Inside the Business of Naming Rights and Sports Partnerships w/Jeff Marks
My Discussion with Jeff Marks – CEO of Innovative Partnerships Group. We Discuss:
How stadium naming rights evolved into a multi-billion-dollar asset class
What differentiates Innovative Partnerships Group from the global agencies
A breakdown of the billions of dollars in sponsorship and naming-rights deals Jeff has structured
Why COIs are the holy grail of sports-venue monetization — and how they’re unlocked
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The skinny
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