Latest / Story Scaling / Scaling Moments: No Ads, Just Grind: From 0 to 12K Subs with Shem Moss

Transcript

Scaling Moments: No Ads, Just Grind: From 0 to 12K Subs with Shem Moss · Story Scaling

• 0:00
  SPEAKER_00: Welcome to Story Scaling by Podcastvideos.com, where creators share the truth behind the content, the grind, and the growth.
• 0:16
  SPEAKER_00: So when you hear, and that's that's you.
• 0:18
  SPEAKER_00: I could have gone on, bro.
• 0:19
  SPEAKER_00: Like we go back a decade at this point.
• 0:22
  SPEAKER_00: It could have sped.
• 0:23
  SPEAKER_00: But when you hear that, you know, man, business owner, podcaster, DJ, all of these things, what stands out to you?
• 0:31
  SPEAKER_01: Um, I mean, bro, honestly, bro, like just really being a father, bro.
• 0:36
  SPEAKER_01: Being a father, bro, like, I think that's that's the biggest motivation for all of this, bro.
• 0:41
  SPEAKER_01: Like, I just want um obviously better for myself, but obviously when you want better for yourself, that means it trickles down on your kids.
• 0:48
  SPEAKER_01: So I want them to experience, you know what I mean, a good life.
• 0:52
  SPEAKER_01: So that that that's if if anyone, anyone else who you know or who can watch this who have kids, they know, bro, um, that's the ultimate motivation, bro.
• 1:00
  SPEAKER_01: If you don't need no more motivation than your kids.
• 1:03
  SPEAKER_00: So they're almost through the papers.
• 1:09
  SPEAKER_00: Because we not even we not even going on script, bro.
• 1:12
  SPEAKER_00: Like off the cup, how did the how did having children change your drive and motivation?
• 1:18
  SPEAKER_00: And I asked that because to me, you were already that, you were already driven, you were already determined.
• 1:24
  SPEAKER_00: We used to hoop.
• 1:25
  SPEAKER_00: Shout out to the hyper at the University of Arkansas.
• 1:27
  SPEAKER_00: Shout out to the hyper, you know, when we first locked in, you know, and you had a a focus about yourself even back then.
• 1:34
  SPEAKER_00: And so talk about how having children just amplified that, bro, because I'm curious.
• 1:40
  SPEAKER_01: Um, like I said, bro, I think having children and just knowing that, bro, um, you know, they they they ain't asked to be here, bro.
• 1:49
  SPEAKER_01: So I feel like that's shit, that's gonna be your biggest responsibility in life, period.
• 1:53
  SPEAKER_01: You know what I'm saying?
• 1:54
  SPEAKER_01: And I'm a man who likes to try to take care of his responsibilities and then do it to the best of my abilities, bro.
• 2:00
  SPEAKER_01: Um again, bro, I wanted the best of my kids, bro.
• 2:03
  SPEAKER_01: I was raised in a great family, but my mom, my dad took great care of me, bro.
• 2:08
  SPEAKER_01: And I think that ultimately helped me to be where I'm at today.
• 2:12
  SPEAKER_01: Um, uh, you know, finishing college, um, being, you know, like you know yourself, being good at sports, um, all that, bro.
• 2:19
  SPEAKER_01: All that all that comes from good parenting, bro.
• 2:21
  SPEAKER_01: So I feel like um once you got that foundation as a parent and giving that, you know, giving that guidance uh to your kids from an early age, bro.
• 2:28
  SPEAKER_01: I think that helps to propel them to be great human beings um in the long run.
• 2:33
  SPEAKER_00: Talk about the point at which you want to make videos and you just pick up a camera to the point that you realize, like, oh man, there's so much more to this than just me recording my friend, you know, talk about that if if there was a moment or if, you know, just at this point in your journey where you like, man, I didn't know this, but oh right.
• 2:56
  SPEAKER_01: Yeah, so bro, I feel like you know, me doing my research before I do almost anything, bro, um, is is a part of that, bro.
• 3:03
  SPEAKER_01: I feel like um, you know, again, you want to be great at something or good at something, you gotta do your research and you gotta do practice, you gotta practice, you know.
• 3:10
  SPEAKER_01: So um, you know, I'm at uh I just started really, you know, as you know, bro, started really uh pushing my YouTube and my content like a year ago, bro.
• 3:18
  SPEAKER_01: And I'm at 12,000 subscribers, bro.
• 3:21
  SPEAKER_01: You know what I mean?
• 3:21
  SPEAKER_01: 20,000 followers on Facebook.
• 3:24
  SPEAKER_01: Any ads?
• 3:25
  SPEAKER_01: No ads, bro.
• 3:26
  SPEAKER_01: Just grind.
• 3:28
  SPEAKER_01: Just grind, bro.
• 3:29
  SPEAKER_01: Real talk.
• 3:30
  SPEAKER_01: You know what I mean?
• 3:31
  SPEAKER_01: So uh yeah, bro.
• 3:34
  SPEAKER_01: I feel like you know, um all that all that attention to detail is very important because um I I always try to put myself in the viewer's shoes, right?
• 3:45
  SPEAKER_01: And how I like to receive things and and and look at things, right?
• 3:50
  SPEAKER_01: So um just yesterday, bro, lit literally just yesterday on my lunch break, bro.
• 3:54
  SPEAKER_01: You know what I mean?
• 3:55
  SPEAKER_01: I had um my boy, my boy El too we in charge of my my graphic design and stuff like that.
• 4:00
  SPEAKER_01: Um, you know, we was here just working on trying to get some thumbnails.
• 4:04
  SPEAKER_01: I just dropped some videos today, actually.
• 4:06
  SPEAKER_01: If y'all see and this is July 29th, you know what I mean?
• 4:10
  SPEAKER_01: I just dropped a few videos today, so like four videos today, but um, I'm working on getting um an interview done.
• 4:17
  SPEAKER_01: I have it done, but getting edited right now.
• 4:19
  SPEAKER_01: Um, and I'm working on a thumbnail for that way.
• 4:22
  SPEAKER_01: I kind of want it to be kind of like, you know, like hopefully I I'd probably be able to send it to you by the time this is out, but and you can pop it up or whatever, you know what I mean?
• 4:30
  SPEAKER_01: But it's uh it's a it's something that I have in my mind that I wanted him to bring the light.
• 4:34
  SPEAKER_01: And he obviously better, he looked better at that than me.
• 4:36
  SPEAKER_01: So I wanted to kind of go with that with him.
• 4:38
  SPEAKER_01: But like you said, it's attention to detail, bro.
• 4:40
  SPEAKER_01: So when you look at the thumbnail, you can kind of be like, ooh, like, you know, it's the packaging.
• 4:45
  SPEAKER_01: Like, I want to make sure that this is something that when people see this, like they're gonna be excited, like what like they gotta be curious, you know.
• 4:52
  SPEAKER_01: I mean, you gotta build like curiosity in people.
• 4:53
  SPEAKER_01: I I'm sure this these words and and verbs y'all use at podcast videos every day, you know what I mean?
• 4:59
  SPEAKER_01: So I try my best to make sure I put like um that that you know, that like you told like less like that sauce on you know my thumbnails to make sure that people to make sure people wanna, you know, click on the videos, bro.
• 5:12
  SPEAKER_01: So I think it's very important to have that attention to detail and have that thumbnail and but whatever, how however you're packaging yourself, bro, whether it be you know through um uh I guess like voiceovers, whatever, whatever the case may be, you know, for like uh Instagram reels, whatever it is, is important to make sure you got that eye catching or that um air catcher, whatever, you know, to make sure that people kind of you know get attracted to videos.
• 5:38
  SPEAKER_00: If that person listening to this is at that point where it's like it's do or die, what are the five things, you know, and it could be it could be three, you know, whatever you got.
• 5:47
  SPEAKER_00: Let's but let's aim for five.
• 5:49
  SPEAKER_00: What are the five things you would say to that person?
• 5:52
  SPEAKER_00: You must do this, or you know, you must not do this.
• 5:56
  SPEAKER_00: What's them five creator commitments?
• 5:58
  SPEAKER_00: I got you.
• 5:59
  SPEAKER_00: First, I'd say, bro, um find your passion.
• 6:02
  SPEAKER_01: So that's one.
• 6:03
  SPEAKER_01: Find your passion, find your passion about it.
• 6:05
  SPEAKER_01: If you like sports, you know, do sports.
• 6:08
  SPEAKER_01: If you like music, do music, whatever it is, just find your passion.
• 6:11
  SPEAKER_01: The second thing I'd say is be disciplined about it, bro.
• 6:14
  SPEAKER_01: Um, you know, like you know, I I try my best, like obviously you watch my content and stuff like that.
• 6:20
  SPEAKER_01: I try my best to make sure that I'm I'm drop dropping like at a particular time.
• 6:24
  SPEAKER_01: So for me, it's like 11.
• 6:26
  SPEAKER_01: You know what I mean?
• 6:26
  SPEAKER_01: That's around the time when people are coming, you know, lunch breaks, and you know, um, I feel like it's a just a good time in general just to drop content.
• 6:34
  SPEAKER_01: You know, I mean, always they're random stuff as well, but um, that's what's been working for me.
• 6:38
  SPEAKER_01: You know what I mean?
• 6:38
  SPEAKER_01: Drop trying to trying to be disciplined about when you drop and how you drop.
• 6:42
  SPEAKER_01: Um, three, I would say, bro, um definitely uh don't be scared to put yourself out there, bro.
• 6:49
  SPEAKER_01: You see what I'm saying?
• 6:50
  SPEAKER_01: You got people again who go and message your people away, but you know, yeah, your your your energy and your vibe should be connected with the people who are actually rooted for you to win.
• 6:59
  SPEAKER_01: You see what I'm saying?
• 7:00
  SPEAKER_01: So connect with the people who connect with you.
• 7:02
  SPEAKER_01: I'd say that's three.
• 7:04
  SPEAKER_01: Um four, I'd say um continue to be consistent, bro.
• 7:09
  SPEAKER_01: Once you get in the game, be consistent with it, bro.
• 7:12
  SPEAKER_01: Like you, you know, I'd say I try my best to post something every day.
• 7:16
  SPEAKER_01: You see what I'm saying?
• 7:17
  SPEAKER_01: Whether it's uh, you know, I do like motivational posts as well.
• 7:20
  SPEAKER_01: So whether it's a motivational post, uh nostalgic picture, a short, a long form something.
• 7:26
  SPEAKER_01: And then some days you just get all of them one day.
• 7:28
  SPEAKER_01: You know, you get everything in one day, you know what I mean?
• 7:30
  SPEAKER_01: But for sure, every single day I try to post at least one of those things I just mentioned.
• 7:35
  SPEAKER_01: Um, just to just so people can know that, bro.
• 7:37
  SPEAKER_01: He he on his game, he's trying to be consistent.
• 7:40
  SPEAKER_01: So consistency.
• 7:41
  SPEAKER_01: And then I'd say five, um, just uh, you know, be about what you say you're gonna do, bro.
• 7:48
  SPEAKER_01: Be about it, you know what I mean?
• 7:49
  SPEAKER_01: Like, don't don't just don't just uh hop in and say, well, I'm gonna try this.
• 7:55
  SPEAKER_01: Like, bro, if you if you confident about doing something, bro, do it.
• 7:58
  SPEAKER_01: Don't just say it, do it.
• 8:00
  SPEAKER_01: You know, I'm gonna talk about it, be about it, bro.
• 8:02
  SPEAKER_01: Like, just do it.
• 8:02
  SPEAKER_01: Like, it ain't no, you know, don't don't worry, don't don't have no regrets when you post something, like, you know what I mean?
• 8:07
  SPEAKER_01: You you might not see the views that you want to see the first time, but bro, I promise you, bro, I promise you, bro, the consistency, you know what I mean?
• 8:17
  SPEAKER_01: Like it, it it it's a it's a real thing, bro.
• 8:19
  SPEAKER_01: I know it's on cliche, but it's a real thing, bro.
• 8:21
  SPEAKER_01: Like, literally, bro, I have videos on my page right now.
• 8:24
  SPEAKER_01: I've only got like 200 views, but then I have a video, I have videos on my page that hit a million, bro.
• 8:30
  SPEAKER_01: You see what I'm saying?
• 8:31
  SPEAKER_01: So it's like, bro, don't don't don't get discouraged when you see, oh, I only got a hundred views.
• 8:35
  SPEAKER_01: Like a lot, I saw a lot of people they get discouraged the first two, three months of you doing this YouTube stuff, bro.
• 8:40
  SPEAKER_01: You know what I mean?
• 8:41
  SPEAKER_01: Again, passion helps with the you know what I mean.
• 8:45
  SPEAKER_01: It it helps with the consistency and the and the um, you know, and all that.
• 8:49
  SPEAKER_01: So you gotta yes, gotta continue to go as long and and not worry about, you know what I mean, what people think and and views and all that on all the different stuff, bro.
• 8:58
  SPEAKER_01: Keep going.