
Here's the thing that I will tell you, the core of what has
32:09
worked for me was one offer, like basically the entire time.
32:14
So this was something that while I was doing all this stuff, I
32:19
had to have a very confronting conversation with myself when I
32:22
was reflecting on this to realize, yes, you did it.
32:25
But I think I did it out of ego. I did it out of like, OK, well,
32:29
like I want to basically see and show myself that I can do all
32:32
these things and now I have that evidence.
32:35
But I realized very quickly that's not necessarily, even
32:38
though I enjoy doing it, it's not something that necessarily
32:41
moves the needle in our scaling. And so now because of that
32:44
awareness, I have to look at, OK, wow, I want to do all this
32:47
stuff. But the truth is most of our
32:50
sales come from blank, which is like this one offer.
32:54
So it really means that you want to have one core offer that
32:59
solves 1 main problem for people.
33:02
It gets them one core promise and outcome.
33:05
And it's specific and a defined outcome.
33:08
And you basically double down on that.
33:10
You're doubling down the marketing of it, You're doubling
33:12
down on the the selling of it. You're doubling down on the
33:15
delivery of it. And I see people all the time
33:18
who have these like 7 or 9 or 12 different offerings.
33:22
And I think, Oh my goodness, like, how do you, how do you
33:25
build anything when as soon as you got the walls up for the
33:28
house you started, you're like, well, never mind that house,
33:31
let's go to the next house, right?
33:32
You're not really building anything substantial because
33:37
you're constantly pivoting your focus, you're constantly
33:40
pivoting your attention. And so one offer is basically
33:44
about doubling down on what we consider to be a hero offer or a
33:48
hero product. Some people also call this your
33:50
signature offer or your signature product, the signature
33:54
thing that people come to you for and that they consistently
33:57
buy from you. And this is something that I
34:00
really do think if you don't know what that is, we need to
34:04
figure out what that offer for you is.
34:05
You may have been too scattered that you just don't know.
34:08
And two, if you do know what it is, ask yourself how much you're
34:11
leaning into it. And for myself, what I found
34:13
when I reflected on this was that I was kind of so scattered,
34:17
so busy with all these other things that I've been doing that
34:21
I never really poured enough love and TLC into the offer.
34:26
That really was going to be the way in which we scaled.
34:29
And so Fast forward, it basically has allowed again the
34:33
subtraction reflection questions for you.
34:35
If you could only sell and deliver one offer for the next
34:39
12 months, which of your offers would it be?
34:43
OK? So if you could only sell and
34:45
deliver one offer for the next 12 months, which of your offers
34:47
would it be? Which offer do you see actually
34:52
produces the strongest level of client results?
34:57
Which offer is easiest for you to sell?
35:01
Which offer has the cleanest path to delivery and as a
35:06
result, scalability? So which is the easiest for you
35:10
to deliver and to support on? And are you creating new offers
35:16
because the old one is broken or is it because you just simply
35:21
have not refined it yet? OK, so this is something that I
35:27
want to leave you with. You may even as you're answering
35:29
those in your head, you're like, Oh my God, I know it's off for
35:31
two. I know it's off for four.
35:33
Like if you have that inclination, just remember that
35:37
anchor on to that. Because if it's that easy for
35:39
you to recall, I want you to realize, you know, you know, the
35:44
program or the offer or the the agency service that you should
35:49
be doubling down on. If you can answer those
35:51
questions and it keeps coming up consistently, listen to it
35:54
because it means that you know what it is now part of your
35:57
brain right now is like, but I don't want to, I don't want to
35:59
delete that offer. I don't want to, you know, only
36:02
serve XI don't want to subtract. That's more of a mindset piece
36:06
that I can't quite dive into completely in the way that I
36:09
would want to today. But we will have a separate
36:10
episode. I'm going to make a mental note
36:12
of this where we will dive into the resistance to subtraction.
36:16
Now we've got one target market, remember and now we also have
36:19
one offer. The third of the five ones is 1
36:22
sales process or what people consider to be 1 converting
36:25
mechanism. And so this is really about
36:28
having a repeatable buyer's journey and how the person goes
36:35
through your process. So here's the thing this I want
36:39
to be very clear, doesn't need to be sales calls.
36:41
I don't need you to do sales calls to be, you know,
36:45
successful. For me, it's sales calls, but
36:48
you know, you don't have to sales calls.
36:49
I also do DM selling, but again, the main way that I scaled to
36:53
seven figures was with sales calls.
36:55
So I now have DM selling and I now have some people who buy via
37:00
e-mail. Like I have that now, but I
37:03
didn't when I was going to seven figures.
37:05
And so I want you to think about maybe the different ways you're
37:08
trying to convert people. Some people you send, you know,
37:10
to a call, then you do a proposal.
37:13
Some people you're trying to close them in the DMS maybe are
37:15
they ghosting you? You know, you've got people that
37:17
you're trying to have buy from webinars, but you're like, how
37:21
many of those people have actually bought from the
37:22
webinar? So all of those are things that
37:25
we want to take in consideration.
37:26
OK, so you want to lean into that process.
37:31
My process was the application process because when I came from
37:35
being a high ticket phone closer, I knew that I knew how
37:39
to sell on the phone. And So what I did is I tweaked
37:42
my application. I tweaked my call booking
37:43
process. I would tweak, you know, my call
37:47
structure of how I would actually talk to somebody on the
37:49
phone. I would tweak the emails that I
37:52
send afterwards about the offer and you know, if someone didn't
37:56
close on the call, what would be the things that I send
37:59
afterwards? Each of those were things that I
38:01
optimized to be able to get to 7 figures.
38:04
And so it's not about, you know, for me, I didn't really move to
38:09
D Ms. I wouldn't say until after 7 figures.
38:13
And that's because I used the call clarity that I had to
38:16
basically be the thing that guided my DM process.
38:19
So the questions for you are, can you clearly articulate your
38:24
buyer's journey? Do you actually know with your
38:27
current sales process you use, what is your close rate of that
38:32
process? So if you are converting people
38:35
in the DMS, how many people that you have conversations with
38:38
right now have bought in the last 30 days?
38:40
Or if you have calls, how many people have bought via a phone
38:44
call with you in the last 30 days?
38:46
Really ask yourself where is the evidence again, or data that
38:50
tells us that this, you know, there's a close rate that's
38:53
connected to this that shows us it's working.
38:56
Do you actually know right now in your sales process where your
38:59
prospects or the people that you're connecting with are
39:01
dropping off? Is your sales process actually
39:05
documented? So do you have a clear way to
39:10
show or demonstrate your conversion process, whether it
39:14
be through call, DMS, emails, however you want to convert
39:18
people? And if I hired a sales team for
39:23
you tomorrow, could they easily plug themselves into your
39:27
system? Because that insinuates that you
39:30
do have it documented. It insinuates that obviously we
39:33
are going to have this be a process that's working.
39:36
And it really tells us, OK, great.
39:38
If I have this thing that I'm saying is the sales process that
39:42
works, could I put somebody in it tomorrow and they would just
39:45
be as successful as you, OK. So that is #3 which is the one
39:50
sales process now then we have which people are not going to
39:53
love. You've got the one primary
39:57
channel, and I want to be very specific on what I mean by this.
40:02
Your primary channel. I'm not saying you have one
40:05
channel, meaning that you can't post anywhere else and you never
40:08
should be on another platform. I'm saying you need to have a
40:11
primary channel. And I'm going to tell you an
40:13
example or story of exactly what this looked like for me when I
40:16
was first starting my business. I remember I was on Instagram as
40:19
my main platform and just like many, I was OK, this is cooking
40:23
for us. I want to do something else.
40:24
And I remember messaging our team member.
40:27
Kelsey at the time and I was like, hey, I really want to do
40:30
YouTube and I want to repurpose it to a blog and I want to do
40:34
this connected to an e-mail. And like she was the best and
40:37
she was like a good sport. And she was like, OK, like, you
40:39
know, that's a lot, but OK. I remember being like that's a
40:42
lot at one time. And I at the time was OK, like
40:45
more is more, more is more. And I wanted to go wide.
40:49
Guess how many months that lasted?
40:53
Maybe the better question is guess how many weeks that
40:55
lasted? I think I I filmed in total like
40:59
6 YouTube videos and by the time I was done those six I was so
41:03
exhausted that I was like I no this is not for me.
41:07
So I quit and guess what? I went back to Instagram and
41:11
then we're cooking on Instagram. We're doing our thing, we're
41:14
growing, we're growing, we're growing.
41:15
And Kate's again, like, oh, but Tik Tok's around.
41:18
I got to go to TikTok. So then I was like, great, 3 Tik
41:21
Toks today. Guess what happened?
41:23
All of the leads that we were getting, we're coming from
41:25
Instagram mainly. So we're like, man, this
41:28
Instagram thing is really take like it's really the core of
41:31
where our momentum is. And so we next doing tik Toks.
41:36
And so the thing that I, I'm clearly in this bucket, a slower
41:40
learner. There was the evidence to say
41:43
that these extra things were not what we needed.
41:45
The evidence of if I had just taken a step back, would have
41:48
shown me quicker that I didn't need to have more and more and
41:53
more. I didn't need more platforms.
41:54
I didn't need more stuff. I didn't need to go elsewhere.
41:58
I needed to double down on Instagram is what I needed to be
42:00
doing. And so we did that and so we
42:03
leaned into, you know, at one point we were posting a reel a
42:07
day and a carousel a day. We were selling on stories every
42:10
day and provide providing value on stories every day.
42:13
We would go live like we were really leaning into Instagram
42:16
and that was something that helped us to be able to grow.
42:19
And so the primary channel is not to say that you can't be on
42:23
another place, but it's also to make sure that if you're going
42:26
to go to another platform, you need to make sure that you
42:30
aren't completely neglecting the initial primary channel that got
42:35
you success in the 1st place. Too many people try to go wide
42:39
with the marketing and because they believe if I'm seeing more
42:41
places, you hear these things like no one can buy from you if
42:44
nobody knows you. Well, nobody said that for
42:47
people to know you, you had to be on all different platforms.
42:49
You just have to get people to know you.
42:52
So you can be known by being the top person known on Instagram.
42:57
That's not necessarily being known means being everywhere.
43:00
So again, one primary channel. So you want to master, I mean
43:06
dominate 1 core marketing channel before you ever move on.
43:11
And instead, if you don't do that, you'll end up basically
43:15
surface level on every single place that you market.
43:17
So things to think about. If you had to bet $1,000,000 on
43:24
one channel right now that you're using or one platform,
43:28
which platform would it be? OK, so if you had to bet
43:31
$1,000,000 that there's one platform or one channel that was
43:34
going to be the reason that you grew, what would it be?
43:37
Where do you already have traction that you can clearly
43:41
see when it comes to marketing? Where does your ideal client
43:46
naturally spend their time? Are you switching platforms
43:52
because you have mastered and you're ready to expand?
43:55
Or are you switching platforms because your current platforms
43:58
results are low? And if you actually, to be
44:02
honest with yourself, have you given the current channel that
44:05
you're on a true, intense, consistent, unquestionable 12
44:13
month commitment? So here's what I would say is an
44:16
example of that. So if you're on Instagram, what
44:18
you would want to ask yourself is, are you consistently every
44:22
week on Stories, posting on your feed, answering your comments,
44:27
chatting with people in DMS, potentially going live, having
44:31
video content out, static feed content going out, engaging with
44:35
your audience and things like questions or polls?
44:37
Are you really leveraging Instagram?
44:41
And if part of that, you're like, I post, then this is your
44:46
invitation to double down. It's a matter of doubling down
44:48
on the current place. You already have traction.
44:50
OK. Now that is #4 so it leads us to
44:54
the last, which is one year of relentless focus.
44:59
So remember, if we go back to the five, we've got one target
45:02
audience, we've got one offer. We have one sales process, the
45:06
way we convert people, and we have one primary channel.
45:09
And we also need to have one year of relentless focus.
45:13
So what this means is that you're going to focus on those
45:15
previous four for an entire year for 12 months, for 12 months,
45:20
you're going to focus on one person, one offer, one sales
45:23
process, 1 core marketing channel as your dominant place
45:27
for 12 months. And you're not going to get
45:30
distracted. You're not going to be like, but
45:32
I want to do a YouTube channel, but I want to do X.
45:36
And could you have singularity of focus?
45:38
Now, here's the thing. I am not a coach who believes in
45:43
rules as in the sense of like that you can't do blank.
45:47
You can only do blank. I just shared stories today of
45:49
how I myself, I was doing the five ones, but I was like, this
45:54
is kind of sexy over were here and I would go over here and I'm
45:57
like, this seems a little sexy to me.
45:59
And I would consider doing all these other things.
46:01
Even though I really the entire time, the thing that actually
46:04
grew the business was the five ones.
46:06
And if I'm going to be honest, the way that I was able to do it
46:09
all is because I was honestly at that point working so much.
46:13
I literally have videos on my phone of me at my desk working
46:17
at 5:00 in the morning and I was up till 12 midnight working.
46:21
So I didn't do all this stuff and achieve all of these
46:25
different things and was scattered because that's what
46:28
was leverageable. I think I did it because I
46:30
honestly was working so much that I overworked to be able to
46:33
make it all happen. Whereas I think now looking back
46:36
on it, if I had pulled back and really doubled down on the stuff
46:39
that I was doing during the day and just did that, I probably
46:43
could have slept a lot more. I could have worked a lot less,
46:45
I could have had a lot more fun and I would have probably hit
46:48
the same goal. So it is something that was the
46:51
through line of my business. I just didn't have the
46:52
perspective at the time to be able to see it.
46:55
So when we think about doing this for 12 months, I know your
46:58
brain is like what? Come on, because I want to do
47:01
blank. I know.
47:03
But things reflect on where have you quit too early in the past?
47:10
What would happen if you removed the option to be able to pivot?
47:16
What would you fix right now to go to $1,000,000 instead of
47:22
replace? OK, what would you fix instead
47:25
of replace? Where are you chasing novelty or
47:30
ego versus building an actual asset for yourself?
47:36
And if you stayed the course for 12 months for a year, what do
47:42
you know could compound? The thing that I wanted to do
47:46
today in breaking down the mistakes as well as the five
47:50
ones of this model is that I want to make sure that you know
47:56
those people who have 7 figures and multiple 7 figure businesses
48:00
a year, OK, Like cash per year. The people who have those
48:05
businesses are not necessarily more talented than you.
48:09
They're not necessarily more intelligent than you.
48:12
If I'm going to be honest, they're not even necessarily
48:14
smarter than you. They're people who are
48:18
relentless about their core needle movers and making sure
48:23
that those are mega consistent. So if I was to distill down,
48:28
these 5 ones are basically you asking yourself what are the
48:32
five needle movers in my business in these buckets?
48:34
And if you don't know, this is a great place to start.
48:38
So if you want to hit $1,000,000 a year in your business, if you
48:45
want to hit 2,000,000, if you want to hit $3,000,000 a year in
48:49
your business, the conversation today is more a matter of asking
48:54
yourself one critical question. What can you subtract in order
48:59
to make that happen? And I know it's uncomfortable.
49:04
I know it's probably not something that you want to ask
49:06
because you love to add, But if you can really take this
49:11
reflection, this model seriously, I can with pretty
49:16
high certainty guarantee that you're going to see massive
49:20
momentum toward the 1,000,000 by doing so.
49:24
And truthfully, it's going to separate you from your
49:27
competitors. Because while Susie is out there
49:31
trying to create the offer and the product and the marketing,
49:35
and she's trying to be everywhere and do everything and
49:38
create everything, all she's doing is bloating her life,
49:42
bloating her schedule. She's got decreased focus.
49:46
She doesn't have singularity on evidence of what's moving the
49:49
needle. She doesn't know where to
49:50
compound her energy. She's probably not compounding
49:53
her energy anywhere because she's so scattered.
49:55
When you think about how do I in my industry get to that top
49:59
tier, it's not just about working more.
50:02
I'm not going to lie, getting to build $1,000,000 business, it is
50:05
hard work, but it doesn't necessarily mean that hard work
50:09
is connected or equals to complicated.
50:13
And that's the main thing that I think we're unpacking here is
50:15
that 7 figures is not about complication.
50:18
It's actually quite simple or streamline in its structure.
50:22
It's just a matter of making sure that you're able to be
50:25
consistent with it and that you don't overcomplicate it.
50:28
Remember, simplicity scales. Scaling is about subtraction and
50:33
not addition. OK O I would love for you to #1
50:39
go through these reflection questions.
50:41
As I said, if you do not as you were going through today, feel
50:44
like we were going through them maybe too quickly.
50:45
Maybe you were doing something else while tuning in today.
50:48
No problem at all. Message me the word network on
50:50
Instagram and I will add you to our ambitious network if you are
50:54
already one of our OG peeps who are in there.
50:56
Love you to pieces and thank you so much for listening.
50:58
We will have that inside of the resource area for you with these
51:01
questions as well as the model for reference.
51:04
With all that being said, thank you so much for hanging out with
51:06
me today. I love diving into all things
51:09
scaling businesses. And so with this, if you also
51:11
have a question that you would love for us to talk about on
51:14
ambitious reminder, we do have a form that sits on our website.
51:19
There's actually two there. There's one if you would like to
51:21
be featured as a as a guest. So if you have a very unique
51:24
perspective, you know, something that you really feel you are
51:27
known for in your industry, I would love to chat with you and
51:30
see if you might be a good fit for the show.
51:31
We don't, to be transparent, take all people who apply, but
51:34
we do review them to see if you'd be a good fit.
51:37
And 2nd, we also do have a form that you can fill out to ask
51:41
questions. We do these really fun episodes
51:43
called Unfiltered where we ask you to submit your questions
51:46
about your life and your business and we will answer them
51:48
on the show. I will plant a seed.
51:50
We have a new segment that is coming, too Ambitious, which I'm
51:53
very excited about. How I would explain to you is if
51:57
you are someone who's wanted to be coached by me, kind of like
52:01
me and you were on Zoom and we're diving into your business.
52:05
We have a new segment that we are going to be rolling out on
52:07
Ambitious very, very soon. And so if that is something that
52:10
you want to do, please be sure to pop your information and your
52:14
questions into that form inside of our website because that will
52:18
also allow you to apply that question to potentially a
52:21
different format if we want to reach out and to have you on the
52:23
show. So with that being said, I hope
52:25
you have an amazing week. You know, I'm filming this right
52:28
now on the middle of a morning on what is like a really, really
52:32
busy week, but also with that, an incredible week.
52:35
And so with this, I hope you have an awesome week.
52:37
I hope everything starts to go into flow for you today after
52:40
listening to this. Let this be your fuel and your
52:43
engine to be like, OK, I'm getting focused, I'm
52:45
subtracting, I'm doubling down, I'm compounding.
52:49
Like let this be the thing that allows you to finally reset and
52:52
say, OK, let's trim away. Stuff is not working.
52:56
Let's double down on what is. And I can't wait to see you in
52:58
the next episode. And as always.