#34: How to figure out your niche and the magic you bring to that space

The Quietly Disruptive Business · Apr 9, 2026 · 18m

Your niche isn't something you pluck out of thin air. It's something you go hunting for, grounded in evidence, built from knowing who you actually are and what your clients genuinely want and need.

That's what today's episode is all about, and there's no fluff here either, just a practical walkthrough that you can actually use to figure out the niche that fits you.

I take you through the full process step by step, from understanding what you love to do and what brings out the best in you, to standing in your clients' shoes and doing the detective work to find out what they're really searching…