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How a Local Realtor Used Neighbourhood Video Tours to Dominate Zillow
Episode 74 of Small Business Success with Fexingo: Lucas and Luna break down how a solo real estate agent in Portland, Oregon — Mike Chen — turned a $500 YouTube experiment into a 40 percent market share in his zip code. They trace how Mike used hyper-local neighbourhood video tours to outrank Zillow and Redfin for search terms like 'Alberta Arts District homes for sale.' The episode covers the specific video format he used, how he got his first 1,000 views with zero ad spend, and why the strategy works especially well for small markets where big platforms have shallow listings. If…
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